Fundraising Fox

Greycroft

Venture capitalActively deployingoperating company · company profile

New York · Seed–Growth · 52 people tracked

Also known as Greycroft Alpha · Greycroft CCS Sustainability · Greycroft Consumer Products · Greycroft Focus · Greycroft HMG · Greycroft Holdings

Find your way into Greycroft

3,169 people in our graph share verified history with the Greycroft team — schools, employers, funds. One of them is your warm intro.

Fox Verdict
Sign up to see your fit

Investment thesis

Greycroft backs founders building transformative companies across a range of sectors and geographies. In software, it targets foundational models, AI infrastructure, and intelligent enterprise and consumer applications, betting that AI will dominate software over the coming decade. Its sustainability practice funds next-generation solutions aimed at reducing long-term environmental impact and helping commercialize innovations that can transform industries. In consumer, the firm backs brands reimagining everyday life, with emphasis on beauty, personal care, food, beverage, and pet products. The firm positions itself as a trusted partner to ambitious founders building significant companies.

Source: firm website, verified Sep 15, 2026.

Stage
Seed–Growth
Check
$100K – $5M
HQ
New York, NY, US
Leads rounds
Leads
Instruments
Equity
Founded
2006
Last 12 months
19 investments
AUM
$4.5B
Tracked investments
388

Team · 52 people

from the firm's website & curated & public directories
Matthew Parker· General Partner
Ann Paulose· Senior Investor Relations Associatein
Chris Romano· Legal Operations Associate
Jessica Jarmoune· Executive Assistant
Jessica Yu· Senior Finance Associatein
Kelsey Alten· Executive Assistant
Keren Gottlieb· Event Managerin
Krizia Cerda· Executive Assistant
Libby Spriggs· Office Coordinator
Lucia Balan· Operations & Research Analystin
Suejean Kim· Office Manager
Taylor Bridges· Executive Assistant

Founder mafia

5 people who came through Greycroft went on to found or lead other companies.

What they invest in

from 302 of 388 portfolio companies

AI & Machine Learning ×109SaaS ×100Enterprise Software ×91Consumer ×53Fintech ×42E-commerce ×36Marketing Tech ×35Data & Infrastructure ×34

HQs:United States×213United Kingdom×6Brazil×3Nigeria×3France×2Australia×1

Who they back

founder profiles across 165 portfolio companies
42%
solo founders
69 of 165 mapped founding teams
50%
repeat founders
of 240 founders with career history
~3 yrs
old at investment
median across 61 dated deals

Founding team size:solo founder×692 founders×663 founders×214+ founders×9

Where their founders studiedfrom 219 founders with education data

Stanford University ×20Massachusetts Institute of Technology ×15Harvard Business School ×10Harvard University ×10Stanford University Graduate School of Business ×10University of Pennsylvania ×8The Wharton School ×7Cornell ×6

What their founders studiedfrom 203 founders with field-of-study data

Computer Science ×68Engineering ×48Business & Management ×31Economics ×22Finance & Accounting ×14Mathematics & Statistics ×13Life Sciences ×9Politics & Policy ×9

Where their founders worked beforefrom 240 founders with career history

Stanford University ×10Facebook ×8McKinsey & Company ×7Goldman Sachs ×5Google ×5Cisco ×4IBM ×4Together AI ×4

Accelerator rootsportfolio companies that came through a program

Y Combinator ×11Techstars ×6

42 founders hold a PhD · 42 hold an MBA (of 223 with degree data) · backed the same founder in 2+ companies: 2 founders

Investments · 388 tracked

founders shown can be your intro path

By year:2026 · 122025 · 222024 · 92023 · 122022 · 252021 · 232020 · 132019 · 62018 · 72017 · 62016 · 32015 · 7148 dated

Bread Financialgetbread.comNYSE: BFH

Ralph J. Andretta(President, Chief Executive Officer and Director)Perry S. Beberman(Executive Vice President, Chief Financial Officer)Allegra S. Driscoll(Executive Vice President, Chief Technology Officer)Valerie E. Greer(Executive Vice President, Chief Commercial Officer)Tammy M. McConnaughey(Executive Vice President, Chief Credit Risk and Operations Officer)Joseph L. Motes III(Executive Vice President, Chief Legal and Administrative Officer, Secretary)

Co-investorsBessemer Venture PartnersClocktower VenturesColle Capital PartnersRRE Ventures

Bumblebumble.comin𝕏NASDAQ: BMBL

Bumble is a dating and social connection platform where women initiate conversations first.

MarketplacesSocial

Whitney Wolfe Herd(Founder & CEO)in

Co-investorsAble PartnersAccelAmplo VenturesBessemer Venture PartnersHeadlineHeadline Growth Management, LLC

Electronic Artsea.comin𝕏NASDAQ: EAAug 2026 · $76M

Electronic Arts (EA) develops and publishes video games, content, and online services for consoles, mobile devices, and PCs, with franchises such as EA SPORTS FC, Battlefield, Apex Legends, and The Sims.

ConsumerGamingMedia & EntertainmentRedwood City, US

Trip Hawkins(Founder)in

Co-investorsBaseline VenturesKleiner PerkinsSilver Lake PartnersSkycatcher FundAMD VenturesCoatue Management+6 more

FedExfedex.comin𝕏NYSE: FDXNov 2025 · $160M

FedEx is a global courier and logistics company that provides shipping, delivery, and supply chain management services for businesses and consumers worldwide.

Logistics & Supply Chain

Frederick W. SmithRaj SubramaniaminJohn W. Dietrich(Executive Vice President, Chief Financial Officer)in

Co-investorsMatrixArcTern VenturesLeitmotifManiv MobilityOverture ClimateSchematic Ventures+1 more

Mednaxpediatrix.comNYSE: MDOct 2021 · $25M

Pediatrix provides physician-led specialized medical care for women, babies, and children, delivered both in person and virtually across the United States.

