Greycroft
Venture capitalActively deployingNew York · Seed–Growth · 59 people tracked
Also known as Greycroft Holdings · GREYCROFT LP
Investment thesis
Greycroft backs founders building transformative companies across a range of sectors and geographies. In software, it targets foundational models, AI infrastructure, and intelligent enterprise and consumer applications, betting that AI will dominate software over the coming decade. Its sustainability practice funds next-generation solutions aimed at reducing long-term environmental impact and helping commercialize innovations that can transform industries. In consumer, the firm backs brands reimagining everyday life, with emphasis on beauty, personal care, food, beverage, and pet products. The firm positions itself as a trusted partner to ambitious founders building significant companies.
Source: firm website, verified Aug 3, 2026.
Team · 59 people
from the firm's website & public directories
What they invest in
from 209 of 324 portfolio companiesAI & Machine Learning ×78Enterprise Software ×73SaaS ×70Fintech ×31Consumer ×26Data & Infrastructure ×24Healthtech ×23E-commerce ×22
HQs:United States×122United Kingdom×5Nigeria×3Brazil×2China×1Colombia×1
Investments · 324 tracked
founders shown can be your intro pathSan Francisco, US
Mathias Schilling(Director)Mark Kingdon(Director)Cynthia Ringo(Director)Keval Desai(Director)Matt Gustke(Executive Officer)Julie Wainwright(Executive Officer, Director)
HealthVerity operates a healthcare and consumer data ecosystem that enables HIPAA-compliant synchronization and exchange of real-world data across pharma, payers, and government agencies.
Data & InfrastructureEnterprise SoftwareHealthtechPhiladelphia, US
Andrew Kress(Co-Founder and CEO)Andrew Goldberg(Co-Founder and COO)Rachel Winokur(Director)
BoardMichael Greeley(Director)
Board seatIan Sigalow· per SEC Form D
Pie Insurance is an insurtech company providing property and casualty insurance solutions.
InsurTechUnited States, US
John Swigart(Co-founder and CEO)inJoel Moxley(Director)Ian Sigalow(Director)Kip Oberting(Director)Dax Craig(Director)
Board seatIan Sigalow· per SEC Form D
Knock provides bridge loans to help people purchase homes while waiting to sell their existing property, serving homebuyers and real estate agents across 32 US states.
FintechPropTechSan Francisco, US
Contextual AI builds a platform for enterprises to develop AI agents and applications that operate securely on proprietary data.
AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise Software
Enboarder provides an AI-driven platform for employee onboarding and cross-functional HR journeys, helping enterprise customers like Deloitte, ING, and Cisco reduce time-to-productivity and attrition.
AI & Machine LearningHR TechSaaSAustin, US
David Jacobson(Director)James Butler(Director)William Szczerbiak(Director)Brent Pearson(Executive Officer, Director)
Reken develops AI-powered security solutions to detect and prevent bot attacks, fraud, and deepfake-enabled scams targeting financial institutions, airlines, and government agencies.
AI & Machine LearningCybersecurityEnterprise Software
Shuman Ghosemajumder(Co-founder & CEO)Rich Griffiths(Co-founder)
Stability AI develops generative AI products for creating audio, image, video, and 3D content.
AI & Machine LearningCreator EconomyEnterprise SoftwareLondon
Prem Akkaraju(CEO)Sean Parker(Executive Chairman)Peter O'Donoghue(Director)Zehra Qureshi(Director)Sri Viswanath(Director)James P. O'Shaughnessy(Director)
New York, US
Board seatIan Sigalow· per SEC Form D · $3.3M raise · filed Oct 2015
San Francisco, US
Mark Williamson(Director)Hanna Wu(Executive Officer, Director, Promoter)David Silverman(Director)Michelle Cheung(Director)Ruth Foxe-Blader(Director)Ian Sigalow(Director)
Board seatIan Sigalow· per SEC Form D · $10.1M raise · filed Jun 2022
Austin, US
Frank Licea(Executive Officer, Director)Jacqueline Armbrust(Executive Officer, Director)
Board seatMark Terbeek· per SEC Form D · $5M raise · filed Jan 2023
Columbus, US
Board seatIan Sigalow· per SEC Form D · filed May 2022
Closedloop.ai is a team-based platform for agentic software development that enables teams to define requirements, create implementation plans, and ship code collaboratively with AI agents, with full visibility and review gates before execution.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareAustin, US
Marcus Bartram(Director)David DeCaprio(Executive Officer, Director)Andrew Eye(Executive Officer, Director)Graham Brooks(Director)
Board seatIan Sigalow· per SEC Form D
Seattle, US
Austin Watkins(Executive Officer, Director)Ryan Fritsch(Executive Officer, Director)
Board seatDana Settle· per SEC Form D · $5M raise · filed Dec 2021
New York, US
Board seatIan Sigalow· per SEC Form D · $14.5M raise · filed Jan 2018
Cincinnati, US
Brian C. Graves(Executive Officer)Michael J. Reynolds(Chief Financial Officer; Director)Andrew C. Nielsen(Executive Officer, Director)Dana Settle(Director)Jacquelyn A. Denny(Executive Officer)Alex Finkelstein(Director)
Board seatDana Settle· per SEC Form D · $30M raise · filed Aug 2015
Ergatta manufactures smart rowing machines with interactive coaching, gamified workouts, and scenic content.
