New York · Pre-Seed–Series A · 3 people tracked
Also known as Bullish Brand Partners
Investment thesis
Bullish invests in early-stage consumer and direct-to-consumer businesses demonstrating strong product-market insight and brand potential. The firm applies culture-centric sourcing and diligence combined with forward-thinking research to identify disruptive opportunities primarily outside oversaturated coastal hubs. Beyond capital deployment, Bullish brings expert marketing, strategy, and creative resources to help portfolio companies build distinctive brand systems and scale through innovation.
Source: firm website, verified Aug 6, 2026.
Team · 3 people
from public directories
What they invest in
from 33 of 65 portfolio companiesConsumer ×26Direct to Consumer ×19E-commerce ×10Wellness & Fitness ×8FoodTech ×4Hardware ×4Fintech ×3B2B Marketplaces ×2
HQs:United States×14Canada×1Malaysia×1
Investments · 65 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12022 · 12016 · 14 dated
Exponent is an engineering and scientific consulting firm whose 950+ consultants apply multidisciplinary science, engineering, and state-of-the-art testing to help companies solve complex technical problems, including AI-related risk in high-consequence sectors.
AI & Machine LearningDeep TechEnterprise Software
JPMorganChase is a global banking and financial services company serving individual customers, businesses, and institutional clients across more than 100 markets.
Fintech
Co-investorsCirculate CapitalDream VC
Warby Parker is a direct-to-consumer eyewear retailer offering prescription eyeglasses, sunglasses, contacts, and eye exams at affordable prices, with a home try-on service and flexible return policy.
Direct to ConsumerRetail Tech
Dave Gilboa(Founder)in
Co-investorsFelicis VenturesForerunner VenturesGrace Beauty CapitalICONIQK2 GlobalLerer Hippeau+7 more
Co-investorsGreat Oaks Venture CapitalMaywic Select InvestmentsECP Growth
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York, US
KATIA BEAUCHAMP(Executive Officer, Director)MICHAEL MUTONE(Executive Officer)
BoardMARK SHULMAN(Director)JESSE PUJJI(Director)CLAIRE HOUGH(Director)
Co-investorsElizabeth Street VenturesGlynn Capital ManagementGrace Beauty CapitalLerer HippeauRed Swan VenturesSlow Ventures
Neighborly is a family of home service brands offering an online platform that connects homeowners with licensed, background-checked local professionals for home maintenance and repair projects.
B2B MarketplacesConstruction TechConsumerMarketplacesPropTechSan Francisco, US
Jase Wilson(Executive Officer, Director)Chris Parrott(Executive Officer)
BoardPete Hartigan(Director)
Co-investorsEvolution VC PartnersGovtech Fund
Captain Experiences operates an online marketplace connecting outdoor enthusiasts with vetted fishing and hunting guides across North America.
ConsumerMarketplacesTravel & HospitalityAustin, US
Jonathan(Co-founder)Attison(Co-founder)
Co-investorsalphabet angelsCarnrite VenturesVictorum
Casper designs and manufactures foam and hybrid mattresses engineered for comfort and spinal support, selling directly to consumers through an online platform with physical retail locations and a 100-night risk-free trial.
ConsumerHardware
Philip Krim(Founder)in
Co-investorsAllied Venture PartnersCrosslink CapitalDigital StrategiesEvolution VC PartnersInvestXIVP (Institutional Venture Partners)+12 more
Daisy designs, installs, and maintains smart home and business automation systems, including automated lighting and shades, audio-video entertainment, security systems, and Wi-Fi networking.
ConsumerHardwareIoT
Co-investorsAtacama VenturesBungalow CapitalFifth Down CapitalWestern Technology Investment
Dirty Labs makes bio enzyme laundry detergents and boosters using its Phytolase enzyme-based cleaning technology, offering nontoxic, biodegradable formulas as an alternative to conventional chemical cleaners.
