Fundraising Fox

Salsa

San Francisco, US · Founded 2021 · 96 employees on LinkedIn · 8 known investors

Find your way into Salsa

144 people in our graph share verified history with the Salsa team — schools, employers, funds. One of them is your warm intro.

David Hahnunlockedknows Juan Barroso · together at Intuit® (overlapped)
×10knows the team · via Intuit®
knows the team · via Universidad de La Laguna

Salsa builds modern payroll infrastructure for financial software platforms and businesses. The platform simplifies payroll processing through embedded financial tools.

Enterprise SoftwareFintechSaaS

Founders & leadership

Salsa was founded in 2021 by John Kramer and Juan Barroso.

JKJohn Kramer
John KramerinCo-founder and CEO
JBJuan Barroso
Juan BarrosoinCo-founder & CTOFounder of Salsa, Juan Barroso brings over a decade of software engineering and product leadership experience across multiple companies, with specialized expertise in payroll systems and cloud infrastructure.

Investors · 8

Better Tomorrow VenturesSan Francisco · $500K – $4M
Evolution VenturesSan Francisco
GreycroftNew York · $100K – $5M
SemperVirens Venture CapitalSan Mateo
Altos VenturesreportedBurlingame · $1M – $3M
Cambrian VenturesreportedSan Francisco · $300K – $1M
DefinitionreportedNew York

Also in the syndicate · 1

SemperVirens

Funding

SEC filings, press & company announcements

$20M disclosed across 1 of 3 rounds · 2023–2025

Source: company announcements and press reports — follow each round's link for the claim.

Competitors · 5

by search overlap
Gusto20 shared keywordsGusto provides payroll processing, employee benefits administration, and HR management tools to businesses, offering integrated software alongside support services for these functions.
Intuit®14 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Rippling13 shared keywordsRippling is a workforce management platform that unifies HR, IT, finance, and employee data across a business. It integrates with 600+ applications to help organizations operate more efficiently.
ADP13 shared keywordsADP provides cloud-based human capital management solutions that integrate payroll, HR, talent management, time and attendance, tax, and benefits administration for businesses globally. The company serves as a comprehensive provider of HCM software and business outsourcing services with analytics and compliance expertise.
homebase12 shared keywordsHomebase is a management platform for small businesses that includes team messaging, scheduling, shift tracking, onboarding, and payroll features. It serves restaurants, retail, and other hourly-wage businesses with tools for employee communication, scheduling, and performance tracking.

Companies competing with Salsa for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Salsa Raises $20 Million in Series Bthesaasnews.com · Apr 2025Embedded payroll platform Salsa raises $20m Series A to fuel expansionfintech.global · Apr 2025Salsa Raises $20M to Expand Embedded Payroll Services Across US and Canada | PYMNTS.compymnts.com · Apr 2025Salsa Lands $20M Series A to Make Embedded Payroll Seamless for Software Providers - Salsavendordirectory.shrm.org · Apr 2025Salsa Raises $10M in Fundingfinsmes.com · May 2023

Frequently asked questions

What does Salsa do?
Salsa builds modern payroll infrastructure for financial software platforms and businesses. The platform simplifies payroll processing through embedded financial tools.
Who founded Salsa?
Salsa was founded by John Kramer, Juan Barroso in 2021.
Who are Salsa's investors?
Salsa's investors include Better Tomorrow Ventures, Evolution Ventures, Greycroft, SemperVirens Venture Capital, Altos Ventures, Cambrian Ventures, Definition.
How much funding has Salsa raised?
Salsa has disclosed $20M raised across 1 of its 3 known rounds.
Where is Salsa headquartered?
Salsa is headquartered in San Francisco, US.