🦊/Investors

Serra Ventures

Venture capital

Champaign · Seed–Growth · 18 people tracked

Also known as Serra Capital Ag Tech · SERRA VENTURES, LLC

Find your way into Serra Ventures

1,069 people in our graph share verified history with the Serra Ventures team — schools, employers, funds. One of them is your warm intro.

Prashant Shahunlockedknows Rob Schultz · together at The University of Chicago Booth School of Business (overlapped)
knows the team · via The University of Chicago Booth School of Business
×5knows the team · via Northwestern University - Kellogg School of Management
knows the team · via Price Waterhouse
knows the team · via McKinsey and Company
×2knows the team · via University of Illinois Urbana-Champaign
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Investment thesis

Serra Ventures focuses on early-stage technology startups across the United States, having backed more than 100 companies. Its portfolio and dedicated funds emphasize agriculture and food technology (via the Serra Grondex Ag & Food Tech Fund), alongside robotics, AI, fintech, life sciences, and enterprise software. The firm aims to catalyze innovation by supporting emerging technology companies from its bases in Champaign, Chicago, San Diego, and Park City.

Source: firm website, verified Sep 15, 2026.

Stage
Seed–Growth
Check
$5M
HQ
Champaign, Illinois, US
Leads rounds
Leads
Instruments
Equity
Founded
2012
Last 12 months
3 investments
Private fund assets
$166M
VC funds
7
Tracked investments
110
Unicorns
1
Acquisitions
6

Team · 18 people

from the firm's website & public directories

Founder mafia

2 people who came through Serra Ventures went on to found or lead other companies.

What they invest in

from 77 of 110 portfolio companies

AI & Machine Learning ×30AgTech ×28SaaS ×27Enterprise Software ×16FoodTech ×14Healthtech ×11Biotech ×10Hardware ×10

HQs:United States×68United Kingdom×1India×1Japan×1Norway×1

Who they back

founder profiles across 14 portfolio companies
50%
solo founders
7 of 14 mapped founding teams

Founding team size:solo founder×72 founders×7

What their founders studiedfrom 10 founders with field-of-study data

Engineering ×4Business & Management ×2Computer Science ×2Finance & Accounting ×2

Investments · 110 tracked

founders shown can be your intro path

By year:2026 · 32025 · 32024 · 42023 · 42022 · 62021 · 32020 · 12019 · 12018 · 12016 · 12015 · 32014 · 132 dated

Reconstructreconstructinc.comin✓ verified

Reconstruct provides a reality-mapping platform that turns capture data from smartphones, 360 cameras, laser scanners, or drones into measurable 3D digital twins and 2D floor plans of buildings and structures.

AI & Machine LearningConstruction TechPropTechSaaSChampaign, US

Mani Golparvar Fard(Executive Officer, Director, Promoter)inZachary MacRunnels(Executive Officer, Director, Promoter)Derek Hoiem(Executive Officer, Director, Promoter)

BoardPaul D'Amato(Director)inRobert A. Schultz(Director)

Co-investorsCultivation CapitalIllinois VenturesMichigan Capital NetworkNTT DOCOMO VenturesService Provider CapitalSerra Capital

Inprentusinprentus.comin𝕏Sep 2024

Inprentus designs and manufactures custom blazed diffraction gratings and diffractive optics using nano-scale contact mode lithography, for applications including AR waveguides, semiconductor manufacturing, synchrotron/FEL beamlines, and spectroscopy.

Deep TechHardwareSemiconductorsChampaign, US

Peter Abbamonte(Founder)inJeffrey MacDonald(Executive Officer, Promoter)Cynthia Ottemann(Executive Officer)in

BoardKeith Molzer(Director)inTimothy Foote(Director)in

Board seatDennis Beard· per SEC Form D

Co-investorsFirst Leaf CapitalFlyover CapitalService Provider Capital

Opendorseopendorse.comin𝕏Feb 2026 · $20M

Opendorse operates a platform for athlete influencer marketing, connecting brands with college and student athletes to run full-service endorsement campaigns at scale.