ConsumerHardwareHealthtechWellness & FitnessBrooklyn, US
Thomas Barclay Aulet(Executive Officer, Director)Alessandra Gotbaum(Executive Officer, Director)Ian Sigalow(Director)Prasanna Swaminathan(Executive Officer, Director)
Board seatIan Sigalow· per SEC Form D
Fetch operates a rewards platform that provides consumer loyalty data to brands and offers consumers points redeemable for gift cards and rewards based on shopping, dining, and gaming activities.
ConsumerDirect to ConsumerMarketing TechRetail TechMadison, US
Chris Nohl(Director)Andrew Boszhardt(Director)Ken Harris(Director)Frank Azzolino(Director)Wes Schroll(Executive Officer, Director)
Board seatIan Sigalow· per SEC Form D
San Francisco, US
Board seatDana Settle· per SEC Form D · $300K raise · filed Jan 2023
Los Angeles, US
Adam Miller(Executive Officer, Director)Jason Nazar(Executive Officer, Director)Douglas Leonard(Executive Officer, Director)Dana Settle(Director)Nate Redmond(Director)
Board seatDana Settle· per SEC Form D · $15M raise · filed Mar 2021
Birmingham, US
Board seatIan Sigalow· per SEC Form D · $30M raise · filed Apr 2024
New York, US
David Otten(Executive Officer, Director)William Day(Director)Timothy Stevens(Director)John Hamel(Director)David Pashman(Executive Officer)
Board seatIan Sigalow· per SEC Form D · $54.5M raise · filed Jun 2021
Mapped builds a knowledge graph and world model of physical spaces, people, and things that serves as the data foundation for Physical AI applications to understand and operate in the built environment.
AI & Machine LearningData & InfrastructureDeep TechEnterprise SoftwareEl Segundo, US
Shaun Cooley(Executive Officer, Director, Promoter)Jeanne Casey(Director)
BoardZak Schwarzman(Director)
Board seatBrentt Baltimore· per SEC Form D
Mercato is an online grocery marketplace that lets shoppers order fresh food from locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup.
E-commerceFoodTechMarketplacesNew York, US
Robert J. Brannigan, Jr.(Executive Officer, Director, Promoter)Bobby Brannigan(Founder)
Board seatIan Sigalow· per SEC Form D
Develops machine programming software intended to automate software development and improve software quality.
Palo Alto, US
Brentt Baltimore(Director)Justin Gottschlich(Executive Officer, Director)Paul Gottschlich(Executive Officer)
Board seatBrentt Baltimore· per SEC Form D · $6.8M raise · filed Jan 2024
New York City, US
Tessa Gould(Executive Officer)Bobby Flay(Director)Brian Nicholson(Director)Nathena Truesdell(Director)
Board seatBrian Bustamante-Nicholson· per SEC Form D · $19M raise · filed Apr 2022
Newton Research builds AI agents for marketing analytics that automate data analysis workflows.
AdTechAI & Machine LearningMarketing TechSaaSNeedham, US
Kent Bennett(Director)Matthew Emans(Executive Officer, Director)John Hoctor(Executive Officer, Director)
Board seatIan Sigalow· per SEC Form D
Ocient builds petabyte-scale agentic AI solutions through its OcientAIQ platform for enterprises managing massive datasets.
