How many investments has Serra Ventures made?

Serra Ventures has 34 tracked investments, 1 of which have exited via acquisition or IPO, including 1 dated in the last 24 months.

What stage does Serra Ventures invest at?

Serra Ventures invests at the Seed, Series A, Series B, Growth stages.

What is Serra Ventures's typical check size?

Serra Ventures typically writes checks of $5M.

Where is Serra Ventures located?

Serra Ventures is headquartered in Champaign, US.

Does Serra Ventures lead rounds?

Yes, Serra Ventures leads investment rounds.

Who does Serra Ventures co-invest with?

Serra Ventures most often shares deals with Earth Foundry, Congruent Ventures, M12 (Microsoft's Venture Fund), among 36 tracked co-investors.

Serra Ventures

Venture capital

Champaign · Seed–Growth · 18 people tracked

Also known as Serra Capital Ag Tech · SERRA VENTURES, LLC

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✨ Fox Verdict

Investment thesis

Serra Ventures focuses on early-stage technology startups across the United States, having backed more than 100 companies. Its portfolio and dedicated funds emphasize agriculture and food technology (via the Serra Grondex Ag & Food Tech Fund), alongside robotics, AI, fintech, life sciences, and enterprise software. The firm aims to catalyze innovation by supporting emerging technology companies from its bases in Champaign, Chicago, San Diego, and Park City.

Invests inAgTech AI & Machine Learning Biotech Climate Tech Deep Tech Digital Health Enterprise Software Fintech FoodTech Medical Devices New Materials Robotics United States

Source: firm website, verified Aug 25, 2026.

Stage

Seed–Growth

Check

$5M

Champaign, Illinois, US

Leads rounds

Leads

Instruments

Equity

Founded

2012

Last 12 months

3 investments

Private fund assets

$166M

VC funds

Tracked investments

102

Team · 18 people

from the firm's website & public directories

Dennis Beard· Managing Partner· Champaign, Illinois, United Statesin

Dennis Beard is a Managing Partner at Serra Ventures with a career spanning financial services, healthcare services, and technology. He previously served as CEO of the Home Recovery Group of Companies, a home health services provider that was sold in 2008, and as Partner and CFO at Open Prairie Ventures, where he worked across early-stage venture activities including fundraising, sourcing deals, portfolio oversight, and exits. He holds a CPA designation, a B.S. in Accounting from Millikin University, and an MBA from the University of Illinois Executive MBA Program, and has taught as an adjunct instructor at the University of Illinois Gies College of Business and Millikin University.

d•••@serraventures.comreveal

Rob Schultz· Managing Partner· Midway, Utah, United Statesin 𝕏

Rob Schultz is a Managing Partner at Serra Ventures, an early growth stage venture capital firm, with over 30 years of experience as an entrepreneur, consultant, and technology investor. He previously served as Managing Director at Illinois Ventures and a Partner in the Illinois Emerging Technology Funds, and earlier founded and led DigitalWork, Inc., a SaaS marketing platform for small businesses, which he grew from startup through an IPO process while raising over $65 million in venture capital. He was also President of Nequity, a Signet Bank subsidiary, and worked as a consultant at McKinsey and Company and Deloitte and Touche. He holds an MBA in finance from the University of Chicago and a BA in economics from Northwestern University.

r•••@serraventures.comreveal

Eric Wilson· Partner· Dallas-Fort Worth Metroplexin

Former Vice President of Finance & Operations, named Partner at Serra Ventures in March 2025.

Tim Hoerr· Managing Partner· Champaign, Illinoisin 𝕏

Serves as CEO of Serra Ventures and has been featured in investor spotlight coverage.

t•••@serraventures.comreveal

Steve Beck· Managing Partner

s•••@serraventures.comreveal

Drew Beard· Principal· Chicago, Illinois, United Statesin

Promoted to Principal at Serra Ventures in February 2026.

d•••@serraventures.comreveal

David Hodge· Venture Partner

David Hodge is a Venture Partner with Serra Ventures, joining in 2013. He is Owner, President, and CEO of Litania Sports Group, which includes Gill Athletics, Porter Athletic, and PowerMax, and has held finance roles including Finance Director at Excel Sports Science and Controller at Nisus and Gill. He holds a B.B.A. in Finance and an M.B.A. from Baylor University.

John Giuliani· Venture Partner· Greater Chicago Areain

John Giuliani is a Venture Partner at Serra Ventures with over 30 years of business experience. He previously ran Dotomi, which was acquired for $295 million, and led Conversant to an exit to Alliance Data in 2014. Earlier in his career he founded Rainmaker Consulting Group, served as President of North America for Catalina Marketing Services, and held roles at ACTMEDIA, Beecham Products, and Frito-Lay. He holds an MBA from Northwestern's Kellogg School and a B.S. from the University of Illinois.

Alain Goubau· Advisor

Alain Goubau is an entrepreneur with a background in management consulting, project management, and engineering. He is CEO of Combyne Ag, a software company building farmer-centric crop marketing tools, which was acquired by Bayer Crop Science's Digital Farming Solutions in October 2022. Earlier, he led operations at agtech and wind energy startups, worked on agri-business engagements at McKinsey & Company, and served as a field engineer and project manager at Air Liquide. He holds a Bachelor of Engineering in Chemical Engineering from McGill University and a Juris Doctor from Harvard Law School.

Alyssa Kolb· Sr. Director of Marketing & Communications· Urbana-Champaign Areain

Alyssa Kolb is Senior Director of Communications and an Associate at Serra Ventures, which she joined in 2009. Her responsibilities include producing the firm's newsletter, maintaining its website, and preparing workshop and presentation materials, and she has written white papers on entrepreneurship and startups. She holds an M.A. in Industrial Organizational Psychology from the Chicago School of Professional Psychology and a B.S. in Psychology from the University of Illinois at Urbana-Champaign.

