Beliade
Venture capitalNew York · Seed–Growth · 5 people tracked
Also known as M3 Ventures · M3 VENTURES ASSET MANAGEMENT LP
Investment thesis
Beliade Consumer Partners invests in founder-led consumer brands advancing health, wellness, and everyday wellbeing for modern American families across how they live, eat, play, and thrive. Target categories include food, beverage and wellness; beauty and personal care; lifestyle apparel and accessories; and next-generation retail. The firm focuses on companies positioned to perform across market environments, investing from seed to Series A with select growth-stage opportunities. It targets businesses with $1-10M+ in revenue and deploys investment sizes of $1-7M.
Source: firm website, verified Aug 18, 2026.
Team · 5 people
from the firm's website & public directories
What they invest in
from 27 of 43 portfolio companiesConsumer ×22Direct to Consumer ×19E-commerce ×9Wellness & Fitness ×9FoodTech ×8Sports Tech ×3AdTech ×1Creator Economy ×1
HQs:United States×12
Investments · 43 tracked
founders shown can be your intro pathBy year:2026 · 12020 · 12018 · 13 dated
Brat (ZATV) is a studio producing online TV networks and YouTube-focused content aimed at Gen Z and Gen Alpha audiences, combining TV-quality production with digital distribution.
AdTechCreator EconomyMedia & EntertainmentNew York, US
Robert Fishman(Executive Officer, Director, Promoter)
Co-investorsAdvancit CapitalGreen Meadow VenturesThe Chernin Group (TCG Crypto)
Co-investorsBackbone AngelsBlack Jays VenturesFemale FoundersNew Theory VenturesTrust FundSoGal Ventures
Coterie makes premium diapering products, including diapers and wipes, sold to parents via a monthly subscription.
ConsumerDirect to ConsumerE-commerce
Co-investorsBlack Jays Ventures
Cotopaxi (Global Uprising, PBC) is an outdoor gear and apparel brand that sells products directly to consumers and donates a portion of its revenue to the Cotopaxi Foundation, a nonprofit supporting community causes.
ConsumerDirect to ConsumerE-commerceImpact & Social GoodUtah, US
Davis Smith(Founder)in
Co-investorsBain Capital Double Impact Fund LPBAM VenturesBreak Trail VenturesForerunner VenturesGreycroftKickstart+5 more
Coyo Taco is a Mexican street food restaurant chain serving tacos and margaritas, with locations across Miami and Florida (Wynwood, Brickell, Coral Gables, Fort Lauderdale, South Miami, Bayside Marketplace) as well as international sites in Colombia and Portugal.
ConsumerFoodTechMiami, US
Cure produces clean hydration drink mixes and related wellness products, including an Energy mix and a Cure Kids line, sold through retail.
ConsumerFoodTechWellness & FitnessNew York, US
Lauren Picasso(Executive Officer, Director)in
Co-investorsAmbush CapitalEastward Capital PartnersGreat Oaks Venture CapitalJoyance PartnersLerer HippeauWellness Ventures+1 more
Little Sesame makes hummus from regeneratively farmed organic chickpeas, spun in small batches with real lemon juice and finished with organic extra virgin olive oil.
ConsumerDirect to ConsumerFoodTech
Co-investorsInvestEcoWatchfire Ventures
Farm to People is an online grocery service that delivers seasonal produce, seafood, meats, and 800+ sustainable groceries sourced directly from farmers and producers, offering both subscription farm boxes and à la carte orders.
Direct to ConsumerE-commerceFoodTechNew York, US
Michael Robinov(Executive Officer, Director)
FORWARD__Space offers 50-minute group fitness classes combining cardio dance, athletic conditioning, and moving meditation set to music.
ConsumerSports TechWellness & Fitness
Co-investorsAble Partners
Co-investorsA.Capital Ventures
Boulder, US
Ron Rodda(Director)Matthew Parry(Executive Officer, Director)Chris Watson(Director)Pat Robinson(Director)Elliot Begoun(Director)
Heyday offers professional facials delivered by licensed estheticians, paired with custom at-home skincare routines to improve skin over time.
ConsumerRetail TechWellness & Fitness
Co-investorsRosecliff Ventures
Hill House Home designs and sells apparel and home products with a focus on timeless, comfortable styles.
ConsumerDirect to ConsumerE-commerceNew York City, US
Nell Diamond(Founder and CEO)
BoardSabrina Mallick(Director)Kimmy Scotti(Director)in
Co-investors8VCCleo Capital
Isla is a skincare brand offering a line of six concentrated formulas with clinically dosed active ingredients, designed to cover a full routine (cleanse, hydrate, defend, repair, exfoliate, protect) with fewer products.
