/Companies

Amplify Life

San Francisco, US · Founded 2019 · 6 known investors

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Amplify builds cloud-based infrastructure for life insurance distribution, connecting consumers, agents, and carriers through a unified platform. The company enables direct-to-consumer sales, embedded distribution, and referral networks with proprietary technology for product launch, compliance, and underwriting.

Founders & leadership

Amplify Life was founded in 2019 by Hanna Wu.

HW
Hanna WuFounder
CQ
Cai QiyunNamed on SEC filing

Board

RFRuth Foxe-Blader
Ruth Foxe-BladerBoard directorInvestor at Citrine Venture
ISIan Sigalow
Ian SigalowBoard directorCo-Founder & Managing Partner at Greycroft
MW
Mark WilliamsonBoard director
DS
David SilvermanBoard director
MC
Michelle CheungBoard director

Investors · 6

Reported raises · per SEC filings

Form D private placements

$44.6M disclosed across 4 rounds · 2021–2025

▶$6.2MraisedDec 2025 · 30 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Mark WilliamsonDirector
  • Hanna WuExecutive Officer, Director, Promoter
  • David SilvermanDirector
  • Michelle CheungDirector
Offering amount
$8M
Amount sold
$6.2M
First sale
Dec 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$16.3MraisedFeb 2024 · 10 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Ruth Foxe BladerDirector
  • Hanna WuExecutive Officer, Director
  • Ian SigalowDirector
Offering amount
$20M
Amount sold
$16.3M
First sale
Feb 2024
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$10.1MraisedJun 2022 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Ian SigalowDirector
  • Cai QiyunDirector
  • Hanna WuExecutive Officer, Director
  • Ruth Foxe-BladerDirector
Offering amount
$10.1M
Amount sold
$10.1M
First sale
Jun 2022
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12MraisedNov 2021 · 8 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Ruth Foxe-BladerDirector
  • Ian SigalowDirector
  • Cai QiyunDirector
  • Hanna WuExecutive Officer, Director, Promoter
Offering amount
$12M
Amount sold
$12M
First sale
Oct 2021
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Related companies · 3

Companies working in the same space as Amplify Life.

Frequently asked questions

What does Amplify Life do?
Amplify builds cloud-based infrastructure for life insurance distribution, connecting consumers, agents, and carriers through a unified platform. The company enables direct-to-consumer sales, embedded distribution, and referral networks with proprietary technology for product launch, compliance, and underwriting.
Who founded Amplify Life?
Amplify Life was founded by Hanna Wu in 2019.
Who are Amplify Life's investors?
Amplify Life's investors include Conversion Capital, Greycroft, Anthemis Venture, Archer Gray, Citrine Venture, Crosslink Capital.
How much funding has Amplify Life raised?
Amplify Life has disclosed $44.6M raised across 4 rounds.
Where is Amplify Life headquartered?
Amplify Life is headquartered in San Francisco, US.