Fundraising Fox

Greycroft

Venture capitalActively deployingoperating company · company profile

New York · Seed–Growth · 58 people tracked

Also known as Greycroft Alpha · Greycroft CCS Sustainability · Greycroft Consumer Products · Greycroft Focus · Greycroft HMG · Greycroft Holdings

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Investment thesis

Greycroft backs founders building transformative companies across a range of sectors and geographies. In software, it targets foundational models, AI infrastructure, and intelligent enterprise and consumer applications, betting that AI will dominate software over the coming decade. Its sustainability practice funds next-generation solutions aimed at reducing long-term environmental impact and helping commercialize innovations that can transform industries. In consumer, the firm backs brands reimagining everyday life, with emphasis on beauty, personal care, food, beverage, and pet products. The firm positions itself as a trusted partner to ambitious founders building significant companies.

Source: firm website, verified Aug 25, 2026.

Stage
Seed–Growth
Check
$100K – $5M
HQ
New York, NY, US
Leads rounds
Leads
Instruments
Equity
Founded
2006
Last 12 months
17 investments
AUM
$4.5B
Tracked investments
352

Team · 58 people

from the firm's website & public directories
Adam Boutin· Partnerin
Ann Paulose· Senior Investor Relations Associatein
Chris Romano· Legal Operations Associate
Gabriella Kiley· Senior Investor Relations Associate
Jessica Jarmoune· Executive Assistant
Jessica Yu· Senior Finance Associatein
Kelsey Alten· Executive Assistant
Keren Gottlieb· Event Managerin
Krizia Cerda· Executive Assistant
Libby Spriggs· Office Coordinator
Lucia Balan· Operations & Research Analystin
Shaianye-Victoria Natividad· Executive Assistantin
Suejean Kim· Office Manager
Taylor Bridges· Executive Assistant
Jen Hilibrand· Investorin

Founder mafia

3 people who came through Greycroft went on to found or lead other companies.

What they invest in

from 268 of 352 portfolio companies

AI & Machine Learning ×101SaaS ×87Enterprise Software ×82Consumer ×44Fintech ×36E-commerce ×34Marketing Tech ×29Data & Infrastructure ×28

HQs:United States×185United Kingdom×6Brazil×3Nigeria×3China×1Colombia×1

Who they back

founder profiles across 158 portfolio companies
44%
solo founders
70 of 158 mapped founding teams
49%
repeat founders
of 154 founders with career history
~4 yrs
old at investment
median across 36 dated deals

Founding team size:solo founder×702 founders×553 founders×214+ founders×12

Where their founders studiedfrom 138 founders with education data

Stanford University ×14Harvard University ×9Harvard Business School ×7Massachusetts Institute of Technology ×6Stanford University Graduate School of Business ×6The Wharton School ×6Cornell University ×5The University of Texas at Austin ×5

Where their founders worked beforefrom 154 founders with career history

Stanford University ×7Google ×4IBM ×4McKinsey & Company ×4Cisco ×3Together AI ×3Apple ×2Brown University ×2

Accelerator rootsportfolio companies that came through a program

Y Combinator ×11Techstars ×6

30 founders hold a PhD · 29 hold an MBA (of 139 with degree data)

Investments · 352 tracked

founders shown can be your intro path

By year:2026 · 72025 · 222024 · 72023 · 32022 · 82021 · 102020 · 72019 · 32018 · 62017 · 52016 · 32015 · 588 dated

Bumblebumble.comin𝕏NASDAQ: BMBL

Bumble is a dating and social connection platform where women initiate conversations first.

MarketplacesSocial

Whitney Wolfe Herd(Founder & CEO)

Co-investorsAble PartnersAccelAmplo VenturesBessemer Venture PartnersHeadlineHeadline Growth Management, LLC

FedExfedex.comin𝕏NYSE: FDXNov 2025 · $160M

FedEx is a global courier and logistics company that provides shipping, delivery, and supply chain management services for businesses and consumers worldwide.

Logistics & Supply Chain

Raj Subramaniamin

Co-investorsMatrixArcTern VenturesLeitmotifManiv MobilityOverture ClimateSchematic Ventures+1 more

MNTNmountain.comin𝕏NYSE: MNTN

MNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits.

AdTechMarketing Tech

Co-investorsBaroda VenturesBonfire VenturesMercato PartnersQualcomm VenturesSecond Alpha Partners

Warner Music GroupNASDAQ: WMGAug 2026 · $76M

New York, US

Carianne Marshall(Executive Officer)Guy Moot(Executive Officer)James Steven(Executive Officer)Byran Castellani(Executive Officer)Maria Osherova(Executive Officer)Carletta Higginson(Executive Officer)

Co-investorsAMD VenturesCoatue ManagementKadmos CapitalPacific Alliance Ventures Llc

Curisiumhealthverity.comin𝕏Jul 2021✓ verified

HealthVerity operates a healthcare and consumer data ecosystem that enables HIPAA-compliant synchronization and exchange of real-world data across pharma, payers, and government agencies.

