Amplify Life
San Francisco, US · Founded 2019 · 6 known investors
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Amplify builds cloud-based infrastructure for life insurance distribution, connecting consumers, agents, and carriers through a unified platform. The company enables direct-to-consumer sales, embedded distribution, and referral networks with proprietary technology for product launch, compliance, and underwriting.
Founders & leadership
Amplify Life was founded in 2019 by Hanna Wu.
Board


Investors · 6
How we know: the VCSheet dataset · Not right? Tell us
How we know: Greycroft's portfolio page · a partner's Signal profile · board seat on SEC Form D · the VCSheet dataset · Not right? Tell us
How we know: board seat on SEC Form D · the VCSheet dataset · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$44.6M disclosed across 4 rounds · 2021–2025
▶$6.2MraisedDec 2025 · 30 investors · OtherRule 506(b)
- Mark WilliamsonDirector
- Hanna WuExecutive Officer, Director, Promoter
- David SilvermanDirector
- Michelle CheungDirector
- Offering amount
- $8M
- Amount sold
- $6.2M
- First sale
- Dec 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$16.3MraisedFeb 2024 · 10 investors · OtherRule 506(b)
- Ruth Foxe BladerDirector
- Hanna WuExecutive Officer, Director
- Ian SigalowDirector
- Offering amount
- $20M
- Amount sold
- $16.3M
- First sale
- Feb 2024
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$10.1MraisedJun 2022 · 9 investors · OtherRule 506(b)
- Ian SigalowDirector
- Cai QiyunDirector
- Hanna WuExecutive Officer, Director
- Ruth Foxe-BladerDirector
- Offering amount
- $10.1M
- Amount sold
- $10.1M
- First sale
- Jun 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$12MraisedNov 2021 · 8 investors · OtherRule 506(b)
- Ruth Foxe-BladerDirector
- Ian SigalowDirector
- Cai QiyunDirector
- Hanna WuExecutive Officer, Director, Promoter
- Offering amount
- $12M
- Amount sold
- $12M
- First sale
- Oct 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 3
Companies working in the same space as Amplify Life.
Frequently asked questions
- What does Amplify Life do?
- Amplify builds cloud-based infrastructure for life insurance distribution, connecting consumers, agents, and carriers through a unified platform. The company enables direct-to-consumer sales, embedded distribution, and referral networks with proprietary technology for product launch, compliance, and underwriting.
- Who founded Amplify Life?
- Amplify Life was founded by Hanna Wu in 2019.
- Who are Amplify Life's investors?
- Amplify Life's investors include Conversion Capital, Greycroft, Anthemis Venture, Archer Gray, Citrine Venture, Crosslink Capital.
- How much funding has Amplify Life raised?
- Amplify Life has disclosed $44.6M raised across 4 rounds.
- Where is Amplify Life headquartered?
- Amplify Life is headquartered in San Francisco, US.



