Fundraising Fox
Fetch Rewards
Madison, US · Founded 2014 · Delaware corporation · 20 known investors
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Fetch operates a rewards platform that provides consumer loyalty data to brands and offers consumers points redeemable for gift cards and rewards based on shopping, dining, and gaming activities. The company functions as an outcomes-based advertising platform with SKU-level visibility into consumer spending patterns.
Also known as Fetch
Founders & leadership
Fetch Rewards was founded in 2014 by Wes Schroll.
Board
Investors · 20
How we know: Archer Capital Group's portfolio page · Not right? Tell us
How we know: press coverage · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Convivialité Ventures's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
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How we know: press coverage · gaingels.com · Not right? Tell us
How we know: Great Oaks Venture Capital's portfolio page · board seat on SEC Form D · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Greycroft's portfolio page · board seat on SEC Form D · isvworld.com · the VCSheet dataset · Not right? Tell us
How we know: ICONIQ's portfolio page · press coverage · Not right? Tell us
How we know: Lakeside Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Wisconsin Investment Partners's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · press coverage · Not right? Tell us
How we know: press coverage · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · isvworld.com · Not right? Tell us
How we know: offering press articles · funding news · reuters.com · Not right? Tell us
Funding
SEC filings, press & company announcements$770.7M disclosed across 9 of 12 rounds · 2015–2022
- $240MraisedApr 2022 · 4 sourcesSource ↗
- Undisclosed amountSeries CDec 2020
ICONIQ Growth (lead), DST Global, e.ventures, Greycroft
Source ↗
▶$190.1MraisedApr 2022 · 23 investors · Other TechnologyRule 506(b)
- Marie QuintanaDirector
- Nupur SadiwalaExecutive Officer
- Jeffrey ArmbristerDirector
- Ian SigalowDirector
- Michael KentExecutive Officer
- Yoonkee SullDirector
- James McCannDirector
- Wes SchrollExecutive Officer, Director
- Tom CheungDirector
- Offering amount
- $300M
- Amount sold
- $190.1M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$210.7MraisedMay 2021 · 6 investors · Other TechnologyRule 506(b)
- James McCannDirector
- Yoonkee SullDirector
- Nupur SadiwalaExecutive Officer
- Marie QuintanaDirector
- Michael KentExecutive Officer
- Ian SigalowDirector
- Wes SchrollExecutive Officer, Director
- Tom CheungDirector
- Offering amount
- $210.7M
- Amount sold
- $210.7M
- Proceeds to insiders
- $2.7M
- First sale
- May 2021
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$80MraisedNov 2020 · 7 investors · Other TechnologyRule 506(b)
- Frank AzzolinoDirector
- Wes SchrollExecutive Officer, Director
- Michael LoebDirector
- John FoushiExecutive Officer
- Michael KentExecutive Officer
- Yonkee SullDirector
- James McCannDirector
- Ian SigalowDirector
- Offering amount
- $80M
- Amount sold
- $80M
- First sale
- Oct 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$25MraisedOct 2019 · 3 investors · Other TechnologyRule 506(b)
- Wes SchrollExecutive Officer, Director
- Ian SigalowDirector
- James E. McCannDirector
- Frank AzzolinoDirector
- Michael LoebDirector
- Offering amount
- $25M
- Amount sold
- $25M
- First sale
- Sep 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$8MraisedNov 2018 · 17 investors · Other TechnologyRule 506(b)
- Ian SigalowDirector
- Michael KentExecutive Officer
- Wes SchrollExecutive Officer, Director
- Andrew BrynesDirector
- Frank AzzolinoDirector
- Ken HarrisDirector
- Michael LoebDirector
- Offering amount
- $8M
- Amount sold
- $8M
- First sale
- Nov 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.7MraisedSep 2017 · 2 investors · Other TechnologyRule 506(b)
- Michael LoebDirector
- Wes SchrollExecutive Officer, Director
- Ken HarrisDirector
- Andrew BrynesDirector
- Frank AzzolinoDirector
- Mike KentExecutive Officer
- John PhilosophosDirector
- Offering amount
- $9.7M
- Amount sold
- $9.7M
- First sale
- Aug 2017
- Incorporated
- Limited Liability Company, Delaware, 2014
- Federal exemptions
- 06b
▶$799.3KraisedJan 2017 · 12 investors · Other TechnologyRule 506(b)
- Frank AzzolinoDirector
- Wes SchrollExecutive Officer, Director
- Andrew BoszhardtDirector
- Ken HarrisDirector
- Mike KentExecutive Officer
- Chris NohlDirector
- Offering amount
- $2.5M
- Amount sold
- $799.3K
- First sale
- Dec 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$6.5MraisedMay 2015 · 28 investors · Other TechnologyRule 506(b)
- Chris NohlDirector
- Andrew BoszhardtDirector
- Ken HarrisDirector
- Frank AzzolinoDirector
- Wes SchrollExecutive Officer, Director
- Offering amount
- $8.5M
- Amount sold
- $6.5M
- First sale
- May 2015
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Fetch Rewards, marketed as Fetch, operates a consumer mobile application that rewards users with points for everyday purchases and activities. Users photograph and submit receipts through the app to accumulate points, which can be redeemed for gift cards. The company positions the app around "earning rewards on everything," including groceries, restaurant meals, fuel, and mobile games.