Bob Easter· Advisor

Bob Easter earned undergraduate and Master's degrees in agricultural education and animal nutrition at Texas A&M and a Ph.D. in Animal Science at the University of Illinois Urbana-Champaign. He joined the UIUC faculty in Animal Sciences, teaching animal nutrition and pork production, and consulted for the feed industry both domestically and internationally. He also served as Head of the Department of Animal Sciences, Dean of the College of Agricultural, Consumer and Environmental Sciences, Interim Chancellor of the Urbana-Champaign campus, and President of the University system.

Chris Harbourt· Advisor

Chris Harbourt holds a Ph.D. and has a background in agricultural engineering and science spanning nearly three decades. He currently serves as Global Head of Carbon for Indigo Ag and previously co-founded and led Agrible as CEO until its 2018 sale to Nutrien. He earned a bachelor's degree in Biological Systems Engineering from Virginia Tech and a Master's and Ph.D. in Agricultural Engineering from the University of Illinois Urbana-Champaign.

Dave Hoogmoed· Advisor

Dave Hoogmoed has over forty years of experience in agricultural business across the animal nutrition, animal production, and grain sectors. He began his career at Ralston Purina, holding sales, general management, operations, and executive roles, and most recently served for 12 years as President of Purina Animal Nutrition and Executive Vice President of parent company Land O' Lakes, Inc. His work has included international operations in the Philippines, China, and Kenya, as well as leadership of innovation, R&D, and technical implementation divisions.

Jack Marck· Associate· Champaign, Illinois, United Statesin

Jack Marck is an Associate at Serra Ventures, where he works on deal intake, investment operations, and portfolio management. He has more than 15 years of product management and marketing experience spanning agriculture, biomanufacturing, and consumer products, including prior roles as Senior Director of Sustainability at gener8tor and Managing Director of the Illinois AgTech Accelerator and the BEAM Circular Accelerator. He holds a bachelor's degree in Political Science from the University of Illinois and completed continuing education in mechanical engineering and artificial intelligence through the University of North Dakota.

Lamar Steiger· Advisor

Lamar Steiger is a rancher and beef industry supply chain consultant with experience spanning ranch to retail. He helped build a ranch-to-retail beef supply chain at scale for Walmart, and works with retail clients and AgTech startups on food supply chain go-to-market strategy. He holds a Bachelor's degree from the University of Wisconsin-Madison.

Paul Miller· Advisor

Paul Miller, Ph.D., works in large-scale geospatial analysis and big data, and built the first 4D soil nutrient model applicable at both plot and national scales. He co-founded Agrible, serving as its Chief Science Officer until its sale to Nutrien in 2018, then remained in a strategic role at Nutrien before founding a technology startup, Flats & Spikes, in 2020. He holds a Master of Science in Agricultural Engineering from the University of Illinois Urbana-Champaign and a Ph.D. in Agricultural Engineering from Purdue University.

Rod Brenneman· Advisor

Rod Brenneman has 25 years of senior leadership experience in protein and consumer products companies, including 14 years as president and CEO across two companies. He served as President & CEO and board member of Butterball, LLC, the largest turkey producer and processor, and previously spent over 22 years at Seaboard Corporation, including more than 11 years as President & CEO of Seaboard Foods, which he helped grow into a $1.7 billion pork production and processing company.

Karin O'Connor

Founder mafia

2 people who came through Serra Ventures went on to found or lead other companies.

John GiulianiVenture PartnerFounded Conversant Chris HarbourtAdvisorFounded Agrible, Inc.

What they invest in

from 72 of 102 portfolio companies

AI & Machine Learning ×28AgTech ×23SaaS ×22Enterprise Software ×13FoodTech ×13Biotech ×10Hardware ×9Healthtech ×9

HQs:United States×56India×1Norway×1

Investments · 102 tracked

founders shown can be your intro path

By year:2026 · 3 2025 · 1 2024 · 3 2023 · 3 2022 · 2 2021 · 1 2020 · 1 2015 · 3 2012 · 118 dated

Inprentusinprentus.com in 𝕏Sep 2024

Inprentus designs and manufactures custom blazed diffraction gratings and diffractive optics using nano-scale contact mode lithography, for applications including AR waveguides, semiconductor manufacturing, synchrotron/FEL beamlines, and spectroscopy.

Deep TechHardwareSemiconductorsChampaign, US

Peter Abbamonte(Founder)Jeffrey MacDonald(Executive Officer, Promoter)Cynthia Ottemann(Executive Officer)

BoardKeith Molzer(Director)inTimothy Foote(Director)in

Board seatDennis Beard· per SEC Form D

Co-investorsFirst Leaf Capital Flyover Capital

Nanomedical DiagnosticsSep 2020SEC filingmedium confidence

BiotechSan Diego, US

Ross Bundy(Executive Officer, Director)Brett Goldsmith(Executive Officer, Director)

Board seatTim Hoerr· per SEC Form D · $9.2M raise · filed Sep 2020

Opendorseopendorse.com in 𝕏Feb 2026

Opendorse operates a platform for athlete influencer marketing, connecting brands with college and student athletes to run full-service endorsement campaigns at scale.

Creator EconomyMarketing TechMarketplacesSports TechLincoln, US

Adi Kunalic(Chief Operating Officer)Blake Lawrence(President of Collegiate Operations)Steve Denton(CEO)

BoardRobert Schultz(Director)inThad Langford(Director)in

Board seatJohn Giuliani· per SEC Form D

Co-investorsFlyover Capital Invest Nebraska

640 Labs

Agriculture technology company; sold to Monsanto.

Chicago, US

Corbett Kull(Executive Officer, Director)Joel Espelien(Director)

Adrenaline Mobility

Agrible, Inc.agrible.com

AgTechChampaign, US

Christopher M. Harbourt(Executive Officer, Director, Promoter)William J. Northcott(Executive Officer, Director, Promoter)Paul S. Miller(Executive Officer, Director, Promoter)

Co-investorsiSelect Fund Flyover Capital

Agtoolsagtechtools.com in 𝕏

Agtools provides data-driven software and analytics for the food value chain, offering dashboards, daily reports, price analysis, and AI-ready data covering commodities, weather, and market factors across many countries.