Creator EconomyMarketing TechMarketplacesSports TechLincoln, US

Adi Kunalic(Chief Operating Officer)inBlake Lawrence(President of Collegiate Operations)inSteve Denton(CEO)

BoardRobert Schultz(Director)inThad Langford(Director)in

Board seatJohn Giuliani· per SEC Form D

Co-investorsFlyover CapitalInvest Nebraska

Agrible, Inc.agrible.com

AgTechChampaign, US

Christopher M. Harbourt(Executive Officer, Director, Promoter)William J. Northcott(Executive Officer, Director, Promoter)Paul S. Miller(Executive Officer, Director, Promoter)

Co-investorsiSelect FundFlyover Capital

Agtoolsagtechtools.comin𝕏

Agtools provides daily reports delivered via email that offer visibility into market variables affecting the food supply chain, serving farmers, shippers, and buyers with up-to-date information for purchasing and selling decisions.

AgTechAI & Machine LearningB2B MarketplacesData & InfrastructureSaaS

Co-investorsAmplifica CapitalChloe CapitalElevation VenturesPortland Seed FundRadicle GrowthWealthing VC Club

Albertalbert.io𝕏

Albert provides online test preparation and study materials for AP exams and other standardized tests.

EdTech

Co-investorsCapitalGCorazon CapitalGreycroftPallasite VenturesService Provider CapitalGeneral Atlantic

Artio Medicalartiomedical.com𝕏Dec 2022

BiotechConsumerGamingMedia & EntertainmentPrairie Village, US

Frank Nicholas Franano(Executive Officer, Director)F. Nicholas Franano(Manager)Maria Sainz(Director)James M. Schultz(Director)Nathaniel Hagedorn(Director)John Ayres(Executive Officer)

Astoctastoct.comin𝕏

Asto CT manufactures a standing CT scanner for equine imaging that enables high-resolution 3D scans of horses in the standing position, designed for veterinary diagnosis of distal limb and head/neck conditions.

HardwareHealthtechMedical DevicesMadison, US

backstitchbackstitch.ioin𝕏

Backstitch provides internal communications and employee engagement software for organizations across industries including non-profits, health systems, manufacturing, and hospitality.

Enterprise SoftwareHR TechSaaSKansas City, US

Jordan P. Warzecha(Executive Officer, Director)inStefanie M. Warzecha(Executive Officer, Director)

BoardChris Seago(Director)

Co-investorsCapital Midwest FundKCRise FundMissouri Technology CorporationSandalphon CapitalService Provider CapitalTechstars

Barn2Doorbarn2door.com

Barn2Door provides software and services for farmers to sell their products online and in person, automating orders, payments, inventory, email campaigns, and delivery logistics.

AgTechE-commerceFoodTechSaaSSeattle, US

Janelle Maiocco(Founder)inJAMES MAIOCCO(Executive Officer, Director)

BoardDUNCAN DAVIDSON(Director)inKATHY CHILL(Director)

Co-investorsBullpen CapitalConductor CapitalFf Venture CapitalFourth RealmHearstLabNavigate Ventures+4 more

Bloomablooma.aiJun 2021 · $15M

Blooma provides intelligent automation software for commercial real estate (CRE) lending, automating data extraction, borrower profiling, loan scoring, and portfolio monitoring for national and regional banks, community banks, and debt funds.

AI & Machine LearningEnterprise SoftwareFintechSan Diego, US

Shayne Skaff(CEO)inTal Almog

Co-investorsCanapi VenturesAbstract VenturesBankTech VenturesCastile VenturesFloodgateNyca+1 more

Bonsaihellobonsai.comin𝕏Oct 2023 · $13.5MAcquired

Bonsai is an all-in-one platform for agencies and small businesses that combines project management, time tracking, invoicing, and client relationship management in a single integrated system.

