Beliade
Venture capitalNew York · Seed–Growth · 4 people tracked
Also known as M3 Ventures · M3 VENTURES ASSET MANAGEMENT LP
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Investment thesis
Beliade Consumer Partners invests in founder-led consumer brands advancing health, wellness, and everyday wellbeing for modern American families across how they live, eat, play, and thrive. Target categories include food, beverage and wellness; beauty and personal care; lifestyle apparel and accessories; and next-generation retail. The firm focuses on companies positioned to perform across market environments, investing from seed to Series A with select growth-stage opportunities. It targets businesses with $1-10M+ in revenue and deploys investment sizes of $1-7M.
Source: firm website, verified Sep 29, 2026.
Team · 4 people
from the firm's website & public directoriesWhat they invest in
from 28 of 44 portfolio companiesConsumer ×23Direct to Consumer ×20E-commerce ×10FoodTech ×10Wellness & Fitness ×9Retail Tech ×3Sports Tech ×3Healthtech ×2
HQs:United States×17
Who they back
founder profiles across 12 portfolio companiesFounding team size:solo founder×12
Investments · 44 tracked
founders shown can be your intro pathBy year:2026 · 12021 · 12020 · 12018 · 14 dated
Brat (ZATV) is a studio producing online TV networks and YouTube-focused content aimed at Gen Z and Gen Alpha audiences, combining TV-quality production with digital distribution.
AdTechCreator EconomyMedia & EntertainmentNew York, US
Robert Fishman(Executive Officer, Director, Promoter)
Co-investorsAdvancit CapitalGreen Meadow VenturesThe Chernin Group (TCG Crypto)BoxGroupLerer Hippeau
Co-investorsBackbone AngelsBlack Jays VenturesFemale FoundersNew Theory VenturesTrust FundColor Capital+1 more
Coterie provides products and services designed to support parents during their child's early years, offering solutions to simplify parenting tasks and improve family life.
B2B MarketplacesConsumerDirect to ConsumerE-commerceHealthtech
Co-investorsBlack Jays VenturesAllianz XIntact VenturesRpm Ventures Iii Management, L.L.C.Weatherford Capital
Cotopaxi (Global Uprising, PBC) is an outdoor gear and apparel brand that sells products directly to consumers and donates a portion of its revenue to the Cotopaxi Foundation, a nonprofit supporting community causes.
ConsumerDirect to ConsumerE-commerceImpact & Social GoodUtah, US
Davis Smith(Founder)in
Co-investorsBain Capital Double Impact Fund LPBAM VenturesBreak Trail VenturesCorrelation VenturesForerunner VenturesGreycroft+7 more
Coyo Taco operates Mexican street food restaurants in Miami, specializing in fresh, responsibly sourced ingredients including handcrafted tortillas, farm-fresh vegetables, and naturally raised meat and seafood prepared to order.
ConsumerFoodTechMiami, US
Scott Linquist(Founder)in
Cure produces clean hydration drink mixes and related wellness products, including an Energy mix and a Cure Kids line, sold through retail.
ConsumerFoodTechWellness & FitnessNew York, US
Lauren Picasso(Executive Officer, Director)in
Co-investorsAmbush CapitalEastward Capital PartnersGreat Oaks Venture CapitalJoyance PartnersLerer HippeauNat Turner+4 more
Little Sesame makes and sells freshly-spun hummus through a flagship restaurant in Washington, DC and retail distribution across the United States.
ConsumerDirect to ConsumerFoodTechWashington, US
Nick Wiseman(Co-founder)inRonen Tenne(Co-founder)in
Co-investorsInvestEcoTerpsi CapitalWatchfire Ventures
Farm to People is an online grocery service that delivers seasonal produce, seafood, meats, and 800+ sustainable groceries sourced directly from farmers and producers, offering both subscription farm boxes and à la carte orders.
Direct to ConsumerE-commerceFoodTechNew York, US
Michael Robinov(Executive Officer, Director)in
FORWARD__Space offers dance classes in a community-oriented environment led by professional instructors.
ConsumerSports TechWellness & Fitness
Kristin Sudeikis(Founder)in
Co-investorsAble Partners
Foxtrot provides digitization and automation software for enterprise fleets, helping them serve business and consumer clients in real-time across beverage, food, and e-commerce sectors.
Logistics & Supply ChainMobility & TransportationSaaS
Co-investorsRanch VenturesAlmanacAlmanac InsightsFifth WallImaginary Venture CapitalLerer Hippeau+1 more
Heyday operates skincare shops offering custom facials, add-on enhancements, and skincare products, and sells gift cards redeemable online or in-store.
ConsumerDirect to ConsumerRetail TechWellness & Fitness
Co-investorsLerer HippeauRosecliff Ventures
Hill House Home designs and sells apparel and home products with a focus on timeless, comfortable styles.
ConsumerDirect to ConsumerE-commerceNew York City, US
Nell Diamond(Founder and CEO)in
BoardSabrina Mallick(Director)Kimmy Scotti(Director)in
Co-investors8VCCleo Capital
Isla Beauty produces skincare products, specifically The Elixir, an exfoliating toner formulated with aloe vera juice and botanical actives for acne-prone and sensitive skin.
ConsumerDirect to ConsumerWellness & Fitness
Charlie Dentonin
BoardTracy Dubbin
Jaanuu sells medical apparel and scrubs directly to consumers via its online store, offering free U.S. shipping and returns.
