New York · Pre-Seed–Series A · 3 people tracked
Also known as Bullish Brand Partners
Find your way into Bullish
2,424 people in our graph share verified history with the Bullish team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Bullish invests in early-stage consumer and direct-to-consumer businesses demonstrating strong product-market insight and brand potential. The firm applies culture-centric sourcing and diligence combined with forward-thinking research to identify disruptive opportunities primarily outside oversaturated coastal hubs. Beyond capital deployment, Bullish brings expert marketing, strategy, and creative resources to help portfolio companies build distinctive brand systems and scale through innovation.
Source: firm website, verified Aug 6, 2026.
Team · 3 people
from public directories
Founder mafia
2 people who came through Bullish went on to found or lead other companies.
What they invest in
from 34 of 65 portfolio companiesConsumer ×28Direct to Consumer ×21E-commerce ×10Wellness & Fitness ×9FoodTech ×5Hardware ×4Retail Tech ×4Sports Tech ×4
HQs:United States×23Canada×1Malaysia×1
Investments · 65 tracked
founders shown can be your intro pathBy year:2025 · 12024 · 12022 · 12016 · 14 dated
Exponent is a multidisciplinary engineering and scientific consulting firm that investigates accidents, failures, and technical disputes across industries including aviation, energy, infrastructure, and consumer products.
AI & Machine LearningDeep TechEnterprise Software
JP Morgan Chase is a major financial institution serving customers, clients, and communities globally with a focus on economic growth and community impact over its 225+ year history.
Enterprise SoftwareFintech
Nike is a sportswear and athletic equipment company that provides product recommendations and styling advice to help customers find and use Nike gear for sports and fitness activities.
ConsumerDirect to ConsumerE-commerceRetail TechSports TechBeaverton, US
Co-investorsinfoShare
Co-investorsCirculate CapitalDream VC
Warby Parker is a direct-to-consumer eyewear retailer offering prescription eyeglasses, sunglasses, contacts, and eye exams at affordable prices, with a home try-on service and flexible return policy.
Direct to ConsumerRetail Tech
Dave Gilboa(Founder)in
Co-investorsFelicis VenturesForerunner VenturesGrace Beauty CapitalICONIQK2 GlobalLerer Hippeau+7 more
Co-investorsGreat Oaks Venture CapitalMaywic Select InvestmentsECP Growth
Birchbox curates and delivers personalized beauty products monthly to consumers, offering discovery of curated beauty and grooming items.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York, US
KATIA BEAUCHAMP(Executive Officer, Director)MICHAEL MUTONE(Executive Officer)in
BoardMARK SHULMAN(Director)JESSE PUJJI(Director)CLAIRE HOUGH(Director)
Co-investorsElizabeth Street VenturesGlynn Capital ManagementGrace Beauty CapitalLerer HippeauRed Swan VenturesSlow Ventures
Neighborly is a family of home service brands offering an online platform that connects homeowners with licensed, background-checked local professionals for home maintenance and repair projects.
B2B MarketplacesConstruction TechConsumerMarketplacesPropTechSan Francisco, US
Jase Wilson(Executive Officer, Director)Chris Parrott(Executive Officer)in
BoardPete Hartigan(Director)
Co-investorsEvolution VC PartnersGovtech Fund
Captain Experiences operates an online marketplace connecting outdoor enthusiasts with vetted fishing and hunting guides across North America.
ConsumerMarketplacesTravel & HospitalityAustin, US
Jonathan(Co-founder)Attison(Co-founder)
Co-investorsalphabet angelsCarnrite VenturesVictorum
Casper designs and manufactures foam and hybrid mattresses engineered for comfort and spinal support, selling directly to consumers through an online platform with physical retail locations and a 100-night risk-free trial.
ConsumerHardwareNew York City, US
Philip Krim(Founder)in
Co-investorsAllied Venture PartnersAlumni VenturesCrosslink CapitalDigital StrategiesEnsemble VCEvolution VC Partners+14 more
A paint primer product for interior and exterior use that prioritizes low odor, quick drying, and color accuracy.
ConsumerDirect to ConsumerE-commerceHealthtech
Cleo is a skincare and esthetic services provider that offers treatments and clean beauty products formulated without harmful chemicals, targeting consumers seeking holistic wellness and sustainability-focused skincare.
ConsumerDirect to ConsumerWellness & FitnessSan Diego, US
Leslie Murphy
New York, US
Adrienne Lazarus(Executive Officer)Kearnon O'Molony(Executive Officer, Director)
BoardMatthew Fink(Director)Rebecca Liu(Director)
Co-investorsInsight Partners
Daisy is a national brand for smart home and small business technology installation and ongoing service, covering smart shades, lighting, home theater, audio, and security systems.