AI & Machine LearningData & InfrastructureEnterprise SoftwareChicago, US
George Kondiles(Executive Officer)S. Christopher Gladwin(Executive Officer, Director)Kumar Abhijeet(Executive Officer)William McCarthy(Executive Officer)Joseph Jablonski(Executive Officer)
BoardJames Dugan(Director)
Board seatMark Terbeek· per SEC Form D
Chicago, US
Michael Seedman(Director)S. Christopher Gladwin(Executive Officer, Director)Mark Terbeek(Director)Michael Marchant(Executive Officer)James Dugan(Director)John S. Morris(Executive Officer, Director)
Board seatMark Terbeek· per SEC Form D · filed Jun 2026
Bellevue, US
Board seatIan Sigalow· per SEC Form D · $18M raise · filed Jul 2021
San Francisco, US
Eric Palm(Executive Officer, Director)Lawrence Coburn(Director)Zubin Bhettay(Executive Officer, Director)Nihal Mehta(Director)
Board seatIan Sigalow· per SEC Form D · $44M raise · filed Apr 2022
Resonate provides consumer data intelligence and marketing technology solutions that enable businesses to identify and optimize engagement with target customers.
AdTechAI & Machine LearningData & InfrastructureMarketing TechUnknown, US
Bryan Gernert(Chief Executive Officer)inDavid Wheatley(Executive Officer)Sara T. Fagen(Executive Officer, Director)John D Brady(Director)Scott Hilleboe(Director)Lynda Clarizio(Director)
Board seatIan Sigalow· per SEC Form D
New York, US
Andrew Frame(Executive Officer, Director, Promoter)Mike Vernal(Director)
BoardJake Medwell(Director)Chris Lindenau(Director)Chi-Hua Chien(Director)
Board seatDana Settle· per SEC Form D · $42.5M raise · filed Jan 2025
Acorns provides automated investment services that allow users to invest in diversified portfolios of exchange-traded funds (ETFs) composed of stocks and bonds, with options including Bitcoin-linked ETFs.
FintechUnknown, US
Jeff Cruttenden(Executive Officer, Director)Mark Dru(Executive Officer)Walter Cruttenden(Executive Officer, Director)Jim Caccavo(Director)Jay Fishman(Director)Mike Sekits(Director)
Addi is a buy-now-pay-later platform that provides installment credit to consumers in Colombia, enabling purchases at physical stores and online merchants without traditional credit requirements.
Fintech
Santiago Suárez(Founder & CEO)
AMI Labs develops advanced AI systems that understand the real world through world models and action-conditioned architectures, enabling intelligent agents with persistent memory, reasoning, and safety controls for industrial automation, robotics, and healthcare applications.
AI & Machine LearningDeep TechRobotics
Yann LeCun(Founder)
Seattle, US
Derek Slager(Executive Officer, Director, Promoter)Rajeev Singh(Director)Kelly Wright(Director)Amy Pelly(Executive Officer)Kabir Shahani(Executive Officer, Director, Promoter)
BoardMatt McIlwain(Director)
AmplifAI provides an AI-enabled platform for performance and customer experience management in contact centers, unifying data from voice, chat, email, and other sources to deliver role-specific insights and recommended actions.
AI & Machine LearningEnterprise SoftwareSaaSMiami, US
Sean Minter(CEO, Founder, Board Member)in
Anduril Industries is a defense technology company that builds autonomous systems and AI-powered software for the United States and allied militaries.
AI & Machine LearningDeep TechFintechGaming
ANINE BING is a fashion house that designs and retails modern wardrobe essentials for women, blending Scandinavian minimalism with American aesthetics.
ConsumerDirect to ConsumerE-commerceRetail TechLos Angeles, US
Anine Bing(Founder and Chief Creative Officer)Nicolai Bing(Founder and President)Annika Meller(Executive Officer)Nicolai Nielsen(Executive Officer, Director)Paul Courell(Executive Officer)
BoardDana Settle(Director)
Applied Intuition develops physical AI software for autonomous and intelligent machines, including vehicles, robots, ships, and satellites across industries like automotive, defense, logistics, and manufacturing.
AI & Machine LearningDeep TechEnterprise SoftwareRoboticsSunnyvale, US
Qasar Younis(Co-founder and CEO)Peter Ludwig(Co-founder and CTO)
Arey develops a clinical anti-aging haircare system designed to reduce grey hair progression through proprietary supplements and topical formulas.
ConsumerHealthtechWellness & Fitness
Allison Conrad(Co-founder)Jay Small(Co-founder)
Arthur provides AI performance monitoring, optimization, explainability, and bias mitigation solutions for enterprise customers deploying artificial intelligence.
