/Investor DB

Greycroft

Venture capitalActively deployingoperating company · company profile

New York · Seed–Growth · 56 people tracked

Also known as Greycroft Holdings · GREYCROFT LP · Greycroft Partners

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Investment thesis

Greycroft backs founders building transformative companies across a range of sectors and geographies. In software, it targets foundational models, AI infrastructure, and intelligent enterprise and consumer applications, betting that AI will dominate software over the coming decade. Its sustainability practice funds next-generation solutions aimed at reducing long-term environmental impact and helping commercialize innovations that can transform industries. In consumer, the firm backs brands reimagining everyday life, with emphasis on beauty, personal care, food, beverage, and pet products. The firm positions itself as a trusted partner to ambitious founders building significant companies.

Source: firm website, verified Sep 29, 2026.

Stage
Seed–Growth
Check
$100K – $5M
HQ
New York, NY, US
Leads rounds
Leads
Instruments
Equity
Founded
2006
Last 12 months
24 investments
AUM
$4.5B
Tracked investments
429
Unicorns
26
IPOs
8
Acquisitions
38

Team · 56 people

from the firm's website & curated & public directories
Matthew Parker· General Partner
John Meah· Chief of Staff
Li Yam Kreiz· Analyst
Ann Paulose· Senior Investor Relations Associatein
Jessica Yu· Senior Finance Associatein
Kelsey Alten· Executive Assistant
Krizia Cerda· Executive Assistant
Libby Spriggs· Office Coordinator
Lucia Balan· Operations & Research Analystin
Suejean Kim· Office Manager

Founder mafia

5 people who came through Greycroft went on to found or lead other companies.

What they invest in

from 344 of 429 portfolio companies

AI & Machine Learning ×122SaaS ×121Enterprise Software ×103Consumer ×59Fintech ×56Marketing Tech ×41Data & Infrastructure ×39E-commerce ×37

HQs:United States×247United Kingdom×9Nigeria×3Brazil×2Colombia×2France×2

Who they back

founder profiles across 198 portfolio companies
25%
solo founders
50 of 198 mapped founding teams
45%
repeat founders
of 259 founders with career history
~3 yrs
old at investment
median across 97 dated deals

Founding team size:solo founder×502 founders×643 founders×474+ founders×37

Where their founders studiedfrom 231 founders with education data

Stanford University ×20Massachusetts Institute of Technology ×14Harvard University ×11Stanford University Graduate School of Business ×11Harvard Business School ×9The Wharton School ×7The University of Texas at Austin ×6University of Pennsylvania ×6

What their founders studiedfrom 225 founders with field-of-study data

Computer Science ×77Engineering ×56Business & Management ×34Economics ×26Finance & Accounting ×14Mathematics & Statistics ×13Life Sciences ×10Politics & Policy ×9

Where their founders worked beforefrom 259 founders with career history

Google ×19Microsoft ×19Stanford University ×9McKinsey & Company ×8Meta ×8Goldman Sachs ×5IBM ×5Cisco ×4

Accelerator rootsportfolio companies that came through a program

Y Combinator ×11Techstars ×7

45 founders hold a PhD · 47 hold an MBA (of 247 with degree data) · backed the same founder in 2+ companies: 7 founders

Investments · 429 tracked

founders shown can be your intro path

By year:2026 · 182025 · 342024 · 142023 · 182022 · 372021 · 402020 · 222019 · 122018 · 162017 · 112016 · 52015 · 9244 dated

Archer Aviationarcher.comin𝕏NYSE: ACHR

Archer Aviation is an aircraft manufacturer developing commercial aviation technology, including certification and defense applications.

Hardware

Adam Goldstein(Founder)inBrett Adcock(Founder)in

Co-investorsA-Rod CorpAccess Technology VenturesAlleyCorpEvolution VC PartnersFJ LabsGaingels+8 more

Bread Financialgetbread.comNYSE: BFH

Consumer cash flow management mobile application (acquired by Alliance Data Systems)

Ralph J. Andretta(President, Chief Executive Officer and Director)Perry S. Beberman(Executive Vice President, Chief Financial Officer)inAllegra S. Driscoll(Executive Vice President, Chief Technology Officer)Valerie E. Greer(Executive Vice President, Chief Commercial Officer)Tammy M. McConnaughey(Executive Vice President, Chief Credit Risk and Operations Officer)inJoseph L. Motes III(Executive Vice President, Chief Legal and Administrative Officer, Secretary)

Co-investorsBessemer Venture PartnersClocktower VenturesColle Capital PartnersRRE Ventures

Bumblebumble.comin𝕏NASDAQ: BMBL

Bumble is a dating and social connection platform where women initiate conversations first.

MarketplacesSocial

Whitney Wolfe Herd(Founder)in

Co-investorsAble PartnersAccelAmplo VenturesBessemer Venture PartnersHeadlineHeadline Growth Management, LLC+1 more

Electronic Artsea.comin𝕏NASDAQ: EAAug 2026 · $76M

Electronic Arts (EA) develops and publishes video games, content, and online services for consoles, mobile devices, and PCs, with franchises such as EA SPORTS FC, Battlefield, Apex Legends, and The Sims.

ConsumerGamingMedia & EntertainmentRedwood City, US

Trip Hawkins(Founder)inJade Raymond(Founder)inJeff Braun(Founder)Will Wright(Founder)

Co-investorsBaseline VenturesKleiner PerkinsSequoia CapitalSilver Lake PartnersSkycatcher FundAMD Ventures+9 more

FedExfedex.comin𝕏NYSE: FDXNov 2025 · $160M

FedEx is a global courier and logistics company that provides shipping, delivery, and supply chain management services for businesses and consumers worldwide.

Logistics & Supply Chain

Frederick W. SmithRaj SubramaniaminJohn W. Dietrich(Executive Vice President, Chief Financial Officer)in

Co-investorsMatrixArcTern VenturesLeitmotifLitquidity VenturesManiv MobilityOverture Climate+2 more

Mednaxpediatrix.comNYSE: MDOct 2021 · $25M

Pediatrix (with Obstetrix) is a physician-led health care organization that partners with hospitals, health systems, and health care facilities to provide clinical specialist services.

