/Companies

Extreme Reach

Needham, US · Founded 2008 · Delaware corporation · 991 employees on LinkedIn · 6 known investors

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Extreme Reach provides a platform for advertising operations that manages production, playout, payments, and content syndication for advertising and entertainment productions. The platform serves advertising teams, agencies, and brands that need to create, manage, and deliver advertising campaigns.

Founders & leadership

Extreme Reach was founded in 2008 by John Roland.

JRJohn Roland
John RolandFounder · Chairman & CEO2007–2017
PHPatrick Hanavan
Patrick HanavanChief Revenue Officer
AB
Avi BrownChief Digital Officer
TC
Timothy ConleyExecutive
RHRobert Haskitt
Robert HaskittChief Talent Officer
MG
Michael GreinerChief Financial Officer2014–2016He has held senior finance roles across public and private companies in medical devices, pharmaceuticals, media technology, and manufacturing, with experience in P&L management, M&A, SEC reporting, and board-level financial operations.
DBDaniel Brackett
Daniel BrackettCo-Founder and CTO2008–2024He has a background in natural resources and has led technology development at the company.
JBJohn Batter
John BatterChief Executive Officer

Board

JH
Jake HellerBoard director
WD
Word D PeakeBoard director
JQ
James QuagliaroliBoard directorExecutive Officer at Spectrum Equity
TM
Thomas MacIsaacBoard director

Investors · 6

Reported raises · per SEC filings

Form D private placements

$105.5M disclosed across 2 rounds · 2014–2015

▶$56.5MraisedJun 2015 · 11 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Patrick HanavanExecutive Officer
  • John RolandExecutive Officer, Director
  • Avi BrownExecutive Officer
  • Jake HellerDirector
  • Timothy MaguireExecutive Officer
  • Timothy ConleyExecutive Officer, Director
  • Robert HaskittExecutive Officer
  • Michael BarachDirector
  • Nils LarsenDirector
  • Michael GreinerExecutive Officer
  • Daniel BrackettExecutive Officer
Offering amount
$56.5M
Amount sold
$56.5M
First sale
Jun 2015
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$49MraisedFeb 2014 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael BarachDirector
  • Word D PeakeDirector
  • Jake HellerDirector
  • James QuagliaroliDirector
  • Thomas MacIsaacDirector
  • John RolandExecutive Officer, Director
  • Timothy A ConleyExecutive Officer, Director
Offering amount
$49M
Amount sold
$49M
First sale
Feb 2014
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does Extreme Reach do?
Extreme Reach provides a platform for advertising operations that manages production, playout, payments, and content syndication for advertising and entertainment productions. The platform serves advertising teams, agencies, and brands that need to create, manage, and deliver advertising campaigns.
Who founded Extreme Reach?
Extreme Reach was founded by John Roland in 2008.
Who are Extreme Reach's investors?
Extreme Reach's investors include Cross Creek Advisors, Gamut, Greycroft, Spectrum Equity, Ares, Greycroft Partners.
How much funding has Extreme Reach raised?
Extreme Reach has disclosed $105.5M raised across 2 rounds.
Where is Extreme Reach headquartered?
Extreme Reach is headquartered in Needham, US.