NuORDER

NuORDER, operating as NuORDER by Lightspeed, is a business-to-business commerce platform that digitizes wholesale buying and selling between brands and retailers. The platform is organized around three products: a Wholesale offering that lets brands sell to department stores, specialty and off-price retailers through a password-protected, fully branded wholesale website with account-specific pricing, discounts and product visibility rules, 24/7 ordering and built-in reporting; an Assortments product aimed at retailers for enterprise buying, which supports visual roll-ups to catch duplicate buys, localized size curves for inventory allocation, and real-time collaborative editing of assortments; and a Marketplace where retailers can discover and order from brands, browse digital catalogs, and manage orders and fulfillment tracking centrally.

Additional platform capabilities for brands include virtual showrooms with shoppable hotspots and video, drag-and-drop digital catalog and linesheet building, email campaigns and "EZ Orders," promotions and volume discounts, whiteboards for visual merchandising, draft orders with meeting notes, notifications for sales reps, product customization controls, order management and fulfillment tracking, and a native mobile app for writing and reviewing orders. NuORDER Payments provides wholesale checkout, credit card and ACH acceptance, automatic shipping-cost and split-payment calculation, and emailed invoices and payment requests. Buyer-side features include live pre-book and available-to-sell inventory, order trends showing top products, categories, colors and size curves, 3D renderings and 360-degree imagery, a media library, barcode scanning, planning tools and order export templates for POS systems.

Historically the company described itself as a B2B platform powering commerce and discovery for the fashion, luxury, footwear, outdoor and sports industries, serving retailers such as Saks Fifth Avenue, Nordstrom and Bloomingdale's, and offering virtual showroom technology, visual assortment and merchandising tools, payments and data integration.

Business model

NuORDER licenses B2B commerce software to brands that sell wholesale and to retailers that buy wholesale. Retailer access is tiered: a free tier lets any brick-and-mortar or online store sign up to place orders with brands already using NuORDER, while a paid, enterprise tier lets larger retailers digitally shop and configure buys across all their brands, whether or not those brands use NuORDER. The company also operates a payments offering for wholesale transactions and provides professional services including onboarding, integration consulting and engineering, account management, 24/7 technical support and training programs.

Software platform sold to brands for wholesale selling and to retailers via a free marketplace tier and a paid enterprise buying tier, complemented by an integrated wholesale payments product and paid ERP/integration services.

Traction

As of March 2021 the company reported 125% growth over the prior twelve months, more than 3,000 brands and more than 500,000 retailers connected, over $40 billion in GMV processed, and 30% of GMV coming from Europe, with Saks Fifth Avenue, Nordstrom and Bloomingdale's conducting their buying and selling through NuORDER exclusively. Current site materials cite over 3,000 brands in the Marketplace, more than 4,000 brands available to buyers, and integrations with 120+ ERP, PLM and POS systems, alongside case studies reporting 31% sales growth with Arc'teryx and 81% of wholesale orders moved to self-serve at Skida.

Latest developments

Recent press items describe NuORDER by Lightspeed advancing ecommerce buying with Boozt, Lightspeed Commerce launching a new multi-brand shopping and ordering experience in the Marketplace, an extended partnership with Nordstrom around data-driven wholesale strategies, and a deepened partnership with David Jones. Recent published research includes the 2026 State of B2B eCommerce report and the Retail Insights Report 2025.