Fundraising Fox
True Botanicals
Mill Valley, US · Founded 2015 · 72 employees on LinkedIn · 7 known investors
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Ask Ned Sherman to introduce you to Christina Mace-Turner
You →Ned · together at Loeb & Loeb LLP →Christina
Ask Jamie Chen to introduce you to Hillary Peterson
You →Jamie · together at Willow Growth Partners →Hillary
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True Botanicals creates botanically-formulated skincare products designed for whole-body wellbeing, using clinically validated plant-based ingredients that prioritize safety and efficacy. The company serves consumers seeking premium skincare that combines indulgence with science-backed performance.
Founders & leadership
True Botanicals was founded in 2015 by Hillary Peterson.
Board
Investors · 7
How we know: Sonoma Brands Capital's portfolio page · mondaq.com · Not right? Tell us
How we know: Unilever Ventures's portfolio page · board seat on SEC Form D · funding news · mondaq.com · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$18.6M disclosed across 2 of 4 rounds · 2018–2023
- Undisclosed amountSeries BApr 2023
Sonoma Brands Capital (lead), NextWorld Evergreen, Unilever Ventures
Source ↗ - Undisclosed amountSeries BMar 2023
NextWorld Evergreen
Source ↗
▶$4.5MraisedJul 2020 · 8 investors · OtherRule 506(b)
- Hillary PetersonDirector, Promoter
- Sandra SaputoExecutive Officer, Director
- Anna Ohlsson-BaskervilleDirector
- Timothy KoogleDirector
- Brian NicholsonDirector
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- Minimum investment
- $1
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2018
- Federal exemptions
- 06b
▶$14.1MraisedMar 2018 · 29 investors · OtherRule 506(b)
- Mats LederhausenDirector
- Christina Mace-TurnerExecutive Officer, Director, Promoter
- Hillary PetersonExecutive Officer, Director, Promoter
- Meghan HigneyExecutive Officer
- Jon SebastianiDirector
- Anna Ohlsson-BaskervilleDirector
- Offering amount
- $14.1M
- Amount sold
- $14.1M
- Minimum investment
- $1
- First sale
- Mar 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does True Botanicals do?
- True Botanicals creates botanically-formulated skincare products designed for whole-body wellbeing, using clinically validated plant-based ingredients that prioritize safety and efficacy. The company serves consumers seeking premium skincare that combines indulgence with science-backed performance.
- Who founded True Botanicals?
- True Botanicals was founded by Hillary Peterson in 2015.
- Who are True Botanicals's investors?
- True Botanicals's investors include Magic Hour, Sonoma Brands Capital, Unilever Ventures, Cue Ball, Greycroft, Sugar Capital.
- How much funding has True Botanicals raised?
- True Botanicals has disclosed $18.6M raised across 2 of its 4 known rounds.
- Where is True Botanicals headquartered?
- True Botanicals is headquartered in Mill Valley, US.