Data & InfrastructureEnterprise SoftwareHealthtechPhiladelphia, US

Andrew Kress(Co-Founder and CEO)inAndrew Goldberg(Co-Founder and COO)

BoardMichael Greeley(Director)inRachel Winokur(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsFlare Capital PartnersForesite CapitalNew Enterprise Associates (NEA)

Pie Insurancepieinsurance.cominJul 2018✓ verified

Pie Insurance is an insurtech company providing property and casualty insurance solutions.

InsurTechUnited States, US

John Swigart(Co-founder and CEO)inDax Craig(Director)Joel Moxley(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsAllianz XAcrew CapitalAspect VenturesElefundEvolution VC PartnersGallatin Point Capital+5 more

Contextual AIcontextual.aiin𝕏✓ verified

Contextual AI builds a platform for enterprises to develop AI agents and applications that operate securely on proprietary data.

AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise Software

Douwe Kiela(Founder)Amanpreet Singh(Founder)

Co-investorsBain Capital VenturesSnowflake VenturesSV AngelAir Street CapitalInvariantes FundRecall Capital+4 more

Enboarderenboarder.com✓ verified

Enboarder provides an AI-driven platform for employee onboarding and cross-functional HR journeys, helping enterprise customers like Deloitte, ING, and Cisco reduce time-to-productivity and attrition.

AI & Machine LearningHR TechSaaSAustin, US

Brent Pearson(Executive Officer, Director)inDavid Jacobson(Director)James Butler(Director)

BoardWilliam Szczerbiak(Director)

Co-investorsNext Coast VenturesEscalate Capital PartnersFlucas VenturesGolub GrowthOIF VenturesOur Innovation Fund+1 more

Greycroftgreycroft.com✓ verified

Sequen offers an API-first platform that powers search, recommendations, and chat using a shared model that learns across customers without exposing their data.

AI & Machine LearningClimate TechDeep TechE-commerceEnterprise SoftwareMarketplacesRoboticsSaaSSector Agnostic

Ian Sigalow(Founder)inGrant LaFontaine(CEO & Co-Founder)Logan Head(Co-Founder)Alexandre LeBrun(CEO & Co-founder)Yann LeCunSaining Xie(Chief Science Officer)

Co-investorsRenaissance Venture CapitalAMD VenturesAmplify Partners CVAndreessen HorowitzCRV (Charles River Ventures)DCVC (Data Collective)+13 more

HOPPRhoppr.aiin✓ verified

HOPPR develops medical imaging AI models, including vision-language models for radiology workflows.

AI & Machine LearningHealthtechMedical Devices

Robert Bakos(Founder)inKhan Siddiqui, MD(Founder)in

Co-investorsFortitude VenturesHealth2047

Instilinstil.ioin✓ verified

Instil provides a modern software platform designed for nonprofits to manage relationships and increase their operational impact.

Impact & Social GoodSaaS

Adam Miller(Founder)in

Co-investorsCRV (Charles River Ventures)Next Legacy PartnersThreshold VenturesUS Venture Partners

Knockknock.comin𝕏✓ verified

Knock provides bridge loans to help people purchase homes while waiting to sell their existing property, serving homebuyers and real estate agents across 32 US states.

FintechPropTechSan Francisco, US

Sean Black(Founder)inJamie Glenn(Founder)in

Co-investorsSecond Century VenturesAlleyCorpCorazon CapitalFoundryAlley Robotics VenturesRRE Ventures

Reken Cybersecurity for AI threatsreken.aiinJan 2024 · $10M✓ verified

Reken develops AI-powered security solutions to detect and prevent bot attacks, fraud, and deepfake-enabled scams targeting financial institutions, airlines, and government agencies.

AI & Machine LearningCybersecurityEnterprise Software

Shuman Ghosemajumder(Co-founder & CEO)inRich Griffiths(Co-founder)

Co-investorsHomebrewJAZZ Venture PartnersOmega Venture PartnersFika VenturesFikaFPV

Stability AIstability.aiin𝕏Sep 2022✓ verified

Stability AI develops generative AI products for creating audio, image, video, and 3D content.

AI & Machine LearningCreator EconomyEnterprise SoftwareLondon

Mohammad Emad Mostaque(Executive Officer, Director)Prem Akkaraju(CEO)inSean Parker(Executive Chairman)

BoardDana SettleinThomas LaffontJames P. O'Shaughnessy(Director)

Co-investorsLightspeed Venture PartnersA.Capital VenturesBetaworksCoatue ManagementLemniscapMantis Capital+5 more

11 HonoreMar 2018SEC filingmedium confidence

Los Angeles, US

Patrick Herning(Executive Officer, Director)

BoardMedha Agarwal(Director)Kathryn Reed Retzer(Director)

Board seatDana Settle· per SEC Form D · $11.4M raise · filed Mar 2018

7hops.com, Inc.Apr 2014SEC filingmedium confidence

New York, US

Board seatIan Sigalow· per SEC Form D · $3.3M raise · filed Oct 2015

Co-investorsBDMI

Amplify Life Insurance CoJun 2022SEC filingmedium confidence

San Francisco, US

Hanna Wu(Executive Officer, Director, Promoter)Cai Qiyun(Director)

BoardRuth Foxe-Blader(Director)inMark Williamson(Director)David Silverman(Director)

Board seatIan Sigalow· per SEC Form D · $10.1M raise · filed Jun 2022

Co-investorsAnthemis VentureCitrine VentureGreycroft Partners

Anine Binganinebing.comDec 2017

ANINE BING is a fashion house that designs and retails modern wardrobe essentials for women, blending Scandinavian minimalism with American aesthetics.