AgTechAI & Machine LearningSaaS

Co-investorsAmplifica Capital Chloe Capital Elevation Ventures Portland Seed Fund Radicle Growth Wealthing VC Club

Albertalbert.io 𝕏

Albert provides online test preparation and study materials for AP exams and other standardized tests.

EdTech

Co-investorsCapitalG Corazon Capital Greycroft Pallasite Ventures General Atlantic

Artio Medicalartiomedical.com 𝕏Dec 2022

BiotechPrairie Village, US

Frank Nicholas Franano(Executive Officer, Director)F. Nicholas Franano(Manager)Maria Sainz(Director)James M. Schultz(Director)Nathaniel Hagedorn(Director)John Ayres(Executive Officer)

Astoctastoct.com in 𝕏

Asto CT makes the Equina, a bi-axial standing CT scanner for horses that scans limb pairs vertically and the head and neck horizontally, allowing weight-bearing scans of a sedated horse without general anesthesia.

HardwareHealthtechMedical Devices

backstitchbackstitch.io in 𝕏

Backstitch provides internal communications and employee engagement software for organizations across industries including non-profits, health systems, manufacturing, and hospitality.

Enterprise SoftwareHR TechSaaSKansas City, US

Jordan P. Warzecha(Executive Officer, Director)Stefanie M. Warzecha(Executive Officer, Director)

BoardChris Seago(Director)

Co-investorsCapital Midwest Fund KCRise Fund Missouri Technology Corporation Sandalphon Capital Techstars

Barn2Doorbarn2door.com

Barn2Door provides software and services for farmers to sell their products online and in person, automating orders, payments, inventory, email campaigns, and delivery logistics.

AgTechE-commerceFoodTechSaaSSeattle, US

Janelle Maiocco(Founder)inJAMES MAIOCCO(Executive Officer, Director)

BoardDUNCAN DAVIDSON(Director)inKATHY CHILL(Director)

Co-investorsBullpen Capital Conductor Capital Ff Venture Capital Fourth Realm Social Starts Decathlon Capital Partners +2 more

Bloomablooma.ai

Blooma provides intelligent automation software for commercial real estate (CRE) lending, automating data extraction, borrower profiling, loan scoring, and portfolio monitoring for national and regional banks, community banks, and debt funds.

AI & Machine LearningEnterprise SoftwareFintechSan Diego, US

Shayne Skaff(CEO)Tal Almog

Co-investorsCanapi Ventures Abstract Ventures BankTech Ventures Castile Ventures Floodgate Nyca +1 more

Bonsaihellobonsai.com in 𝕏Oct 2023 · $13.5MAcquired

Bonsai is an all-in-one platform for agencies and small businesses that combines project management, time tracking, invoicing, and client relationship management in a single integrated system.

B2B MarketplacesEnterprise SoftwareFintechFuture of WorkSaaSBoulder, US

Matt Nish(Founder)in

Co-investorsBrass Ring Ventures Matrix Sparkland Capital Y Combinator Acre Venture Partners Congruent +1 more

Bonsai Roboticsbonsairobotics.ai in 𝕏Feb 2025 · $15M

Bonsai Robotics develops autonomy technology and equipment, including its Amiga lineup powered by Bonsai Intelligence, to automate off-road jobs for operations ranging from small businesses to large companies.

AgTechAI & Machine LearningRobotics

Co-investorsAcre Venture Partners Better Food Ventures Bison Ventures Congruent Ventures Soundproof Ventures The E14 Fund +2 more

Breedrbreedr.co in 𝕏

Breedr is a cattle management app that tracks individual animals from conception to carcass and turns that data into insights on performance, profitability, and beef quality.

AgTechAI & Machine LearningSaaSAustin, US

Ian Wheal(Founder)James Law(Executive Officer, Director)

BoardGeorge Easley(Director)inJustin Sherrard(Director)Rob Schultz(Director)Remus Brett(Director)

Co-investorsBetter Food Ventures Molten Ventures Outsiders

Builtinchicagobuiltinchicago.org

Built In Chicago is the Chicago edition of Built In, an online platform where tech professionals browse job listings, company profiles, and industry articles.

HR TechMarketplacesMedia & EntertainmentChicago, US

Camocamo.ag in 𝕏

CamoAg is a geospatial and producer intelligence platform covering roughly one million US farm operations, offering data enrichment, lead discovery, audience segmentation, and AI-powered research reports.

AgTechData & InfrastructureSales Tech

Cardea Biocardeabio.com

Co-investorsEvolution VC Partners

CatervaMar 2012

Champaign, US

Barak Berkowitz(Executive Officer, Director, Promoter)

BoardRobert A. Schultz(Director, Promoter)Anthony Grover(Director, Promoter)Hieu Khac Le(Director, Promoter)

Co-investorsRPM Ventures Serra Capital

Clearstream

Clutchclutch.com in

Clutch offers an enterprise customer data and loyalty platform that unifies customer profiles in real time and uses AI to build segments, deliver personalized offers, and automate loyalty journeys.

AI & Machine LearningMarketing TechSaaS

Combyne

Conservation Labsconservationlabs.com in 𝕏

Conservation Labs develops H2know, a smart water monitoring system that uses machine learning to detect leaks and optimize water consumption through sound analysis in plumbing pipes for residential and commercial properties.