Digital HealthHealthtechSunrise, US

Roger J. Medel, M.D.(Executive Officer, Director)Joseph M. Calabro(Executive Officer)Vivian Lopez-Blanco(Executive Officer)Dominic Andreano(Executive Officer)Mark S. Ordan(Chief Executive Officer and Chair of the Board)Kasandra H. Rossi(Executive Vice President, Chief Financial Officer and Treasurer)

Co-investorsCity LightCollaborative FundFifty YearsGaingelsY Combinator

MNTNmountain.comin𝕏NYSE: MNTN

MNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits.

AdTechMarketing TechNew York, US

Mark Douglas(President & CEO)inPatrick A. Pohlen(Chief Financial Officer)inChristopher Innes(Chief Operating Officer)

Co-investorsBaroda VenturesBonfire VenturesMercato PartnersQualcomm VenturesSecond Alpha PartnersBlackRock+1 more

Wmgwmg.comin𝕏NASDAQ: WMGAug 2026 · $76M

Warner Music Group is a global music company that supports artists, songwriters, and producers with recording, publishing, and related services.

Media & EntertainmentNew York, US

Carianne Marshall(Executive Officer)Guy Moot(Executive Officer)James Steven(Executive Officer)inByran Castellani(Executive Officer)Maria Osherova(Executive Officer)inCarletta Higginson(Executive Officer)in

Co-investorsStardomAMD VenturesCoatue ManagementKadmos CapitalPacific Alliance Ventures Llc

Curisiumhealthverity.comin𝕏Jul 2021✓ verified

HealthVerity operates a healthcare and consumer data ecosystem that enables HIPAA-compliant synchronization and exchange of real-world data across pharma, payers, and government agencies.

Data & InfrastructureEnterprise SoftwareHealthtechPhiladelphia, US

Andrew Kress(Co-Founder and CEO)inAndrew Goldberg(Co-Founder and COO)

BoardMichael Greeley(Director)inRachel Winokur(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsFlare Capital PartnersForesite CapitalNew Enterprise Associates (NEA)

Pie Insurancepieinsurance.cominJul 2018✓ verified

Pie Insurance is an insurtech company providing property and casualty insurance solutions.

InsurTechUnited States, US

John Swigart(Co-founder and CEO)inDax Craig(Director)inJoel Moxley(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsAllianz XAcrew CapitalAspect VenturesElefundEvolution VC PartnersGallatin Point Capital+6 more

Contextual AIcontextual.aiin𝕏✓ verified

Contextual AI builds a platform for enterprises to develop AI agents and applications that operate securely on proprietary data.

AI & Machine LearningCloud ComputingDeveloper ToolsEnterprise Software

Douwe Kiela(Founder)inAmanpreet Singh(Founder)in

Co-investorsBain Capital VenturesSnowflake VenturesSV AngelAir Street CapitalInvariantes FundRecall Capital+4 more

Enboarderenboarder.com𝕏✓ verified

Enboarder provides an AI-driven platform for employee onboarding and cross-functional HR journeys, helping enterprise customers like Deloitte, ING, and Cisco reduce time-to-productivity and attrition.

AI & Machine LearningHR TechSaaSAustin, US

Brent Pearson(Executive Officer, Director)inDavid Jacobson(Director)James Butler(Director)

BoardWilliam Szczerbiak(Director)

Co-investorsNext Coast VenturesEscalate Capital PartnersFlucas VenturesGolub GrowthOIF VenturesOur Innovation Fund+1 more

Greycroftgreycroft.comin𝕏✓ verified

Sequen offers an API-first platform that powers search, recommendations, and chat using a shared model that learns across customers without exposing their data.

AI & Machine LearningClimate TechDeep TechE-commerceEnterprise SoftwareMarketplacesRoboticsSaaSSector Agnostic

Ian Sigalow(Founder)inGrant LaFontaine(CEO & Co-Founder)Logan Head(Co-Founder)Alexandre LeBrun(CEO & Co-founder)Yann LeCunSaining Xie(Chief Science Officer)

Co-investorsRenaissance Venture CapitalAMD VenturesAmplify Partners CVAndreessen HorowitzCRV (Charles River Ventures)DCVC (Data Collective)+13 more

HOPPRhoppr.aiin✓ verified

HOPPR develops medical imaging AI models, including vision-language models for radiology workflows.

AI & Machine LearningHealthtechMedical Devices

Robert Bakos(Founder)inKhan Siddiqui, MD(Founder)in

Co-investorsFortitude VenturesHealth2047

Instilinstil.ioin✓ verified

Instil provides a modern software platform designed for nonprofits to manage relationships and increase their operational impact.

Impact & Social GoodSaaS

Adam Miller(Founder)in

Co-investorsCRV (Charles River Ventures)Next Legacy PartnersThreshold VenturesUS Venture Partners

Knockknock.comin𝕏✓ verified

Knock provides bridge loans to help people purchase homes while waiting to sell their existing property, serving homebuyers and real estate agents across 32 US states.

FintechPropTechSan Francisco, US

Sean Black(Founder)inJamie Glenn(Founder)in

Co-investorsSecond Century VenturesAlleyCorpCorazon CapitalFoundryAlley Robotics VenturesRRE Ventures

Reken Cybersecurity for AI threatsreken.aiinJan 2024 · $10M✓ verified

Reken develops AI-powered security solutions to detect and prevent bot attacks, fraud, and deepfake-enabled scams targeting financial institutions, airlines, and government agencies.

AI & Machine LearningCybersecurityEnterprise Software

Shuman Ghosemajumder(Co-founder & CEO)inRich Griffiths(Co-founder)in

Co-investorsHomebrewJAZZ Venture PartnersOmega Venture PartnersFika VenturesFikaFPV

Stability AIstability.aiin𝕏Sep 2022✓ verified

Stability AI develops generative AI products for creating audio, image, video, and 3D content.