ConsumerDirect to ConsumerE-commerceRetail TechLos Angeles, US

Anine Bing(Founder and Chief Creative Officer)inNicolai Bing(Founder and President)Nicolai Nielsen(Executive Officer, Director)Nico Stampe Bing(Founder)inAnnika Meller(Executive Officer)Paul Courell(Executive Officer)

Board seatDana Settle· per SEC Form D

Co-investorsFELIX CAPITALIndex VenturesGreycroft Partners

Austin SoftwareJan 2023SEC filingmedium confidence

Austin, US

Frank Licea(Executive Officer, Director)Jacqueline Armbrust(Executive Officer, Director)

Board seatMark Terbeek· per SEC Form D · $5M raise · filed Jan 2023

BLUEBOARD INC.Sep 2020SEC filingmedium confidence

San Francisco, US

Board seatMark Terbeek· per SEC Form D · $10M raise · filed Sep 2020

Branch Financial, Inc.May 2022SEC filingmedium confidence

Columbus, US

Board seatIan Sigalow· per SEC Form D · filed May 2022

Co-investorsAnthemis Venture

ClosedLoopclosedloop.aiAug 2021

Closedloop.ai is a team-based platform for agentic software development that enables teams to define requirements, create implementation plans, and ship code collaboratively with AI agents, with full visibility and review gates before execution.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareAustin, US

David DeCaprio(Executive Officer, Director)Andrew Eye(Executive Officer, Director)in

BoardMarcus Bartram(Director)inGraham Brooks(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investors.406 VenturesBreyer CapitalCentral Texas Angel NetworkJoyance PartnersMeridian Street CapitalOssian Capital+1 more

Cloud Papercloudpaper.coDec 2021SEC filingmedium confidence

A direct-to-consumer brand selling tree-free toilet paper made from bamboo, offered via one-time purchase or subscription with a customer portal and gift cards.

Circular EconomyClimate TechConsumerDirect to ConsumerE-commerceSeattle, US

Austin Watkins(Executive Officer, Director)Ryan Fritsch(Executive Officer, Director)

Board seatDana Settle· per SEC Form D · $5M raise · filed Dec 2021

Co-investorsMuse Capital

COLLECTIVE INCJan 2018SEC filingmedium confidence

New York, US

Board seatIan Sigalow· per SEC Form D · $14.5M raise · filed Jan 2018

Data Plus Mathdataplusmath.cominApr 2018

Data Plus Math, now part of LiveRamp, provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social platforms, publishers, and programmatic to conversion data.

AdTechAI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechBoston, US

John Hoctor(Executive Officer, Director)Matthew Emans(Executive Officer, Director)Michael LaJoie(Director)

BoardAndrew Cleland(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investorsComcast Ventures

Ebthebth.comAug 2015SEC filingmedium confidence

EBTH (Everything But The House) is an online estate sale and consignment marketplace where homeowners, estate managers, dealers, and collectors sell pre-owned and antique goods, and shoppers browse and bid on secondhand items often starting at $1.

Circular EconomyConsumerE-commerceMarketplacesCincinnati, US

Jacquelyn A. Denny(Executive Officer)Jacquie Denny(Founder)inBrian Graves(Founder)inBrian C. Graves(Executive Officer)Michael J. Reynolds(Chief Financial Officer; Director)Bobby Uhlenbrock(Executive Officer)

Board seatDana Settle· per SEC Form D · $40M raise · filed Jul 2018

Ergattaergatta.cominJul 2020

Ergatta manufactures smart rowing machines with interactive coaching, gamified workouts, and scenic content.

ConsumerHardwareHealthtechWellness & FitnessBrooklyn, US

Thomas Barclay Aulet(Executive Officer, Director)Alessandra Gotbaum(Executive Officer, Director)inTom Aulet(Founder)inPrasanna Swaminathan(Executive Officer, Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsAdvance Venture PartnersFlucas VenturesOssian CapitalTechstarsFifth WallGaingels+1 more

Fetch Rewardsfetch.comin𝕏Apr 2022

Fetch operates a rewards platform that provides consumer loyalty data to brands and offers consumers points redeemable for gift cards and rewards based on shopping, dining, and gaming activities.

ConsumerDirect to ConsumerMarketing TechRetail TechMadison, US

Wes Schroll(Executive Officer, Director)in

BoardChris Nohl(Director)Andrew Boszhardt(Director)inFrank Azzolino(Director)Ken Harris(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsArcher Capital GroupArcher Venture CapitalConvivialité VenturesFUSEG SquaredGreat Oaks Venture Capital+7 more

HamsaPayJan 2023

San Francisco, US

Board seatDana Settle· per SEC Form D

iCertis, Inc.icertis.comin𝕏Mar 2025

Icertis provides AI-native contract intelligence software that helps enterprises automate and optimize contract management to accelerate business execution.