AI & Machine LearningCleantechClimate TechInsurTechIoTBrownsville, US

Mark Kovscek(Executive Officer, Director)

Co-investorsIrishAngels Momenta Ventures RET Ventures Riverfront Ventures, LLC SuperSeed Ventures SustainVC +1 more

ConsortiEXconsortiex.com in 𝕏

HealthtechAndover, US

Neal K. Long(Executive Officer, Director)

BoardLyle Hohnke(Director)Kevin Lindsey(Director)Richard Griffin(Director)

Crisprqccrisprqc.com inMar 2022

BiotechSan Diego, US

Ross Bundy(Executive Officer, Director)Kiana Aran(Director)Michael Heltzen(Director)

BoardGeorge Bonaros(Director)Paul Grint(Director)Toby Richardson(Director)

Co-investorsBioBrit

Curematchcurematch.com in 𝕏

CureMatch offers oncologists and cancer centers a decision-support platform that uses proprietary algorithms to analyze genomic and proteomic patient data and rank personalized, genomically matched combination cancer treatment options.

AI & Machine LearningDigital HealthHealthtech

Daasitydaasity.com in 𝕏

Daasity is an analytics and data platform for consumer brands that connects ecommerce, retail sales, marketing, and inventory data into a unified view without requiring data engineering.

Data & InfrastructureE-commerceRetail Tech

Co-investors1855 Capital Partners

Dispatch Goodsdispatchgoods.com in 𝕏

Dispatch Goods operates a reverse logistics platform that enables businesses to implement reusable container systems and circularity in their operations.

Circular EconomyClimate TechE-commerceFoodTechLogistics & Supply ChainSan Francisco, US

Lindsey Hoell(Founder & CEO)

Co-investors1st Course Capital Branded Strategic Hospitality Bread And Butter Ventures, Llc Clear Current Capital Cleo Capital Congruent Ventures +3 more

Earth Opticsearthoptics.com in 𝕏

EarthOptics measures soil health for farmers and landowners using field sensors and lab analysis to assess soil's physical, chemical, and biological properties.

AgTechAI & Machine LearningClimate TechData & InfrastructureDeep TechArlington, US

Lars Dyrud(CEO)inTodd Martin(Executive Officer)inStephanie Landa(Executive Officer)Hunt Bowers(Executive Officer)inAdam Gerson(Executive Officer)John Dombrosky(Executive Officer, Director)

Co-investorsArgonautic Ventures Cerity Partners Ventures Doon Capital iSelect Fund Middleland Capital Route 66 Ventures +6 more

Eiwaeiwa.ag in 𝕏

Eiwa provides a platform for agricultural research trials that automates field data collection using drone imagery and a mobile scouting app, including an analytics library for crop metrics such as canopy, plant counting, plant height, and crop senescence.

AgTechAI & Machine LearningData & InfrastructureSaaS

Co-investorsAg Ventures Alliance GLOCAL Latam Innventure Cultivation Capital

Elategoelate.com inMar 2023 · $4.9M

Elate is a strategy management platform that connects planning, execution, and reporting into a single system, with an AI layer that surfaces risks and automates updates.

AI & Machine LearningEnterprise SoftwareSaaSIndianapolis, US

William Brooks Busch(Executive Officer, Director)Abigail Parker(Executive Officer, Director)

BoardMike Asem(Director)

Co-investorsCapital Midwest Fund Connetic Ventures Elevate Ventures Hyde Park Angels M25 WestWave Capital

Evisort Inc.

Automates the entire contracting process from a single platform.

San Mateo, US

Co-investorsM12 (Microsoft's Venture Fund)Vertex Ventures

FloVisionflovisionsolutions.com

FloVision retrofits AI computer-vision inspection onto meat processors' existing conveyors and processing stations to measure yield, giveaway, defects, foreign bodies, and throughput in real time across beef, pork, and poultry lines.

Advanced ManufacturingAI & Machine LearningFoodTech

Co-investorsElevate Ventures Rockstart

FoodMavenfoodmaven.com in 𝕏

FoodMaven offers procurement AI for foodservice operators, including a browser extension shopping assistant, order guide optimization, and cost forecasting across multiple vendors and thousands of SKUs.

AI & Machine LearningFoodTechSaaSDenver, US

Ben Deda(Executive Officer, Director, Promoter)Jason Rembert(Executive Officer)Weldon Sikes(Executive Officer)

BoardRobert Schultz(Director)inChristopher Onan(Director)Peter Oberle(Director)

Co-investorsService Provider Capital

Fork Farmsforkfarms.com in 𝕏

Fork Farms develops indoor hydroponic vertical farming systems, including its Flex Farm units and the Farmative platform offering growing resources and community support.

AgTechFoodTechHardware

Co-investorsTitletownTech

Fractalfractal.ag in 𝕏

Fractal provides capital to farmers through equity investments in their farmland, allowing operators to access funds for land purchases, down payments, and preserving working capital while retaining control over how they farm.

AgTechFintech

Co-investorsGROOVE CAPITAL Virta Ventures

Glucosentient

GoSitegosite.com in 𝕏

GoSite provides an app for local service businesses to build an online presence, get listed across major directories, and manage customer interactions.

Marketing TechSaaSSales Tech

Co-investorsAnkona Capital Longley Capital Stage 2 Capital

Hazel Technologies Inchazeltechnologies.com in 𝕏

Hazel Technologies develops shelf-life extension and modified atmosphere packaging solutions, including its BreatheWay membrane packaging platform, to maintain the quality of fruits and vegetables in the produce supply chain.

AgTechFoodTechNew MaterialsFresno, US

Patrick Flynn(Chief Marketing Officer)Aidan Mouat(Chief Executive Officer, Director)Parker R Booth(Chief Executive Officer, Director)Adam Preslar(Chief Technology Officer)

BoardTimothy Bluth(Director)Matthew Walker(Director)

Co-investorsAliment Capital Climate Impact Capital Pangaea Ventures Us Inc.Pontifax AgTech Rhapsody Venture Partners Pangaea Ventures +1 more

Heliacareheliacare.com in

Helia automates bill-only transactions by validating contracts and pricing on both sides before an order is placed, so orders move directly to invoice the same day without manual reconciliation or disputes.