B2B MarketplacesEnterprise SoftwareFintechFuture of WorkSaaSBoulder, US

Matt Nish(Founder)in

Co-investorsBrass Ring VenturesMatrixSparkland CapitalY CombinatorAcre Venture PartnersCongruent+1 more

Bonsai Roboticsbonsairobotics.aiin𝕏Feb 2025 · $15M

Bonsai Robotics develops autonomy technology and equipment, including its Amiga lineup powered by Bonsai Intelligence, to automate off-road jobs for operations ranging from small businesses to large companies.

AgTechAI & Machine LearningRobotics

Tyler Niday(Founder & CEO)in

Co-investorsAcre Venture PartnersBetter Food VenturesBison VenturesCongruent VenturesRadicle ImpactSoundproof Ventures+3 more

Breedrbreedr.coin𝕏

Breedr operates a precision livestock network with an app and technology for animal productivity, livestock trading, and cashflow management, serving farmers and ranchers.

AgTechAI & Machine LearningB2B MarketplacesFoodTechSaaSAustin, US

Ian Wheal(Founder & CEO)inJames Law(COO)inPaige Savery(Chief of Staff)in

BoardGeorge Easley(Director)inJustin Sherrard(Director)Rob Schultz(Director)in

Co-investorsBetter Food VenturesMolten VenturesOutsidersLatitud Ventures

Builtinchicagobuiltinchicago.org

Block, Inc. is a fintech and financial services company providing multiple platforms for commerce, payments, money transfer, and asset management.

FintechHR TechMarketplacesMedia & EntertainmentChicago, US

Founders of thinkorswim

CamoAgcamo.agin𝕏

CamoAg provides market analysis and business intelligence tools that combine customer data with agricultural producer and land intelligence to help companies in the agriculture industry understand their total addressable market, market share, and wallet penetration opportunities.

AgTechData & InfrastructureSaaSSales Tech

Co-investorsService Provider Capital

CatervainMar 2012

Champaign, US

Barak Berkowitz(Executive Officer, Director, Promoter)

BoardRobert A. Schultz(Director, Promoter)Anthony Grover(Director, Promoter)Hieu Khac Le(Director, Promoter)in

Co-investorsRPM VenturesSerra Capital

Clutchclutch.comin

Clutch provides a loyalty management platform that unifies customer data and behavior to deliver personalized rewards and experiences across channels.

AI & Machine LearningMarketing TechRetail TechSaaS

Conservation Labsconservationlabs.comin𝕏

Conservation Labs develops H2know, a smart water monitoring system that uses machine learning to detect leaks and optimize water consumption through sound analysis in plumbing pipes for residential and commercial properties.

AI & Machine LearningCleantechClimate TechInsurTechIoTBrownsville, US

Mark Kovscek(Executive Officer, Director)in

Co-investorsIrishAngelsMomenta VenturesRET VenturesRiverfront Ventures, LLCSuperSeed VenturesSustainVC+1 more

ConsortiEXconsortiex.comin𝕏

ConsortiEX provides healthcare information technology solutions for pharmacy operations and medication management in hospital systems and health networks.

Enterprise SoftwareHealthtechSaaSAndover, US

Neal Long(Founder & CEO)in

BoardLyle Hohnke(Director)Kevin Lindsey(Director)Richard Griffin(Director)

Crisprqccrisprqc.cominMar 2022

CRISPR QC develops the CRISPR Analytics Platform, a graphene-based biosensor system that provides real-time quantitative kinetic measurements of RNP formation, DNA target binding, and CRISPR-Cas cleavage activity.

BiotechDeep TechHardwareSan Diego, US

Ross Bundy(Executive Officer, Director)inKiana Aran(Director)Michael Heltzen(Director)

BoardGeorge Bonaros(Director)Paul Grint(Director)Toby Richardson(Director)

Co-investorsBioBritSuncoast Ventures

Curematchcurematch.comin𝕏

CureMatch provides a digital decision support system that guides oncologists in selecting personalized cancer drug treatments based on individual patients' molecular tumor profiles.