AI & Machine LearningDeveloper ToolsEnterprise SoftwareNew York, US
Mike Volpi(Director)Adam Wenchel(Executive Officer, Director)
Browse all 324 investments with full details →
▶124 more tracked companies
MeritMerit BeautyMeshMeshverifyMother ScienceMX technologiesMyCarrierNarmiNativoNeueHealthNielsenNom NomNuORDERNurdleOctaveOctaveOctivOpenEvidenceOpenpathOsmosisOtis NASDAQ for CultureOvertimeOzowPacasoPalmettoPartnerizePebblePostPenguin AIPenseroPetabytePetabytetechnologiesPicassoPika Idea-to-videoPlatedPlayhouse MDPodchaserPodsightsPrezentProcuratedPryonPryonPublicPublic.comPykaQualiaQualiaRaisinRaisin GmbHRapid RoboticsRaspberry AIRec RoomRecursiveRecursive self-improving superintelligence to automate knowledge discoveryRecursive Super IntelligenceRed Balloon SecurityReflexivityRembrandRightMoveRoadRunner RecyclingRoadRunner Recycling, Inc.RocketRocket.ChatSailPlan Marine Emissions OptimizationSalsaSamsara EcoScopelyScopely, Inc.SeatedSeatedSeed HealthSegmentSEMrushSequen AISequen New York, USAShiptSISUSiSu Aesthetics ClinicSkimlinksSmartHopSometricsStableStatic MediaSybillTapcartTapcartTetraThankfulThe Huffington PostThe Real Real x-tech-roboticsThirty MadisonThread AIThrive GlobalThrive MarketTogether AIToggleTorusTrullionTrunk ClubTwelveUMAUnbabelUnconventional AIUsebuttonVelocityVenmoVersedVetteryVidibleVisit VenmoVizuVoiceaVox MediaVultronWhatnotWhen I WorkWideOrbitWonderbly exitedWonderyWorkFusion (co-invest with Georgian Partners)YassirYeahkaYieldStreetZab's SauceZumper
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Fund performance · per public LP disclosures · 4
as of Sep 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Greycroft Growth II, L.P.LPs: Los Angeles County Employees Retirement Association | 2017 | — | 15.1% | 1.91x | 0.47x |
| Greycroft Partners IV, LPLPs: Los Angeles County Employees Retirement Association | 2015 | — | 12.1% | 1.83x | 0.56x |
| Greycroft Growth, L.P.LPs: Los Angeles County Employees Retirement Association | 2014 | — | 8.6% | 1.74x | 0.97x |
| Greycroft Partners III, L.P.LPs: Los Angeles County Employees Retirement Association | 2012 | — | 13.0% | 2.18x | 1.19x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
Frequently asked questions
- What stage does Greycroft invest at?
- Greycroft invests at the Seed, Series A, Growth stages.
- What is Greycroft's typical check size?
- Greycroft typically writes checks of $500K – $10M.
- What sectors does Greycroft focus on?
- Greycroft focuses on AI & Machine Learning, Cleantech, Climate Tech, Cloud Computing, Consumer, Direct to Consumer, Enterprise Software, FoodTech, SaaS, Wellness & Fitness.
- Where is Greycroft located?
- Greycroft is headquartered in New York, US.
- Does Greycroft lead rounds?
- Yes, Greycroft leads investment rounds.
Media · Podcasts & interviews
featuring the team- Venture Capital - This Week in Venture Capital - Dana Settle, partner of Greycroft - YouTube
This Week in Startups · Dana Settle
Trust is the Real Capital - Ian Sigalow - Greycroft- Episode #89 - YouTube
Not Another CEO · Ian Sigalow
Ian Sigalow, Co founder + Managing Partner, Greycroft Joins NYSE TV - YouTube
New York Stock Exchange · Ian Sigalow
Greycroft's Dana Settle on the VC firm's approach to tech, AI
Dana Settle · finance.yahoo.com
Greycroft's Co-Founder and Managing Partner, Ian Sigalow - YouTube
Grace Gong · Ian Sigalow
Scaling Startups: Insights from Greycroft's Ian Sigalow - YouTube
Grace Gong · Ian Sigalow
Images
Co-investors · 196
Andreessen Horowitz's Strategic Partnerships page describes collaborations that connect its portfolio companies with established institutions to help scale and deploy their technology.
Sequoia Capital is a venture capital firm that partners with founders to build technology companies, with a strong current focus on artificial intelligence.
General Catalyst is a venture capital and investment firm that backs founders across industries, with a strong focus on AI-driven transformation, fintech, healthcare, and other sectors.
Google Ventures is a venture capital investor that backs innovative founders across multiple industries, focusing on long-term partnerships and providing value across multiple funding stages and company milestones.
Lightspeed Venture Partners is a global venture capital firm known for backing AI and technology founders, emphasizing deep, hands-on partnerships with the companies it funds.