Digital HealthFemTechHealthtechSunrise, US

Roger J. Medel, M.D.(Executive Officer, Director)Joseph M. Calabro(Executive Officer)Vivian Lopez-Blanco(Executive Officer)Dominic Andreano(Executive Officer)Mark S. Ordan(Chief Executive Officer and Chair of the Board)Kasandra H. Rossi(Executive Vice President, Chief Financial Officer and Treasurer)

Co-investorsAV8 VenturesCity LightCollaborative FundFifty YearsGaingelsY Combinator

MNTNmountain.comin𝕏NYSE: MNTN

MNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits.

AdTechMarketing TechNew York, US

Mark Douglas(President & CEO)inPatrick A. Pohlen(Chief Financial Officer)inChristopher Innes(Chief Operating Officer)

Co-investorsBaroda VenturesBonfire VenturesMercato PartnersQualcomm VenturesSaints CapitalSecond Alpha Partners+1 more

Wmgwmg.comin𝕏NASDAQ: WMGAug 2026 · $76M

Warner Music Group is a global music company that supports artists, songwriters, and producers with recording, publishing, and related services.

Media & EntertainmentNew York, US

Carianne Marshall(Executive Officer)Guy Moot(Executive Officer)James Steven(Executive Officer)inByran Castellani(Executive Officer)Maria Osherova(Executive Officer)inCarletta Higginson(Executive Officer)in

Co-investorsStardomAMD VenturesCoatue ManagementKadmos CapitalPacific Alliance Ventures LlcUniversal Music Group

Curisiumhealthverity.comin𝕏Jul 2021✓ verified

HealthVerity operates a healthcare and consumer data ecosystem that enables HIPAA-compliant synchronization and exchange of real-world data across pharma, payers, and government agencies.

Data & InfrastructureEnterprise SoftwareHealthtechPhiladelphia, US

Andrew Kress(Co-Founder and CEO)inAndrew Goldberg(Co-Founder and COO)

BoardMichael Greeley(Director)inRachel Winokur(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsFlare Capital PartnersForesite CapitalNew Enterprise Associates (NEA)

Pie Insurancepieinsurance.cominJul 2018✓ verified

Pie Insurance is an insurtech company providing property and casualty insurance solutions.

InsurTechUnited States, US

John Swigart(Founder)inDax Craig(Founder)inJoel Moxley(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsAllianz XAcrew CapitalAspect VenturesElefundEvolution VC PartnersGaingels+7 more

Contextual AIcontextual.aiin𝕏Jun 2023✓ verified

Contextual AI builds a platform for enterprises to develop AI agents and applications that operate securely on proprietary data.

AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise Software

Douwe Kiela(Founder)inAmanpreet Singh(Founder)inDouwe Kiela Amanpreet Singh(Founder)

Co-investorsBain Capital VenturesSnowflake VenturesSV AngelAir Street CapitalForerunner VenturesInvariantes Fund+7 more

Enboarderenboarder.com𝕏✓ verified

Enboarder provides an AI-driven platform for employee onboarding and cross-functional HR journeys, helping enterprise customers like Deloitte, ING, and Cisco reduce time-to-productivity and attrition.

AI & Machine LearningHR TechSaaSAustin, US

Brent Pearson(Founder)inDavid Jacobson(Director)James Butler(Director)

BoardWilliam Szczerbiak(Director)

Co-investorsNext Coast VenturesAlumni VenturesEscalate Capital PartnersFlucas VenturesGaingelsGolub Growth+4 more

HOPPRhoppr.aiinSeries A · Jun 2025 · $32M✓ verified

HOPPR develops medical imaging AI models, including vision-language models for radiology workflows.

AI & Machine LearningHealthtechMedical Devices

Robert Bakos(Founder)inKhan Siddiqui, MD(Founder)inGerry Stegmaier(Founder)Khan Siddiqui(Founder)Oliver Chen(Founder)

Co-investorsFortitude VenturesHealth2047Susa Ventures

Instilinstil.ioin✓ verified

Instil provides a modern software platform designed for nonprofits to manage relationships and increase their operational impact.

Impact & Social GoodSaaS

Adam Miller(Founder)in

Co-investorsCRV (Charles River Ventures)Next Legacy PartnersThreshold VenturesUS Venture Partners

Knockawayknock.comin𝕏Mar 2022 · $70M✓ verified

Knock provides bridge loans to help people purchase homes while waiting to sell their existing property, serving homebuyers and real estate agents across 32 US states.

FintechPropTechSan Francisco, US

Sean Black(Founder)inJamie Glenn(Founder)inChris Bell(Founder)Demetri Themelis(Founder)Jay Zeng(Founder)Karan Sakhuja(Founder)

Co-investorsSecond Century VenturesAlleyCorpCorazon CapitalFJ LabsFoundryGreat Oaks Venture Capital+6 more

Reken Cybersecurity for AI threatsreken.aiinSeed · Jan 2024 · $10M✓ verified

Reken develops AI-powered security solutions to detect and prevent bot attacks, fraud, and deepfake-enabled scams targeting financial institutions, airlines, and government agencies.

AI & Machine LearningCybersecurityEnterprise Software

Shuman Ghosemajumder(Founder)inRich Griffiths(Founder)in

Co-investorsHomebrewJAZZ Venture PartnersOmega Venture PartnersFika VenturesFikaFPV+2 more

Stability AIstability.aiin𝕏Sep 2022 · $80M✓ verified

Stability AI develops generative AI products for creating audio, image, video, and 3D content.

AI & Machine LearningCreator EconomyEnterprise SoftwareLondon

Mohammad Emad Mostaque(Executive Officer, Director)Prem Akkaraju(CEO)inSean Parker(Executive Chairman)inCyrus Hodes(Founder)Emad Mostaque(Founder)in

BoardDana Settlein

Co-investorsLightspeed Venture PartnersA.Capital VenturesBetaworksCoatue ManagementLEA PartnersLemniscap+15 more

Swiftlineswiftline.comin𝕏✓ verified

Charm provides data on DTC and TikTok Shop brands, tracking over 5 million brands with proprietary growth and success scores to help consumer investors source and conduct due diligence on investment opportunities.