AI & Machine LearningDigital HealthHealthtechMedical DevicesSan Diego, US

Navid Alipour(Founder)in

Daasitydaasity.comin𝕏Jan 2022 · $15M

Daasity is an analytics and data platform for consumer brands that connects ecommerce, retail sales, marketing, and inventory data into a unified view without requiring data engineering.

Data & InfrastructureE-commerceRetail Tech

Co-investors1855 Capital PartnersCove FundOkapi Venture CapitalVMG Catalyst

Dispatch Goodsdispatchgoods.comin𝕏

Dispatch Goods operates a reverse logistics platform that enables businesses to implement reusable container systems and circularity in their operations.

Circular EconomyClimate TechE-commerceFoodTechLogistics & Supply ChainSan Francisco, US

Lindsey Hoell(Founder & CEO)in

Co-investors1st Course CapitalBranded Strategic HospitalityBread And Butter Ventures, LlcClear Current CapitalCleo CapitalCongruent Ventures+4 more

Earth Opticsearthoptics.comin𝕏

EarthOptics measures soil health for farmers and landowners using field sensors and lab analysis to assess soil's physical, chemical, and biological properties.

AgTechAI & Machine LearningClimate TechData & InfrastructureDeep TechArlington, US

Lars Dyrud(CEO)inTodd Martin(Executive Officer)inStephanie Landa(Executive Officer)inHunt Bowers(Executive Officer)inAdam Gerson(Executive Officer)inJohn Dombrosky(Executive Officer, Director)

Co-investorsArgonautic VenturesCerity Partners VenturesDoon CapitaliSelect FundMiddleland CapitalRoute 66 Ventures+6 more

Eiwaeiwa.agin𝕏Series A · Mar 2023 · $2M

Eiwa provides a platform for agricultural research trials that automates field data collection using drone imagery and a mobile scouting app, including an analytics library for crop metrics such as canopy, plant counting, plant height, and crop senescence.

AgTechAI & Machine LearningData & InfrastructureSaaS

Co-investorsAg Ventures AllianceGLOCAL LatamInnventureCultivation Capital

Elategoelate.cominMar 2023 · $4.9M

Elate is a strategy management platform that connects planning, execution, and reporting into a single system, with an AI layer that surfaces risks and automates updates.

AI & Machine LearningEnterprise SoftwareSaaSIndianapolis, US

William Brooks Busch(Executive Officer, Director)Abigail Parker(Executive Officer, Director)

BoardMike Asem(Director)in

Co-investorsCapital Midwest FundConnetic VenturesElevate VenturesM25Service Provider CapitalHyde Park Angels+1 more

Evisortevisort.comin𝕏acquired by Workday

Evisort (now part of Workday) provides an AI platform for contract lifecycle management, letting legal and business teams organize contracts and turn contract data into actionable insights.

AI & Machine LearningEnterprise SoftwareLegalTechSaaSSan Mateo, US

Co-investorsAmity VenturesM12 (Microsoft's Venture Fund)SGH CapitalVertex VenturesVillage GlobalTCV+1 more

FloVisionflovisionsolutions.comJul 2025 · $8.7M

FloVision Solutions develops AI-powered analytics technology to optimize food production processes, reduce waste, and improve yield and quality across the food industry.

Advanced ManufacturingAgTechAI & Machine LearningFoodTech

Co-investorsElevate VenturesRockstartInsight PartnersPlug and Play VenturesSOSV

FoodMavenfoodmaven.comin𝕏

FoodMaven offers procurement AI for foodservice operators, including a browser extension shopping assistant, order guide optimization, and cost forecasting across multiple vendors and thousands of SKUs.

AI & Machine LearningFoodTechSaaSDenver, US

Ben Deda(Executive Officer, Director, Promoter)inJason Rembert(Executive Officer)inWeldon Sikes(Executive Officer)

BoardRobert Schultz(Director)inChristopher Onan(Director)Peter Oberle(Director)

Co-investorsService Provider Capital

Fork Farmsforkfarms.comin𝕏

Fork Farms builds indoor vertical farming solutions and partners with organizations across multiple countries to grow fresh produce locally.