CleantechConsumerDirect to Consumer
Co-investorsBabel VenturesChamaeleonClover VitalityEntrée Capital
Eloquii is a fashion retailer specializing in plus-size clothing, offering everyday wear, workwear, bridal, and occasion wear.
Direct to ConsumerE-commerce
Minty Yu Zhou(Founder)in
Co-investorsBeringeaElizabeth Street VenturesGrace Beauty CapitalGreycroftHalogen Ventures Management Company LlcHDS Capital+2 more
FlowFi operates an invite-only network connecting small business founders with vetted experts (accountants, CFOs, HR leads, tax specialists, and operators) to solve specific business challenges.
B2B MarketplacesEnterprise SoftwareFintechHR TechSaaS
Co-investorsBlumberg CapitalClocktower VenturesDifferential VenturesIneffable VenturesParade Ventures
Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Zahir Dossa(Founder/CEO)inHien Kaplan(Founder/Chief Scientist)inJoshua Maciejewski(Founder/COO)in
Co-investorsEQUIAMNotable CapitalSoGal VenturesSQN Venture Partners, LLCY CombinatorUncommon
Harry's makes men's grooming products including razors, shave gels, body and face wash, shampoo, deodorant, and skincare items such as eye creams and moisturizers, sold direct to consumers.
ConsumerDirect to ConsumerE-commerce
Jeff(Co-founder)Andy(Co-founder)
Co-investorsElizabeth Street VenturesGrace Beauty CapitalRed Swan VenturesLight Street Capital
Honeylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics.
ConsumerDirect to ConsumerFemTechLos Angeles, US
Betsie Larkin(Founder/CEO)in
Co-investorsCathexis VenturesLightspeed Venture PartnersUnanimous CapitalY CombinatorSerena Ventures
Horizon Hobby sells remote-control hobby products including RC airplanes, helicopters/drones, boats, and cars along with transmitters and accessories under brands such as Pro Boat, Blade, and Spektrum.
ConsumerE-commerceHardware
HumanCo is a health and wellness company that builds and backs food brands making products with real, clean ingredients that are organic, non-GMO, gluten-free, and free of seed oils.
ConsumerFoodTechWellness & Fitness
Jason H. Karp(Founder & CEO)
Co-investorsJAZZ Venture PartnersPLUS CapitalPoint King CapitalUpper90Rocana Ventures
Brooklyn, US
Kaiwei Tang(Executive Officer, Director)Joe Hollier(Executive Officer, Director)
BoardTim Kendall(Director)Thomas Daly(Director)
Mack Weldon is a direct-to-consumer apparel brand selling men's clothing including underwear, undershirts, socks, and other basics online.
ConsumerDirect to ConsumerE-commerce
Co-investorsBridge Venture FundRx3 Growth Partners
OMORPHO makes weighted apparel and gear designed to add resistance during workouts, walks, and runs.
ConsumerDirect to ConsumerSports TechPortland, US
Stefan Olander(Executive Officer, Director)Gareth Hosford(Executive Officer, Director)
BoardKeith Bank(Director)John Garabedian(Director)Trevor Edwards(Director)
Co-investorsR/GA Ventures
Peloton develops connected fitness equipment and a digital fitness app that delivers personalized workout classes and training guidance to home exercisers.
ConsumerHardwareWellness & Fitness
Co-investorsAnsa CapitalCade VenturesFELIX CAPITALHarmonic Growth PartnersMaywic Select InvestmentsNext Legacy Partners+2 more
Primary makes and sells children's clothing in a variety of colors and designs.
ConsumerDirect to Consumer
Galyn Bernard(Founder)inChristina Carbonell(Founder)in
Co-investorsElizabeth Street VenturesFemale FoundersGrace Beauty CapitalHDS CapitalHomebrewMighty Capital+4 more
Boulder, US
Ben West(Executive Officer, Director, Promoter)
BoardEric Roza(Director)Donald Stalter(Director)
Co-investorsBatshit Crazy VenturesKokopelli CapitalCF Aggregator
Los Angeles, US
Gloria Hwang(Chief Executive Officer)Dave Gatto(Director)Gregg Bagni(Director)Candice Kislack(Director)
True Food Kitchen is a restaurant chain serving dishes and beverages made from whole, fresh ingredients sourced from partner growers, ranchers, and producers.