ConsumerData & InfrastructureE-commerceMarketing TechRetail Tech

Ari Horowitz(Chairman & CEO)inAlex Nisenzon(CEO, Charm.io)inKamen Madjarov(VP Data Science, Charm.io)in

Co-investorsRaptor GroupEvolution VC PartnersGaingelsAtalaya Capital

Amplify Lifebeamplify.comSeries A · Jun 2022 · $12M

Amplify builds cloud-based infrastructure for life insurance distribution, connecting consumers, agents, and carriers through a unified platform.

FintechInsurTechSaaSSan Francisco, US

Hanna Wu(Executive Officer, Director, Promoter)Cai Qiyun(Director)

BoardRuth Foxe-Blader(Director)inMark Williamson(Director)David Silverman(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsConversion CapitalAnthemis VentureArcher GrayCitrine VentureCrosslink Capital

Anine Binganinebing.comDec 2017

ANINE BING is a fashion house that designs and retails modern wardrobe essentials for women, blending Scandinavian minimalism with American aesthetics.

ConsumerDirect to ConsumerE-commerceRetail TechLos Angeles, US

Anine Bing(Founder)inNicolai Bing(Founder)Nicolai Nielsen(Executive Officer, Director)Nico Stampe Bing(Founder)inAnnika Meller(Executive Officer)inPaul Courell(Executive Officer)

Board seatDana Settle· per SEC Form D

Co-investorsFELIX CAPITALIndex Ventures

Austin Softwareaustinsoftware.comJan 2023SEC filingmedium confidence

Austin-based company, later known as Astro, that connects businesses with software engineering talent in Latin America.

Austin, US

Frank Licea(Executive Officer, Director)Jacqueline Armbrust(Executive Officer, Director)

Board seatMark Terbeek· per SEC Form D · $5M raise · filed Jan 2023

Co-investorsEmles Venture PartnersKube VC

Blueboardblueboard.comSep 2020 · $9.3MDefunct

Blueboard was an experiential employee rewards and recognition platform that ceased operations in March 2024.

San Francisco, US

Board seatMark Terbeek· per SEC Form D

Co-investorsBullpen CapitalGaingelsKyber Knight CapitalNoveus CapitalOrigin VenturesPlug and Play Ventures+1 more

Botkeeperbotkeeper.comin𝕏Nov 2021SEC filingmedium confidence

Botkeeper provides an AI-driven bookkeeping platform that automates manual accounting tasks and layers in dedicated accountant services, for accounting firms and their business clients.

AI & Machine LearningFintechSaaSBoston, US

Enrico Palmerino(Founder)inAngelina Palmerino(Co-Founder & Chief Product Officer)inSallie Halsey(Chief Operations Officer)inJessica Veiga(Chief Revenue Officer)inTravis Cherry(Chief Technology Officer)inErica Cramer(Senior Vice President, Client Services)in

Board seatMark Terbeek· per SEC Form D · $42M raise · filed Nov 2021

Co-investorsPillar VCGaingelsPoint72 VenturesCorrelation VenturesGradient VenturesHigh Alpha+1 more

Candid Carecandidpro.comNov 2017SEC filingmedium confidence

CandidPro provides doctor-directed clear aligner treatment to correct misaligned bites and straighten teeth, aiming to improve oral and overall health.

Digital HealthHealthtechMedical DevicesNew York, US

Nicholas Greenfield(Executive Officer, Director)Jacob Goldfield(Director)Don Kingsborough(Director)Zachary Frankel(Executive Officer, Director)

Board seatJohn Elton· per SEC Form D · $50M raise · filed Mar 2019

Co-investorsAverin Capital

ClosedLoopclosedloop.aiAug 2021

Closedloop.ai is a team-based platform for agentic software development that enables teams to define requirements, create implementation plans, and ship code collaboratively with AI agents, with full visibility and review gates before execution.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareAustin, US

David DeCaprio(Executive Officer, Director)Andrew Eye(Founder)inDave DeCaprio(Founder)

BoardMarcus Bartram(Director)inGraham Brooks(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investors.406 VenturesBreyer CapitalCentral Texas Angel NetworkGaingelsJoyance PartnersMeridian Street Capital+3 more

Cloud Papercloudpaper.co𝕏Dec 2021 · $3M

A direct-to-consumer brand selling tree-free toilet paper made from bamboo, offered via one-time purchase or subscription with a customer portal and gift cards.

Circular EconomyClimate TechConsumerDirect to ConsumerE-commerceSeattle, US

Austin Watkins(Executive Officer, Director)Ryan Fritsch(Executive Officer, Director)in

Board seatDana Settle· per SEC Form D

Co-investorsMuse CapitalFootPrint Coalition

Clozdclozd.cominSeries A · May 2022 · $52M

Clozd provides win-loss analysis software that helps companies understand customer win/loss drivers to improve product adoption and customer retention.

AI & Machine LearningEnterprise SoftwareMarketing TechSaaSSales TechLehi, US

Andrew Peterson(Founder)inSpencer Dent(Founder)in

BoardJohn Mayfield(Director)inJohn D'Agostino(Director)

Board seatMark Terbeek· per SEC Form D

Co-investorsMadrona Venture GroupAlbum VC

Data Plus Mathdataplusmath.comApr 2018

Data Plus Math (part of LiveRamp) provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social, publishers, and programmatic to conversion data.

AdTechData & InfrastructureMarketing TechBoston, US

John Hoctor(Executive Officer, Director)inMatthew Emans(Executive Officer, Director)inMichael LaJoie(Director)

BoardAndrew Cleland(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investorsComcast Ventures

Ebthebth.comin𝕏Aug 2015SEC filingmedium confidence

EBTH (Everything But The House) is an online estate sale and consignment marketplace where homeowners, estate managers, dealers, and collectors sell pre-owned and antique goods, and shoppers browse and bid on secondhand items often starting at $1.

