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S4S Ventures

Venture capital

New York · Pre-Seed–Series B · 2 people tracked

Find your way into S4S Ventures

559 people in our graph share verified history with the S4S Ventures team — schools, employers, funds. One of them is your warm intro.

Tobi Cokerunlockedknows Sanja Partalo · together at Kauffman Fellows (overlapped)
×7knows the team · via Kauffman Fellows
knows the team · via Columbia Business School
knows the team · via Newton Research
knows the team · via Stitch
knows the team · via Young & Rubicam
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Investment thesis

The marketing, advertising, and media industries face significant transformation driven by stricter privacy regulations, AI application to content development, and generational shifts. S4S Ventures identifies and supports early-stage companies building innovative solutions across data platforms, adtech, martech, generative AI, and creative technology that can disrupt the marketing and media ecosystem. The firm provides domain expertise, operational guidance through access to S4 Capital and Monks' 7,000-person network spanning 33 countries, and strategic partnerships with major technology and advertising companies.

Source: firm website, verified Aug 6, 2026.

Stage
Pre-Seed–Series B
HQ
New York, NY, US
Leads rounds
Leads
Instruments
Equity
Founded
2004
Tracked investments
7

Team · 2 people

from public directories

What they invest in

from 6 of 7 portfolio companies

AI & Machine Learning ×5SaaS ×4Enterprise Software ×3Marketing Tech ×3AdTech ×2Data & Infrastructure ×2Cloud Computing ×1Cybersecurity ×1

HQs:United States×4

Investments · 7 tracked

founders shown can be your intro path

By year:2025 · 12024 · 12023 · 12022 · 12019 · 15 dated

IR Media VenturesMar 2019SEC filingmedium confidence

New York, US

Michael Rothman(Executive Officer, Director)Simon Isaacs(Director)

BoardSim Blaustein(Director)in

Board seatSanja Partalo· per SEC Form D · $5M raise · filed Mar 2019

Co-investorsBDMI

Tenovostenovos.cominNov 2022

Tenovos offers an AI-enriched digital asset management and content intelligence platform that unifies content from multiple sources into a single visual layer for teams to find, govern, and activate assets.

AI & Machine LearningEnterprise SoftwareMarketing TechSaaSNew York, US

Selim M. Hakimi(Executive Officer, Director)John Shackleton(Director)D. Scott Bowen(Executive Officer, Director)inAndrea Pulcini(Director)

BoardAdriaan D. Zur Muhlen(Director)

Board seatSanja Partalo· per SEC Form D

Co-investorsLevel EquityProgress VenturesBDMI

4screen4screen.cominApr 2023

4screen operates an in-car marketing platform that connects brands and businesses with drivers by delivering real-time, location-based content directly on the car's dashboard screen.

AdTechMarketing TechMobility & Transportation

Christoph Mahlert(Founder)inFabian Beste(Founder)inSimon Hecker(Founder)in

Co-investorsBosch VenturesRobert Bosch Venture CapitalBayern Kapital

Tracertracer.aiin𝕏Nov 2024

Tracer is an AI-based brand protection platform that monitors digital channels, removes infringing content, and maps brand abuse networks using patented graph technology and machine vision.

AI & Machine LearningCybersecuritySaaSMiddleburg, US

Peter Hayes(Executive Officer, Director)

Co-investorsMultiplier CapitalOrigin VenturesBDMINewRoad Capital Partners, LLCProgress Ventures

Tracertracer.techin

Tracer is an enterprise analytics platform that consolidates data from multiple sources and automates reporting workflows.

AI & Machine LearningCloud ComputingData & InfrastructureEnterprise SoftwareSaaS

Jeffrey Nicholson(Founder)inLeighton Welch(Founder)in

Co-investorsA-Rod CorpProgress VenturesRSE VenturesService Provider CapitalBDMINewRoad Capital Partners, LLC

Tracertracerml.aiin𝕏

Tracer is a research lab building Echo, an inference system that coordinates open-weight models behind a single OpenAI-compatible endpoint for chat, code, and agent workloads.

AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSan Francisco, US

Co-investorsY CombinatorVela PartnersBDMINewRoad Capital Partners, LLCProgress Ventures

tvScientifictvscientific.cominFeb 2025 · $25.5M

tvScientific offers a connected TV (CTV) advertising platform with real-time reporting that integrates with Google Analytics to track traffic, conversions, and return on investment from CTV ad campaigns.

AdTechAI & Machine LearningMarketing TechSaaS

Jason Fairchild(Founder)inDavid Koye(Founder)in

Co-investorsNewRoad Capital Partners, LLCNorwest Venture PartnersProgress VenturesSecond Alpha PartnersUnanimous CapitalAperiam Ventures+2 more

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

What stage does S4S Ventures invest at?
S4S Ventures invests at the Pre-Seed, Seed, Series A, Series B stages.
What sectors does S4S Ventures focus on?
S4S Ventures focuses on AdTech, AI & Machine Learning, Marketing Tech, Media & Entertainment.
Where is S4S Ventures located?
S4S Ventures is headquartered in New York, US.
Does S4S Ventures lead rounds?
Yes, S4S Ventures leads investment rounds.

Images

S4S Ventures photo

Co-investors · 4

BDMI

This is a landing page for BDMI that directs visitors to 1745 Ventures for the portfolio and team, or to Bertelsmann Investments / Bertelsmann.

$500K – $5M
Norwest Venture Partners

Norwest Venture Partners is an investment firm whose growth equity team backs private, profitable, fast-growing companies, providing capital and hands-on support through its 'invited guest' approach.

Both backed · 1
$10M – $30M
Kima Ventures

Kima Ventures operates as a "high-frequency business angel" that backs roughly 2 startups per week with standardized €150k checks, using a single-LP evergreen structure funded by French telecom billionaire Xavier Niel rather than behaving like a traditional VC fund. The fund applies a radical diversification strategy across hundreds of global investments with same-amount, same-terms deals and very fast decisions, focusing on backing founders first over traditional traction metrics.

$50K – $5M
Spintop Ventures

Spintop Ventures is an early-stage venture capital firm that invests in software-based technology companies from the Nordics, helping them become sector leaders.

$108K – $1.6M

Firms observed investing alongside S4S Ventures, from public investor directories. Shared companies are the overlap with S4S Ventures's recorded portfolio.

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