ConsumerWellness & Fitness
Co-investorsLion CapitalPLUS Capital
Co-investorsIrishAngelsSocial Starts
West Hollywood, US
Hernan Lopez(Executive Officer, Director, Promoter)Andrea Link(Executive Officer)Jason Nazar(Director)Blake Hyde(Director)Brady Hyde(Director)Travis Kruegar(Director)
Co-investorsAdvancit CapitalBAM VenturesGreycroftPowerhouse CapitalWaverley CapitalLerer Hippeau+1 more
Exits · 5
IPOs and acquisitions across the tracked portfolioExponentNASDAQ: EXPOJpmorganchaseNYSE: JPMNikeNYSE: NKEPepsicoNASDAQ: PEPWarby ParkerNYSE: WRBY
Portfolio news
latest coverage across their companiesWarby Parker · finance.yahoo.com · Jul 18, 2026
Casper · fortuneindia.com · Jul 17, 2026
Peloton · seekingalpha.com · Jul 14, 2026
Dirty Labs · astuteanalytica.com · Sep 11, 2025
ELOQUII · fortune.com · Mar 27, 2025
Frequently asked questions
- What stage does Bullish invest at?
- Bullish invests at the Pre-Seed, Seed, Series A stages.
- What is Bullish's typical check size?
- Bullish typically writes checks of $500K – $3M.
- What sectors does Bullish focus on?
- Bullish focuses on AgTech, Consumer, Direct to Consumer, FoodTech, Healthtech, Marketplaces.
- Where is Bullish located?
- Bullish is headquartered in New York, US.
- Does Bullish lead rounds?
- Yes, Bullish leads investment rounds.
- Who does Bullish co-invest with?
- Bullish most often shares deals with BAM Ventures, Greycroft, Lightspeed Venture Partners, among 9 tracked co-investors.
Co-investors · 13
Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.
Notable Capital is a venture capital firm that has partnered with founders for over two decades, backing companies from the earliest stages through to exit.
SV Angel is an investment firm that partners with and supports founders building transformative companies, providing long-term backing and close advisory relationships.
Sound Ventures is a venture capital firm that seeks to invest in the technology sector.
Great Oaks Venture Capital is a New York-based early-stage investor that partners with founders at the earliest stages of company building across the United States.
Forerunner Ventures is a venture capital firm investing in consumer-focused technology companies, spanning marketplaces and services, personal systems, platforms and infrastructure, and consumer brands, with a strong emphasis on AI-driven products.
SoGal Ventures is a women-led venture capital firm investing in and co-creating businesses shaping the future of living, working, and health.
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General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.
Unknown Ventures is a venture studio based in Austin that provides funding and operational support to early-stage startups at the pre-seed to Series A stage. The firm backs founders seeking to create innovative solutions that improve human experience.
Floodgate is a venture capital fund that backs founders at the earliest stages, positioning itself as their first true believers.
Brand Foundry Ventures is a consumer product-only seed investor that focuses exclusively on "things you can see, touch, feel, and interact with" rather than software, targeting sustainable $250M-$750M outcome brands instead of chasing billion-dollar unicorns. The firm was born from Andrew Mitchell's successful angel investments in Warby Parker, Birchbox, Harry's, and Peloton, and maintains an unusually hands-on approach through their "People/Product/Pipeline" framework that requires founders to think as deeply about supply chain and margins as they do about design and marketing.
Yes VC is an early-stage venture firm that invests in category-defining companies at the pre-seed and seed stages.
▶1 more co-investors
Firms observed investing alongside Bullish, from public investor directories. Shared companies are the overlap with Bullish's recorded portfolio.
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