Enterprise SoftwareFintechSaaS

Hercutech

HerdDogg, Inc.herddogg.com in

HerdDogg makes Bluetooth-enabled smart ear tags and solar-powered transmitters that continuously monitor cattle movement and temperature, using AI to generate real-time health and estrus alerts.

AgTechAI & Machine LearningHardwareIoTSeward, US

MELISSA BRANDAO(Executive Officer, Director, Promoter)Andrew Uden(Executive Officer, Director)Michael Peck(Executive Chair)Jonathan Moyes(VP of Engineering)inTHOMAS TRONE(Director)

BoardJason Wrone(Director)

Co-investorsInnova Memphis, Inc.Invest Nebraska iSelect Fund Lever VC Portland Seed Fund

Hypercell Technologieshypercelltechnologies.com inAug 2021

Hypercell develops rapid on-site diagnostic tests that detect pathogens such as Salmonella and E. coli in the food supply chain, aiming to deliver both speed and lab-grade accuracy.

BiotechFoodTechHealthtechMedical DevicesBrookhaven, US

Brian McFarlane(Chief Commercial Officer)Loic Deblais(Chief Science Officer)Loïc Deblais(Chief Science Officer)Sam Jactel(Co-founder & Senior Advisor)Bruno Jactel(Founder)

Imioimio.co inJun 2026

Imio makes Re-Gen, a freeze-dried microbial powder applied to crop residue for row crops such as corn, helping farmers unlock NPK nutrient value and increase yields.

AgTechBiotechClimate TechChicago, US

Charles Frederick Smith(Executive Officer, Director, Promoter)

BoardJeremiah Brewer(Director)Guillaume Baxter(Director)

Co-investorsStarshot Workshop Venture Partners

Immuven

Intellicultureintelliculture.com in 𝕏

IntelliCulture offers a GPS and equipment-management platform for specialty crop farms, tracking tractor and fleet activity to reduce idle time, verify spray coverage, prevent theft, and support inspections and GHG reporting.

AgTechIoTSaaS

Co-investorsEmmertech Tall Grass Ventures

IUNUiunu.com in 𝕏

IUNU builds LUNA, an AI and computer vision platform that autonomously tracks plant development and turns crop data into real-time insights for growers.

AgTechAI & Machine LearningSaaSSeattle, US

ADAM GREENBERG(CEO)Adam Greenberg(Founder)

Co-investorsAstanor Ventures Ceres Partners S2G Investments Second Avenue Partners Taurus Ventures BootstrapLabs

Kyphakypha.net in

Kypha develops clinical diagnostic tests for immune system biomarkers, particularly complement activity markers, and provides solutions for real-time immune insights across therapeutic areas.

BiotechDeep TechHealthtechMedical DevicesSt. Louis, US

Chad M. Stiening(Executive Officer, Director)Nick Staten(Executive Officer)T. Scott Glover(Executive Officer)Paul K. Olson(Executive Officer, Director)

BoardDavid Smoller(Director)inJames D. Marselis(Director)

Co-investorsBioGenerator Ventures Missouri Technology Corporation

Label insightlabelinsight.com in 𝕏Oct 2015

St. Louis, US

Anton Xavier(Executive Officer, Director)Dheeraj Patri(Executive Officer, Director)DHEERAJ PATRI(Executive Officer, Director)DAGAN XAVIER(Executive Officer)ANTON XAVIER(Executive Officer, Director)EDUARDO MARIA XAVIER(Executive Officer)

Co-investorsCapital Innovators Delta-v Capital Mercury Fund Urban Capital Network

LandTrustlandtrust.com

LandTrust is an online marketplace that connects people seeking outdoor recreation, primarily hunting, with private landowners offering paid access to their land.

ConsumerMarketplacesSports TechBozeman, US

Nicolas De Castro(Executive Officer, Director)Eric Olden(Director)

BoardGregg Williams(Director)Robert Schultz(Director)inPat LaPointe(Director)Colin Gardiner(Director)

Co-investorsReno Seed Fund Stage 1 Ventures

Leo Cancer Careleocancercare.com in 𝕏

Leo Cancer Care develops upright radiotherapy systems, including patient positioning, imaging, and treatment solutions for photon and particle (proton) therapy.

HardwareHealthtechMedical Devices

Co-investorsCatalio Capital Management, LP Yu Galaxy Mana Ventures

LISNRlisnr.com in 𝕏

LISNR is an ultrasonic proximity platform that enables contactless commerce and customer engagement through presence detection, secure authentication, targeted promotions, and gamified loyalty experiences across retail, finance, mobility, and education sectors.

AdTechDeveloper ToolsEnterprise SoftwareRetail TechCincinnati, US

Rodney Williams(Founder & CEO)inChris Ridenour(Director)

BoardNick MacShane(Director)Monique Idlett(Director)Michael Venerable(Director)

Co-investors7BC Venture Capital CincyTech Collectiv Courtside Ventures Jumpstart Ventures LeadX Capital Partners +11 more

Mast Reforestationmastreforest.com in 𝕏

Mast combines forest restoration with biomass burial to remove carbon and restore wildfire-affected landscapes.

AgTechAI & Machine LearningCircular EconomyCleantechClimate TechFintechImpact & Social GoodSeattle, US

Grant Canary(Founder)in

Co-investorsAsymmetry Ventures Dcode Capital GENIUS NY Keiki Capital Pulse Fund Spero Ventures +7 more

Myagi

Network Perceptionnetwork-perception.comAcquired

Network Perception offers NP-View, software that generates and maintains network maps to help organizations assess risk, verify network segmentation, and evaluate the security posture of their environments.