AI & Machine LearningCreator EconomyEnterprise SoftwareLondon

Mohammad Emad Mostaque(Executive Officer, Director)Prem Akkaraju(CEO)inSean Parker(Executive Chairman)in

BoardDana SettleinThomas LaffontJames P. O'Shaughnessy(Director)

Co-investorsLightspeed Venture PartnersA.Capital VenturesBetaworksCoatue ManagementLemniscapMantis Capital+5 more

Swiftlineswiftline.comin𝕏✓ verified

Charm provides data on DTC and TikTok Shop brands, tracking over 5 million brands with proprietary growth and success scores to help consumer investors source and conduct due diligence on investment opportunities.

ConsumerData & InfrastructureE-commerceMarketing TechRetail Tech

Ari Horowitz(Chairman & CEO)inAlex Nisenzon(CEO, Charm.io)inKamen Madjarov(VP Data Science, Charm.io)in

Co-investorsRaptor GroupEvolution VC PartnersAtalaya CapitalGaingels

Anine Binganinebing.comDec 2017

ANINE BING is a fashion house that designs and retails modern wardrobe essentials for women, blending Scandinavian minimalism with American aesthetics.

ConsumerDirect to ConsumerE-commerceRetail TechLos Angeles, US

Anine Bing(Founder and Chief Creative Officer)inNicolai Bing(Founder and President)Nicolai Nielsen(Executive Officer, Director)Nico Stampe Bing(Founder)inAnnika Meller(Executive Officer)inPaul Courell(Executive Officer)

Board seatDana Settle· per SEC Form D

Co-investorsFELIX CAPITALIndex VenturesGreycroft Partners

ClosedLoopclosedloop.aiAug 2021

Closedloop.ai is a team-based platform for agentic software development that enables teams to define requirements, create implementation plans, and ship code collaboratively with AI agents, with full visibility and review gates before execution.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareAustin, US

David DeCaprio(Executive Officer, Director)Andrew Eye(Executive Officer, Director)in

BoardMarcus Bartram(Director)inGraham Brooks(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investors.406 VenturesBreyer CapitalCentral Texas Angel NetworkJoyance PartnersMeridian Street CapitalOssian Capital+1 more

Cloud Papercloudpaper.co𝕏Dec 2021 · $3M

A direct-to-consumer brand selling tree-free toilet paper made from bamboo, offered via one-time purchase or subscription with a customer portal and gift cards.

Circular EconomyClimate TechConsumerDirect to ConsumerE-commerceSeattle, US

Austin Watkins(Executive Officer, Director)Ryan Fritsch(Executive Officer, Director)in

Board seatDana Settle· per SEC Form D

Co-investorsMuse CapitalFootPrint Coalition

Data Plus Mathdataplusmath.cominApr 2018

Data Plus Math (part of LiveRamp) provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social, publishers, and programmatic to conversion data.

AdTechData & InfrastructureMarketing TechBoston, US

John Hoctor(Executive Officer, Director)inMatthew Emans(Executive Officer, Director)inMichael LaJoie(Director)

BoardAndrew Cleland(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investorsComcast Ventures

Ebthebth.comin𝕏Aug 2015SEC filingmedium confidence

EBTH (Everything But The House) is an online estate sale and consignment marketplace where homeowners, estate managers, dealers, and collectors sell pre-owned and antique goods, and shoppers browse and bid on secondhand items often starting at $1.

Circular EconomyConsumerE-commerceMarketplacesCincinnati, US

Jacquelyn A. Denny(Executive Officer)Jacquie Denny(Founder)inBrian Graves(Founder)inBrian C. Graves(Executive Officer)inMichael J. Reynolds(Chief Financial Officer; Director)Bobby Uhlenbrock(Executive Officer)in

Board seatDana Settle· per SEC Form D · $40M raise · filed Jul 2018

Ergattaergatta.cominJul 2020

Ergatta manufactures smart rowing machines with interactive coaching, gamified workouts, and scenic content.

ConsumerHardwareHealthtechWellness & FitnessBrooklyn, US

Alessandra Gotbaum(Executive Officer, Director)inTom Aulet(Founder)inPrasanna Swaminathan(Executive Officer, Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsAdvance Venture PartnersFlucas VenturesOssian CapitalTechstarsFifth WallGaingels+1 more

Fetch Rewardsfetch.comin𝕏Apr 2022 · $240M

Fetch operates a rewards platform that provides consumer loyalty data to brands and offers consumers points redeemable for gift cards and rewards based on shopping, dining, and gaming activities.

ConsumerDirect to ConsumerMarketing TechRetail TechMadison, US

Wes Schroll(Executive Officer, Director)in

BoardChris Nohl(Director)Andrew Boszhardt(Director)inFrank Azzolino(Director)Ken Harris(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsArcher Capital GroupArcher Venture CapitalConvivialité VenturesFUSEG SquaredGreat Oaks Venture Capital+12 more

iCertis, Inc.icertis.comin𝕏Mar 2025

Icertis provides AI-native contract intelligence software that helps enterprises automate and optimize contract management to accelerate business execution.

AI & Machine LearningEnterprise SoftwareLegalTechSaaSBellevue, US

Samir Bodas(Co-CEO & Board Chairman)inMonish Darda(Executive Officer, Director)inSanjay Srivastava(Co-CEO & CFO)Todd Smith(Executive Officer)inRajat Bhari(Executive Officer)

BoardJohn Connors(Director)in

Board seatMark Terbeek· per SEC Form D

Co-investorsB Capital GroupB4 CapitalCross Creek AdvisorsF-Prime CapitalFUSEHDS Capital+4 more

LEX Marketslex-markets.comNov 2017SEC filingmedium confidence

Commercial real estate securities marketplace via single-asset IPOs.

