Fundraising Fox

Fetch Rewards

Madison, US · Founded 2014 · Delaware corporation · 14 known investors

Fetch operates a rewards platform that provides consumer loyalty data to brands and offers consumers points redeemable for gift cards and rewards based on shopping, dining, and gaming activities. The company functions as an outcomes-based advertising platform with SKU-level visibility into consumer spending patterns.

ConsumerDirect to ConsumerMarketing TechRetail Tech

Founders & leadership

Fetch Rewards was founded in 2014 by Wes Schroll.

WSWes Schroll
Wes SchrollinFounderWes Schroll founded Fetch Rewards after writing a business plan for the company during his sophomore year at the University of Wisconsin-Madison in 2013, which he left to build the platform. As CEO, he oversees strategy and product development for the loyalty rewards platform.

Board

CN
Chris NohlBoard director
ABAndrew Boszhardt
Andrew Boszhardtin𝕏Board directorFounder and Managing Partner at Great Oaks Venture Capital
FA
Frank AzzolinoBoard director
KH
Ken HarrisBoard director

Investors · 14

Archer Capital GroupLos Angeles
Archer Venture CapitalLos Angeles
Convivialité VenturesSan Francisco
FUSEBellevue · $1M – $10M
G SquaredChicago
Great Oaks Venture CapitalNew York · $50K – $500Kvia Andrew Boszhardt · board
GreycroftNew York · $100K – $5Mvia Ian Sigalow · board
Lakeside CapitalTampa · $100K – $250K
SoftBank Vision FundLondon
Sun Mountain CapitalSanta Fe
Wisconsin Investment PartnersMadison · $5K – $100K
Hamilton LanereportedConshohocken
ICONIQ GrowthreportedSan Francisco
SoftBank GroupreportedTokyo

Reported raises · per SEC filings

Form D private placements

$530.7M disclosed across 8 rounds · 2015–2022

▶$190.1MraisedApr 2022 · 23 investors · Other Technology
Rule 506(b)
Fetch Rewards raises $240 mlnreuters.com · Apr 2022
Officers, directors & promoters on the filing
  • Marie QuintanaDirector
  • Nupur SadiwalaExecutive Officer
  • Jeffrey ArmbristerDirector
  • Ian SigalowDirector
  • Michael KentExecutive Officer
  • Yoonkee SullDirector
  • James McCannDirector
  • Wes SchrollExecutive Officer, Director
  • Tom CheungDirector
Offering amount
$300M
Amount sold
$190.1M
First sale
Mar 2022
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$210.7MraisedMay 2021 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • James McCannDirector
  • Yoonkee SullDirector
  • Nupur SadiwalaExecutive Officer
  • Marie QuintanaDirector
  • Michael KentExecutive Officer
  • Ian SigalowDirector
  • Wes SchrollExecutive Officer, Director
  • Tom CheungDirector
Offering amount
$210.7M
Amount sold
$210.7M
Proceeds to insiders
$2.7M
First sale
May 2021
Incorporated
Corporation, Delaware, 2017
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$80MraisedNov 2020 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Frank AzzolinoDirector
  • Wes SchrollExecutive Officer, Director
  • Michael LoebDirector
  • John FoushiExecutive Officer
  • Michael KentExecutive Officer
  • Yonkee SullDirector
  • James McCannDirector
  • Ian SigalowDirector
Offering amount
$80M
Amount sold
$80M
First sale
Oct 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$25MraisedOct 2019 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Wes SchrollExecutive Officer, Director
  • Ian SigalowDirector
  • James E. McCannDirector
  • Frank AzzolinoDirector
  • Michael LoebDirector
Offering amount
$25M
Amount sold
$25M
First sale
Sep 2019
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$8MraisedNov 2018 · 17 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Ian SigalowDirector
  • Michael KentExecutive Officer
  • Wes SchrollExecutive Officer, Director
  • Andrew BrynesDirector
  • Frank AzzolinoDirector
  • Ken HarrisDirector
  • Michael LoebDirector
Offering amount
$8M
Amount sold
$8M
First sale
Nov 2018
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$9.7MraisedSep 2017 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael LoebDirector
  • Wes SchrollExecutive Officer, Director
  • Ken HarrisDirector
  • Andrew BrynesDirector
  • Frank AzzolinoDirector
  • Mike KentExecutive Officer
  • John PhilosophosDirector
Offering amount
$9.7M
Amount sold
$9.7M
First sale
Aug 2017
Incorporated
Limited Liability Company, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$799.3KraisedJan 2017 · 12 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Frank AzzolinoDirector
  • Wes SchrollExecutive Officer, Director
  • Andrew BoszhardtDirector
  • Ken HarrisDirector
  • Mike KentExecutive Officer
  • Chris NohlDirector
Offering amount
$2.5M
Amount sold
$799.3K
First sale
Dec 2016
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$6.5MraisedMay 2015 · 28 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Chris NohlDirector
  • Andrew BoszhardtDirector
  • Ken HarrisDirector
  • Frank AzzolinoDirector
  • Wes SchrollExecutive Officer, Director
Offering amount
$8.5M
Amount sold
$6.5M
First sale
May 2015
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap
Eneba2482 shared keywordsEneba is a digital entertainment marketplace offering games, DLCs, in-game currencies, gift cards, and top-ups at discounted prices from verified sellers. The platform serves gamers, game publishers, and content creators with over 80,000 products and 10 million registered users.
AARP1993 shared keywordsAARP is a membership organization serving people aged 50 and older, offering benefits such as discounts, programs, newsletters, magazines, and community events. It also advocates on issues like Social Security and Medicare and provides resources on health, finances, and daily life.
Groupon, Inc.1981 shared keywordsGroupon operates a marketplace connecting consumers with discounted deals from local and national merchants across restaurants, beauty services, travel, entertainment, and retail products.