AgTechFoodTechHardwareImpact & Social GoodGreen Bay, US

Alex Tyink(Founder & CEO)in

Co-investorsTitletownTech

Fractalfractal.agin𝕏

Fractal facilitates agricultural investments by connecting farmers and investors through a platform that aligns incentives to increase financial returns while promoting regenerative agriculture practices.

AgTechClimate TechFintechImpact & Social Good

Co-investorsGROOVE CAPITALVirta VenturesApaxTPG

GoSitegosite.comin𝕏

GoSite provides online tools to help local service businesses attract and retain customer jobs.

Enterprise SoftwareMarketing TechMarketplacesRetail TechSaaSSales Tech

AlexBrandeRexSydnie

Co-investorsAnkona CapitalCove FundLongley CapitalStage 2 CapitalUpper90

Hazel Technologies Inchazeltechnologies.comin𝕏

Hazel Technologies develops shelf-life extension and modified atmosphere packaging solutions, including its BreatheWay membrane packaging platform, to maintain the quality of fruits and vegetables in the produce supply chain.

AgTechFoodTechNew MaterialsFresno, US

Patrick Flynn(Chief Marketing Officer)inAidan Mouat(Chief Executive Officer, Director)inParker R Booth(Chief Executive Officer, Director)inAdam Preslar(Chief Technology Officer)in

BoardTimothy Bluth(Director)Matthew Walker(Director)in

Co-investorsAliment CapitalClimate Impact CapitalPangaea Ventures Us Inc.Pontifax AgTechRhapsody Venture PartnersS2G Investments+1 more

Heliacareheliacare.comin

Helia provides a bill-only platform that automates and integrates procurement, contract processing, and payment workflows for healthcare providers, suppliers, and distributors.

Enterprise SoftwareFintechHealthtechSaaS

HerdDogg, Inc.herddogg.comin

HerdDogg makes Bluetooth-enabled smart ear tags and solar-powered transmitters that continuously monitor cattle movement and temperature, using AI to generate real-time health and estrus alerts.

AgTechAI & Machine LearningHardwareIoTSeward, US

MELISSA BRANDAO(Executive Officer, Director, Promoter)inAndrew Uden(Executive Officer, Director)inMichael Peck(Executive Chair)inJonathan Moyes(VP of Engineering)inTHOMAS TRONE(Director)

BoardJason Wrone(Director)

Co-investorsInnova Memphis, Inc.Invest NebraskaiSelect FundLever VCPortland Seed Fund

Hypercell Technologieshypercelltechnologies.cominAug 2021

Hypercell develops rapid on-site diagnostic tests that detect pathogens such as Salmonella and E. coli in the food supply chain, aiming to deliver both speed and lab-grade accuracy.

BiotechFoodTechHealthtechMedical DevicesBrookhaven, US

Brian McFarlane(Chief Commercial Officer)inLoïc Deblais(Chief Science Officer)inSam Jactel(Co-founder & Senior Advisor)Bruno Jactel(Founder)

Imioimio.coinJun 2026

Imio makes Re-Gen, a freeze-dried microbial powder applied to crop residue for row crops such as corn, helping farmers unlock NPK nutrient value and increase yields.

AgTechBiotechClimate TechChicago, US

Charles Frederick Smith(Executive Officer, Director, Promoter)

BoardJeremiah Brewer(Director)Guillaume Baxter(Director)

Co-investorsStarshotWorkshop Venture Partners

Intellicultureintelliculture.comin𝕏Seed · Jun 2024 · $3M

IntelliCulture provides a farm management platform that consolidates equipment tracking, labor monitoring, fleet maintenance, and performance analytics for agricultural operations.