CybersecurityEnterprise SoftwareSaaSChicago, US

Robin Berthier(Chief Executive Officer, President, & Director)Ted Greene(Chief Operating Officer)William Sanders(Director)

BoardJeff Bocan(Director)Steve Westly(Director)inRobert Schultz(Director)in

Co-investorsEarly Light Ventures Earth Foundry Energy Foundry Energy Impact Partners Illinois Ventures Okapi Venture Capital +1 more

Oceancommoceancomm.co

Operpayoperpay.com

OSO technologiesJul 2015

Urbana, US

Michael Clemenson(Executive Officer, Promoter)Eduardo Torrealba(Executive Officer, Director, Promoter)Mercedes Mane(Executive Officer, Director, Promoter)Trevor Hutchins(Director)

BoardTimothy Hoerr(Director, Promoter)in

Paragraf - companyparagraf.com in 𝕏Apr 2023

Paragraf develops graphene-based electronic devices, including molecular sensors (electrolyte-gated field-effect transistors) for biosensing and chemical sensing, and Hall effect sensors for current, position, and magnetic field measurement at cryogenic temperatures.

Deep TechNew MaterialsSemiconductorsCambridgeshire

Simon Thomas(Chief Executive Officer of the issuer.)

Co-investorsAmadeus Capital Partners Black Opal Ventures Cambridge Angels group EMV Capital In-Q-Tel IQ Capital +4 more

Paystand Blockchain-enabled B2B payment platformpaystand.com in 𝕏

Paystand provides a SaaS-based B2B payments platform built on blockchain technology that automates accounts receivable and payable processes for businesses.

Crypto & Web3Enterprise SoftwareFintechSaaSCalifornia, US

Jeremy(Co-Founder and CEO)Scott(Co-Founder and Head of Solutions)inScott Campbell(Founder)

Co-investorsCervin Commerce Ventures Dnx Ventures EPIC VENTURES Industrious Ventures King River Capital +5 more

Persio

Personifypersonifyinc.com in 𝕏Apr 2015

Personify Inc builds video presentation and virtual background software, including Personify Presenter (a multimedia creation tool with AI image generation and avatar support), ChromaCam (background replacement and blur for video calls), and an SDK for integrating virtual background technology into other software.

AI & Machine LearningMedia & EntertainmentSaaSChicago, US

Wen-Mei Hwu(Director, Promoter)Sanjay J Patel(Executive Officer, Director, Promoter)Dennis Lin(Executive Officer, Director, Promoter)Sanjay Patel(Executive Officer, Director)

BoardRay Schuder(Director, Promoter)Robert A. Schultz(Director, Promoter)

Phi Opticsphioptics.com in 𝕏

Phi Optics develops quantitative phase imaging (QPI) technology that upgrades existing microscopes to enable non-invasive, real-time 3D imaging of live cells, tissues, organoids, and small organisms without labels or specimen damage.

AI & Machine LearningDeep TechMedical DevicesChampaign, US

Catalin Chiritescu(Executive Officer, Director, Promoter)Gabriel Popescu(Executive Officer, Director, Promoter)

BoardTimothy Hoerr(Director)inJed Taylor(Director)

Co-investorsIllinois Ventures

Phinitephinite-us.com in

Phinite manufactures organic fertilizer from livestock waste in granular form for growers and dealers.

AgTechRaleigh, US

Jordan Phasey(Executive Officer, Director, Promoter)

BoardJeff Clark(Director)Keegan Wilson(Director)Michael McCord(Director)

Co-investorsAg Ventures Alliance IDEA NC Oval Park Capital

Policyengagepolicyengage.com

Co-investorsCapital Innovators Bigfoot Capital Cultivation Capital

Provisionprovision.io in

Provision is a food safety software platform that digitizes audited records and turns plant floor activities into real-time signals, helping teams complete records faster and stay audit-ready.

Enterprise SoftwareFoodTechSaaS

Co-investorsThin Air Labs Voyager Capital One Way Ventures Y Combinator

Provision Analytics

Food supply chain analytics company.

Quercus Bioquercusbio.com

Quercus uses generative AI to develop biology-based crop protection products aimed at being safe, specific, and environmentally responsible.

AgTechAI & Machine LearningBiotech

Co-investorsAg Ventures Alliance Missouri Technology Corporation Service Provider Capital

Reconstructreconstructinc.com in

Reconstruct provides reality-mapping software for construction and facilities teams, turning site footage from smartphones, 360 cameras, and drones into measurable 2D floor plans, 3D models, and 4D BIM visualizations.

Construction TechPropTechSaaSChampaign, US

Mani Golparvar Fard(Executive Officer, Director, Promoter)Zachary MacRunnels(Executive Officer, Director, Promoter)Derek Hoiem(Executive Officer, Director, Promoter)

BoardPaul D'Amato(Director)Robert A. Schultz(Director)

Co-investorsIllinois Ventures Michigan Capital Network NTT DOCOMO Ventures Cultivation Capital Serra Capital

Ryvitryvit.com

Co-investorsMichigan Capital Network

San Luis Obisbo, CAwhitefoxdefense.com in 𝕏

WhiteFox Defense develops AI-driven solutions for defense innovation and aerospace applications.

AI & Machine LearningDefense TechHardware

Co-investorsFrontier Venture Capital Moore Venture Partners Starburst Ventures

Serionixcolorfil.com 𝕏Mar 2024

Colorfil makes air filters with a patented color-shift technology that captures and neutralizes odors, dander, dust, and amine-based compounds, changing color to indicate when the filter is working.

ConsumerDirect to ConsumerHardwareUrbana, US

James Langer(Executive Officer)

Co-investorsIllinois Ventures

Serraserra.io in

Serra operates a platform for hiring and managing skilled trades workers, handling job posting, worker matching, vetting, scheduling, and payment for heavy equipment and warehouse roles.