AI & Machine LearningEnterprise SoftwareLegalTechSaaSBellevue, US

Samir Bodas(Co-CEO & Board Chairman)inMonish Darda(Executive Officer, Director)Sanjay Srivastava(Co-CEO & CFO)Todd Smith(Executive Officer)Rajat Bhari(Executive Officer)

BoardJohn Connors(Director)in

Board seatMark Terbeek· per SEC Form D

Co-investorsB Capital GroupB4 CapitalCross Creek AdvisorsF-Prime CapitalFUSEHDS Capital+4 more

JLA TechnologyMar 2021SEC filingmedium confidence

Los Angeles, US

Adam Miller(Executive Officer, Director)Jason Nazar(Executive Officer, Director)Douglas Leonard(Executive Officer, Director)

BoardNate Redmond(Director)in

Board seatDana Settle· per SEC Form D · $15M raise · filed Mar 2021

Co-investorsAlpha Edison

Landing Holdings Inc.Feb 2022SEC filingmedium confidence

Travel & HospitalityBirmingham, US

Bill I Smith(Executive Officer, Director)Charlotte Guyman(Director)David Schaller(Director)Marcus Higgins(Executive Officer)Christopher Nowak(Executive Officer)Ted Saunders(Executive Officer)

Board seatIan Sigalow· per SEC Form D · $30M raise · filed Apr 2024

Co-investorsHVL Innovate

LEX Marketslex-markets.comNov 2017SEC filingmedium confidence

Commercial real estate securities marketplace via single-asset IPOs.

New York, US

Drew Sterrett(Vice President)Dean S. Sterrett(President)Richard Clark(Director)Craig Hatkoff(Director)Martin Edelman(Director)Alicia Glen(Director)

Board seatAlan E. Patricof· per SEC Form D · $20M raise · filed Jul 2021

Co-investorsChaos VenturesKesha VenturesPrimetime PartnersTwo Lanterns Venture Partners

Longtail AD SolutionsJun 2021SEC filingmedium confidence

New York, US

David Otten(Executive Officer, Director)William Day(Director)Timothy Stevens(Director)John Hamel(Director)David Pashman(Executive Officer)Andrew Eisele(Executive Officer)

Board seatIan Sigalow· per SEC Form D · $54.5M raise · filed Jun 2021

Mappedmapped.comin𝕏Feb 2020

Mapped builds a knowledge graph and world model of physical spaces, people, and things that serves as the data foundation for Physical AI applications to understand and operate in the built environment.

AI & Machine LearningData & InfrastructureDeep TechEnterprise SoftwareEl Segundo, US

Shaun Cooley(Executive Officer, Director, Promoter)Jeanne Casey(Director)

BoardZak Schwarzman(Director)in

Board seatBrentt Baltimore· per SEC Form D

Co-investorsAllegion VenturesCerity Partners VenturesMetaPropMetaProp VenturesNTT DOCOMO Ventures

Mercatomercato.com𝕏Mar 2021

Mercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup.

E-commerceFoodTechMarketplacesNew York, US

Robert J. Brannigan, Jr.(Executive Officer, Director, Promoter)Bobby Brannigan(Founder)

Board seatIan Sigalow· per SEC Form D

Co-investorsBrighter CapitalFlucas VenturesInterlock CapitalLoeb.nycOssian CapitalVelvet Sea Ventures

Merlymerly.aiJan 2024SEC filingmedium confidence

Develops machine programming software intended to automate software development and improve software quality.

Palo Alto, US

Justin Gottschlich(Executive Officer, Director)Paul Gottschlich(Executive Officer)Urs Muff(Founder)

Board seatBrentt Baltimore· per SEC Form D · $6.8M raise · filed Jan 2024

Co-investorsJAZZ Venture Partners

Nacho Eats Corp.Apr 2022SEC filingmedium confidence

New York City, US

Tessa Gould(Executive Officer)Bobby Flay(Director)Nathena Truesdell(Director)

BoardBrian Nicholson(Director)in

Board seatBrian Bustamante-Nicholson· per SEC Form D · $19M raise · filed Apr 2022

Nativonativo.comJun 2015

Nativo is an advertising technology provider that offers campaign planning, buying, management, delivery, optimization, measurement, and analytics tools for advertisers and agencies, while enabling publishers to build and serve campaigns across web and mobile properties.

AdTechEl Segundo, US

Justin Choi(Executive Officer, Director)

BoardEdward M. Cluss, Jr.(Director)David ibnAle(Director)inSerge Matta(Director)

Board seatMark Terbeek· per SEC Form D

Co-investorsAdvance Venture PartnersRezVen PartnersGreycroft PartnersHeadlineSignia Venture PartnersVentures.eu

Newton Researchnewtonresearch.aiMay 2025

Newton Research builds AI agents for marketing analytics that automate data analysis workflows.

