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S4S Ventures

Venture capital

New York · Seed–Growth · 3 people tracked

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Investment thesis

S4S Ventures backs early-stage technology companies riding the next wave of digital transformation across the marketing and media value chain. The firm believes technological, regulatory, and demographic catalysts—stricter privacy rules for tech giants, the application of AI to media and content, and the rise of Gen Z—are creating opportunities for a new cohort of disruptive companies. It focuses on areas such as data platforms, adtech, martech, generative AI, creative technology, and digital media and content. Rather than acting as generalists, S4S offers deep domain expertise and access to the 7,000-strong S4 Capital/Monks network and Stanhope Capital relationships, helping portfolio companies validate ideas, launch products, and reach major brand clients.

Source: firm website, verified Sep 26, 2026.

Stage
Seed–Growth
HQ
New York, NY, US
Leads rounds
Leads
Instruments
Equity
Founded
2004
Tracked investments
15
Unicorns
1

Team · 3 people

from the firm's website & public directories

What they invest in

from 14 of 15 portfolio companies

AI & Machine Learning ×11SaaS ×8Marketing Tech ×7AdTech ×4Data & Infrastructure ×4Enterprise Software ×3Deep Tech ×2Retail Tech ×2

HQs:United States×8Finland×1

Who they back

founder profiles across 8 portfolio companies
0%
solo founders
0 of 8 mapped founding teams
25%
repeat founders
of 16 founders with career history

Founding team size:2 founders×33 founders×34+ founders×2

Where their founders studiedfrom 13 founders with education data

Harvard University ×2New York University ×2Technical University of Munich ×2

What their founders studiedfrom 13 founders with field-of-study data

Computer Science ×4Business & Management ×3Engineering ×2

Where their founders worked beforefrom 16 founders with career history

Data Plus Math ×3LiveRamp ×3Navic Networks ×2Recrue Media Digital Advertising ×2Runway ×2SocialCode ×2VaynerMedia ×2

Investments · 15 tracked

founders shown can be your intro path

By year:2025 · 12024 · 12023 · 12022 · 22019 · 12018 · 17 dated

Tenovostenovos.cominNov 2022

Tenovos offers an AI-enriched digital asset management and content intelligence platform that unifies content from multiple sources into a single visual layer for teams to find, govern, and activate assets.

AI & Machine LearningEnterprise SoftwareMarketing TechSaaSNew York, US

Selim M. Hakimi(Executive Officer, Director)John Shackleton(Director)D. Scott Bowen(Executive Officer, Director)inAndrea Pulcini(Director)

BoardAdriaan D. Zur Muhlen(Director)in

Board seatSanja Partalo· per SEC Form D

Co-investorsLevel EquityProgress VenturesBDMI

4Screen4screen.cominApr 2023

4screen operates an in-car marketing platform that connects brands and businesses with drivers by delivering real-time, location-based content directly on the car's dashboard screen.

AdTechMarketing TechMobility & Transportation

Christoph Mahlert(Founder)inFabian Beste(Founder)inSimon Hecker(Founder)in

Co-investorsBayBG Venture CapitalBosch VenturesNewRoad Capital Partners, LLCBayern Kapital

A-Frameaframebrands.comin

A-Frame builds and scales consumer brands in collaboration with retailers and visionary talent, focusing on underserved communities.

AI & Machine LearningConsumerDirect to ConsumerRetail Tech

Ari Bloom(Founder)Hill Harper(Founder)

Co-investorsInitialized CapitalForerunner VenturesSlauson & Co.Manzanita Capital

Beam Impactbeamimpact.cominMay 2018

Beam is a platform that connects consumer purchases with nonprofit donations, allowing brands on the platform to direct a portion of sales to nonprofits chosen by customers.

B2B MarketplacesImpact & Social GoodMarketing TechSaaSSocialNew York, US

Viveka Hulyalkar(Executive Officer, Director, Promoter)inAlexandra Salvatore(Executive Officer, Director)Alex Sadhu(Founder)in

Co-investorsInterlace VenturesR/GA VenturesUlu VenturesApex GroupHearstLabIndex Ventures

Cambricambri.ioin𝕏

Cambri is a product research and concept testing platform that helps brands and product teams run iterative consumer insights studies to validate product and service concepts before launch.

AI & Machine LearningData & InfrastructureMarketing TechSaaSHelsinki and Stockholm, FI

Oskar Korkman(Co-founder)Dr Heli Holttinen(Founder)Dani Kamras(Co-founder)inDr Outi Somervuori(Co-founder)

Co-investorsGorilla CapitalOctopus VenturesOpenOceanThe 98Spintop VenturesTrind Ventures

ID5id5.ioin𝕏

ID5 provides identity solutions that enable publishers and digital platforms to create addressable audiences across authenticated and non-authenticated traffic, helping them increase direct revenue and programmatic yield.

AdTechData & InfrastructureMarketing Tech

Mathieu Roche(Co-founder & Chief Executive Officer)Pierre-Antoine Durgeat(Co-founder & Chief Product Officer)

Co-investors360 CapitalProgress Ventures

Newton Researchnewtonresearch.ai

Newton Research builds AI agents for marketing analytics that automate data analysis workflows.