Companies competing with Fetch Rewards for the same Google search keywords, organic and paid, via search-intersection analysis.

Non-dilutive funding · 37 SBIR/STTR awards

Federal grants — no equity taken
AgencyPhaseYearAmount
Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects AgencyPhase II2011$1.5M
U.S. Air ForceAir ForcePhase II2011$743.6K
U.S. NavyNavyPhase I2011$100K
Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects AgencyPhase II2010$750K
U.S. Air ForceAir ForcePhase II2010$750K
Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects AgencyPhase I2010$148.9K
U.S. Air ForceAir ForcePhase I2010$100K
U.S. Air ForceAir ForcePhase IISTTR2009$750K
U.S. Air ForceAir ForcePhase II2009$749.9K
U.S. NavyNavyPhase I2009$100K
U.S. Air ForceAir ForcePhase I2009$100K
Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects AgencyPhase I2009$99K
Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects AgencyPhase I2009$98.9K
U.S. Air ForceAir ForcePhase I2008$100K
U.S. NavyNavyPhase II2007$720K
Department of EnergyPhase I2007$100K
U.S. Air ForceAir ForcePhase ISTTR2007$99.9K
NASAPhase II2006$593.8K
National Science FoundationPhase II2006$499.9K
U.S. NavyNavyPhase I2006$100K
Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects AgencyPhase II2005$650K
National Science FoundationPhase I2005$100K
NASAPhase I2005$70K
NASAPhase I2005$70K
Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects AgencyPhase I2004$99K
NASAPhase II2002$595.3K
U.S. Air ForceAir ForcePhase II2002$578.4K
U.S. Air ForceAir ForcePhase IISTTR2002$500K
Department of DefenseNational Geospatial-Intelligence AgencyPhase II2002$236.5K
NASAPhase I2002$69.9K
National Science FoundationPhase II2001$490.2K
U.S. Air ForceAir ForcePhase I2001$100K
U.S. Air ForceAir ForcePhase ISTTR2001$100K
Department of DefenseNational Geospatial-Intelligence AgencyPhase I2001$70K
National Science FoundationPhase I2001—
U.S. Air ForceAir ForcePhase I2000$100K
National Science FoundationPhase I2000$99.5K

Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.

In the news

Fetch Rewards raises $240 mlnreuters.com · Apr 2022Fetch Rewards Raises $240 Million in a Round Led By Hamilton Lane To Continue Fueling Aggressive Growthprnewswire.com · Apr 2022fetch rewards funding: SoftBank-backed Fetch Rewards raises $240 million in funding round - The Economic Timeseconomictimes.indiatimes.com · Apr 2022Fetch Rewards Raises $240M in Equity and Debt Funding - FinSMEsfinsmes.com · Apr 2022Fetch Rewards Raises Over $210 Million In Funding Round Led By SoftBank Vision Fund 2pulse2.com · Apr 2021Retail rewards platform Fetch raises $80m in venture fundingfintechfutures.com · Dec 2020ISVWorld News - Fetch Rewards Raises $80M in Series C Funding | ISVWorldisvworld.com · Dec 2020

Frequently asked questions

What does Fetch Rewards do?
Fetch operates a rewards platform that provides consumer loyalty data to brands and offers consumers points redeemable for gift cards and rewards based on shopping, dining, and gaming activities. The company functions as an outcomes-based advertising platform with SKU-level visibility into consumer spending patterns.
Who founded Fetch Rewards?
Fetch Rewards was founded by Wes Schroll in 2014.
Who are Fetch Rewards's investors?
Fetch Rewards's investors include Archer Capital Group, Archer Venture Capital, Convivialité Ventures, FUSE, G Squared, Great Oaks Venture Capital, Greycroft, Lakeside Capital and 6 more.
How much funding has Fetch Rewards raised?
Fetch Rewards has disclosed $530.7M raised across 8 rounds.
Where is Fetch Rewards headquartered?
Fetch Rewards is headquartered in Madison, US.