Direct to ConsumerE-commerceHealthtechEl Segundo, US
Shaan Sethi(Executive Officer, Director)Christopher Linden(Director)John Kenney(Director)
Co-investorsBAM VenturesInnovation Global CapitalMaywic Select InvestmentsCatapult Capital
Commonwealth is a fractional investment platform that lets individuals buy shares in racehorses for as little as $50, with investors earning when their horse wins and access to live races.
FintechMarketplacesSports TechLos Angeles, US
Co-investorsSocial Leverage
Kosas develops clean cosmetics that combine makeup and skincare, offering products such as cream cheek and lip color and complexion items with a shade-matching quiz for consumers.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Sheena Yaitanes(Executive Officer, Director)
Co-investorsAble PartnersBeechwood CapitalImaginary Venture CapitalStripesTq Ventures LlcWillow Growth Partners
La Ligne NYC is a women's apparel retailer selling clothing online, offering products such as gift cards and using a women's size guide spanning XXS to 3X.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investorsFernbrook Capital Management
Made by Nacho is a pet food company that produces cat food crafted by professional chef Bobby Flay using quality proteins and ingredients designed for feline nutrition.
ConsumerDirect to ConsumerE-commerceFoodTech
Bobby Flay(Founder)
Co-investorsCompanion FundSonoma Brands CapitalCAVU Consumer PartnersCAVU Venture PartnersGreycroftNew Fare Partners
Mooala produces organic plant-based milks made from ethically sourced, non-GMO ingredients without synthetic additives or pesticides.
Advanced ManufacturingConsumerDirect to ConsumerFoodTechDallas, US
Jeff Richards(Executive Officer, Director)in
Co-investorsSiddhi CapitalM3 Ventures
Nemah offers skincare products, including a revitalizing stretch mark cream formulated with hero ingredients.
ConsumerDirect to ConsumerFemTechWellness & Fitness
Mary Lawless Lee(Founder)
Poncho Outdoors sells performance apparel including shirts, polos, and hoodies made from various fabrics designed for outdoor activities and everyday wear.
ConsumerDirect to ConsumerE-commerceHardwareRetail Tech
Clay
Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsEvolution VC PartnersGreat Oaks Venture CapitalMidnightSiddhi CapitalTorch CapitalAtland Ventures+6 more
Rumble is a group fitness studio offering high-energy boxing workouts led by fitness instructors choreographed to hip-hop and house music.
ConsumerSports TechWellness & Fitness
Co-investorsGreat Oaks Venture CapitalThe Lab Private Equity Fund 2, LP
Spring Café Aspen is a restaurant chain serving organic, vegetarian cuisine made with locally-sourced, non-refined ingredients to support an active lifestyle in mountain communities.
ConsumerFoodTechWellness & FitnessAspen, US
Sabrina Rudinin
A retailer of children's self-care and craft products, offering DIY nail kits and beauty-themed activity sets marketed toward kids for at-home creative play.
ConsumerDirect to ConsumerE-commerceRetail Tech
Maria Dueñas Jacobs(Founder)in
The Good Crisp Company makes packaged snack foods formulated without top allergens and artificial ingredients, sold directly to consumers.
ConsumerDirect to ConsumerFoodTech
Matt(Founder)
Co-investorsClover VitalityGoat Rodeo CapitalRCV FrontlineCircleUpCircleUp Partners
The Outset is a clean skincare brand co-founded by Scarlett Johansson, offering hydrating, fragrance-free products such as SPF, starter sets, and rescue balm formulated for sensitive skin.
ConsumerDirect to ConsumerWellness & Fitness
Scarlett Johansson(Co-founder)
Van Leeuwen is an ice cream company offering artisanal ice cream, vegan ice cream options, and frozen yogurt available through physical scoop shops across multiple U.S. states and Korea, as well as nationwide shipping and local delivery.
ConsumerDirect to ConsumerFoodTechNew York, US
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
CommonwealthCure HydrationGoldensetGoldenset CollectiveGood CrispHill House HomeLa LigneLittle SesameMalbonNēmahPonchoRhoneStone & SkilletVan LeeuwenZATV
Frequently asked questions
- How many investments has Beliade made?
- Beliade has 44 tracked investments, including 1 dated in the last 24 months.
- What stage does Beliade invest at?
- Beliade invests at the Seed, Series A, Series B, Growth stages.
- What is Beliade's typical check size?
- Beliade typically writes checks of $1M – $7M.
- What sectors does Beliade focus on?
- Beliade focuses on Consumer, Direct to Consumer, FoodTech, Impact & Social Good, Retail Tech, Wellness & Fitness.
- Where is Beliade located?
- Beliade is headquartered in New York, US.
- Does Beliade lead rounds?
- Yes, Beliade leads investment rounds.
- Who does Beliade co-invest with?
- Beliade most often shares deals with Able Partners, Lerer Hippeau, 8VC, among 27 tracked co-investors.
From the blog
visit blog ↗Recent posts cover Beliade's early-stage consumer investing philosophy via a podcast appearance, a Fall 2025 newsletter recapping Fund IV's close and industry events, and a Concordia Summit panel featuring portfolio founders. AI summary
Media · Podcasts & interviews
featuring the teamNashville Business Journal | 2023 CFO Awards | Whitney Williams | Beliade
KGV Studios · Whitney Williams
Images
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