Fundraising Fox
New York · Pre-Seed–Series A · 5 people tracked
Not to be confused with Bullish (Corporate VC · Hong Kong, HK)
Find your way into Bullish
Each arrow is one introduction. Sign up to fill in the first one.
Ask Lindsay Kaplan to introduce you to Brent Vartan
You →Lindsay · together at Bullish →Brent
Ask Jamie Chen to introduce you to Mike Duda
You →Jamie · together at Bullish →Mike
Ask Sam Okafor to introduce you to Tom Balderston
You →Sam · together at Bullish →Tom
- Brett Andersen3 people can intro you
- Daphne Mandell3 people can intro you
Sign up to find every way you can get introduced to Bullish
- Your email: who you already know at Bullish, and who your contacts know
- 2nd- and 3rd-degree connections: people you know who worked, studied or invested with the Bullish team
- Your LinkedIn: the connections who can make the intro for you
We rank every route by how warm it is, so you raise on warm intros instead of cold emails.
Investment thesis
Bullish positions itself as a 'marketing operating partner' that blends capital, consulting, and creative work to build remarkable consumer businesses. Rather than acting as a passive investor, the firm pairs investment with brand-building, marketing strategy, and creative services for the companies it backs. Its focus is squarely on consumer brands across categories such as food and beverage, beauty and personal care, wellness, apparel and footwear, home and pet care, and consumer technology. Bullish also publishes cultural insights and tracks consumer trends, using this perspective to guide both its investments and its consulting engagements with founders building the next generation of consumer companies.
Source: firm website, verified Sep 27, 2026.
Team · 5 people
from public directoriesFounder mafia
2 people who came through Bullish went on to found or lead other companies.
What they invest in
from 43 of 86 portfolio companiesConsumer ×36Direct to Consumer ×27E-commerce ×13Wellness & Fitness ×11FoodTech ×8Hardware ×6Retail Tech ×4Sports Tech ×4
HQs:United States×28Canada×1Malaysia×1Taiwan×1
Who they back
founder profiles across 25 portfolio companiesFounding team size:solo founder×112 founders×83 founders×54+ founders×1
Where their founders studiedfrom 23 founders with education data
The Wharton School ×4Harvard Business School ×2The University of Texas at Austin ×2University of California, Berkeley ×2
What their founders studiedfrom 24 founders with field-of-study data
Business & Management ×6Finance & Accounting ×4Politics & Policy ×4Computer Science ×3Engineering ×3Humanities ×3Design & Architecture ×2Social Sciences ×2
Where their founders worked beforefrom 26 founders with career history
The Limited ×2
Accelerator rootsportfolio companies that came through a program
3 founders hold a PhD · 9 hold an MBA (of 25 with degree data)
Investments · 86 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12022 · 12018 · 12017 · 12016 · 16 dated
Exponent is a multidisciplinary engineering and scientific consulting firm that investigates accidents, failures, and technical disputes across industries including aviation, energy, infrastructure, and consumer products.
AI & Machine LearningDeep TechEnterprise Software
Catherine Ford Corrigan(President and Chief Executive Officer)Brian Kundert(Chief Human Resources Officer)inRichard L. Schlenker, Jr.(Executive Vice President and Chief Financial Officer)
Co-investors3one4 CapitalEight Roads VenturesGGV CapitalL1 DigitalLightspeed Venture PartnersMulticoin Capital+3 more
JP Morgan Chase is a major financial institution serving customers, clients, and communities globally with a focus on economic growth and community impact over its 225+ year history.
Enterprise SoftwareFintech
Co-investorsPentech Ventures
Nike is a sportswear and athletic equipment company that provides product recommendations and styling advice to help customers find and use Nike gear for sports and fitness activities.
ConsumerDirect to ConsumerE-commerceRetail TechSports TechBeaverton, US
Phil KnightinBill BowermanElliott Hill(Chief Executive Officer)in
Co-investorsinfoShareLerer Hippeau
Peloton develops connected fitness equipment and a digital fitness app that delivers personalized workout classes and training guidance to home exercisers.
ConsumerHardwareWellness & FitnessNew York, US
Graham Stanton(Founder)John Foley(Founder)inHisao Kushi(Founder)inPeter Stern(Chief Executive Officer and President)inElizabeth Coddington(Chief Financial Officer)Nick Caldwell(Chief Product Officer)in
Co-investorsAnsa CapitalBlue CollectiveCade VenturesCoatue ManagementFELIX CAPITALGrace Beauty Capital+22 more
PepsiCo manufactures and sells beverages and food products under numerous brand names to consumers and retailers worldwide, generating revenue through customer incentives, advertising, and marketing programs to support distribution and retail placement.