Circular EconomyConsumerE-commerceMarketplacesCincinnati, US

Jacquelyn A. Denny(Executive Officer)Jacquie Denny(Founder)inBrian Graves(Founder)inMichael J. Reynolds(Chief Financial Officer; Director)Bobby Uhlenbrock(Executive Officer)inJonathan Nielsen(Executive Officer, Director)

Board seatDana Settle· per SEC Form D · $40M raise · filed Jul 2018

Ergattaergatta.cominJul 2020

Ergatta manufactures smart rowing machines with interactive coaching, gamified workouts, and scenic content.

ConsumerHardwareHealthtechWellness & FitnessBrooklyn, US

Alessandra Gotbaum(Founder)inTom Aulet(Co-Founder & CEO)inPrasanna Swaminathan(Founder)

Board seatIan Sigalow· per SEC Form D

Co-investorsAdvance Venture PartnersFlucas VenturesGaingelsOssian CapitalTechstarsAperiam Ventures+3 more

Fetch Rewardsfetch.com𝕏Apr 2022 · $240M

Fetch operates a rewards platform that provides consumer loyalty data to brands and offers consumers points redeemable for gift cards and rewards based on shopping, dining, and gaming activities.

AdTechConsumerDirect to ConsumerE-commerceMarketing TechRetail TechMadison, US

Wes Schroll(Executive Officer, Director)in

BoardChris Nohl(Director)Andrew Boszhardt(Director)inFrank Azzolino(Director)Ken Harris(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsArcher Capital GroupArcher Venture CapitalConvivialité VenturesFlucas VenturesFUSEG Squared+13 more

Hamsahamsa.comin𝕏Jan 2023

Hamsa provides blockchain-based financial infrastructure for banks and central banks to support faster, cheaper clearing and settlement through its Unified Ledger platform.

AI & Machine LearningCloud ComputingData & InfrastructureFintechNot stated, US

Adam Zbar(Founder, CEO)inHubert Wu(Founder, CTO)inWenhao Lin, PhD(Head of Hamsa Unified Ledger team)in

Board seatDana Settle· per SEC Form D

Co-investorsAmino CapitalCommerce VenturesFlyover CapitalGateCap VenturesHAVEN VENTURESMachina Ventures+5 more

iCertis, Inc.icertis.comin𝕏Series A · Mar 2025 · $6M

Icertis provides AI-native contract intelligence software that helps enterprises automate and optimize contract management to accelerate business execution.

AI & Machine LearningEnterprise SoftwareLegalTechSaaSBellevue, US

Samir Bodas(Founder)inMonish Darda(Founder)inSanjay Srivastava(Co-CEO & CFO)Todd Smith(Executive Officer)inRajat Bhari(Executive Officer)Monish Dorda(Founder)

Board seatMark Terbeek· per SEC Form D

Co-investorsB Capital GroupB4 CapitalCross Creek AdvisorsF-Prime CapitalFUSEHDS Capital+7 more

Landinghellolanding.com𝕏Aug 2022 · $125M

Landing offers fully furnished, flexible-lease apartments in major US cities and Mexico through a mobile app, allowing renters to relocate without traditional long-term lease commitments.

B2B MarketplacesPropTechTravel & HospitalityBirmingham, US

Bill Smith(Founder)inCharlotte Guyman(Director)David Schaller(Director)Marcus Higgins(Executive Officer)Christopher Nowak(Executive Officer)Ted Saunders(Executive Officer)

Board seatIan Sigalow· per SEC Form D

Co-investorsAbstract VenturesBlitzscaling VenturesDelta-v CapitalFoundryGaingelsMaveron+8 more

Leena AIleena.aiin𝕏Series A · Oct 2020 · $8M

Leena AI develops agentic AI colleagues for enterprise operations, automating complex workflows across HR, IT, Finance, and Procurement systems for Fortune 500 companies.

AI & Machine LearningEnterprise SoftwareFuture of WorkSaaSNew York City, US

Mayank Goyal(Founder)inAdit Jain(Founder)inAnand Kumar Prajapati(Founder)inAnand Prajapati(Founder)inSarthak Saini(Sales Head)

Board seatMark Terbeek· per SEC Form D

Co-investorsBessemer Venture PartnersCathexis VenturesFundersClubGaingelsRho VenturesUpVentures Capital+7 more

LEX Marketslex-markets.comNov 2017SEC filingmedium confidence

Commercial real estate securities marketplace via single-asset IPOs.

New York, US

Drew Sterrett(Vice President)inDean S. Sterrett(President)Richard Clark(Director)Craig Hatkoff(Director)Martin Edelman(Director)Alicia Glen(Director)

Board seatAlan E. Patricof· per SEC Form D · $20M raise · filed Jul 2021

Co-investorsAlumni VenturesChaos VenturesGaingelsKesha VenturesSand Hill AngelsKhosla Ventures+3 more

Mappedmapped.comin𝕏Seed · Feb 2020 · $6M

Mapped builds a knowledge graph and world model of physical spaces, people, and things that serves as the data foundation for Physical AI applications to understand and operate in the built environment.

AI & Machine LearningData & InfrastructureDeep TechEnterprise SoftwareEl Segundo, US

Shaun Cooley(Executive Officer, Director, Promoter)inJeanne Casey(Director)

BoardZak Schwarzman(Director)in

Board seatBrentt Baltimore· per SEC Form D

Co-investorsAllegion VenturesCerity Partners VenturesMetaPropMetaProp VenturesNTT DOCOMO Ventures

Mercatomercato.com𝕏Mar 2021 · $26M

Mercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup.

E-commerceFoodTechMarketplacesNew York, US

Robert J. Brannigan, Jr.(Executive Officer, Director, Promoter)Bobby Brannigan(Founder)in

Board seatIan Sigalow· per SEC Form D

Co-investorsBrighter CapitalFlucas VenturesGaingelsInterlock CapitalKeshif VenturesLoeb.nyc+2 more

Merlymerly.aiSeed · Jan 2024 · $7M

Develops machine programming software intended to automate software development and improve software quality.