New York, US

Drew Sterrett(Vice President)inDean S. Sterrett(President)Richard Clark(Director)Craig Hatkoff(Director)Martin Edelman(Director)Alicia Glen(Director)

Board seatAlan E. Patricof· per SEC Form D · $20M raise · filed Jul 2021

Co-investorsChaos VenturesKesha VenturesSand Hill AngelsKhosla VenturesMUFG Innovation PartnersPrimetime Partners+1 more

Mappedmapped.comin𝕏Feb 2020

Mapped builds a knowledge graph and world model of physical spaces, people, and things that serves as the data foundation for Physical AI applications to understand and operate in the built environment.

AI & Machine LearningData & InfrastructureDeep TechEnterprise SoftwareEl Segundo, US

Shaun Cooley(Executive Officer, Director, Promoter)inJeanne Casey(Director)

BoardZak Schwarzman(Director)in

Board seatBrentt Baltimore· per SEC Form D

Co-investorsAllegion VenturesCerity Partners VenturesMetaPropMetaProp VenturesNTT DOCOMO Ventures

Mercatomercato.com𝕏Mar 2021 · $26M

Mercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup.

E-commerceFoodTechMarketplacesNew York, US

Robert J. Brannigan, Jr.(Executive Officer, Director, Promoter)Bobby Brannigan(Founder)in

Board seatIan Sigalow· per SEC Form D

Co-investorsBrighter CapitalFlucas VenturesInterlock CapitalLoeb.nycOssian CapitalVelvet Sea Ventures

Merlymerly.aiJan 2024SEC filingmedium confidence

Develops machine programming software intended to automate software development and improve software quality.

Palo Alto, US

Justin Gottschlich(Executive Officer, Director)Urs Muff(Founder)Paul Gottschlich(Executive Officer)

Board seatBrentt Baltimore· per SEC Form D · $6.8M raise · filed Jan 2024

Co-investorsJAZZ Venture Partners

Nativonativo.comJun 2015

Nativo is an advertising technology provider that offers campaign planning, buying, management, delivery, optimization, measurement, and analytics tools for advertisers and agencies, while enabling publishers to build and serve campaigns across web and mobile properties.

AdTechEl Segundo, US

Justin Choi(Executive Officer, Director)

BoardEdward M. Cluss, Jr.(Director)David ibnAle(Director)inSerge Matta(Director)

Board seatMark Terbeek· per SEC Form D

Co-investorsAdvance Venture PartnersRezVen PartnersGreycroft PartnersHeadlineSignia Venture PartnersVentures.eu

Newton Researchnewtonresearch.aiMay 2025

Newton Research builds AI agents for marketing analytics that automate data analysis workflows.

AdTechAI & Machine LearningMarketing TechSaaSNeedham, US

Matthew Emans(Executive Officer, Director)inSteven Bennett(Founder)inJohn Hoctor(Executive Officer, Director)in

BoardKent Bennett(Director)in

Board seatIan Sigalow· per SEC Form D

Co-investorsBessemer Venture Partners

Ocientocient.comin𝕏Aug 2022

Ocient builds petabyte-scale agentic AI solutions through its OcientAIQ platform for enterprises managing massive datasets.

AI & Machine LearningData & InfrastructureEnterprise SoftwareChicago, US

S. Christopher Gladwin(Executive Officer, Director)Chris Gladwin(Founder)inJoe Jablonski(Founder)inKumar Abhijeet(Executive Officer)inWilliam McCarthy(Executive Officer)John Morrisin

Board seatMark Terbeek· per SEC Form D

Co-investorsBlue Bear Capital PartnersBuoyant Ventures Management, LlcIllinois VenturesIn-Q-TelGreycroft PartnersHyde Park Angels+1 more

Pebble Postpebblepost.comin𝕏Apr 2016

PebblePost provides performance marketing technology that combines online and offline data to reach households through connected TV and direct mail campaigns.

AdTechDirect to ConsumerMarketing TechNew York, US

Lewis Gersh(Executive Officer, Director)inBrittany Wolf(Chief Executive Officer)inRobert Victor(Executive Officer, Director)in

BoardJohn Frankel(Director)in

Board seatJohn Elton· per SEC Form D

Co-investorsRRE VenturesAdvance Venture PartnersAlpine MeridianEscalate Capital PartnersFf Venture CapitalKickstart+5 more

Resonateresonate.comin𝕏Oct 2017Acquired

Resonate provides consumer data intelligence and marketing technology solutions that enable businesses to identify and optimize engagement with target customers.

AdTechAI & Machine LearningData & InfrastructureMarketing TechReston, US

Bryan Gernert(Chief Executive Officer)inGeorge Stewart(Executive Officer)inDavid Wheatley(Executive Officer)inSara T. Fagen(Executive Officer, Director)inJohn D Brady(Director)Scott Hilleboe(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsThe Argentum GroupGreycroft PartnersInovia CapitalZmc

Rooroo.vetin𝕏Jan 2020SEC filingmedium confidence

Roo is a veterinary relief staffing platform that connects relief professionals with animal hospitals to address workforce shortages and burnout.

B2B MarketplacesHealthtechMarketplacesHouston, US

Danny Leffel(Founder)inMaximus Yaney(Executive Officer, Director, Promoter)Eric Laurent(Executive Officer, Director)

BoardJoseph McAllister(Director)Kristen Rivers(Director)Jacob Hurrell(Director)

Board seatIan Sigalow· per SEC Form D · $10M raise · filed Jan 2020

Co-investorsFloodgateJackson Square VenturesGingerbread Capital

Shiptshipt.comin𝕏Jun 2016

Shipt operates a same-day delivery platform that connects consumers with personal shoppers who fulfill orders from retailers including Target, Lowe's, CVS, and regional grocers.