ConsumerHardwareIoT
Hagan Kappler(Co-Founder & CEO)inDion Persson(Co-Founder & CEO)in
Co-investorsAtacama VenturesBungalow CapitalFifth Down CapitalWestern Technology InvestmentEv3 Ventures LlcVOLT CAPITAL
Dirty Labs makes bio enzyme laundry detergents and boosters using its Phytolase enzyme-based cleaning technology, offering nontoxic, biodegradable formulas as an alternative to conventional chemical cleaners.
CleantechConsumerDirect to ConsumerPortland, US
David Perry Watkins(Founder)in
Co-investorsBabel VenturesChamaeleonClover VitalityEntrée Capital
Eloquii is a fashion retailer specializing in plus-size clothing, offering everyday wear, workwear, bridal, and occasion wear.
ConsumerDirect to ConsumerE-commerceNew York, US
Minty Yu Zhou(Founder)inJodi ArnoldinJohn AuerbachJulie CarnevaleinSteve ZawadaMariah Chase(Executive Officer, Director)
Co-investors500 GlobalActon CapitalBeringeaElizabeth Street VenturesFemale FoundersGrace Beauty Capital+5 more
FlowFi operates an invite-only network connecting small business founders with vetted experts (accountants, CFOs, HR leads, tax specialists, and operators) to solve specific business challenges.
B2B MarketplacesEnterprise SoftwareFintechHR TechSaaS
Co-investorsBlumberg CapitalClocktower VenturesDifferential VenturesIneffable VenturesParade Ventures
Function of Beauty creates customized haircare and beauty products tailored to individual customer specifications using proprietary algorithms and naturally-derived formulas.
ConsumerDirect to ConsumerE-commerceWellness & FitnessNew York City, US
Zahir Dossa(Founder)inHien Kaplan(Founder)inJoshua Maciejewski(Founder/COO)in
Co-investorsEQUIAMNotable CapitalSoGal VenturesSQN Venture Partners, LLCY CombinatorUncommon
Harry's makes men's grooming products including razors, shave gels, body and face wash, shampoo, deodorant, and skincare items such as eye creams and moisturizers, sold direct to consumers.
ConsumerDirect to ConsumerE-commerce
Jeff(Co-founder)Andy(Co-founder)Jeffrey Raider(Founder)in
Co-investorsElizabeth Street VenturesGrace Beauty CapitalRed Swan VenturesLight Street Capital
Honeylove designs and manufactures women's shapewear and undergarments with carefully engineered construction and high-quality fabrics.
ConsumerDirect to ConsumerFemTechLos Angeles, US
Betsie Larkin(Founder/CEO)in
Co-investorsCathexis VenturesLightspeed Venture PartnersUnanimous CapitalY CombinatorSerena Ventures
Team Losi Racing designs and manufactures competitive remote control (RC) racing vehicles, including buggies and truggies in 1/8 and 1/10 scales, for hobbyists and professional RC racers.
ConsumerE-commerceHardwareRetail TechSports Tech
HumanCo invests in and incubates mission-driven consumer companies in categories such as food and beverage, beauty, personal care, household products, and consumer health technology, focusing on better-for-you products that help people live healthier lives.
ConsumerFoodTechImpact & Social GoodWellness & Fitness
Jason H. Karp(Founder & CEO)in
Co-investorsJAZZ Venture PartnersPLUS CapitalPoint King CapitalUpper908VCCAVU Venture Partners+1 more
Brooklyn, US
Kaiwei Tang(Executive Officer, Director)inJoe Hollier(Executive Officer, Director)
BoardTim Kendall(Director)Thomas Daly(Director)
Mack Weldon is a direct-to-consumer apparel brand selling men's clothing including underwear, undershirts, socks, and other basics online.
ConsumerDirect to ConsumerE-commerceNew York, US
Brian D. Berger(Founder and CEO)
BoardAllan Karp(Director)Howard Socol(Director)
Co-investorsBridge Venture FundKarpReillyNorth Castle PartnersRiverPark VenturesRx3 Growth PartnersBridge Investments
OMORPHO makes weighted apparel and gear designed to add resistance during workouts, walks, and runs.
ConsumerDirect to ConsumerSports TechPortland, US
Stefan Olander(Executive Officer, Director)inGareth Hosford(Executive Officer, Director)
BoardKeith Bank(Director)John Garabedian(Director)Trevor Edwards(Director)
Co-investorsR/GA Ventures
Peloton develops connected fitness equipment and a digital fitness app that delivers personalized workout classes and training guidance to home exercisers.
ConsumerHardwareWellness & Fitness
Co-investorsAnsa CapitalCade VenturesCoatue ManagementFELIX CAPITALHarmonic Growth PartnersMaywic Select Investments+3 more
Primary makes and sells children's clothing in a variety of colors and designs.
ConsumerDirect to ConsumerNew York, US
Galyn Bernard(Co-founder)inChristina Carbonell(Co-founder)in
Co-investorsElizabeth Street VenturesFemale FoundersGrace Beauty CapitalHDS CapitalHomebrewMighty Capital+4 more
Rae Wellness makes affordably priced dietary supplements marketed as vegan, gluten-free, and non-GMO, without artificial fillers, colorants, or preservatives.