Palo Alto, US

Justin Gottschlich(Executive Officer, Director)Urs Muff(Founder)Paul Gottschlich(Executive Officer)

Board seatBrentt Baltimore· per SEC Form D

Co-investorsJAZZ Venture Partners

Moliomolio.cominDec 2014SEC filingmedium confidence

Molio crafts, validates, and grows brands through strategic content creation and media management.

AdTechDirect to ConsumerMarketing TechBluffdale, US

Brent Rambo(Executive Officer)inScott Wright(Executive Officer)inJeff Davis(Executive Officer, Director)in

BoardMichael Levinthal(Director)

Board seatDana Settle· per SEC Form D · $3.5M raise · filed Mar 2015

Co-investorsAlbum VCNextwave [X] PartnersService Provider CapitalAdvancit CapitalPeak VenturesTrue Ventures

Nativonativo.comJun 2015

Nativo is an advertising technology provider that offers campaign planning, buying, management, delivery, optimization, measurement, and analytics tools for advertisers and agencies, while enabling publishers to build and serve campaigns across web and mobile properties.

AdTechEl Segundo, US

Justin Choi(Executive Officer, Director)

BoardEdward M. Cluss, Jr.(Director)David ibnAle(Director)inSerge Matta(Director)

Board seatMark Terbeek· per SEC Form D

Co-investorsAdvance Venture PartnersRezVen PartnersHeadlineSignia Venture PartnersVentures.eu

Newton Researchnewtonresearch.aiSeries A · May 2025 · $9M

Newton Research builds AI agents for marketing analytics that automate data analysis workflows.

AdTechAI & Machine LearningMarketing TechSaaSNeedham, US

Matthew Emans(CTO & Founder)inSteven Bennett(CDS & Co-Founder)inJohn Hoctor(CEO & Founder)in

BoardKent Bennett(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investorsBessemer Venture PartnersS4S Ventures

Ocientocient.comin𝕏Aug 2022

Ocient builds petabyte-scale agentic AI solutions through its OcientAIQ platform for enterprises managing massive datasets.

AI & Machine LearningData & InfrastructureEnterprise SoftwareChicago, US

S. Christopher Gladwin(Executive Officer, Director)Chris Gladwin(Founder)inJoe Jablonski(Founder)inKumar Abhijeet(Executive Officer)inWilliam McCarthy(Executive Officer)John Morrisin

Board seatMark Terbeek· per SEC Form D

Co-investorsAlumni VenturesBlue Bear Capital PartnersBuoyant Ventures Management, LlcGaingelsIllinois VenturesIn-Q-Tel+8 more

Optimus Rideoptimusride.comApr 2019SEC filingmedium confidence

Miami, US

Jenny Larios Berlin(Executive Officer)Sertac Karaman(Director)inRyan Chin(Director)

Board seatJohn Elton· per SEC Form D · $60M raise · filed Apr 2019

Co-investorsAlumni VenturesF-Prime CapitalNelstone VenturesTheVentureCityEnergize CapitalFirstMark Capital+5 more

Pebble Postpebblepost.comin𝕏Apr 2016 · $25M

PebblePost provides performance marketing technology that combines online and offline data to reach households through connected TV and direct mail campaigns.

AdTechDirect to ConsumerMarketing TechNew York, US

Lewis Gersh(Executive Officer, Director)inBrittany Wolf(Chief Executive Officer)inRobert Victor(Executive Officer, Director)in

BoardJohn Frankel(Director)in

Board seatJohn Elton· per SEC Form D

Co-investorsRRE VenturesAdvance Venture PartnersAlpine MeridianEscalate Capital PartnersFf Venture CapitalGaingels+6 more

Resonateresonate.comin𝕏Oct 2017Acquired

Resonate provides consumer data intelligence and marketing technology solutions that enable businesses to identify and optimize engagement with target customers.

AdTechAI & Machine LearningData & InfrastructureMarketing TechReston, US

Bryan Gernert(Chief Executive Officer)inGeorge Stewart(Executive Officer)inDavid Wheatley(Executive Officer)inSara T. Fagen(Executive Officer, Director)inJohn D Brady(Director)Scott Hilleboe(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsRevolutionThe Argentum GroupZmcInovia Capital

Rooroo.vetin𝕏Jan 2020SEC filingmedium confidence

Roo is a veterinary relief staffing platform that connects relief professionals with animal hospitals to address workforce shortages and burnout.

B2B MarketplacesHealthtechMarketplacesHouston, US

Danny Leffel(Founder)inMaximus Yaney(Executive Officer, Director, Promoter)Eric Laurent(Executive Officer, Director)

BoardJoseph McAllister(Director)Kristen Rivers(Director)Jacob Hurrell(Director)

Board seatIan Sigalow· per SEC Form D · $10M raise · filed Jan 2020

Co-investorsFloodgateJackson Square VenturesStonewater VenturesGingerbread Capital

Shiptshipt.comin𝕏Jun 2016

Shipt operates a same-day delivery platform that connects consumers with personal shoppers who fulfill orders from retailers including Target, Lowe's, CVS, and regional grocers.

E-commerceLogistics & Supply ChainMarketplacesRetail TechBirmingham, US

BILL I. SMITH(Executive Officer, Director)inBill Smith(Founder)

BoardROBERT L. CRUTCHFIELD(Director)STEVEN STREIT(Director)inWILLIAM E. SAUNDERS(Director)JEFFREY L. SMITH(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsFUSEGray VenturesHeadlineHeadline Growth Management, LLCSWS Venture CapitalHarbert Partners

Sybillsybill.aiinSeries A · Mar 2024 · $11M

Sybill provides an AI copilot for sales teams that reduces administrative work and surfaces actionable insights from customer interactions.