E-commerceLogistics & Supply ChainMarketplacesRetail TechBirmingham, US

BILL I. SMITH(Executive Officer, Director)in

BoardROBERT L. CRUTCHFIELD(Director)STEVEN STREIT(Director)inWILLIAM E. SAUNDERS(Director)JEFFREY L. SMITH(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsFUSEGray VenturesHeadlineHeadline Growth Management, LLCSWS Venture CapitalGreycroft Partners+1 more

Sybillsybill.aiinMar 2024

Sybill provides an AI copilot for sales teams that reduces administrative work and surfaces actionable insights from customer interactions.

AI & Machine LearningEnterprise SoftwareSaaSSales TechMountain View, US

Gorish Aggarwal(Co-founder & CEO)inSoumyarka Mondal(Executive Officer)inNishit Asnani(Executive Officer, Director)inMehak Aggarwal(Executive Officer)in

Board seatMark Terbeek· per SEC Form D

Co-investorsMyAsiaVCNeotribe VenturesPowerhouse VenturesSLVCThe MBA Fund

Tapcarttapcart.comin𝕏Apr 2020

Tapcart is a mobile commerce platform that helps Shopify brands build custom shopping apps to strengthen customer relationships and increase sales.

AI & Machine LearningDirect to ConsumerE-commerceRetail TechSaaSSanta Monica, US

Eric Netsch(Founder & CEO)inSina Mobasser(Co-founder)in

Board seatDana Settle· per SEC Form D

Co-investorsAct One VenturesAmplify.LACorrelation VenturesEvolution VC PartnersLeft Lane CapitalRosecliff Ventures+1 more

Thrive Marketthrivemarket.comJul 2015

Thrive Market is an online grocery delivery service offering non-GMO and clean label food products at discounted prices through a membership model.

Direct to ConsumerE-commerceFoodTechCulver City, US

Gunnar Lovelace(Executive Officer, Director)inNick Green(Founder)in

Board seatDana Settle· per SEC Form D

Co-investorsAlmanac InsightsBAM VenturesBY Venture PartnersDigi VenturesGroundForce CapitalHDS Capital+7 more

Zefrzefr.comin𝕏Mar 2016SEC filingmedium confidence

Zefr provides content intelligence and safety solutions for digital media platforms, helping brands identify appropriate content for advertising and reducing monetization of problematic creators.

AdTechAI & Machine LearningData & InfrastructureMarketing TechMedia & EntertainmentSaaSVenice, US

Richard Raddon(Executive Officer, Director)inZacharias James(Executive Officer, Director)Zach James(Founder)in

BoardSteve Krausz(Director)inSean Flynn(Director)in

Board seatMark Terbeek· per SEC Form D · $5M raise · filed Mar 2016

Co-investorsFelicis VenturesIVP (Institutional Venture Partners)MK CapitalUS Venture PartnersShasta Ventures

Zenbusinesszenbusiness.comin𝕏Oct 2021

ZenBusiness provides an all-in-one platform combining AI-powered guidance (Velo) with customer support to help entrepreneurs start, protect, and grow their businesses through business formations and compliance services.

Enterprise SoftwareFuture of WorkLegalTechSaaSAustin, US

Ross Buhrdorf(CEO)inShanaz Hemmati(Founder)inRafael Lopez(Executive Officer)inKhadijeh Hemmati(Executive Officer)

BoardJC Glancy(Executive Officer, Director)in

Board seatPaul Bricault· per SEC Form D

Co-investorsATX Venture PartnersBreyer CapitalCleveland AvenueFlucas VenturesFluent VenturesGeekdom+12 more

Acorns Growacorns.comin𝕏

Acorns provides automated investment services that allow users to invest in diversified portfolios of exchange-traded funds (ETFs) composed of stocks and bonds, with options including Bitcoin-linked ETFs.

FintechIrvine, US

Jeff Cruttenden(Executive Officer, Director)inWalter Cruttenden(Executive Officer, Director)inMark Dru(Executive Officer)in

BoardJim Caccavo(Director)Jay Fishman(Director)Mike Sekits(Director)

Co-investorsA-Rod CorpAnsa CapitalBlack Jays VenturesComcast VenturesConnetic VenturesDeclaration Partners+13 more

Addiaddi.com

Addi is a buy-now-pay-later platform that provides installment credit to consumers in Colombia, enabling purchases at physical stores and online merchants without traditional credit requirements.

FintechBogotá, CO

Santiago Suárez(Cofundador y CEO)inDaniel Vallejo(Cofundador y Presidente)in

Co-investorsAlleyCorpAndreessen HorowitzEndeavor CatalystMONASHEESNotable CapitalQuona Capital+9 more

Adstraadstradata.comin

Adstra provides identity resolution and data licensing solutions that enable brands, agencies, and publishers to drive growth through clean customer data and targeted audience activation across marketing channels.

AdTechData & InfrastructureMarketing Tech

Co-investorsExtreme Venture PartnersExtreme Venture Partners LLPProgress VenturesMenlo VenturesTiger Global Management

AI-designed, climate-resilient cropsavalo.aiin𝕏

Avalo uses machine learning to accelerate crop breeding, developing improved plant varieties such as fast-maturing broccoli, adaptive sugarcane, heat-resilient tomatoes, and low-input cotton.

AgTechAI & Machine LearningClimate TechDurham, US

Mariano Alvarez(Founder)in

Co-investorsAt One VenturesBetter Ventures Central LlcBlue Bear Capital PartnersGermin8 VenturesGiant Ventures Global Llp

Albertalbert.io𝕏

Albert provides online test preparation and study materials for AP exams and other standardized tests.