ConsumerDirect to ConsumerWellness & Fitness
Revtown produces and sells denim apparel designed for durability and everyday wear.
ConsumerDirect to ConsumerE-commerceRetail Tech
Skin at Peace develops a skincare system that combines cleansing, balancing, protecting, and restoring steps formulated with barrier-support ingredients like ceramides and plant oils.
ConsumerDirect to ConsumerWellness & Fitness
Dr. Rod Garcia(MD, Microbiologist & Founder)Lindsey Garcia(Licensed Esthetician, Co-founder)
Boulder, US
Ben West(Executive Officer, Director, Promoter)in
BoardEric Roza(Director)Donald Stalter(Director)
Co-investorsBatshit Crazy VenturesKokopelli CapitalCF AggregatorLerer Hippeau
STIX makes hockey sticks, including a Gretzky Signature Series and goalie sticks, manufactured in Brantford, Ontario using materials primarily sourced from Canada and the USA.
Direct to ConsumerE-commerceSports TechBrantford, CA
True Food Kitchen is a restaurant chain serving dishes and beverages made from whole, fresh ingredients sourced from partner growers, ranchers, and producers.
ConsumerWellness & Fitness
Co-investorsLion CapitalPLUS Capital
Co-investorsIrishAngelsSocial Starts
West Hollywood, US
Hernan Lopez(Executive Officer, Director, Promoter)inAndrea Link(Executive Officer)Jason Nazar(Director)Blake Hyde(Director)Brady Hyde(Director)Travis Kruegar(Director)
Co-investorsAdvancit CapitalBAM VenturesGreycroftPowerhouse CapitalWaverley CapitalLerer Hippeau+1 more
Exits · 5
IPOs and acquisitions across the tracked portfolioExponentNASDAQ: EXPOJpmorganchaseNYSE: JPMNikeNYSE: NKEPepsicoNASDAQ: PEPWarby ParkerNYSE: WRBY
Portfolio news
latest coverage across their companiesWarby Parker · finance.yahoo.com · Jul 18, 2026
Casper · fortuneindia.com · Jul 17, 2026
Peloton · seekingalpha.com · Jul 14, 2026
Daisy · genomeweb.com · Dec 17, 2025
Dirty Labs · astuteanalytica.com · Sep 11, 2025
Eloquii · fortune.com · Mar 27, 2025
Frequently asked questions
- What stage does Bullish invest at?
- Bullish invests at the Pre-Seed, Seed, Series A stages.
- What is Bullish's typical check size?
- Bullish typically writes checks of $500K – $3M.
- What sectors does Bullish focus on?
- Bullish focuses on AgTech, Consumer, Direct to Consumer, FoodTech, Healthtech, Marketplaces.
- Where is Bullish located?
- Bullish is headquartered in New York, US.
- Does Bullish lead rounds?
- Yes, Bullish leads investment rounds.
- Who does Bullish co-invest with?
- Bullish most often shares deals with BAM Ventures, Greycroft, Lightspeed Venture Partners, among 9 tracked co-investors.
Co-investors · 13
Red Swan Ventures backs founders at the earliest stage, aiming to be a founder's first outside capital, focusing on companies born from platform shifts and cultural insight that serve enduring human needs.
Notable Capital is a venture capital firm that has partnered with founders for over two decades, backing companies from the earliest stages through to exit.
SV Angel is a firm that has backed startup founders since the 1990s, leveraging a large network of founders, industry leaders, and regulators to support portfolio companies.
Sound Ventures is a venture capital firm that seeks to invest in the technology sector.
Great Oaks Venture Capital is a New York-based early-stage investor that partners with founders at the earliest stages of company building across the United States.
Forerunner Ventures is a venture capital firm that backs companies redefining consumer behavior, health, commerce, fintech, and AI-native products.
SoGal Ventures is a women-led venture capital firm investing in and co-creating businesses shaping the future of living, working, and health.
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General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.
Unknown Ventures is a venture studio based in Austin that provides funding and operational support to early-stage startups at the pre-seed to Series A stage. The firm backs founders seeking to create innovative solutions that improve human experience.
Floodgate is a venture capital fund that backs founders at the earliest stages, positioning itself as their first true believers.
Brand Foundry Ventures is a consumer product-only seed investor that focuses exclusively on "things you can see, touch, feel, and interact with" rather than software, targeting sustainable $250M-$750M outcome brands instead of chasing billion-dollar unicorns. The firm was born from Andrew Mitchell's successful angel investments in Warby Parker, Birchbox, Harry's, and Peloton, and maintains an unusually hands-on approach through their "People/Product/Pipeline" framework that requires founders to think as deeply about supply chain and margins as they do about design and marketing.
Yes VC is an early-stage venture firm that invests in category-defining companies at the pre-seed and seed stages.
▶1 more co-investors
Firms observed investing alongside Bullish, from public investor directories. Shared companies are the overlap with Bullish's recorded portfolio.
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