AdTechAI & Machine LearningMarketing TechSaaSNeedham, US

Matthew Emans(Executive Officer, Director)inSteven Bennett(Founder)inJohn Hoctor(Executive Officer, Director)in

BoardKent Bennett(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investorsBessemer Venture Partners

Ocientocient.comin𝕏Aug 2022

Ocient builds petabyte-scale agentic AI solutions through its OcientAIQ platform for enterprises managing massive datasets.

AI & Machine LearningData & InfrastructureEnterprise SoftwareChicago, US

S. Christopher Gladwin(Executive Officer, Director)Chris Gladwin(Founder)inJoe Jablonski(Founder)inKumar Abhijeet(Executive Officer)William McCarthy(Executive Officer)Joseph Jablonski(Executive Officer)

Board seatMark Terbeek· per SEC Form D

Co-investorsBlue Bear Capital PartnersBuoyant Ventures Management, LlcIllinois VenturesIn-Q-TelGreycroft PartnersHyde Park Angels+1 more

Ocient HoldingsSep 2023SEC filingmedium confidence

Chicago, US

S. Christopher Gladwin(Executive Officer, Director)Michael Marchant(Executive Officer)John S. Morris(Executive Officer, Director)Henry Marshall(Executive Officer)Joe Jablonski(Executive Officer)Brian Hand(Executive Officer)

Board seatMark Terbeek· per SEC Form D · filed Jun 2026

Co-investorsGreycroft Partners

PebblePostpebblepost.comin𝕏Apr 2016

PebblePost provides performance marketing technology that combines online and offline data to reach households through connected TV and direct mail campaigns.

AdTechDirect to ConsumerMarketing TechNew York, US

Lewis Gersh(Executive Officer, Director)Brittany Wolf(Chief Executive Officer)Robert Victor(Executive Officer, Director)

BoardJohn Frankel(Director)

Board seatJohn Elton· per SEC Form D

Co-investorsRRE VenturesAdvance Venture PartnersAlpine MeridianEscalate Capital PartnersKickstartMantella Venture Partners+4 more

PETABYTE TECHNOLOGY INC.Jul 2021SEC filingmedium confidence

Bellevue, US

Board seatIan Sigalow· per SEC Form D · $18M raise · filed Jul 2021

Co-investorsAcrew Capital

PetChiApr 2022SEC filingmedium confidence

San Francisco, US

Eric Palm(Executive Officer, Director)Lawrence Coburn(Director)Zubin Bhettay(Executive Officer, Director)

BoardNihal Mehta(Director)

Board seatIan Sigalow· per SEC Form D · $44M raise · filed Apr 2022

Co-investorsIcon VenturesMatrix

Resonateresonate.comin𝕏Oct 2017

Resonate provides consumer data intelligence and marketing technology solutions that enable businesses to identify and optimize engagement with target customers.

AdTechAI & Machine LearningData & InfrastructureMarketing TechReston, US

Bryan Gernert(Chief Executive Officer)inDavid Wheatley(Executive Officer)inSara T. Fagen(Executive Officer, Director)John D Brady(Director)Scott Hilleboe(Director)Lynda Clarizio(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsThe Argentum GroupGreycroft PartnersInovia Capital

Rooroo.vetin𝕏Jan 2020SEC filingmedium confidence

Roo is a veterinary relief staffing platform that connects relief professionals with animal hospitals to address workforce shortages and burnout.

B2B MarketplacesHealthtechMarketplacesHouston, US

Danny Leffel(Founder)inMaximus Yaney(Executive Officer, Director, Promoter)Eric Laurent(Executive Officer, Director)

BoardJoseph McAllister(Director)Kristen Rivers(Director)Jacob Hurrell(Director)

Board seatIan Sigalow· per SEC Form D · $10M raise · filed Jan 2020

Co-investorsFloodgateJackson Square VenturesGingerbread Capital

Shiptshipt.com𝕏Jun 2016

Shipt operates a same-day delivery platform that connects consumers with personal shoppers who fulfill orders from retailers including Target, Lowe's, CVS, and regional grocers.

E-commerceLogistics & Supply ChainMarketplacesRetail TechBirmingham, US

BILL I. SMITH(Executive Officer, Director)

BoardROBERT L. CRUTCHFIELD(Director)STEVEN STREIT(Director)inWILLIAM E. SAUNDERS(Director)JEFFREY L. SMITH(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsFUSEGray VenturesHeadlineHeadline Growth Management, LLCSWS Venture CapitalGreycroft Partners+1 more

sp0n, Inc.Jan 2025SEC filingmedium confidence

New York, US

Andrew Frame(Executive Officer, Director, Promoter)

BoardJake Medwell(Director)inChris Lindenau(Director)Chi-Hua Chien(Director)inMike Vernal(Director)

Board seatDana Settle· per SEC Form D · $42.5M raise · filed Jan 2025

Co-investors8VCGoodwater Capital

Sybillsybill.aiinMar 2024

Sybill provides an AI copilot for sales teams that reduces administrative work and surfaces actionable insights from customer interactions.