AI & Machine LearningEnterprise SoftwareSaaSSales TechMountain View, US

Gorish Aggarwal(Founder)inSoumyarka Mondal(Founder)inNishit Asnani(Founder)inMehak Aggarwal(Founder)in

Board seatMark Terbeek· per SEC Form D

Co-investorsMyAsiaVCNeotribe VenturesPowerhouse VenturesSLVCThe MBA FundUncorrelated Ventures

Tapcarttapcart.comin𝕏Apr 2020

Tapcart is a mobile commerce platform that helps Shopify brands build custom shopping apps to strengthen customer relationships and increase sales.

AI & Machine LearningDirect to ConsumerE-commerceRetail TechSaaSSanta Monica, US

Eric Netsch(Founder)inSina Mobasser(Founder)inChristopher Farmer(Director)Avneet Pujji(Director)

Board seatDana Settle· per SEC Form D

Co-investorsAct One VenturesAmplify.LACorrelation VenturesEvolution VC PartnersGaingelsLeft Lane Capital+3 more

Thrive Marketthrivemarket.comJul 2015

Thrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model.

Direct to ConsumerE-commerceFoodTechCulver City, US

Gunnar Lovelace(Executive Officer, Director)inNick Green(Founder)inSasha Siddhartha(Founder)Kate Mulling(Founder)

Board seatDana Settle· per SEC Form D

Co-investorsAlmanac InsightsBAM VenturesBY Venture PartnersDigi VenturesGroundForce CapitalHDS Capital+13 more

Zefrzefr.comin𝕏Mar 2016SEC filingmedium confidence

Zefr provides content intelligence and safety solutions for digital media platforms, helping brands identify appropriate content for advertising and reducing monetization of problematic creators.

AdTechAI & Machine LearningData & InfrastructureMarketing TechMedia & EntertainmentSaaSVenice, US

Richard Raddon(Executive Officer, Director)inZacharias James(Executive Officer, Director)Zach James(Founder)inRich Raddon(Founder)

BoardSteve Krausz(Director)inSean Flynn(Director)in

Board seatMark Terbeek· per SEC Form D · $5M raise · filed Mar 2016

Co-investorsArcher Capital GroupArcher Venture CapitalFelicis VenturesFirst Round CapitalIVP (Institutional Venture Partners)Launchpad LA+5 more

Zenbusinesszenbusiness.comin𝕏Oct 2021

ZenBusiness provides an all-in-one platform combining AI-powered guidance (Velo) with customer support to help entrepreneurs start, protect, and grow their businesses through business formations and compliance services.

Enterprise SoftwareFuture of WorkLegalTechSaaSAustin, US

Ross Buhrdorf(Founder)inShanaz Hemmati(Founder)inRafael Lopez(Executive Officer)inKhadijeh Hemmati(Executive Officer)

BoardJC Glancy(Executive Officer, Director)in

Board seatPaul Bricault· per SEC Form D

Co-investorsAlpha PartnersAlumni VenturesATX Venture PartnersBreyer CapitalCathay InnovationCleveland Avenue+16 more

1Build1build.comin𝕏Series A · Sep 2021 · $15M

1build offers an API that provides access to live construction cost data — covering 68 million materials, labor, equipment, and pre-built assemblies across every county in the United States.

Construction TechData & InfrastructureDeveloper Tools

Co-investorsEarl Grey Capital

9gag9gag.comin𝕏

9GAG operates a cross-platform entertainment network that distributes user-generated and curated content including memes, videos, and jokes to a global audience across its website and social media channels.

ConsumerImpact & Social GoodMedia & EntertainmentSocialHong Kong, HK

Ray Chan(CEO)inChris Chan(Founder)inDerek Chan(Head of Engineer)inMarco Fung(Founder)Brian Yu(Founder)in

Co-investors500 GlobalFirst Round CapitalY CombinatorBoxGroupFreestyle CapitalLowercase Capital+2 more

Acorns Growacorns.comin𝕏

Acorns provides automated investment services that allow users to invest in diversified portfolios of exchange-traded funds (ETFs) composed of stocks and bonds, with options including Bitcoin-linked ETFs.

FintechIrvine, US

Jeff Cruttenden(Founder)inWalter Cruttenden(Founder)inMark Dru(Founder)inMichael Bloch(Founder)

BoardJim Caccavo(Director)Jay Fishman(Director)

Co-investorsA-Rod CorpAnsa CapitalBain Capital VenturesBlack Jays VenturesComcast VenturesConnetic Ventures+18 more

Addiaddi.comSep 2021

Addi is a buy-now-pay-later platform that provides installment credit to consumers in Colombia, enabling purchases at physical stores and online merchants without traditional credit requirements.

FintechBogotá, CO

Santiago Suárez(Founder)inDaniel Vallejo(Founder)inElmer Ortega(Founder)

Co-investorsAlleyCorpAndreessen HorowitzEndeavor CatalystMONASHEESNotable CapitalQuona Capital+12 more

Adstraadstradata.comin

Adstra provides identity resolution and data licensing solutions that enable brands, agencies, and publishers to drive growth through clean customer data and targeted audience activation across marketing channels.

AdTechData & InfrastructureMarketing Tech

Co-investorsExtreme Venture PartnersExtreme Venture Partners LLPProgress VenturesMenlo VenturesTiger Global Management

AI-designed, climate-resilient cropsavalo.aiin𝕏

Avalo uses machine learning to accelerate crop breeding, developing improved plant varieties such as fast-maturing broccoli, adaptive sugarcane, heat-resilient tomatoes, and low-input cotton.

AgTechAI & Machine LearningBiotechClimate TechDurham, US

Mariano Alvarez(Founder)inBrendan Collins(Founder)

BoardLaurie Menoud(Director)in

Co-investorsAt One VenturesBetter Ventures Central LlcBlue Bear Capital PartnersCreative Destruction Lab (CDL)Germin8 VenturesGiant Ventures Global Llp+1 more

Albertalbert.io𝕏

Albert provides online test preparation and study materials for AP exams and other standardized tests.