Beyond receipt scanning, the app extends earning opportunities to online shopping and in-app game play, framed by the company as a "snap, shop, play" set of features. The consumer-facing offer is that shoppers are rewarded for purchases they are already making, with redemption in the form of gift cards.
Business model
Fetch provides a free consumer rewards app in which users earn points that convert into gift cards, alongside a business-facing side that lets brands reach and reward shoppers.
Traction
The company reports more than 13 million monthly earners and over $1 billion in cumulative rewards redeemed. Its app has accumulated more than 6 million reviews, with the company citing 14 million app reviews at a 4.9-star average rating.
▸Full profile — market position, technology, go-to-market
Market position
Fetch presents itself as a large-scale consumer rewards platform, citing multi-million monthly user counts and more than $1 billion in rewards redeemed to date.
Technology
The core consumer experience is a mobile app that captures receipts via photo submission and credits users with points, supplemented by in-app shopping and game modules that generate additional point-earning activity.
Go-to-market
Distribution is direct-to-consumer through mobile app stores, with the company's website driving app downloads and highlighting user reviews and testimonials as social proof.
Everyday retail and grocery shoppers in the consumer market who want to earn rewards on routine purchases, plus consumer brands seeking to reach those shoppers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 4
Companies working in the same space as Fetch Rewards.
Non-dilutive funding · 37 SBIR/STTR awards
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects Agency | Phase II | 2011 | $1.5M |
| U.S. Air ForceAir Force | Phase II | 2011 | $743.6K |
| U.S. NavyNavy | Phase I | 2011 | $100K |
| Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects Agency | Phase II | 2010 | $750K |
| U.S. Air ForceAir Force | Phase II | 2010 | $750K |
| Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects Agency | Phase I | 2010 | $148.9K |
| U.S. Air ForceAir Force | Phase I | 2010 | $100K |
| U.S. Air ForceAir Force | Phase IISTTR | 2009 | $750K |
| U.S. Air ForceAir Force | Phase II | 2009 | $749.9K |
| U.S. NavyNavy | Phase I | 2009 | $100K |
| U.S. Air ForceAir Force | Phase I | 2009 | $100K |
| Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects Agency | Phase I | 2009 | $99K |
| Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects Agency | Phase I | 2009 | $98.9K |
| U.S. Air ForceAir Force | Phase I | 2008 | $100K |
| U.S. NavyNavy | Phase II | 2007 | $720K |
| Department of Energy | Phase I | 2007 | $100K |
| U.S. Air ForceAir Force | Phase ISTTR | 2007 | $99.9K |
| NASA | Phase II | 2006 | $593.8K |
| National Science Foundation | Phase II | 2006 | $499.9K |
| U.S. NavyNavy | Phase I | 2006 | $100K |
| Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects Agency | Phase II | 2005 | $650K |
| National Science Foundation | Phase I | 2005 | $100K |
| NASA | Phase I | 2005 | $70K |
| NASA | Phase I | 2005 | $70K |
| Defense Advanced Research Projects Agency (DARPA)Defense Advanced Research Projects Agency | Phase I | 2004 | $99K |
| NASA | Phase II | 2002 | $595.3K |
| U.S. Air ForceAir Force | Phase II | 2002 | $578.4K |
| U.S. Air ForceAir Force | Phase IISTTR | 2002 | $500K |
| Department of DefenseNational Geospatial-Intelligence Agency | Phase II | 2002 | $236.5K |
| NASA | Phase I | 2002 | $69.9K |
| National Science Foundation | Phase II | 2001 | $490.2K |
| U.S. Air ForceAir Force | Phase I | 2001 | $100K |
| U.S. Air ForceAir Force | Phase ISTTR | 2001 | $100K |
| Department of DefenseNational Geospatial-Intelligence Agency | Phase I | 2001 | $70K |
| National Science Foundation | Phase I | 2001 | — |
| U.S. Air ForceAir Force | Phase I | 2000 | $100K |
| National Science Foundation | Phase I | 2000 | $99.5K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
▸Research sources · 1
primary sources listed
- Fetch Rewardsfetchrewards.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fetch Rewards do?
- Fetch is a consumer mobile rewards app that turns scanned receipts, shopping, and mobile games into gift cards.
- Who founded Fetch Rewards?
- Fetch Rewards was founded by Wes Schroll in 2014.
- Who are Fetch Rewards's investors?
- Fetch Rewards's investors include Archer Capital Group, Archer Venture Capital, Convivialité Ventures, Flucas Ventures, FUSE, G Squared, Gaingels, Great Oaks Venture Capital and 12 more.
- How much funding has Fetch Rewards raised?
- Fetch Rewards has disclosed $770.7M raised across 9 of its 12 known rounds.
- Where is Fetch Rewards headquartered?
- Fetch Rewards is headquartered in Madison, US.