AI & Machine LearningEnterprise SoftwareSaaSSales TechMountain View, US

Gorish Aggarwal(Co-founder & CEO)inSoumyarka Mondal(Executive Officer)inNishit Asnani(Executive Officer, Director)inMehak Aggarwal(Executive Officer)in

Board seatMark Terbeek· per SEC Form D

Co-investorsMyAsiaVCNeotribe VenturesPowerhouse VenturesSLVCThe MBA Fund

Tapcarttapcart.comin𝕏Apr 2020

Tapcart is a mobile commerce platform that helps Shopify brands build custom shopping apps to strengthen customer relationships and increase sales.

AI & Machine LearningDirect to ConsumerE-commerceSaaSSanta Monica, US

Eric Netsch(Founder & CEO)inSina Mobasser(Co-founder)in

Board seatDana Settle· per SEC Form D

Co-investorsAct One VenturesCorrelation VenturesEvolution VC PartnersLeft Lane CapitalRosecliff VenturesAmplify.LA+1 more

Thrive Marketthrivemarket.comJul 2015

Thrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model.

Direct to ConsumerE-commerceFoodTechCulver City, US

Gunnar Lovelace(Executive Officer, Director)Nicholas Green(Executive Officer, Director)Nick Green(Founder)in

Board seatDana Settle· per SEC Form D

Co-investorsAlmanac InsightsBAM VenturesBY Venture PartnersDigi VenturesGroundForce CapitalHDS Capital+7 more

Verse TechnologiesAug 2018SEC filingmedium confidence

San Mateo, US

Alex Lopera(Director)Francisco de Borja Rossell(Executive Officer, Director)Dario Nieuwenhuis(Director)

BoardBernardo Hernandez(Director)

Board seatIan Sigalow· per SEC Form D · $2M raise · filed Aug 2018

Zefrzefr.comMar 2016SEC filingmedium confidence

Zefr provides content intelligence and safety solutions for digital media platforms, helping brands identify appropriate content for advertising and reducing monetization of problematic creators.

AdTechAI & Machine LearningData & InfrastructureMarketing TechMedia & EntertainmentSaaSVenice, US

Richard Raddon(Executive Officer, Director)Zacharias James(Executive Officer, Director)Zach James(Founder)inJohn Hadl(Director)

BoardSteve Krausz(Director)inSean Flynn(Director)

Board seatMark Terbeek· per SEC Form D · $5M raise · filed Mar 2016

Co-investorsFelicis VenturesIVP (Institutional Venture Partners)MK CapitalUS Venture PartnersShasta Ventures

Zenbusinesszenbusiness.comin𝕏Oct 2021

ZenBusiness provides an all-in-one platform combining AI-powered guidance (Velo) with customer support to help entrepreneurs start, protect, and grow their businesses through business formations and compliance services.

Enterprise SoftwareFuture of WorkLegalTechSaaSAustin, US

Ross Buhrdorf(CEO)inShanaz Hemmati(Founder)inRafael Lopez(Executive Officer)Khadijeh Hemmati(Executive Officer)

BoardJC Glancy(Executive Officer, Director)in

Board seatPaul Bricault· per SEC Form D

Co-investorsATX Venture PartnersBreyer CapitalCleveland AvenueFlucas VenturesFluent VenturesGeekdom+12 more

Acorns Growacorns.com𝕏

Acorns provides automated investment services that allow users to invest in diversified portfolios of exchange-traded funds (ETFs) composed of stocks and bonds, with options including Bitcoin-linked ETFs.

FintechIrvine, US

Jeff Cruttenden(Executive Officer, Director)Walter Cruttenden(Executive Officer, Director)inMark Dru(Executive Officer)James Caccavo(Director)

BoardJim Caccavo(Director)Jay Fishman(Director)

Co-investorsA-Rod CorpAnsa CapitalBlack Jays VenturesComcast VenturesConnetic VenturesDeclaration Partners+12 more

Addiaddi.com

Addi is a buy-now-pay-later platform that provides installment credit to consumers in Colombia, enabling purchases at physical stores and online merchants without traditional credit requirements.

Fintech

Santiago Suárez(Founder & CEO)

Co-investorsAlleyCorpAndreessen HorowitzEndeavor CatalystMONASHEESNotable CapitalQuona Capital+9 more

Adstraadstradata.comin

Adstra provides identity resolution and data licensing solutions that enable brands, agencies, and publishers to drive growth through clean customer data and targeted audience activation across marketing channels.