AI & Machine LearningB2B MarketplacesEnterprise SoftwareHR TechSan Francisco, US

Alan Wang(Founder)in

Co-investorsY Combinator S2G Investments

Shopandsupportshopandsupport.org

Shotfarm

Showdropshowdrop.com in

Chicago, US

Alex Segura(Executive Officer, Director)

BoardNick Moran(Director)inLaura Spiekerman(Director)

Co-investorsChicago Early Growth Ventures (CEGV)Dynamism Capital Hawke Ventures Hypothesis IU Ventures New Stack Ventures

Smart Apply

Snapshot Energy

Danville, US

Lance Charles Schideman(Manager)Yuanhui Zhang(Manager)

SNOOZgetsnooz.com

SNOOZ designs white noise machines and smart bedroom fans that use a real internal fan to produce natural sound and airflow for better sleep.

Advanced ManufacturingConsumerDirect to ConsumerHardwareUrbana, US

Eli Lazar(LLC Manager)Matthew Snyder(LLC Manager)

Co-investorsFirst Leaf Capital IrishAngels

Spatialspatial.ai in 𝕏

PersonaLive is an AI-powered customer segmentation platform that helps retail marketers identify and target their best customers by analyzing behavioral data including mobile movement, social media activity, and transaction history.

AI & Machine LearningMarketing TechRetail Tech

Co-investorsInovia Capital Deloitte Ventures

SpayVacspayvac.com

SpayVac develops single-dose, no-booster contraceptive vaccines for wildlife, livestock, aquaculture, and companion animals, using a proprietary liposome-based platform that produces a multi-year infertility immune response from one injection.

AgTechBiotechHealthtechMadison, US

Thomas D'Orazio(Executive Officer, Director)Mark Fraker(Executive Officer)Ursula Bechert(Executive Officer)

BoardJeffrey Rusinow(Director)Jeff Peterson(Director)

Co-investorsCentral Texas Angel Network

Spinlight Studio

Champaign, US

John Turner(Director, Promoter)Candace Hutton(Executive Officer, Promoter)Matthew Hutton(Executive Officer, Director, Promoter)

BoardChristopher Phillips(Director, Promoter)

Surefyreacquired by Vertafore

Insurance technology company acquired by Vertafore.

Co-investorsMucker Capital

Swarmswarm.engineering in

SWARM develops AI-powered decision intelligence software that optimizes operations across supply chain, logistics, labor planning, and inventory management.

AI & Machine LearningData & InfrastructureEnterprise Software

Co-investorsMiddleland Capital VTC Ventures

Swarm Engineering in

Middleland Capital is a venture capital fund that invests in innovative companies operating in food production, agriculture, and health sectors.

AgTechAI & Machine LearningFoodTechIrvine, US

John Power(Director)Anthony Howcroft(Executive Officer, Director)Stuart Frost(Executive Officer, Director)

Co-investorsMiddleland Capital S2G Investments

Tank Utilitytankutility.com in 𝕏Acquired

Tank Utility offers an LTE-connected tank monitoring device and mobile app that tracks fuel levels and alerts users before they run out, helping fuel delivery operators reduce the number of deliveries needed.

EnergyHardwareIoTSomerville, US

Sara Hochman(Director)Harris Brody(Director)Nicholas Mashburn(Executive Officer, Director, Promoter)David Gagnon(Executive Officer, Promoter)Amos Epstein(Executive Officer, Director, Promoter)

Co-investorsBullpen Capital Earth Foundry Shorooq Partners Energy Foundry

Teren4Dteren4d.com inApr 2024

Teren is a geospatial analytics company that translates complex environmental and geospatial data into decision-ready models and solutions for land, energy, and government clients.

AI & Machine LearningClimate TechData & InfrastructureEnterprise SoftwareLakewood, US

Tobias Kraft(Founder & CEO)Shaun Andrikopolous(Director)Luc Vincent(Director)Tom Larsen(Director)

BoardJohn McIlwraith(Director)

Co-investorsAllos Ventures Cortado Ventures

The Cumin Clubthecuminclub.com in

The Cumin Club makes regional Indian meals produced in its own facility in India, without preservatives, offering ready-to-eat Indian food to consumers.

ConsumerDirect to ConsumerFoodTech

Co-investorsChicago Early Growth Ventures (CEGV)Listen Ventures

The Product Manufactory

TimeDoc Healthtimedochealth.com in

TimeDoc Health provides tech-enabled care management services and software for healthcare organizations, medical groups, and practices, covering chronic care management, remote patient monitoring, and behavioral health monitoring.

Digital HealthHealthtechSaaSChicago, US

William Boeglin(Executive Officer, Director)Chris Knoff(Executive Officer, Director)

BoardTim Streit(Executive Officer, Director)in

Co-investorsBreak Trail Ventures Chaifetz Group Grand Ventures Vocap Partners Aldrich Impact Engine +1 more

Tunespeaktunespeak.com in

St. Louis, US

Richard Pernikoff(Manager)Thomas Pernikoff(Manager)

BoardBrian Matthews(Manager)in

Co-investorsCapital Innovators Cultivation Capital

Vamo Deliveryvamodelivery.com

Co-investorsMarket Square Ventures Service Provider Capital Brickyard

VeriSIM Lifeverisimlife.com in 𝕏

VeriSIM uses machine learning and computational simulation to accelerate drug development, replacing traditional trial-and-error experimentation with computational prediction to improve success rates and reduce animal testing.

AI & Machine LearningBiotechDigital HealthMedical Devices

Dr. Jo VarshneyJo Varshney(Founder)in

Co-investorsAmplify Partners Cerity Partners Ventures Intel Capital Loup Ventures OCA Ventures Twin Ventures +2 more

Veritassubstratesveritassubstrates.com

Veritas Substrates develops engineered biopolymer substrates and hydrogels for agriculture through its AI-assisted PolyForm platform, tuning properties like water retention, porosity, and input release for different crops.

AgTechAI & Machine LearningNew Materials

Virtual Auditorvirtualauditor.com in

Virtual Auditor (VA) is a fully managed security and compliance program combining an on-premises/private-cloud appliance with expert services to deliver continuous risk assessment, agentless auditing, control monitoring, and audit-ready evidence.

