Acorns Grow
Irvine, US · Founded 2012 · Delaware corporation · 606 employees on LinkedIn · 19 known investors
Acorns provides automated investment services that allow users to invest in diversified portfolios of exchange-traded funds (ETFs) composed of stocks and bonds, with options including Bitcoin-linked ETFs. The platform serves individual investors seeking to build wealth through portfolio management tailored to their age, time horizon, and risk tolerance.
Founders & leadership
Acorns Grow was founded in 2012 by Jeff Cruttenden and Walter Cruttenden.
JC
Jeff CruttendenCo-founder
WC
Walter CruttendeninCo-founder
MD
Mark DruExecutive
JC
James CaccavoNamed on SEC filing
Board
JC
Jim CaccavoBoard director
JF
Jay FishmanBoard director
MS
Mike SekitsBoard director
Investors · 19
A-Rod CorpMiami
Ansa CapitalNew York · $5M – $15M
Black Jays VenturesNew York · $250K – $500K
Comcast VenturesNew York · $2M – $15M
Connetic VenturesCovington · $250K – $500K
Declaration PartnersNew York
Great Oaks Venture CapitalNew York · $50K – $500K
GreycroftNew York · $100K – $5M
HDS CapitalNew York City
HeadlineSan Francisco · $661K – $103M
Headline Growth Management, LLC
NycaNew York · $2M
Nyca PartnersNew York · $1M – $10M
Point72 VenturesNew York · $1M – $75M
STS Ventures GmbHCologne · $220K – $1.1M
TempoCapLondon
Torch CapitalNew York · $750K – $1.5M
Rainfall VenturesreportedSan Francisco · $100K – $1M
Sound Venturesreported · 2 sourcesSanta Monicavia Ashton Kutcher · inferred
Reported raises · per SEC filings
Form D private placements$249.7M disclosed across 5 rounds · 2014–2019
▶$180MraisedFeb 2019 · 11 investors · Other TechnologyRule 506(b)
▶$180MraisedFeb 2019 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Hugh TamassiaExecutive Officer
- Adam NashDirector
- Debbie MarkowitzExecutive Officer
- Noah KernerExecutive Officer, Director
- Mathias SchillingDirector
- Gabrielle SulzbergerDirector
- Walter CruttendenDirector
- Jay FishmanDirector
- Manning FieldExecutive Officer
- Jeff SippelExecutive Officer
- Offering amount
- $250.2M
- Amount sold
- $180M
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$30MraisedApr 2016 · 15 investors · Other TechnologyRule 506(b)
▶$30MraisedApr 2016 · 15 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jay FishmanDirector
- Mathias SchillingDirector
- Patrick CareyDirector
- Noah KernerExecutive Officer, Director
- Walter CruttendenExecutive Officer, Director
- Offering amount
- $40M
- Amount sold
- $30M
- First sale
- Mar 2016
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$23MraisedApr 2015 · 74 investors · Other TechnologyRule 506(b)
▶$23MraisedApr 2015 · 74 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Mathias SchillingDirector
- Mark DruExecutive Officer
- Mike SekitsDirector
- Jay FishmanDirector
- Walter CruttendenExecutive Officer, Director
- Jeff CruttendenExecutive Officer, Director
- Offering amount
- $30M
- Amount sold
- $23M
- First sale
- Apr 2015
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$10.5MraisedApr 2015 · 56 investors · Other TechnologyRule 506(b)
▶$10.5MraisedApr 2015 · 56 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jeff CruttendenExecutive Officer, Director
- Mark DruExecutive Officer
- Walter CruttendenExecutive Officer, Director
- Jim CaccavoDirector
- Jay FishmanDirector
- Mike SekitsDirector
- Offering amount
- $10.5M
- Amount sold
- $10.5M
- Sales commissions
- $27.5K
- Placement agents
- Digital Offering LLC
- First sale
- Sep 2014
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06b
▶$6.2MraisedMar 2014 · 35 investors · Other TechnologyRule 506(c)
▶$6.2MraisedMar 2014 · 35 investors · Other Technology
Rule 506(c)Officers, directors & promoters on the filing
- Jay FishmanDirector
- Mark DruExecutive Officer
- Walter CruttendenExecutive Officer, Director
- James CaccavoDirector
- Jeff CruttendenExecutive Officer, Director
- Offering amount
- $6.2M
- Amount sold
- $6.2M
- Sales commissions
- $100K
- Placement agents
- Digital Offering LLC, Euro Pacific Capital, Inc.
- First sale
- Feb 2014
- Incorporated
- Corporation, Delaware, 2012
- Federal exemptions
- 06c
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlapInteractive Strength Acquires Ergatta7351 shared keywordsFidelity provides brokerage and investing services for individual retail investors, including commission-free online trading of US stocks and ETFs and fractional share purchases starting at $1. It positions itself as a personal finance and investment provider serving customers pursuing long-term financial goals.
SmartAsset6994 shared keywordsFisher Investments is a global money management and financial advisory firm that provides portfolio management, financial planning, and retirement planning services primarily to high-net-worth individuals and institutional clients. The firm manages investments across equities, fixed income, and blended accounts using an active, forward-looking investment approach.
Experian4874 shared keywordsExperian offers consumers tools to access their credit report and FICO Score, build credit, and manage money, including credit card matching, bill and subscription negotiation, car insurance comparison, and a digital checking account with debit card. It serves individual U.S. consumers through its app and financial products.
Ramsey Solutions4418 shared keywordsRamsey Solutions provides personal finance education, tools, and coaching—including the 7 Baby Steps plan, a vetted network of financial service providers (RamseyTrusted), and AI-powered money advice—to help individuals get out of debt and build wealth. The company also produces The Ramsey Show and offers budgeting resources for consumers managing their personal finances.
Chase4344 shared keywordsA wealth management and investing service (J.P. Morgan Wealth Management via Chase) offering self-directed brokerage accounts with commission-free online trades as well as one-on-one advisor services, financial planning tools, and retirement accounts. It serves individual retail investors ranging from beginners to experienced investors in the United States.
Vanguard3727 shared keywordsVanguard offers investment products, savings and retirement tools, and personalized financial advice to help individuals build long-term wealth. It operates in the investment management and financial services industry.
Kiplinger3543 shared keywordsKiplinger is a personal finance and investment media publisher that provides editorial content and advice on investing, taxes, retirement planning, real estate and travel for individual consumers.
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In the news
Frequently asked questions
- What does Acorns Grow do?
- Acorns provides automated investment services that allow users to invest in diversified portfolios of exchange-traded funds (ETFs) composed of stocks and bonds, with options including Bitcoin-linked ETFs. The platform serves individual investors seeking to build wealth through portfolio management tailored to their age, time horizon, and risk tolerance.
- Who founded Acorns Grow?
- Acorns Grow was founded by Jeff Cruttenden, Walter Cruttenden in 2012.
- Who are Acorns Grow's investors?
- Acorns Grow's investors include A-Rod Corp, Ansa Capital, Black Jays Ventures, Comcast Ventures, Connetic Ventures, Declaration Partners, Great Oaks Venture Capital, Greycroft and 11 more.
- How much funding has Acorns Grow raised?
- Acorns Grow has disclosed $249.7M raised across 5 rounds.
- Where is Acorns Grow headquartered?
- Acorns Grow is headquartered in Irvine, US.