AdTechAI & Machine LearningMarketing TechSaaSNeedham, US

Matthew Emans(CTO & Founder)inSteven Bennett(CDS & Co-Founder)inJohn Hoctor(CEO & Founder)in

BoardIan Sigalow(Director)inKent Bennett(Director)in

Co-investorsBessemer Venture PartnersGreycroft

Pasarelapasarela.agency𝕏

Runway is an AI company building multimodal simulators to model the world through the integration of art and science, with a global team of researchers, engineers, artists, and designers.

AI & Machine LearningDeep TechNew York, US

Co-investorsFelicis VenturesLightspeed Venture Partners

Provenanceprovenance.orgin𝕏

Provenance operates a claims-validation framework that independently verifies product sustainability and quality claims for consumer brands, mapping them to certification bodies and regulatory standards.

AI & Machine LearningRetail TechSaaS

Co-investorsAlumni VenturesAngel AcademeDigital Currency GroupMerian VenturesOpen Data Incubator for Europe (ODINE)Working Capital Fund+1 more

Runwayrunwayml.comin𝕏Dec 2022

Runway builds AI models that simulate the world by merging art and science, pioneering general-purpose multimodal simulators focused on applications in robotics, scientific discovery, and disease modeling.

AI & Machine LearningCreator EconomyDeep TechMedia & EntertainmentNew York, US

Cristóbal Valenzuela(Founder)inAnastasis Germanidis(Founder)inAnastasios Germanidis(Director)Alejandro Matamala-Ortiz(Founder)Arya Asemanfar(Founder)Cristobal Valenzuela(Founder)

Co-investorsAmplify PartnersavraCoatue ManagementCompoundFelicis VenturesFirebolt Ventures Management Company, Llc+22 more

Tracertracer.aiin𝕏Nov 2024

Tracer is an AI-based brand protection platform that monitors digital channels, removes infringing content, and maps brand abuse networks using patented graph technology and machine vision.

AI & Machine LearningCybersecuritySaaSMiddleburg, US

Peter Hayes(Executive Officer, Director)

Co-investorsEPIC VENTURESMultiplier CapitalOrigin VenturesBDMINewRoad Capital Partners, LLCProgress Ventures+1 more

Tracertracer.techin

Tracer is an enterprise analytics platform that consolidates data from multiple sources and automates reporting workflows.

AI & Machine LearningCloud ComputingData & InfrastructureEnterprise SoftwareSaaS

Jeffrey Nicholson(Founder)inLeighton Welch(Founder)inGary Vaynerchuk(Founder)inVincent Hus(Founder)

Co-investorsA-Rod CorpProgress VenturesRSE VenturesService Provider CapitalBDMIImpatient Ventures+3 more

Tracertracerml.aiin𝕏

Tracer is a research lab building Echo, an inference system that coordinates open-weight models behind a single OpenAI-compatible endpoint for chat, code, and agent workloads.

AI & Machine LearningData & InfrastructureDeveloper ToolsEnterprise SoftwareSan Francisco, US

Co-investorsY CombinatorVela PartnersBDMINewRoad Capital Partners, LLCProgress VenturesThirty Five Ventures

tvScientifictvscientific.cominFeb 2025 · $25.5M

tvScientific offers a connected TV (CTV) advertising platform with real-time reporting that integrates with Google Analytics to track traffic, conversions, and return on investment from CTV ad campaigns.

AdTechAI & Machine LearningMarketing TechSaaS

Jason Fairchild(Founder)inDavid Koye(Founder)inBill H. Gross(Founder)in

Co-investorsNewRoad Capital Partners, LLCNorwest Venture PartnersProgress VenturesSecond Alpha PartnersUnanimous CapitalAperiam Ventures+5 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

IR Media Ventures

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has S4S Ventures made?
S4S Ventures has 15 tracked investments, including 2 dated in the last 24 months.
What stage does S4S Ventures invest at?
S4S Ventures invests at the Seed, Series A, Series B, Growth stages.
What sectors does S4S Ventures focus on?
S4S Ventures focuses on AdTech, AI & Machine Learning, Data & Infrastructure, Marketing Tech, Media & Entertainment.
Where is S4S Ventures located?
S4S Ventures is headquartered in New York, US.
Does S4S Ventures lead rounds?
Yes, S4S Ventures leads investment rounds.
Who does S4S Ventures co-invest with?
S4S Ventures most often shares deals with Progress Ventures, Felicis Ventures, NewRoad Capital Partners, LLC, among 47 tracked co-investors.

Images

S4S Ventures photo

Co-investors · 4

BDMI

This is a landing page for BDMI that directs visitors to 1745 Ventures for the portfolio and team, or to Bertelsmann Investments / Bertelsmann.

$500K – $5M
Norwest Venture Partners

Norwest is a venture capital and growth equity investment firm that has backed over 700 companies across technology, consumer, and healthcare over its 65-year history.

Both backed · 1
$10M – $30M
Spintop Ventures

Spintop Ventures is an early-stage venture capital firm that invests in software-based technology companies from the Nordics, helping them become sector leaders.

Both backed · 1
$108K – $1.6M
Kima Ventures

Kima Ventures is an early-stage investor associated with entrepreneur Xavier Niel, backing a large and diverse portfolio of startups worldwide.

$50K – $5M

Firms observed investing alongside S4S Ventures, from public investor directories. Shared companies are the overlap with S4S Ventures's recorded portfolio.

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