EdTech

Co-investorsCapitalGCorazon CapitalPallasite VenturesService Provider CapitalGeneral AtlanticSerra Ventures

Aliumalium.ioin

Alium conducts compensated research interviews with brand leaders about their experiences with enterprise technology vendors, using AI to analyze and synthesize the data into actionable intelligence for buyer evaluation.

Enterprise SoftwareMarketing TechSaaS

Jonathan Sherry(Founder)in

Co-investors37 AngelsPrimary Venture PartnersGreycroft Partners

Amaroamaro.comSep 2025

AMARO is an online fashion retailer offering curated clothing, accessories, and lifestyle products from established and emerging brands for style-conscious consumers.

ConsumerDirect to ConsumerE-commerceRetail Tech

Co-investorsNXTPGV (Google Ventures)

AMIiskn.coMar 2026 · $1B

iskn builds tools that connect physical drawing and writing to digital workflows using its proprietary magnetic sensing technology (GMS).

Creator EconomyFuture of WorkHardware

Co-investorsHCVCBezos ExpeditionsBpifranceCathay InnovationHiro CapitalHV Capital+3 more

AMI Labsamilabs.xyz

AMI Labs develops advanced AI systems that understand the real world through world models and action-conditioned architectures, enabling intelligent agents with persistent memory, reasoning, and safety controls for industrial automation, robotics, and healthcare applications.

AI & Machine LearningDeep TechRoboticsParis, FR

Yann LeCun(Founder)Alex LeBrun(Founder)inLaurent Solly(Founder)inMichael Rabbat(Founder)inPascale Fung(Founder)inSaining Xie(Founder)in

Co-investorsAglae VenturesAlpha Intelligence CapitalAvenir Growth CapitalBerliner Volksbank VenturesDaphniExpeditions+19 more

Amperityamperity.com

Seattle, US

Derek Slager(Executive Officer, Director, Promoter)Kabir Shahani(Executive Officer, Director, Promoter)inAmy Pelly(Executive Officer)in

BoardMatt McIlwain(Director)Rajeev Singh(Director)Kelly Wright(Director)

Co-investorsDeclaration PartnersFoundation CapitalFUSEGeneral CatalystHyde Park Venture PartnersMadrona Venture Group+1 more

AmplifAIamplifai.comin𝕏

AmplifAI provides an AI-enabled platform for performance and customer experience management in contact centers, unifying data from voice, chat, email, and other sources to deliver role-specific insights and recommended actions.

AI & Machine LearningEnterprise SoftwareSaaSMiami, US

Sean Minter(CEO, Founder, Board Member)in

Co-investorsBreyer CapitalDallas Venture CapitalLiveOak Ventures

Andurilanduril.comin

Anduril builds autonomous systems and software for defense and military applications, including attack aviation, unmanned aircraft, and underwater vehicles, unified by an autonomy platform.

AI & Machine LearningDefense TechHardwareRobotics

Palmer Luckey(Founder)inBrian Schimpf(CEO)inTrae Stephens(Founder)in

Co-investors137 Ventures1Flourish Capital8VCAltra VentureAndreessen HorowitzAnorak Ventures+82 more

App Annie / Data.aidata.ai

data.ai is a company that has been acquired by Sensor Tower.

Co-investorsChamaeleon

Applied Intuitionappliedintuition.comin𝕏

Applied Intuition develops physical AI software for autonomous and intelligent machines, including vehicles, robots, ships, and satellites across industries like automotive, defense, logistics, and manufacturing.

AI & Machine LearningDeep TechDeveloper ToolsEnterprise SoftwareRoboticsSunnyvale, US

Qasar Younis(Co-founder and CEO)inPeter Ludwig(Co-founder and CTO)in

Co-investors137 VenturesAndreessen HorowitzCoatue ManagementElad GilEQUIAMFloodgate+22 more

Areyareygrey.com

Arey develops a clinical anti-aging haircare system designed to reduce grey hair progression through proprietary supplements and topical formulas.

ConsumerHealthtechWellness & Fitness

Allison Conrad(Co-founder)inJay Small(Co-founder)in

Co-investorsFemale Founders

ArrowPointcisco.comin𝕏Acquired

Cisco provides networking, data center, and security technology for enterprises, including infrastructure to run traditional and AI workloads and tools to keep organizations running against cyberattacks and outages.

Cloud ComputingCybersecurityEnterprise SoftwareIoTSan Jose, US

John ChambersinChuck Robbinsin

Co-investorsAccess Venture PartnersAllegisCyber CapitalAviv Venture CapitalBantam GroupCastile VenturesCeltic House Venture Partners+31 more

ArthurAIarthur.aiin𝕏

Arthur provides AI performance monitoring, optimization, explainability, and bias mitigation solutions for enterprise customers deploying artificial intelligence.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareNew York, US

Adam Wenchel(Executive Officer, Director)in

BoardMike Volpi(Director)inTheresia Gouw(Director)inJonathan Lehr(Director)in

Co-investorsAcrew CapitalHomebrewIndex VenturesWork-Bench

Atlasatlasds.comin𝕏Aug 2026

AtlasBase builds a hybrid Bio-Silicon platform that stores digital data in synthetic DNA and performs computation directly within the molecules, offering petabyte-scale archives with near-zero power and long-term durability.