Caleb BradhamRamon Laguarta(Chairman of the Board of Directors and Chief Executive Officer, PepsiCo)inRam Krishnan(Chief Executive Officer, PepsiCo North America)inSteven WilliamsinAthina Kanioura(Chief Executive Officer, PepsiCo Latin America Foods and Executive Vice President, Strategy & Transformation Officer)inSilviu Popovici(Chief Executive Officer, Europe, Middle East and Africa)in
Co-investorsCirculate CapitalDream VC
Warby Parker is a direct-to-consumer eyewear retailer offering prescription eyeglasses, sunglasses, contacts, and eye exams at affordable prices, with a home try-on service and flexible return policy.
Direct to ConsumerRetail Tech
Dave Gilboa(Founder)inNeil Blumenthal(Founder)inAndrew Hunt(Founder)inJeffrey Raider(Founder)Andy Hunt(Founder)David Gilboa(Founder)
Co-investorsBoxGroupCapital B Private HoldingsCraft VenturesFelicis VenturesFirst Round CapitalForerunner Ventures+17 more
ALOHA makes plant-based protein bars and drinks that are USDA Organic, Non-GMO Project Verified, vegan, and free of gluten, dairy, soy, and stevia.
ConsumerDirect to ConsumerE-commerce
Co-investorsAngel Capital ManagementECP GrowthGreat Oaks Venture CapitalMaywic Select Investments
August is a period care brand that sells menstrual products including organic tampons, pads, panty liners, and menstrual cups, available through direct subscription.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsEverywhere VenturesHannah Grey VenturesVerity Venture PartnersSoGal VenturesThe Fund
Bandit was an app-only coffee shop offering contactless pickup of coffee, matcha and food; acquired by Gopuff in 2021.
Co-investorsExpansion Venture Capital
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York, US
KATIA BEAUCHAMP(Executive Officer, Director)MICHAEL MUTONE(Executive Officer)inHayley Barna(Founder)Katia Beauchamp(Founder)
BoardMARK SHULMAN(Director)JESSE PUJJI(Director)
Co-investorsElizabeth Street VenturesGlynn Capital ManagementGrace Beauty CapitalLerer HippeauRed Swan VenturesSlow Ventures+2 more
Neighborly is a family of home service brands offering an online platform that connects homeowners with licensed, background-checked local professionals for home maintenance and repair projects.
B2B MarketplacesConstruction TechConsumerMarketplacesPropTechSan Francisco, US
Jase Wilson(Executive Officer, Director)Chris Parrott(Executive Officer)in
BoardPete Hartigan(Director)
Co-investorsCollaborative FundEvolution VC PartnersGovtech Fund
Cake is a career platform offering job search, company listings, AI-powered resume and portfolio building tools, and recruitment services for employers.
AI & Machine LearningFuture of WorkHR TechMarketplacesSaaS
Co-investorsAppWorks VenturesMynavi
Captain Experiences operates an online marketplace connecting outdoor enthusiasts with vetted fishing and hunting guides across North America.
ConsumerMarketplacesTravel & HospitalityAustin, US
Jonathan Newar(Cofounder)Attison(Co-founder)
Co-investorsalphabet angelsCarnrite VenturesCorrelation VenturesVictorumTechNexus Venture Collaborative
Casper designs and manufactures foam and hybrid mattresses engineered for comfort and spinal support, selling directly to consumers through an online platform with physical retail locations and a 100-night risk-free trial.
ConsumerHardwareNew York City, US
Philip Krim(Founder)inGabe Flateman(Founder)Jeff Chapin(Founder)Neil Parikh(Founder)T. Luke Sherwin(Founder)
Co-investorsAllied Venture PartnersAlumni VenturesCorrelation VenturesCrosslink CapitalDigital StrategiesEnsemble VC+17 more
Cleo is a skincare and esthetic services provider that offers treatments and clean beauty products formulated without harmful chemicals, targeting consumers seeking holistic wellness and sustainability-focused skincare.
ConsumerDirect to ConsumerWellness & FitnessSan Diego, US
Leslie Murphy
Cob produces popped sorghum snacks marketed as a nutritionally complete, gluten-free grain alternative for consumers with allergies and dietary restrictions.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
Novak Djokovic(Co-founder)Jess(Co-founder)
Cosmic Bliss produces certified-organic, plant-based frozen desserts made from coconut milk with sustainably sourced ingredients.