AgTechIoTSaaS

Cole Powers(Founder | CEO)Michael Wu(Founder | CTO)Ramin Shaikhi(Founder | COO)

Co-investorsEmmertechTall Grass Ventures

IUNUiunu.comin𝕏

IUNU builds LUNA, an AI and computer vision platform that autonomously tracks plant development and turns crop data into real-time insights for growers.

AgTechAI & Machine LearningSaaSSeattle, US

Adam Greenberg(Founder)in

Co-investorsAstanor VenturesCeres PartnersS2G InvestmentsSecond Avenue PartnersTaurus VenturesBootstrapLabs

Kwantkwant.aiApr 2022

Workforce management and safety platform built to accelerate construction through productivity and safety

Co-investorsForefront VentureInsurTechLiebenthal VenturesMetaPropMetaProp VenturesThe Pearl Fund+2 more

Kyphakypha.netin

Kypha develops clinical diagnostic tests for immune system biomarkers, particularly complement activity markers, and provides solutions for real-time immune insights across therapeutic areas.

BiotechDeep TechHealthtechMedical DevicesSt. Louis, US

Nick Staten(Executive Officer)inT. Scott Glover(Executive Officer)inPaul K. Olson(Executive Officer, Director)

BoardDavid Smoller(Director)inJames D. Marselis(Director)Peter Reinecke(Director)in

Co-investorsBioGenerator VenturesMissouri Technology Corporation

Label insightlabelinsight.comin𝕏Oct 2015

St. Louis, US

Anton Xavier(Executive Officer, Director)DAGAN XAVIER(Executive Officer)inDheeraj Patri(Executive Officer, Director)EDUARDO MARIA XAVIER(Executive Officer)RONAK SHETH(Executive Officer)

BoardKyle Welborn(Director)in

Co-investorsCapital InnovatorsDelta-v CapitalMercury FundUrban Capital Network

LandTrustlandtrust.com

LandTrust is an online marketplace that connects people seeking outdoor recreation, primarily hunting, with private landowners offering paid access to their land.

ConsumerMarketplacesSports TechBozeman, US

Nicolas De Castro(Executive Officer, Director)Eric Olden(Director)

BoardGregg Williams(Director)Robert Schultz(Director)inPat LaPointe(Director)Colin Gardiner(Director)

Co-investorsReno Seed FundStage 1 VenturesHeroic Ventures

Leo Cancer Careleocancercare.comin𝕏

Leo Cancer Care develops upright radiotherapy and particle therapy solutions that integrate CT imaging with patient positioning systems.

Deep TechHardwareHealthtechMedical Devices

Stephen Towe(Founder)in

Co-investorsCatalio Capital Management, LPYu GalaxyCatalio Capital ManagementMana Ventures

LISNRlisnr.comin𝕏

LISNR is an ultrasonic proximity platform that enables contactless commerce and customer engagement through presence detection, secure authentication, targeted promotions, and gamified loyalty experiences across retail, finance, mobility, and education sectors.

AdTechDeveloper ToolsEnterprise SoftwareRetail TechCincinnati, US

Rodney Williams(Founder & CEO)inChris Ridenour(Director)in

BoardNick MacShane(Director)inMonique Idlett(Director)Michael Venerable(Director)

Co-investors7BC Venture CapitalCincyTechCollectivCourtside VenturesJumpstart VenturesLeadX Capital Partners+11 more

Mast Reforestationmastreforest.comin𝕏

Mast combines forest restoration with biomass burial to remove carbon and restore wildfire-affected landscapes.

AgTechAI & Machine LearningCircular EconomyCleantechClimate TechFintechImpact & Social GoodSeattle, US

Grant Canary(Founder)in

Co-investorsAsymmetry VenturesChrysalixDcode CapitalGENIUS NYKeiki CapitalPulse Fund+11 more

Network Perceptionnetwork-perception.cominMay 2022 · $13MAcquired

Network Perception offers NP-View, software that generates and maintains network maps to help organizations assess risk, verify network segmentation, and evaluate the security posture of their environments.