AdTechData & InfrastructureMarketing Tech

Co-investorsExtreme Venture PartnersExtreme Venture Partners LLPProgress VenturesMenlo VenturesTiger Global Management

Advanced Machine Intelligence (AMI)

Co-investorsBerliner Volksbank VenturesRedstoneTane Fund

Browse all 352 investments with full details →

152 more tracked companies

Jesse & BensJOKRJorsek, Inc.JW PlayerKandjiKheironKheiron Medical TechnologiesKlashaLaminarLandingLaudableLe MondeLead BankLead BankLeena AILemmaLexLightricksLoyal GuruLucy Goods, IncMach IndustriesMaker StudiosMapAnythingMariana MineralsMaykMeld StudioMeritMerit BeautyMeshMeshverifyMighty JaxxMother ScienceMX technologiesMyCarrierNarmiNeueHealthNielsenNom NomNuORDERNurdleOctaveOctaveOctaveOctivOpenEvidenceOpenpathOsmosisOvertimeOvertimeOzowPacasoPalmettoPartnerizePeerPeer AIPenguin AIPenseroPetabytePetabytetechnologiesPicassoPika Idea-to-videoPlastic LabsPlatedPlayhouse MDPodchaserPodsightsPrezentProcuratedPryonPryonPublicPublic.comPykaQualiaQuilttRaisinRapid RoboticsRaspberryRaspberry AIRec RoomRecursive self-improving superintelligence to automate knowledge discoveryRecursive Super IntelligenceRed Balloon SecurityReflexivityRembrandRightMoveRoadRunner Recycling, Inc.RocketRocket.ChatSailPlan Marine Emissions OptimizationSalsaSamsara EcoScopely, Inc.SeatedSeatedSeed HealthSegmentSEMrushSequen AISequen New York, USASISUSiSu Aesthetics ClinicSkimBitSmartHopSometricsStableStatic MediaStreamlinedTapcartTetraThankfulThe Huffington PostThe Real Real x-tech-roboticsThirty MadisonThreadThread AIThrive GlobalTogether AIToggleTorusTrullionTrunk ClubTwelveTyntUMAUnbabelUnconventional AIUsebuttonVelocityVenmoVenmoVeritonicVersedVetteryVidibleViolette_FRVizuVoiceaVox MediaVultronWhatnotWhen I WorkWideOrbitWonderbly exitedWonderyWorkFusionWorld LabsYassirYeahkaYieldStreetZab's SauceZumper

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 10

IPOs and acquisitions across the tracked portfolio

Bread FinancialNYSE: BFHBumbleNASDAQ: BMBLFedExNYSE: FDXMNTNNYSE: MNTNWarner Music GroupNASDAQ: WMGCrew32acq. by ZoominfoCustoraacq. by AmperityFortumoacq. by BokuFrameacq. by HubSpotHidden Roadacq. by Ripple

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 5

as of Sep 2025
FundVintageCommittedNet IRRTVPIDPI
Greycroft Growth II, L.P.LPs: Los Angeles County Employees Retirement Association201715.1%1.91x0.47x
Greycroft Partners IV, LPLPs: Los Angeles County Employees Retirement Association201512.1%1.83x0.56x
Greycroft Growth, L.P.LPs: Los Angeles County Employees Retirement Association20148.6%1.74x0.97x
Greycroft Partners III, L.P.LPs: Los Angeles County Employees Retirement Association201213.0%2.18x1.19x
Greycroft Partners IILPs: Los Angeles County Employees Retirement Association201017.7%2.42x1.83x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

How many investments has Greycroft made?
Greycroft has 277 tracked investments, 15 of which have exited via acquisition or IPO, including 15 dated in the last 24 months.
What stage does Greycroft invest at?
Greycroft invests at the Seed, Series A, Growth stages.
What is Greycroft's typical check size?
Greycroft typically writes checks of $100K – $5M.
What sectors does Greycroft focus on?
Greycroft focuses on AI & Machine Learning, Cleantech, Climate Tech, Cloud Computing, Consumer, Digital Health, Direct to Consumer, Enterprise Software, Fintech, FoodTech, InsurTech, SaaS, Wellness & Fitness.
Where is Greycroft located?
Greycroft is headquartered in New York, US.
Does Greycroft lead rounds?
Yes, Greycroft leads investment rounds.
Who does Greycroft co-invest with?
Greycroft most often shares deals with New Enterprise Associates (NEA), BAM Ventures, Y Combinator, among 760 tracked co-investors.

Media · Podcasts & interviews

featuring the team

- Venture Capital - This Week in Venture Capital - Dana Settle, partner of Greycroft

This Week in Startups · Dana Settle

Trust is the Real Capital - Ian Sigalow - Greycroft- Episode #89

Not Another CEO · Ian Sigalow

Greycroft, Co-founder & Managing Partner, Ian Sigalow

New York Stock Exchange · Ian Sigalow

Ian Sigalow, Co founder + Managing Partner, Greycroft Joins NYSE TV

New York Stock Exchange · Ian Sigalow

The Future of Software ft. Greycroft Cofounder & Managing Partner Ian Sigalow

Grace Gong · Ian Sigalow

Greycroft's Dana Settle on the VC firm's approach to tech, AI

Dana Settle · finance.yahoo.com

Images

Greycroft photoGreycroft photoGreycroft photoGreycroft photoGreycroft photoGreycroft photo

Co-investors · 199

Andreessen Horowitz

Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.

$500K – $50M
New Enterprise Associates (NEA)

New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.

$200K – $40M
Headline

Headline is a global venture capital firm investing in early- and growth-stage founders, with teams on the ground across multiple continents.