Circular EconomyConsumerDirect to ConsumerFoodTechEugene, US
CUUP is a direct-to-consumer intimates brand that designs and sells bras in a range of silhouettes (Mesh, Plunge, Scoop) across 67 sizes, focused on fit and comfort for women.
ConsumerDirect to ConsumerE-commerceNew York, US
Adrienne Lazarus(Executive Officer)Kearnon O'Molony(Executive Officer, Director)
BoardMatthew Fink(Director)Rebecca Liu(Director)
Co-investorsInsight PartnersForerunner VenturesGlobal Founders CapitalLerer Hippeau
Daisy is a national brand for smart home and small business technology installation and ongoing service, covering smart shades, lighting, home theater, audio, and security systems.
ConsumerHardwareIoT
Hagan Kappler(Founder)inDion Persson(Co-Founder & CEO)inAndrew Moore(Founder)Chirag Joshi(Founder)Nir Hemed(Founder)Yotam Cohen(Founder)
Co-investorsAtacama VenturesBungalow CapitalFifth Down CapitalWestern Technology InvestmentAlephBright Pixel Capital+5 more
Dirty Labs makes bio enzyme laundry detergents and boosters using its Phytolase enzyme-based cleaning technology, offering nontoxic, biodegradable formulas as an alternative to conventional chemical cleaners.
CleantechConsumerDirect to ConsumerPortland, US
David Perry Watkins(Founder)in
Co-investorsBabel VenturesChamaeleonClover VitalityEntrée Capital
Building a brand for the future of web3
Eloquii is a fashion retailer specializing in plus-size clothing, offering everyday wear, workwear, bridal, and occasion wear.
ConsumerDirect to ConsumerE-commerceNew York, US
Minty Yu Zhou(Founder)inJodi ArnoldinJohn AuerbachJulie CarnevaleinSteve ZawadaMariah Chase(Executive Officer, Director)in
Co-investors500 GlobalActon CapitalBeringeaElizabeth Street VenturesFemale FoundersFJ Labs+6 more
FlowFi operates an invite-only network connecting small business founders with vetted experts (accountants, CFOs, HR leads, tax specialists, and operators) to solve specific business challenges.
B2B MarketplacesEnterprise SoftwareFintechHR TechSaaS
Co-investors14Peaks CapitalBlumberg CapitalClocktower VenturesDifferential VenturesIneffable VenturesParade Ventures+2 more
Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Zahir Dossa(Founder)inHien Kaplan(Founder)inJoshua Maciejewski(Founder)inHien Nguyen(Founder)
Co-investorsATEL VenturesEQUIAMNotable CapitalSoGal VenturesSQN Venture Partners, LLCY Combinator+7 more
Gainbridge is an online platform for purchasing annuities directly, bypassing traditional sales channels and commissions.
FintechInsurTech
Harry's makes men's grooming products including razors, shave gels, body and face wash, shampoo, deodorant, and skincare items such as eye creams and moisturizers, sold direct to consumers.
ConsumerDirect to ConsumerE-commerce
Jeff(Co-founder)Andy(Co-founder)Jeffrey Raider(Founder)inAndy Katz-Mayfield(Founder)Jeff Raider(Founder)
Co-investorsBoxGroupElizabeth Street VenturesGrace Beauty CapitalRed Swan VenturesWellington ManagementBain Capital+6 more
Honeylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics.
ConsumerDirect to ConsumerFemTechLos Angeles, US
Betsie Larkin(Founder)in
Co-investorsCathexis VenturesLightspeed Venture PartnersSoma CapitalUnanimous CapitalY CombinatorDuro Ventures+1 more
Hoop Tea makes spiked iced teas, an alcoholic ready-to-drink beverage crafted with tea leaves.
ConsumerDirect to ConsumerFoodTechOcean City
Danny(Co-founder)Billy(Co-founder)
Team Losi Racing designs and manufactures competitive remote control (RC) racing vehicles, including buggies and truggies in 1/8 and 1/10 scales, for hobbyists and professional RC racers.
ConsumerE-commerceHardwareRetail TechSports Tech
Co-investorsMill City
HumanCo invests in and incubates mission-driven consumer companies in categories such as food and beverage, beauty, personal care, household products, and consumer health technology, focusing on better-for-you products that help people live healthier lives.