CybersecurityEnterprise SoftwareSaaSChicago, US

Robin Berthier(Chief Executive Officer, President, & Director)Ted Greene(Chief Operating Officer)inWilliam Sanders(Director)

BoardJeff Bocan(Director)Steve Westly(Director)inRobert Schultz(Director)in

Co-investorsEarly Light VenturesEarth FoundryEnergy FoundryEnergy Impact PartnersIllinois VenturesOkapi Venture Capital+2 more

NILnil-co.jpDec 2022 · $20M

NIL Co., Ltd. develops botanical-derived hair and scalp care products, including color treatments and scalp essences.

ConsumerDirect to ConsumerHealthtechNew MaterialsWellness & FitnessEbina, JP

Satokura Sato(Honorary Advisor (founder in 2015))佐藤正晃(Representative Director / CEO)Masaaki Sato(Representative Director, President & CEO)Hisashi Okada(Director & CTO)

Co-investorsFast Track InitiativeAlumni VenturesCourtside VenturesFlyover CapitalMyriad VenturesScrum Ventures+2 more

Paragraf - companyparagraf.comin𝕏Apr 2023

Paragraf develops graphene-based electronic devices, including molecular sensors (electrolyte-gated field-effect transistors) for biosensing and chemical sensing, and Hall effect sensors for current, position, and magnetic field measurement at cryogenic temperatures.

Deep TechNew MaterialsSemiconductorsCambridgeshire, GB

Simon Thomas(Chief Executive Officer of the issuer.)in

Co-investorsAmadeus Capital PartnersBlack Opal VenturesCambridge Angels groupEMV CapitalIn-Q-TelIQ Capital+4 more

Paystand Blockchain-enabled B2B payment platformpaystand.comin𝕏

Paystand provides a SaaS-based B2B payments platform built on blockchain technology that automates accounts receivable and payable processes for businesses.

Crypto & Web3Enterprise SoftwareFintechSaaSCalifornia, US

Jeremy(Co-Founder and CEO)Scott(Co-Founder and Head of Solutions)inScott Campbell(Founder)in

Co-investorsCervinCommerce VenturesDnx VenturesEPIC VENTURESIndustrious VenturesKing River Capital+5 more

Personifypersonifyinc.comin𝕏Apr 2015

Personify develops video and camera applications for consumers, including ChromaCam, a webcam background-editing tool.

AI & Machine LearningConsumerMedia & EntertainmentSaaSChicago, US

Dennis Lin(Executive Officer, Director, Promoter)inSanjay Patel(Executive Officer, Director)

BoardRay Schuder(Director, Promoter)Robert A. Schultz(Director, Promoter)Wen-mei Hwu(Director)James D. Spare(Director)

Phi Opticsphioptics.comin𝕏

Phi Optics develops quantitative phase imaging (QPI) technology that upgrades existing microscopes to enable non-invasive, real-time 3D imaging of live cells, tissues, organoids, and small organisms without labels or specimen damage.

AI & Machine LearningDeep TechMedical DevicesChampaign, US

Catalin Chiritescu(Executive Officer, Director, Promoter)inGabriel Popescu(Executive Officer, Director, Promoter)in

BoardTimothy Hoerr(Director)inJed Taylor(Director)

Co-investorsIllinois Ventures

Phinitephinite-us.comin

Phinite manufactures organic fertilizer from livestock waste in granular form for growers and dealers.

AgTechRaleigh, US

Jordan Phasey(Executive Officer, Director, Promoter)in

BoardJeff Clark(Director)Keegan Wilson(Director)Michael McCord(Director)

Co-investorsAg Ventures AllianceIDEA NCOval Park Capital

Policyengagepolicyengage.comSeed · Jun 2016 · $400K

Co-investorsCapital InnovatorsBigfoot CapitalCultivation Capital

Provisionprovision.ioin

Provision provides a centralized platform for enterprise operations to manage compliance, risk, and frontline data capture across multiple locations and programs.