$661K – $103M
Accel

Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.

$1.6M – $70M
Index Ventures

Index Ventures is a multi-stage venture capital firm that backs companies from Seed to IPO and beyond, including through its dedicated seed fund Index Origin.

$540K – $10.8M
BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

$100K – $1M
Kleiner Perkins

Kleiner Perkins is a venture capital firm that backs founders across technology and life sciences, from early stage through growth.

$500K – $15M
Acrew Capital

Acrew Capital is a venture capital firm that emphasizes a team-based approach to investing, offering portfolio companies access to its full team.

Both backed · 10
$1M – $15M
Lightspeed Venture Partners

Lightspeed is a global venture capital firm that has spent over two decades backing innovative companies as an early and first investor.

$1.7M – $87M
Techstars

Techstars is a startup accelerator and early-stage investor that funds ambitious founders and provides capital, mentorship, and access to a global network of investors, operators, and corporate partners.

$220K
SV Angel

SV Angel is an investment firm that partners with and supports founders building transformative companies, providing long-term backing and close advisory relationships.

Bonfire Ventures

Bonfire Ventures is a seed-stage venture capital firm that backs founders reinventing how business operates, leading seed rounds in AI-native B2B software.

$2M – $4M
187 more co-investors

General CatalystKhosla VenturesFelicis VenturesLerer HippeauBessemer Venture PartnersFemale FoundersAdvancit CapitalCraft VenturesAlumni VenturesFounder CollectiveB Capital GroupRRE VenturesHomebrewSequoia CapitalGV (Google Ventures)Madrona Venture GroupObvious VenturesSoftBank Vision FundUpfront VenturesCapitalGMaC Venture CapitalAnthemis VentureCorrelation VenturesCRV (Charles River Ventures)SignalFireLong Journey VenturesBain Capital VenturesTrue VenturesIVP (Institutional Venture Partners)Canaan PartnersBattery VenturesFirstMark CapitalFifth WallInovia CapitalRevolutionFoundryLeft Lane CapitalMONASHEESWhite Star CapitalJAZZ Venture PartnersHuman CapitalValor Capital GroupInvariantes FundSemperVirens Venture CapitalGreylock PartnersUncork CapitalFirst Round CapitalBoxGroupDST GlobalEniac VenturesFundersClubAfore CapitalMeritech Capital PartnersUS Venture PartnersSocial StartsWorklife VenturesAlleyCorpAcequia Capital (AceCap)Tusk Venture PartnersFikaCrosscut VenturesMetaPropXfundMiramar Venture PartnersAV8 VenturesBreegaSchematic VenturesFPVManiv MobilityUpVentures CapitalAllegion VenturesSusa VenturesHCVCBling CapitalUpHonest CapitalCota CapitalBullpen CapitalCrosslink CapitalBanana CapitalKortschak Investments L.P.Shasta VenturesFuel CapitalOperator CollectiveDreamers VCWebb Investment NetworkFlourish VenturesWork-BenchMucker CapitalNGP CapitalSilverton PartnersConstruct CapitalGutter CapitalSLVCConvictionOrigin VenturesWestWave CapitalPrimetime PartnersFoundamentalGriffin Gaming PartnersAct One VenturesElefundWestbound Equity PartnersKohala VenturesImagination CapitalOne Planet GroupCantos VenturesHetz VenturesSecond Century VenturesDraft Ventures LlcTrue Beauty VenturesRedpoint VenturesStreamlined VenturesNextView VenturesAME Cloud VenturesPioneerC2 InvestmentsInnovation EndeavorsPrecursor VenturesCaffeinated CapitalResolute VenturesElectric CapitalSoma CapitalTrajectory VenturesSocial LeverageHarrison Metal2048 VenturesHanabi CapitalAccompliceEQT VenturesWGI GroupAwesome People VenturesOutlander VCHaun VenturesPelion Venture PartnersLOI VentureMoxxie VenturesZetta Venture PartnersWildcat Venture PartnersTransmedia CapitalARCH Venture PartnersCoinFundPeakUpside PartnershipThe Finger GroupFf Venture CapitalClimate CapitalPreston-Werner VenturesWalden InternationalBlue Owl CapitalBasis Set VenturesS28 CapitalThirty Five Ventures (35V)ImmeasurableLCXForum VenturesHC9 VenturesMangrove Capital PartnersBINARY CAPITALCultivation CapitalTrust VenturesPitbull Ventures10x GenomicsHarlem Capital PartnersDeep Fork CapitalBEENEXTZintinusOCA VenturesGPO FundAllerfund Ventures, LlcHyperplane Venture CapitalIngeborg InvestmentsGlencrest GroupBlisceDGFSony Ventures CorporationBroadway Venture PartnersConteur Capital PartnersCrowdStrikeVolition CapitalIDG CapitalRestive VenturesEntrada VenturesAllegoryGoldcrest CapitalWillow Growth PartnersAndav CapitalStadia Ventures

Firms observed investing alongside Greycroft, from public investor directories. Shared companies are the overlap with Greycroft's recorded portfolio.

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