Fabric Commerce
Unicorn · $1.5BFounded 2017 · 550 employees on LinkedIn · 14 known investors
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fabric is a commerce platform for retailers, and this page presents its technology and solution partner ecosystem. It lists integration partners and agencies that connect with fabric's digital commerce platform.
Also known as fabric · Fabric Commerce · Fabric Inc · fabric Inc.
Founders & leadership
Fabric Commerce was founded in 2017 by Aniq Rahman.
Investors · 14
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Also in the syndicate · 2
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Fabric (fabric.inc; also referenced as Fabric Inc. and Fabric Commerce) develops commerce software for retailers and brands. The company was founded in 2017 by a group of industry veterans with the stated aim of applying technical principles used at Amazon to retail, and was described in 2022 as a headless commerce platform positioned as a modular component of the commerce stack for merchants not well served by hosted platforms such as Shopify, Oracle or Salesforce. Its platform was marketed as open and modular, allowing retailers to go live within weeks or months without a full replatform, and it added a B2B version of the fabric Commerce Platform for manufacturing, distribution and wholesale sellers.
In January 2024 the company introduced a natively integrated Order Management System (OMS) within its commerce platform, combining pre- and post-checkout functions such as real-time inventory visibility, fulfillment routing, promotions and markdowns, catalog enrichment, and dropship of vendor-owned inventory alongside retailer-owned SKUs. Suppliers could onboard and approve inventory without custom code, and retailers could modernize commerce, order management and dropship components incrementally.
As presented on its current website, Fabric's product focus is merchandising and analytics for AI shopping: connecting a retailer's brand, product data and systems (PIM, PLM, ERP, supplier data) to AI answer engines including ChatGPT, Gemini, Claude, Perplexity and Alexa. Its Merchandising Studio monitors the prompts shoppers use across answer engines, enriches catalogs, activates data across channels and measures product-page lift. Underlying it is "Fabric Shopping 360," a product-data knowledge graph built from millions of SKUs and informed by the Amazon and Google reference taxonomies, producing a "golden record" of attributes, FAQs, keywords, prompts, specs and other fields, with brand-voice adherence, human review before publication, and continuous learning from AI engine questions and answers.
Founding story
Fabric was founded in 2017 by a group of industry veterans who set out to bring the technical principles used at Amazon to retail commerce [1][2].
Business model
Fabric sells commerce and merchandising software to retailers and brands, delivered as a platform of modular services (commerce, order management, dropship, and merchandising/analytics for AI channels) and accessed via APIs and a studio interface; the site directs prospective customers to request a demo or contact sales [0][1].
Traction
Reported outcomes include a roughly 20 percent uptick in conversion rates for customers migrating from legacy technologies, a 7 percent increase in average order value for customers using its dropship service, and for one enterprise retailer a 13 percent year-over-year increase in orders and 20 percent GMV increase during peak holiday season. Bounteous reported around 20 percent year-over-year conversion growth for joint customers during Black Friday and Cyber Monday. The company's site cites more than 10 million products and attributes managed and more than 2 million datapoints informing its golden record [0][1].
Latest developments
The company's website presents Merchandising Studio, a product for monitoring AI answer-engine visibility, enriching product catalogs, onboarding new products and activating data across channels, powered by the Fabric Shopping 360 knowledge graph, alongside a Dropship product [0].
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Fabric positioned itself as a next-generation, modular alternative to hosted and legacy commerce suites, competing with platforms including Shopify, Oracle and Salesforce, and claimed an industry-first commerce platform with a native order management system. Its current positioning centers on merchandising for AI-driven shopping channels [0][1][3].
Stated points of difference include OMS built natively into the commerce platform rather than as a separate system, incremental modernization without a full replatform, integrated dropshipping with code-free supplier onboarding, and a product knowledge graph designed to make catalogs answerable by AI shopping engines [0][1].
Technology
The platform is built as modular, headless commerce services with API-based delivery, reported at 99.95% uptime across roughly a billion API calls per year. Its AI merchandising layer, Fabric Shopping 360, is a product-data knowledge graph assembled from millions of SKUs and aligned to the Amazon and Google reference taxonomies, generating enriched "golden record" data (attributes, FAQs, keywords, prompts, metadata, alt text) with human-in-the-loop review and continuous learning from AI engine outputs. A native Order Management System supplies a single source of truth for orders and inventory and enables dropship and fulfillment routing [0][1].
Go-to-market
Direct enterprise sales supported by demo requests, industry events such as NRF 2024, press announcements, and channel relationships with systems integrators and agencies; Bounteous is cited as a partner delivering joint customer implementations [1][2].
Enterprise and omnichannel retailers, brands, and B2B sellers in manufacturing, distribution and wholesale. Named customers across sources include Chico's, Brooklinen, Ashley's Furniture, McDonald's, TriMark, L'azurde, The Honest Company, BuildDirect, GNC, MSC, Juicy Couture, abc carpet & home, and Universal Lacrosse [1][3][5].
Geography
Sources describe a Seattle, Washington base and a Bellevue, Washington address in 2021-2022, a San Francisco headquarters as of 2024, and San Francisco and Toronto locations on the current website; proceeds from the Series C were earmarked in part for geographic expansion [0][1][3][6].
History
After its 2017 founding, the company raised successive venture rounds, including a $140 million Series C announced in February 2022 that valued it at approximately $1.5 billion, closing 219 days after its Series B; SoftBank's Robert Kaplan joined the board at that time. Around the same period it launched a B2B version of the fabric Commerce Platform. Faisal Masud was CEO at the time of the Series C; by January 2024 Mike Micucci was CEO and the company announced general availability of its native OMS with integrated dropship. Its headquarters has been described as Seattle/Bellevue, Washington and later San Francisco, with its current site listing San Francisco and Toronto [0][1][3][5][6].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsMike Micucci is quoted as CEO of fabric in the January 2024 announcement, following Faisal Masud, who was CEO at the time of the February 2022 Series C.
Bounteous CEO Keith Schwartz described a partnership with fabric delivering joint customer outcomes, including roughly 20 percent year-over-year conversion rate growth during Black Friday and Cyber Monday.
At NRF 2024, fabric announced general availability of fabric Order Management System, native to its commerce platform, unlocking dropship, real-time inventory and order management for omnichannel retailers.
Series C funding with participation from Forerunner Ventures, Glynn Capital, Redpoint Ventures, Norwest Ventures and Stripes; Robert Kaplan of SoftBank joined the board of directors. Funds earmarked for product development through automation and intelligence, and geographic expansion.
$140M source ↗
Reported as recently launched at the time of the Series C announcement, enabling online sales transactions for manufacturing, distribution or wholesale businesses.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Fabric Commercefabric.inc · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fabric Commerce do?
- Fabric is a commerce software company whose platform now focuses on product data merchandising for AI shopping assistants.
- Who founded Fabric Commerce?
- Fabric Commerce was founded by Aniq Rahman in 2017.
- Who are Fabric Commerce's investors?
- Fabric Commerce's investors include Ascend Venture Capital, B Capital, B Capital Group, B4 Capital, Expa, Forerunner Ventures, Glynn Capital Management, Greycroft and 4 more.