Who founded True Botanicals?

True Botanicals was founded by Hillary Peterson in 2015.

Who are True Botanicals's investors?

True Botanicals's investors include Magic Hour, Sonoma Brands Capital, Unilever Ventures, Sugar Capital.

How much funding has True Botanicals raised?

True Botanicals has disclosed $18.6M raised across 2 rounds.

Where is True Botanicals headquartered?

True Botanicals is headquartered in Mill Valley, US.

True Botanicals

Mill Valley, US · Founded 2015 · 72 employees on LinkedIn · 4 known investors

Find your way into True Botanicals

204 people in our graph share verified history with the True Botanicals team — schools, employers, funds. One of them is your warm intro.

Trevor Kienzleunlockedknows Hillary Peterson · together at Middlebury College (overlapped)

knows the team · via True Botanicals

×10knows the team · via Middlebury College

True Botanicals creates botanically-formulated skincare products designed for whole-body wellbeing, using clinically validated plant-based ingredients that prioritize safety and efficacy. The company serves consumers seeking premium skincare that combines indulgence with science-backed performance.

Consumer Direct to Consumer E-commerce Healthtech Wellness & Fitness

Founders & leadership

True Botanicals was founded in 2015 by Hillary Peterson.

Hillary Peterson inFounderHillary Peterson founded True Botanicals, a skincare company that formulates products with clinically validated plant-based ingredients and maintains full MADE SAFE certification across its product line. Her approach to the brand was shaped by a personal cancer diagnosis that motivated a focus on clean, sustainably sourced skincare ingredients.

Christina Mace-TurnerinCo-Founder & CEO2016–2018

Meghan HigneyinPresident & COO2017–2020

Board

Mats LederhausenBoard director

Jon SebastianiBoard director

Anna Ohlsson-BaskervilleBoard director

Investors · 4

Magic HourNew York

Sonoma Brands CapitalSonoma · $5M – $30M

Unilever VenturesLondon · $540K – $10.8M

Sugar CapitalreportedSonoma · $1M – $2M

Reported raises · per SEC filings

Form D private placements

$18.6M disclosed across 2 rounds · 2018–2020

▶$4.5MraisedJul 2020 · 8 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Hillary PetersonDirector, Promoter
Sandra SaputoExecutive Officer, Director
Anna Ohlsson-BaskervilleDirector
Timothy KoogleDirector
Brian NicholsonDirector

Offering amount: $4.5M
Amount sold: $4.5M
Minimum investment: $1
First sale: Jul 2020
Incorporated: Corporation, Delaware, 2018
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

▶$14.1MraisedMar 2018 · 29 investors · Other

Rule 506(b)

Officers, directors & promoters on the filing

Mats LederhausenDirector
Christina Mace-TurnerExecutive Officer, Director, Promoter
Hillary PetersonExecutive Officer, Director, Promoter
Meghan HigneyExecutive Officer
Jon SebastianiDirector
Anna Ohlsson-BaskervilleDirector

Offering amount: $14.1M
Amount sold: $14.1M
Minimum investment: $1
First sale: Mar 2018
Incorporated: Corporation, Delaware, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Frequently asked questions

What does True Botanicals do?: True Botanicals creates botanically-formulated skincare products designed for whole-body wellbeing, using clinically validated plant-based ingredients that prioritize safety and efficacy. The company serves consumers seeking premium skincare that combines indulgence with science-backed performance.
Who founded True Botanicals?: True Botanicals was founded by Hillary Peterson in 2015.
Who are True Botanicals's investors?: True Botanicals's investors include Magic Hour, Sonoma Brands Capital, Unilever Ventures, Sugar Capital.
How much funding has True Botanicals raised?: True Botanicals has disclosed $18.6M raised across 2 rounds.
Where is True Botanicals headquartered?: True Botanicals is headquartered in Mill Valley, US.