EdTech

Co-investorsCapitalGCorazon CapitalPallasite VenturesSerra VenturesService Provider CapitalGeneral Atlantic

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

11 Honore7hops.com, Inc.Branch Financial, Inc.COLLECTIVE INCConnectivityJLA TechnologyLongtail AD SolutionsNacho Eats Corp.Ocient HoldingsPETABYTE TECHNOLOGY INC.PetChisp0n, Inc.TapX Trading & AnalyticsTinderboxVerse TechnologiesAmpleroAnycartAxiosBig Sky LabsFood Health CollectiveGlow Technologies

Browse all 429 investments with full details →

▶229 more tracked companies

Grounded AgentsGuidewheelH2OKHandoffHappiest BabyHarbingerHarbinger MotorsHark Advanced Personal IntelligenceHaystackHaystackHaystack TeamHellohopscotchHidden RoadHigh Alphahighlight.ioHippocratic AIHobnobHopscotchHopSkipDriveHospital for Special SurgeryHousewarmingHowdy.comHponeHum CapitalHummingHumming HomesIanacareImmutaImperative ExecutionInnerwellInspo NetworkInventablesInvisible TechnologiesIris NovaIruIruisknJesse & BensJOKRJorsek, Inc.JWJW PlayerKandjiKheironKlashaKodingLaminarLaudableLe MondeLead BankLemmaLetoLetoLexlighticoLightricksLoyal GuruLucy Goods, IncMach IndustriesMade by NachoMadisonMaker StudiosManta HealthManufacturedMapAnythingMariana MineralsMaykMeals on Wheels South FloridaMedly PharmacyMeemoMeld StudioMeritMerit BeautyMeshMeshMetadataMighty JaxxMother ScienceMX technologiesMycarrierNarmiNeueHealthNextdataNielsenNom NomNuORDERNurdleObseshOctaveOctaveOctaveOctivOnboardOpen EvidenceOpenPathOsmosisOvertimeOzowPacasoPalmetto VenturesPartnerizePeerPeer AIPenguinPenguin AIPenseroPetabytePetabytetechnologiesPicassoMDPiePikaPlastic LabsPlatedPlayhouse MDPodchaserPodsightsPrescience, Inc.PrezentProcuratedPryonPublicPykaQualiaQuiltRaisinRapid RoboticsRaspberryRaspberry AIRec RoomRecursiveRecursive Super IntelligenceRed Balloon SecurityReflexivityRembrandReturnLogicRevere VCRicursive IntelligenceRightMoveRoadRunner Recycling, Inc.RocketSafi Analytics PBCSailPlan Marine Emissions OptimizationSalsaSamsara EcoSceneScopely, Inc.SeatedSeatedSeedSeed HealthSegmentSEMrushSequenShoes of PreyShotTrackerSISUSiSu Aesthetics ClinicSkimBitSkurtSmartHopSometricsSourcetableSpectrum LabsSpureeStableStakeholder LabsStatic MediaStreamlinedSurflineTelgorithmTetraThankfulThe Huffington PostThe RealRealThirty MadisonThreadThreadThread AIThrive GlobalTogether AITorusTorusTRG ScreenTrue BotanicalsTrullionTrunk ClubTuLTwelveTyntTyntUbyxUMAUnbabelUnconventional AIUpload VRUSAUsebuttonVelocityVenmoVenmoVerified IdentityVeritonicVersedVetteryVidibleViolette_FRVizuVoiceaVox MediaVultronWagrWallarooWearWhatnotWhen I WorkWhip Media GroupWideOrbitWochitWonderbly exitedWonderyWorkFusionWorld LabsYassirYeahkaYieldstreetYoung TurksYumbleZab's SauceZumper

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 46

8 IPOs · 38 acquisitions · showing 16

Archer AviationNYSE: ACHRBread FinancialNYSE: BFHBumbleNASDAQ: BMBLElectronic ArtsNASDAQ: EAFedExNYSE: FDXMednaxNYSE: MDMNTNNYSE: MNTNWmgNASDAQ: WMGAnycartacq. by WeeeAxiosacq. by Cox EnterprisesBillieacq. by Edgewell Personal CareComparablyacq. by ZoomInfoCustoraacq. by AmperityDotsacq. by Take-Two InteractiveFortumoacq. by BokuFrame.aiacq. by HubSpot

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 5

as of Sep 2025
FundVintageCommittedNet IRRTVPIDPI
Greycroft Growth II, L.P.LPs: Los Angeles County Employees Retirement Association2017—15.1%1.91x0.47x
Greycroft Partners IV, LPLPs: Los Angeles County Employees Retirement Association2015—12.1%1.83x0.56x
Greycroft Growth, L.P.LPs: Los Angeles County Employees Retirement Association2014—8.6%1.74x0.97x
Greycroft Partners III, L.P.LPs: Los Angeles County Employees Retirement Association2012—13.0%2.18x1.19x
Greycroft Partners IILPs: Los Angeles County Employees Retirement Association2010—17.7%2.42x1.83x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

IPO stake values · per SEC filings

Value of this firm's stake in each portfolio company at its IPO price, from the prospectus principal-stockholder table.

CompanyOwnedIPO priceAt IPOStake value
MNTN4.4%$16.00May 2025$33M

Source: SEC S-1 / 424B prospectus filings. Stake value = shares beneficially owned × the initial public offering price, as disclosed — a market value at IPO, not a return multiple (the firm's original cost is not disclosed).

Frequently asked questions

How many investments has Greycroft made?
Greycroft has 429 tracked investments, 46 of which have exited, including 54 dated in the last 24 months.
What stage does Greycroft invest at?
Greycroft invests at the Seed, Series A, Growth stages.
What is Greycroft's typical check size?
Greycroft typically writes checks of $100K – $5M.
What sectors does Greycroft focus on?
Greycroft focuses on AI & Machine Learning, Cleantech, Climate Tech, Cloud Computing, Consumer, Digital Health, Direct to Consumer, Enterprise Software, Fintech, FoodTech, InsurTech, SaaS, Wellness & Fitness.
Where is Greycroft located?
Greycroft is headquartered in New York, US.
Does Greycroft lead rounds?
Yes, Greycroft leads investment rounds.
Who does Greycroft co-invest with?
Greycroft most often shares deals with Gaingels, Alumni Ventures, FJ Labs, among 979 tracked co-investors.