CybersecurityEnterprise SoftwareSaaS

Co-investorsFirst Leaf Capital

Volurvolur.ai in

Völur uses AI and data analytics to optimize meat production, helping producers increase yield, cut emissions, and make better operational and planning decisions across the meat value chain.

Advanced ManufacturingAgTechAI & Machine LearningFoodTechPalo Alto, US

Adrian Diaz(Executive Officer)David Moriano(Executive Officer)Thomas Parsli(Executive Officer)Robert Ekrem(Executive Officer, Director)in

BoardHoman Yuen(Director)

Co-investorsBeat Ventures

Völurvolur.no inMar 2026 · $2.8M

Völur provides AI-powered software for meat producers that optimizes carcass sorting, plant scheduling, and weekly production planning by matching supply with demand and operational capacity.

AI & Machine LearningFoodTechSaaS

Co-investorsFusion Idékapital Scribble Ventures York IE

Vytellevytelle.com in

Vytelle offers an integrated technology platform for cattle producers to accelerate genetic progress and enable individual animal management.

AgTechBiotechFoodTechSaaSLenexa, US

Kerryann Kocher(Executive Officer, Director)Rudy Leemans(Executive Officer)

BoardDuane Cantrell(outgoing director)inJim Schultz(Director)Robin Readnour(Director)James (Jim) Shafter(outgoing director)

Co-investorsFulcrum Global Capital KCRise Fund Mountain Group Capital

WebCareHealthwebcarehealth.com

Co-investorsNext Level Ventures

WellTheoryzerigohealth.com in 𝕏

Zerigo Health develops technology-driven digital therapeutics and care solutions for individuals living with chronic skin conditions.

Digital HealthHealthtechMedical Devices

Co-investors7wire Ventures Corewell Health Ventures H.I.G. Capital H.I.G. HealthBridge Partners SV Health Investors Accel +3 more

Wrapifywrapify.com in 𝕏Acquired

Wrapify operates an out-of-home (OOH) and omnichannel advertising technology platform that pays gig-economy drivers to display brand advertising on their vehicles.

AdTechMarketing TechMobility & TransportationSolana Beach, US

James Heller(Executive Officer, Director)Phil Chen(Mr. Chen is Chief Technology Officer of the Issuer.)

Co-investorsCerity Partners Ventures Hemisphere Ventures LLC Montage Capital ZenStone Venture Capital

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 1

IPOs and acquisitions across the tracked portfolio

Surefyreacq. by Vertafore

Portfolio news

latest coverage across their companies

Peripheral Raises $8.7M co-led by Inovia Capital and Deloitte Ventures, to Expand Spatial Intelligence Platform for Live Sports

Spatial · businesswire.com · Aug 17, 2026

From Seed to Salad Bar: Highlights from ANC 2026

Fork Farms · forkfarms.com · Jul 27, 2026

The Week’s Dealflow: July 24, 2026 - ImpactAlpha

Imio · impactalpha.com · Jul 24, 2026

York IE Portfolio Momentum: A Look at the First Half of 2026 - York IE

Völur · york.ie · Jul 22, 2026

Starlight Engine Raises Over JPY 6 Billion in Its First External Funding Round | Press Releases | norfolkdailynews.com

Paystand Blockchain-enabled B2B payment platform · norfolkdailynews.com · Jul 15, 2026

Above the Cap: How Schools Are Funding NIL Beyond the $21.3M Limit - Opendorse

Opendorse · biz.opendorse.com · Jul 9, 2026

Santa Cruz Ventures Doubles Down on Dispatch Goods — Its 10th Portfolio Company — Santa Cruz Works

Dispatch Goods · santacruzworks.org · Jun 23, 2026

How to Backstitch (Easy Step-by-Step Tutorial for Beginners) | TREASURIE

backstitch · blog.treasurie.com · May 29, 2026

Frequently asked questions

How many investments has Serra Ventures made?: Serra Ventures has 34 tracked investments, 1 of which have exited via acquisition or IPO, including 1 dated in the last 24 months.
What stage does Serra Ventures invest at?: Serra Ventures invests at the Seed, Series A, Series B, Growth stages.
What is Serra Ventures's typical check size?: Serra Ventures typically writes checks of $5M.
What sectors does Serra Ventures focus on?: Serra Ventures focuses on AgTech, AI & Machine Learning, Biotech, Climate Tech, Deep Tech, Digital Health, Enterprise Software, Fintech, FoodTech, Medical Devices, New Materials, Robotics.
Where is Serra Ventures located?: Serra Ventures is headquartered in Champaign, US.
Does Serra Ventures lead rounds?: Yes, Serra Ventures leads investment rounds.
Who does Serra Ventures co-invest with?: Serra Ventures most often shares deals with Earth Foundry, Congruent Ventures, M12 (Microsoft's Venture Fund), among 36 tracked co-investors.

Media · Podcasts & interviews

featuring the team

389th 1Mby1M Entrepreneurship Podcast With Rob Schultz, Serra Ventures

1Mby1M Roundtables · Rob Schultz

Investor Connect - Episode 91 - Rob Schultz of Serra Ventures

Hall Martin · Rob Schultz

Interview with Tim Hoerr, CEO of Serra Ventures

Dr. Karen Y. Wilson-Starks, Executive Leadership · Tim Hoerr

399th 1Mby1M Roundtable May 10, 2018: With Steve Beck, Serra Ventures

1Mby1M Roundtables · Steve Beck

Serra Ventures Tim Hoerr Podcast Interview with Tony Shap | Serra Ventures Tim Hoerr Podcast Interview with Tony Shap | By Tony Shap

Tim Hoerr · facebook.com

Images

Co-investors · 1

Pampa Start

Firms observed investing alongside Serra Ventures, from public investor directories. Shared companies are the overlap with Serra Ventures's recorded portfolio.

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