ConsumerFoodTechImpact & Social GoodWellness & Fitness
Jason H. Karp(Founder & CEO)in
Co-investorsCollaborative FundFJ LabsJAZZ Venture PartnersPLUS CapitalPoint King CapitalUpper90+6 more
Brooklyn, US
Kaiwei Tang(Executive Officer, Director)inJoe Hollier(Executive Officer, Director)
BoardTim Kendall(Director)Thomas Daly(Director)
Mack Weldon is a direct-to-consumer apparel brand selling men's clothing including underwear, undershirts, socks, and other basics online.
ConsumerDirect to ConsumerE-commerceNew York, US
Brian D. Berger(Founder and CEO)in
BoardAllan Karp(Director)Howard Socol(Director)
Co-investorsBridge Venture FundKarpReillyNorth Castle PartnersRiverPark VenturesRx3 Growth PartnersBridge Investments
Nom Nom produces fresh dog food, supplements, and nutritional support products for pet owners.
ConsumerDirect to ConsumerFoodTechWellness & FitnessNashville, US
Nathan Phillips(Executive Officer, Director)Zachary Phillips(Executive Officer, Director)Alexandria Jarrell(Founder)inThomas Gieselmann(Director)Nate Phillips(Founder)Wenzhe Gao(Founder)
Co-investorsAlumni VenturesCoefficient CapitalGreycroftKima VenturesMelitas Ventures LlcRx3 Growth Partners+4 more
OMORPHO makes weighted apparel and gear designed to add resistance during workouts, walks, and runs.
ConsumerDirect to ConsumerSports TechPortland, US
Stefan Olander(Executive Officer, Director)inGareth Hosford(Executive Officer, Director)in
BoardKeith Bank(Director)inJohn Garabedian(Director)inTrevor Edwards(Director)
Co-investorsR/GA Ventures
Primary makes and sells children's clothing in a variety of colors and designs.
ConsumerDirect to ConsumerNew York, US
Galyn Bernard(Founder)inChristina Carbonell(Founder)in
BoardMichael Dearing(Director)
Co-investorsElizabeth Street VenturesFemale FoundersGrace Beauty CapitalHDS CapitalHomebrewMighty Capital+6 more
Rae Wellness makes affordably priced dietary supplements marketed as vegan, gluten-free, and non-GMO, without artificial fillers, colorants, or preservatives.
ConsumerDirect to ConsumerWellness & Fitness
Skin at Peace develops a skincare system that combines cleansing, balancing, protecting, and restoring steps formulated with barrier-support ingredients like ceramides and plant oils.
ConsumerDirect to ConsumerWellness & Fitness
Dr. Rod Garcia(MD, Microbiologist & Founder)Lindsey Garcia(Licensed Esthetician, Co-founder)
Snow Days makes organic, clean-ingredient versions of classic childhood snack foods.
ConsumerDirect to ConsumerFoodTech
Sourdough Sidekick is a device that automatically maintains a sourdough starter, with an Auto mode that feeds the starter on a set schedule and prepares a recipe-ready amount for a chosen day and time.
ConsumerFoodTechHardware
Boulder, US
Ben West(Executive Officer, Director, Promoter)in
BoardEric Roza(Director)Donald Stalter(Director)
Co-investorsBatshit Crazy VenturesKokopelli CapitalUNCOMMON DENOMINATORCF AggregatorLerer Hippeau
Sunday builds household robots that learn from human demonstration to automate everyday tasks in real homes.
AI & Machine LearningConsumerHardwareRoboticsSilicon Valley, US
Tony Zhao(Founder)inCheng Chi(Founder)inChristine de Wendel(Founder)Cindy Kua(Founder)Coulter Lewis(Founder)Joanne Ying Fei Kua(Founder)
Co-investorsBain Capital VenturesCoatue ManagementConvictionScribble VenturesSunflower Capital Management FundTactile Ventures+8 more
.jpeg)
A place to discover life beyond sport
Los Angeles, US
Gloria Hwang(Chief Executive Officer)inAmar Patel(Executive Officer, Director)Dave Gatto(Director)Gregg Bagni(Director)Candice Kislack(Director)
Co-investorsFive Elms Capital
True Food Kitchen is a restaurant chain serving dishes and beverages made from whole, fresh ingredients sourced from partner growers, ranchers, and producers.
ConsumerWellness & Fitness
Co-investorsLion CapitalMothership VCPLUS CapitalCenterbridge Partners, L.P.
Wolf & Shepherd designs premium footwear that combines athletic performance technology with dress-shoe construction, including hybrid leather shoes, formal dress shoes, trainers, and knit styles.