AgTechEnterprise SoftwareFoodTechSaaS

Co-investorsThin Air LabsVoyager Capital

Quercus Bioquercusbio.com

Quercus Biosolutions develops plant-based alternatives to synthetic chemical crop protection products for agriculture facing climate and population pressures.

AgTechAI & Machine LearningBiotech

Co-investorsAg Ventures AllianceMissouri Technology CorporationService Provider Capital

Rithmiorithmio.comin

Chicago, US

Prashant G. Mehta(Executive Officer, Director, Promoter)inAdam K. Tilton(Executive Officer, Director, Promoter)in

Co-investorsFox VenturesHyde Park Venture PartnersIllinois Ventures

S2G Venturess2gventures.comin𝕏Apr 2021 · $2.7M

S2G Investments is a venture capital firm that invests in market-based solutions across food and agriculture, oceans, and energy, focusing on interconnected, commodity-driven, policy-sensitive sectors with hard-to-abate emissions.

AgTechClimate TechEnergyChicago, US

Co-investorsClean Energy VenturesVTC Seed

San Luis Obisbo, CAwhitefoxdefense.comin𝕏

WhiteFox Defense develops AI-driven solutions for defense innovation and aerospace applications.

AI & Machine LearningDefense TechHardware

Co-investorsFrontier Venture CapitalMoore Venture PartnersStarburst Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Nanomedical Diagnostics640 LabsAdrenaline MobilityBeekeeper LabsCardea BioClearstreamCombyneEarshotGlucosentientHelia CareHercutechHome Bay TechnologiesImmuvenMyagiOceancommOperpayOSO technologiesPersioProvision AnalyticsRyvitShopandsupportShotfarmSnapshot EnergySpinlight StudioSurefyreThe Product ManufactoryVamo DeliveryWebCareHealth

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 6

6 acquisitions · showing 2

Evisortacq. by WorkdaySurefyreacq. by Vertafore

Portfolio news

latest coverage across their companies

Frequently asked questions

How many investments has Serra Ventures made?
Serra Ventures has 110 tracked investments, 6 of which have exited, including 7 dated in the last 24 months.
What stage does Serra Ventures invest at?
Serra Ventures invests at the Seed, Series A, Series B, Growth stages.
What is Serra Ventures's typical check size?
Serra Ventures typically writes checks of $5M.
What sectors does Serra Ventures focus on?
Serra Ventures focuses on AgTech, AI & Machine Learning, Biotech, Climate Tech, Deep Tech, Digital Health, Enterprise Software, Fintech, FoodTech, Medical Devices, New Materials, Robotics.
Where is Serra Ventures located?
Serra Ventures is headquartered in Champaign, US.
Does Serra Ventures lead rounds?
Yes, Serra Ventures leads investment rounds.
Who does Serra Ventures co-invest with?
Serra Ventures most often shares deals with Earth Foundry, Service Provider Capital, M12 (Microsoft's Venture Fund), among 40 tracked co-investors.

Media · Podcasts & interviews

featuring the team

389th 1Mby1M Entrepreneurship Podcast With Rob Schultz, Serra Ventures

1Mby1M Roundtables · Rob Schultz

Investor Connect - Episode 91 - Rob Schultz of Serra Ventures

Hall Martin · Rob Schultz

Interview with Tim Hoerr, CEO of Serra Ventures

Dr. Karen Y. Wilson-Starks, Executive Leadership · Tim Hoerr

399th 1Mby1M Roundtable May 10, 2018: With Steve Beck, Serra Ventures

1Mby1M Roundtables · Steve Beck

Serra Ventures Tim Hoerr Podcast Interview with Tony Shap | Serra Ventures Tim Hoerr Podcast Interview with Tony Shap | By Tony Shap

Tim Hoerr · facebook.com

Images

Serra Ventures photoSerra Ventures photoSerra Ventures photoSerra Ventures photo

Co-investors · 1

Firms observed investing alongside Serra Ventures, from public investor directories. Shared companies are the overlap with Serra Ventures's recorded portfolio.

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