Media · Podcasts & interviews

featuring the team

- Venture Capital - This Week in Venture Capital - Dana Settle, partner of Greycroft

This Week in Startups · Dana Settle

Trust is the Real Capital - Ian Sigalow - Greycroft- Episode #89

Not Another CEO · Ian Sigalow

Greycroft, Co-founder & Managing Partner, Ian Sigalow

New York Stock Exchange · Ian Sigalow

Ian Sigalow, Co founder + Managing Partner, Greycroft Joins NYSE TV

New York Stock Exchange · Ian Sigalow

The Future of Software ft. Greycroft Cofounder & Managing Partner Ian Sigalow

Grace Gong · Ian Sigalow

Greycroft's Dana Settle on the VC firm's approach to tech, AI

Dana Settle · finance.yahoo.com

Images

Greycroft photoGreycroft photoGreycroft photoGreycroft photoGreycroft photoGreycroft photo

Co-investors · 199

$500K – $50M
$100K – $10M
New Enterprise Associates (NEA)

New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.

$200K – $40M
SV Angel

SV Angel is a San Francisco-based firm that invests long-term in founders, supporting them with advice, introductions, and network access at key business inflection points.

$150K – $20M
$250K – $1M
Lightspeed Venture Partners

Lightspeed Venture Partners is a global venture capital firm that backs founders from Seed through Series F and beyond, emphasizing deep, immersive partnerships with the companies it invests in.

$1M – $5M
Lerer Hippeau

Lerer Hippeau is an early-stage venture capital firm that backs founders across sectors, emphasizing investing in companies before they gain wider recognition.

$500K – $2M
General Catalyst

General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.

$30M
Accel

Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.

$500K – $100M
Techstars

Techstars is a global startup accelerator and early-stage investor that funds and mentors ambitious founders, providing $220K in capital, a three-month program, and access to a worldwide network of mentors, investors, and corporate partners.

$220K
Index Ventures

Index Ventures is a venture capital firm that backs founders across industries and geographies, emphasizing the people behind ideas as much as the businesses themselves.

$540K – $10.8M
▶187 more co-investors

Felicis VenturesKleiner PerkinsAcrew CapitalKhosla VenturesBonfire VenturesBAM VenturesSequoia CapitalGV (Google Ventures)DST GlobalCorrelation VenturesFounder CollectiveB Capital GroupRRE VenturesAdvancit CapitalBessemer Venture PartnersFirst Round CapitalFifth WallUpfront VenturesHomebrewCapitalGCraft VenturesMadrona Venture GroupObvious VenturesRevolutionFemale FoundersRedpoint VenturesTrue VenturesFundersClubSoftBank Vision FundAlleyCorpBain Capital VenturesIVP (Institutional Venture Partners)Eniac VenturesAfore CapitalMeritech Capital PartnersSoma CapitalMaC Venture CapitalAnthemis VentureMONASHEESInvariantes FundDraft Ventures LlcLong Journey VenturesUncork CapitalCRV (Charles River Ventures)Susa VenturesFirstMark CapitalSignalFireInovia CapitalResolute VenturesBullpen CapitalFf Venture CapitalTusk Venture PartnersCrosscut VenturesWhite Star CapitalPrimetime PartnersHuman CapitalAV8 VenturesGreylock PartnersCanaan PartnersBattery VenturesNextView VenturesCrosslink CapitalFoundryLeft Lane CapitalFikaNGP CapitalSilverton PartnersJAZZ Venture PartnersMiramar Venture PartnersValor Capital GroupAct One VenturesSchematic VenturesSemperVirens Venture CapitalUpHonest CapitalPioneerCaffeinated CapitalCota CapitalUS Venture PartnersSocial StartsFuel CapitalWorklife VenturesPelion Venture PartnersWebb Investment NetworkAcequia Capital (AceCap)Work-BenchMetaPropBasis Set VenturesConvictionOrigin VenturesImmeasurableXfundFoundamentalGriffin Gaming PartnersBreegaElefundDeep Fork CapitalKohala VenturesImagination CapitalFPVManiv MobilityUpVentures CapitalAllegion VenturesStreamlined VenturesHCVCBling CapitalAME Cloud VenturesInnovation EndeavorsElectric Capital2048 VenturesBanana CapitalKortschak Investments L.P.EQT VenturesShasta VenturesOperator CollectiveHaun VenturesDreamers VCWildcat Venture PartnersFlourish VenturesMucker CapitalClimate CapitalPreston-Werner VenturesConstruct CapitalGutter CapitalS28 CapitalSLVCWestWave CapitalHC9 VenturesMangrove Capital PartnersPitbull VenturesHarlem Capital PartnersWestbound Equity PartnersOCA VenturesGPO FundAllerfund Ventures, LlcIngeborg InvestmentsOne Planet GroupDGFSony Ventures CorporationCantos VenturesIDG CapitalHetz VenturesRestive VenturesSecond Century VenturesTrue Beauty VenturesStadia VenturesC2 InvestmentsPrecursor VenturesTrajectory VenturesSocial LeverageHarrison MetalHanabi CapitalAccompliceWGI GroupAwesome People VenturesOutlander VCLOI VentureMoxxie VenturesZetta Venture PartnersTransmedia CapitalARCH Venture PartnersCoinFundPeakUpside PartnershipThe Finger GroupWalden InternationalBlue Owl CapitalThirty Five Ventures (35V)LCXForum VenturesBINARY CAPITALCultivation CapitalTrust Ventures10x GenomicsBEENEXTZintinusHyperplane Venture CapitalGlencrest GroupBlisceBroadway Venture PartnersConteur Capital PartnersCrowdStrikeVolition CapitalEntrada VenturesAllegoryGoldcrest CapitalWillow Growth PartnersAndav Capital

Firms observed investing alongside Greycroft, from public investor directories. Shared companies are the overlap with Greycroft's recorded portfolio.

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