BiotechData & InfrastructureDeep Tech

Co-investorsEarth FoundryEnergy FoundryAccelAlso CapitalBlackRockMana Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

11 Honore7hops.com, Inc.Amplify Life Insurance CoAustin SoftwareBLUEBOARD INC.Branch Financial, Inc.COLLECTIVE INCHamsaPayJLA TechnologyLanding Holdings Inc.Longtail AD SolutionsNacho Eats Corp.Ocient HoldingsPETABYTE TECHNOLOGY INC.PetChisp0n, Inc.Verse TechnologiesAmpleroAmplifyAmplify LifeAnycartArcherAsana RebelAvalineAvaline WineAxiosAZABig Sky LabsBluex TradeBluexpayBoulder CareBoxedC1EmergeFlashpointFrame AIGlow TechnologiesHarbingerHaystack

Browse all 388 investments with full details →

188 more tracked companies

Haystack TeamHidden RoadHigh Alphahighlight.ioHippocratic AIHopscotchHopSkipDriveHowdy.comHponeHum CapitalHummingIanacareImmutaImperative ExecutionInnerwellInspo NetworkInventablesInvisible TechnologiesIruJesse & BensJOKRJorsek, Inc.JW PlayerKandjiKheironKlashaKodingLaminarLandingLaudableLe MondeLead BankLead BankLeena AILemmaLetoLetoLexLightricksLoyal GuruLucy Goods, IncMach IndustriesMadisonMadisonMaker StudiosMapAnythingMariana MineralsMaykMeld StudioMeritMerit BeautyMeshMeshverifyMetadataMighty JaxxMother ScienceMX technologiesMyCarrierNarmiNeueHealthNielsenNom NomNuORDERNurdleOctaveOctaveOctaveOctivOpenEvidenceOpenpathOsmosisOvertimeOvertimeOzowPacasoPalmettoPartnerizePeerPeer AIPenguin AIPenseroPetabytePetabytetechnologiesPicassoPiePika Idea-to-videoPlastic LabsPlatedPlayhouse MDPodchaserPodsightsPrezentProcuratedPryonPryonPublicPykaQualiaQuilttRaisinRapid RoboticsRaspberryRaspberry AIRec RoomRecursive Super IntelligenceRed Balloon SecurityReflexivityRembrandRightMoveRoadRunner Recycling, Inc.RocketRocket.ChatSafi Analytics PBCSailPlan Marine Emissions OptimizationSalsaSamsara EcoScopely, Inc.SeatedSeatedSeed HealthSegmentSEMrushSequen AISequen New York, USAShoes of PreySISUSISUSiSu Aesthetics ClinicSkimBitSmartHopSmartHopSometricsSpectrum LabsStableStakeholder LabsStatic MediaStreamlinedTetraThankfulThankfulThe Huffington PostThe Real Real x-tech-roboticsThirty MadisonThreadThreadThread AIThrive GlobalTogether AITogether AIToggleTorusTrullionTrunk ClubTwelveTyntTyntUMAUnbabelUnconventional AIUsebuttonVelocityVenmoVenmoVeritonicVersedVetteryVidibleViolette_FRVizuVoiceaVox MediaVultronWagrWallarooWearWhatnotWhen I WorkWideOrbitWonderbly exitedWonderyWorkFusionWorld LabsYassirYeahkaYieldStreetYoung TurksZab's SauceZumper

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 16

IPOs and acquisitions across the tracked portfolio

Bread FinancialNYSE: BFHBumbleNASDAQ: BMBLElectronic ArtsNASDAQ: EAFedExNYSE: FDXMednaxNYSE: MDMNTNNYSE: MNTNWmgNASDAQ: WMGAnycartacq. by WeeeAxiosacq. by Cox EnterprisesBillieacq. by Edgewell Personal CareCrew32acq. by ZoominfoCustoraacq. by AmperityFlashpointacq. by Audax Private EquityFortumoacq. by BokuFrameacq. by HubSpotFrame AIacq. by HubSpot

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 5

as of Sep 2025
FundVintageCommittedNet IRRTVPIDPI
Greycroft Growth II, L.P.LPs: Los Angeles County Employees Retirement Association201715.1%1.91x0.47x
Greycroft Partners IV, LPLPs: Los Angeles County Employees Retirement Association201512.1%1.83x0.56x
Greycroft Growth, L.P.LPs: Los Angeles County Employees Retirement Association20148.6%1.74x0.97x
Greycroft Partners III, L.P.LPs: Los Angeles County Employees Retirement Association201213.0%2.18x1.19x
Greycroft Partners IILPs: Los Angeles County Employees Retirement Association201017.7%2.42x1.83x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

IPO stake values · per SEC filings

Value of this firm's stake in each portfolio company at its IPO price, from the prospectus principal-stockholder table.

CompanyOwnedIPO priceAt IPOStake value
MNTN4.4%$16.00May 2025$33M

Source: SEC S-1 / 424B prospectus filings. Stake value = shares beneficially owned × the initial public offering price, as disclosed — a market value at IPO, not a return multiple (the firm's original cost is not disclosed).

Frequently asked questions

How many investments has Greycroft made?
Greycroft has 276 tracked investments, 31 of which have exited via acquisition or IPO, including 16 dated in the last 24 months.
What stage does Greycroft invest at?
Greycroft invests at the Seed, Series A, Growth stages.
What is Greycroft's typical check size?
Greycroft typically writes checks of $100K – $5M.
What sectors does Greycroft focus on?
Greycroft focuses on AI & Machine Learning, Cleantech, Climate Tech, Cloud Computing, Consumer, Digital Health, Direct to Consumer, Enterprise Software, Fintech, FoodTech, InsurTech, SaaS, Wellness & Fitness.
Where is Greycroft located?
Greycroft is headquartered in New York, US.
Does Greycroft lead rounds?
Yes, Greycroft leads investment rounds.
Who does Greycroft co-invest with?
Greycroft most often shares deals with New Enterprise Associates (NEA), Accel, BAM Ventures, among 781 tracked co-investors.