ConsumerDirect to ConsumerE-commerceLos Angeles, US
Justin D Schneider(Executive Officer, Director)John Howard(Director)
Co-investorsIrishAngelsSocial Starts
West Hollywood, US
Hernan Lopez(Founder)inAndrea Link(Executive Officer)Jason Nazar(Director)Blake Hyde(Director)Brady Hyde(Director)Travis Kruegar(Director)
Co-investorsAdvancit CapitalBAM VenturesGreycroftLerer HippeauPowerhouse CapitalWaverley Capital+2 more
Ziplife Foods sells dips, including limited editions and new flavors, offered directly to consumers as a food brand.
ConsumerDirect to ConsumerFoodTech
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
AugustperiodcareBanditrunsBellRockBellrockinsightsBubbleBubblecareCakewellnessCare/ofCareofCLEOEzpzGk9GoodhoodHallyHARMONIUMHuMatchabarMoversMoversshoesNike x Foot LockerNomnomOURSOursrelationshipPepsiPioneersvcRADD FoodsRae WellnessSilverShieldSundaylawnTaylorMadeThe BuWolf and Shepherd
Exits · 7
6 IPOs · 1 acquisitions · showing 6ExponentNASDAQ: EXPOJpmorganchaseNYSE: JPMNikeNYSE: NKEPelotonNASDAQ: PTONPepsicoNASDAQ: PEPWarby ParkerNYSE: WRBY
Portfolio news
latest coverage across their companiesFrequently asked questions
- How many investments has Bullish made?
- Bullish has 86 tracked investments, 7 of which have exited, including 2 dated in the last 24 months.
- What stage does Bullish invest at?
- Bullish invests at the Pre-Seed, Seed, Series A stages.
- What is Bullish's typical check size?
- Bullish typically writes checks of $500K – $3M.
- What sectors does Bullish focus on?
- Bullish focuses on AgTech, Consumer, Direct to Consumer, E-commerce, FoodTech, Healthtech, Marketplaces, Wellness & Fitness.
- Where is Bullish located?
- Bullish is headquartered in New York, US.
- Does Bullish lead rounds?
- Yes, Bullish leads investment rounds.
- Who does Bullish co-invest with?
- Bullish most often shares deals with Grace Beauty Capital, Elizabeth Street Ventures, Lerer Hippeau, among 140 tracked co-investors.
Co-investors · 13
Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.
This page announces that GGV Capital split into two separate firms in March 2024: Granite Asia (Singapore, covering APAC) and Notable Capital (US, based in Silicon Valley with offices in San Francisco and New York, investing in the US, Israel, Europe, and Latin America).
Great Oaks Venture Capital is a New York-based seed and early-stage investor that backs founders building enduring businesses across the United States.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
SoGal Ventures is a women-led venture capital firm investing in and co-creating businesses shaping the future of living, working, and health.
.png)
General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.
SV Angel is a San Francisco-based firm that invests long-term in founders, supporting them with advice, introductions, and network access at key business inflection points.
Sound Ventures is a venture capital firm that seeks to invest in the technology sector.
Unknown Ventures is a venture studio based in Austin that provides funding and operational support to early-stage startups at the pre-seed to Series A stage. The firm backs founders seeking to create innovative solutions that improve human experience.
Floodgate is a venture capital fund that backs founders at the earliest stages, positioning itself as their first true believers.
Brand Foundry Ventures is a consumer product-only seed investor that focuses exclusively on "things you can see, touch, feel, and interact with" rather than software, targeting sustainable $250M-$750M outcome brands instead of chasing billion-dollar unicorns. The firm was born from Andrew Mitchell's successful angel investments in Warby Parker, Birchbox, Harry's, and Peloton, and maintains an unusually hands-on approach through their "People/Product/Pipeline" framework that requires founders to think as deeply about supply chain and margins as they do about design and marketing.
Yes VC is an early-stage venture firm that invests in category-defining companies at the pre-seed and seed stages.
▶1 more co-investors
Firms observed investing alongside Bullish, from public investor directories. Shared companies are the overlap with Bullish's recorded portfolio.
Similar investors
Everywhere Ventures is an early-stage venture firm that writes pre-seed checks and is backed by a community of founder and operator LPs.
Redrice Ventures is a UK-based venture capital firm that backs founders building premium consumer brands, platforms, marketplaces, and related B2B/retail tech solutions.
ECP Growth (formerly Emil Capital Partners) is a growth-stage investment firm backing B2B and B2C companies across the consumer value chain, from better-for-you brands to commerce technology.
MPG Fund is an early-stage venture investor backing technology startups.
LDR Ventures is a female-led venture capital and consulting firm investing in healthy, better-for-you, and functional food and beverage companies, as well as early-stage and emerging CPG brands.