ConsumerDirect to ConsumerWellness & Fitness
Jaanuu sells medical apparel and scrubs directly to consumers via its online store, offering free U.S. shipping and returns.
Direct to ConsumerE-commerceHealthtechEl Segundo, US
Shaan Sethi(Executive Officer, Director)Christopher Linden(Director)John Kenney(Director)
Co-investorsBAM VenturesInnovation Global CapitalMaywic Select Investments
Commonwealth is a fractional investment platform that lets individuals buy shares in racehorses for as little as $50, with investors earning when their horse wins and access to live races.
FintechMarketplacesSports TechLos Angeles, US
Co-investorsSocial Leverage
Kosas is a cosmetics brand that develops clean, dermatologist-tested makeup formulated with skincare ingredients, offering products with high pigment and long wear designed for sensitive skin.
ConsumerDirect to ConsumerWellness & FitnessLos Angeles, US
Sheena Yaitanes(Executive Officer, Director)
Co-investorsAble PartnersBeechwood CapitalImaginary Venture CapitalStripesTq Ventures Llc
La Ligne NYC is a women's apparel retailer selling clothing online, offering products such as gift cards and using a women's size guide spanning XXS to 3X.
ConsumerDirect to ConsumerE-commerceNew York, US
Co-investorsFernbrook Capital Management
Nacho makes premium cat food featuring high-protein recipes and slow-simmered bone broth made with real ingredients and no fillers.
ConsumerDirect to ConsumerE-commerce
Co-investorsCompanion FundSonoma Brands CapitalCAVU Consumer Partners
Mooala produces organic plant-based milks made from ethically sourced, non-GMO ingredients without synthetic additives or pesticides.
ConsumerDirect to ConsumerFoodTech
Co-investorsSiddhi CapitalM3 Ventures
Poncho Outdoors makes performance outdoor shirts with features such as inherent UV sun protection, roll-up sleeves, a built-in sunglasses holder, zippered and magnetic pockets, and odor-resistant, wrinkle-free, fast-drying fabric.
ConsumerDirect to ConsumerE-commerce
Recess makes beverages designed for relaxation, including zero-proof craft mocktails and sparkling water and powder blends infused with magnesium, adaptogens, hemp, and electrolytes.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsEvolution VC PartnersMidnightSiddhi CapitalTorch CapitalCAVU Consumer PartnersRocana Ventures
Co-investorsPoint72 Ventures
Rumble Boxing operates group fitness studios offering boxing, strength training, and HIIT workouts in 45-minute, instructor-led classes set to custom music.
ConsumerSports TechWellness & Fitness
Spring Café is a café serving food with a focus on locally sourced ingredients, low-waste practices, and a health-oriented dining environment.
ConsumerFoodTechAspen
Supersmalls sells jewelry, accessories, gifts, and play kits for children, including bead kits, bracelets, lockets, play shoes, and nail and makeup kits.
ConsumerDirect to ConsumerE-commerce
The Good Crisp Company makes packaged snack foods formulated without top allergens and artificial ingredients, sold directly to consumers.
ConsumerDirect to ConsumerFoodTech
Matt(Founder)
Co-investorsClover VitalityGoat Rodeo Capital
The Outset is a clean skincare brand co-founded by Scarlett Johansson, offering hydrating, fragrance-free products such as SPF, starter sets, and rescue balm formulated for sensitive skin.
ConsumerDirect to ConsumerWellness & Fitness
Scarlett Johansson(Co-founder)
Van Leeuwen makes ice cream sold through its own scoop shops and grocery stores.
ConsumerDirect to Consumer
Portfolio news
latest coverage across their companiesCotopaxi · startbusinessmedia.com · Jul 1, 2026
Frequently asked questions
- How many investments has Beliade made?
- Beliade has 28 tracked investments, including 1 dated in the last 24 months.
- What stage does Beliade invest at?
- Beliade invests at the Seed, Series A, Series B, Growth stages.
- What is Beliade's typical check size?
- Beliade typically writes checks of $1M – $7M.
- What sectors does Beliade focus on?
- Beliade focuses on Consumer, Direct to Consumer, FoodTech, Impact & Social Good, Retail Tech, Wellness & Fitness.
- Where is Beliade located?
- Beliade is headquartered in New York, US.
- Does Beliade lead rounds?
- Yes, Beliade leads investment rounds.
- Who does Beliade co-invest with?
- Beliade most often shares deals with Able Partners, 8VC, Forerunner Ventures, among 20 tracked co-investors.
Media · Podcasts & interviews
featuring the teamNashville Business Journal | 2023 CFO Awards | Whitney Williams | Beliade
KGV Studios · Whitney Williams
Images
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