Media · Podcasts & interviews

featuring the team

- Venture Capital - This Week in Venture Capital - Dana Settle, partner of Greycroft

This Week in Startups · Dana Settle

Trust is the Real Capital - Ian Sigalow - Greycroft- Episode #89

Not Another CEO · Ian Sigalow

Greycroft, Co-founder & Managing Partner, Ian Sigalow

New York Stock Exchange · Ian Sigalow

Ian Sigalow, Co founder + Managing Partner, Greycroft Joins NYSE TV

New York Stock Exchange · Ian Sigalow

The Future of Software ft. Greycroft Cofounder & Managing Partner Ian Sigalow

Grace Gong · Ian Sigalow

Greycroft's Dana Settle on the VC firm's approach to tech, AI

Dana Settle · finance.yahoo.com

Images

Greycroft photoGreycroft photoGreycroft photoGreycroft photoGreycroft photoGreycroft photo

Co-investors · 199

Andreessen Horowitz

Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.

$500K – $50M
New Enterprise Associates (NEA)

New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.

$200K – $40M
Headline

Headline is a global venture capital firm investing in early- and growth-stage founders, with teams on the ground across multiple continents.

$661K – $103M
Lightspeed Venture Partners

Lightspeed is a global venture capital firm that has spent over two decades backing innovative companies as an early and first investor.

$1.7M – $87M
Accel

Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.

$1.6M – $70M
BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

$100K – $1M
Index Ventures

Index Ventures is a multi-stage venture capital firm that backs companies from Seed to IPO and beyond, including through its dedicated seed fund Index Origin.

$540K – $10.8M
Kleiner Perkins

Kleiner Perkins is a venture capital firm that backs founders across technology and life sciences, from early stage through growth.

$500K – $15M
Acrew Capital

Acrew Capital is a venture capital firm that emphasizes a team-based approach to investing, offering portfolio companies access to its full team.

$1M – $15M
Bonfire Ventures

Bonfire Ventures is a seed-stage venture capital firm that backs founders reinventing how business operates, leading seed rounds in AI-native B2B software.

$2M – $4M
SV Angel

SV Angel is a firm that has backed startup founders since the 1990s, leveraging a large network of founders, industry leaders, and regulators to support portfolio companies.

187 more co-investors

TechstarsLerer HippeauGeneral CatalystAlumni VenturesFelicis VenturesRRE VenturesAdvancit CapitalCraft VenturesBessemer Venture PartnersB Capital GroupFemale FoundersFounder CollectiveUpfront VenturesHomebrewCapitalGSequoia CapitalGV (Google Ventures)Madrona Venture GroupObvious VenturesSoftBank Vision FundMaC Venture CapitalAnthemis VentureCorrelation VenturesTrue VenturesCRV (Charles River Ventures)DST GlobalEniac VenturesFifth WallSignalFireInovia CapitalMONASHEESInvariantes FundGreylock PartnersLong Journey VenturesBain Capital VenturesIVP (Institutional Venture Partners)Canaan PartnersBattery VenturesFirstMark CapitalFundersClubBullpen CapitalRevolutionFoundryLeft Lane CapitalAlleyCorpFf Venture CapitalTusk Venture PartnersWhite Star CapitalJAZZ Venture PartnersMiramar Venture PartnersHuman CapitalAV8 VenturesValor Capital GroupSemperVirens Venture CapitalUncork CapitalFirst Round CapitalBoxGroupAfore CapitalMeritech Capital PartnersResolute VenturesUS Venture PartnersSocial StartsWorklife VenturesAcequia Capital (AceCap)FikaCrosscut VenturesNGP CapitalMetaPropSilverton PartnersOrigin VenturesXfundBreegaElefundSchematic VenturesKohala VenturesFPVManiv MobilityUpVentures CapitalAllegion VenturesRedpoint VenturesSusa VenturesNextView VenturesHCVCBling CapitalAME Cloud VenturesUpHonest CapitalCaffeinated CapitalCota CapitalSoma CapitalCrosslink CapitalBanana CapitalKortschak Investments L.P.Shasta VenturesFuel CapitalOperator CollectiveDreamers VCWebb Investment NetworkWildcat Venture PartnersFlourish VenturesWork-BenchMucker CapitalConstruct CapitalGutter CapitalS28 CapitalSLVCConvictionImmeasurableWestWave CapitalPrimetime PartnersFoundamentalGriffin Gaming PartnersAct One VenturesPitbull VenturesWestbound Equity PartnersImagination CapitalOne Planet GroupCantos VenturesHetz VenturesSecond Century VenturesDraft Ventures LlcTrue Beauty VenturesStreamlined VenturesPioneerC2 InvestmentsInnovation EndeavorsPrecursor VenturesElectric CapitalTrajectory VenturesSocial LeverageHarrison Metal2048 VenturesHanabi CapitalAccompliceEQT VenturesWGI GroupAwesome People VenturesOutlander VCHaun VenturesPelion Venture PartnersLOI VentureMoxxie VenturesZetta Venture PartnersTransmedia CapitalARCH Venture PartnersCoinFundPeakUpside PartnershipThe Finger GroupClimate CapitalPreston-Werner VenturesWalden InternationalBlue Owl CapitalBasis Set VenturesThirty Five Ventures (35V)LCXForum VenturesHC9 VenturesMangrove Capital PartnersBINARY CAPITALCultivation CapitalTrust Ventures10x GenomicsHarlem Capital PartnersDeep Fork CapitalBEENEXTZintinusOCA VenturesGPO FundAllerfund Ventures, LlcHyperplane Venture CapitalIngeborg InvestmentsGlencrest GroupBlisceDGFSony Ventures CorporationBroadway Venture PartnersConteur Capital PartnersCrowdStrikeVolition CapitalIDG CapitalRestive VenturesEntrada VenturesAllegoryGoldcrest CapitalWillow Growth PartnersAndav CapitalStadia Ventures

Firms observed investing alongside Greycroft, from public investor directories. Shared companies are the overlap with Greycroft's recorded portfolio.

Similar investors

Featured in lists