Craft Ventures is a venture capital firm founded and run by former founders, operators, and investors who provide startups with hands-on support, senior talent access, and proven scaling playbooks.
Bessemer Venture Partners is a venture capital firm that partners with entrepreneurs from early stages through every stage of growth, publishing investment roadmaps across multiple technology sectors.
Accel is a venture capital firm that partners with exceptional founding teams, positioning itself as a first partner to startups globally.
Khosla Ventures is a venture capital firm known for backing bold, contrarian bets in world-class teams that can reshape entire industries.
Greylock Partners is a venture capital firm that backs founders at the earliest stages, often as their first investor before a product exists.
Techstars is a startup accelerator and early-stage investor that funds ambitious founders and provides capital, mentorship, and access to a global network of investors, operators, and corporate partners.
New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.
▶184 more co-investors
Index VenturesAlumni VenturesRedpoint VenturesLong Journey VenturesFounder CollectiveUncork CapitalFelicis VenturesSV AngelBain Capital VenturesFirst Round CapitalKleiner PerkinsBoxGroupB Capital GroupTrue VenturesIVP (Institutional Venture Partners)CRV (Charles River Ventures)DST GlobalCanaan PartnersBattery VenturesEniac VenturesStreamlined VenturesSusa VenturesFirstMarkRRE VenturesFundersClubNextView VenturesBling CapitalHardware ClubAME Cloud VenturesUpHonest CapitalPioneerC2 InvestmentsInnovation EndeavorsPrecursor VenturesHeadlineSignalFireMadrona Venture GroupCaffeinated CapitalObvious VenturesAfore CapitalSoftBank Vision FundCota CapitalMeritech Capital PartnersInovia CapitalResolute VenturesBonfire VenturesAcrew CapitalElectric CapitalBullpen CapitalSoma CapitalCrosslink CapitalRevolutionTrajectory VenturesLerer HippeauSocial LeverageHarrison MetalUS Venture Partners2048 VenturesHanabi CapitalUpfront VenturesBAM VenturesFifth WallBanana CapitalKortschak Investments L.P.AccompliceEQT VenturesSocial StartsHomebrewShasta VenturesWGI GroupAwesome People VenturesFuel Venture CapitalOperator CollectiveOutlander VCCapitalGHaun VenturesWorklife VenturesPelion Venture PartnersDreamers VCLeft Lane CapitalAlleyCorpLOI VentureMoxxie VenturesMaC Venture CapitalZetta Venture PartnersWebb Investment NetworkWildcat Venture PartnersARCH Venture PartnersTransmedia CapitalAcequia CapitalCoinFundFlourish VenturesUpside PartnershipWork-BenchAnthemis VentureMucker CapitalThe Finger GroupFf Venture CapitalTusk Venture PartnersClimate CapitalFifth Wall VenturesMONASHEESPreston-Werner VenturesFikaWalden InternationalCrosscut VenturesWhite Star CapitalBlue Owl CapitalMetaPropBasis Set VenturesSilverton PartnersConstruct CapitalGutter CapitalS28 CapitalSLVCConvictionOrigin Ventures35VenturesImmeasurableLCXXfundCorrelation VenturesForum VenturesWestWave CapitalPrimetime PartnersHC9 VenturesMangrove Capital PartnersJAZZ Venture PartnersFoundamentalBINARY CAPITALMiramar Venture PartnersGriffin Gaming PartnersHuman CapitalFemale FoundersCultivation CapitalAV8 VenturesValor Capital GroupAct One VenturesBreegaElefundTrust VenturesPitbull VenturesSchematic Ventures10x GenomicsHarlem Capital PartnersDeep Fork CapitalBEENEXTInvariantes FundConcrete Rose CapitalKohala VenturesZintinusOCA VenturesGPO FundAllerfund Ventures, LlcHyperplane Venture CapitalIngeborg InvestmentsGlencrest GroupImagination CapitalOne Planet GroupAdvancit CapitalBlisceDGFFPVSony Ventures CorporationCantos VenturesBroadway Venture PartnersConteur Capital PartnersCrowdStrikeSemperVirens Venture CapitalManiv MobilityVolition CapitalIDG CapitalHetz VenturesRestive VenturesSecond Century VenturesEntrada VenturesGoldcrest CapitalWillow Growth PartnersAndav CapitalUpVentures CapitalAllegion VenturesDraft Ventures LlcTrue Beauty VenturesStadia Ventures
Firms observed investing alongside Greycroft, from public investor directories.
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