Bullish
New York Β· Pre-SeedβSeries A Β· 5 people tracked
Investment thesis
Full-stack creative agency acting as lead creative partner for U.S. consumer brands, providing naming, packaging, advertising and go-to-market systems driven by a proprietary cultural-insights engine and product-culture fit frameworks.
Team Β· 5 people
from the firm's website
Brent Vartan starts consumer investing from deep human desires, quantifies remarkability as a leading brand-value metric, and leverages brand-strategy experience (FedEx, Microsoft) to co-create naming, narrative and early campaigns.
After 13 years at Deutsch, Michael Duda applies big-brand agency discipline to early-stage consumer investing (Casper, Peloton), targeting low-satisfaction categories like banks and utilities and founders in Columbus, Minneapolis, Austin.
What they invest in
from 9 of 64 portfolio companiesConsumer Γ6Direct to Consumer Γ6E-commerce Γ3Wellness & Fitness Γ3Hardware Γ2B2B Marketplaces Γ1Enterprise Software Γ1FemTech Γ1
HQs:United StatesΓ6
Investments Β· 64 tracked
founders shown can be your intro pathBirchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York, US
MICHAEL MUTONE(Executive Officer)MARK SHULMAN(Director)KATIA BEAUCHAMP(Executive Officer, Director)JESSE PUJJI(Director)CLAIRE HOUGH(Director)
San Francisco, US
Jase Wilson(Executive Officer, Director)Pete Hartigan(Director)Chris Parrott(Executive Officer)
Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Zahir Dossa(Founder/CEO)inHien Kaplan(Founder/Chief Scientist)inJoshua Maciejewski(Founder/COO)in
Peloton develops connected fitness equipment and a digital fitness app that delivers personalized workout classes and training guidance to home exercisers.
ConsumerHardwareWellness & Fitness
Primary makes and sells children's clothing in a variety of colors and designs.
ConsumerDirect to Consumer
Frequently asked questions
- What stage does Bullish invest at?
- Bullish invests at the Pre-Seed, Seed, Series A stages.
- What is Bullish's typical check size?
- Bullish typically writes checks of $500K β $1.5M.
- What sectors does Bullish focus on?
- Bullish focuses on AgTech, Consumer, Direct to Consumer, FoodTech, Healthtech, Marketplaces.
- Where is Bullish located?
- Bullish is headquartered in New York, US.
- Does Bullish lead rounds?
- Yes, Bullish leads investment rounds.
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