Fundraising Fox

Willow Growth Partners

Growth equity

Malibu · Seed–Growth · 6 people tracked

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Investment thesis

Willow Growth Partners backs founders building next-generation, values-led consumer brands, typically leading the first institutional round for companies generating $1-5M in revenue. The firm applies a disciplined approach to valuation, capitalization, and scaling for long-term success, and emphasizes a founder-first ethos, positioning itself as an active partner and 'first call' for founders at their most critical stage of growth.

Source: firm website, verified Aug 11, 2026.

Stage
Seed–Growth
Check
$750K – $1.3M
HQ
Malibu, California, US
Leads rounds
Leads
Instruments
Equity
Founded
2020
Private fund assets
$119M
VC funds
2
Tracked investments
2

Team · 6 people

from the firm's website & public directories

Investments · 2 tracked

founders shown can be your intro path

By year:2021 · 12019 · 12 dated

Love All Little OnesFeb 2021SEC filingmedium confidence

Brooklyn, US

Gregory Davidson(Executive Officer, Director)Michael Wieder(Executive Officer, Director)

Board seatAmanda Schutzbank· per SEC Form D · $5.9M raise · filed Mar 2021

Tomboy ExchangeJan 2019SEC filingmedium confidence

Seattle, US

FRAN DUNAWAY(Executive Officer, Director)NAOMI GONZALEZ(Executive Officer, Director)

Board seatDeborah Benton· per SEC Form D · $1.5M raise · filed Jan 2019

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Frequently asked questions

What stage does Willow Growth Partners invest at?
Willow Growth Partners invests at the Seed, Series A, Growth stages.
What is Willow Growth Partners's typical check size?
Willow Growth Partners typically writes checks of $750K – $1.3M.
What sectors does Willow Growth Partners focus on?
Willow Growth Partners focuses on Consumer, Direct to Consumer, FoodTech, Impact & Social Good, Wellness & Fitness.
Where is Willow Growth Partners located?
Willow Growth Partners is headquartered in Malibu, US.
Does Willow Growth Partners lead rounds?
Yes, Willow Growth Partners leads investment rounds.

Media · Podcasts & interviews

featuring the team

Investor Spotlight: Deborah Benton of Willow Growth Partners

Startup CPG · Deborah Benton

Live Q&A with Deborah Benton, Founder & GP at Willow Growth Partners

Female Founder Collective · Deborah Benton

Images

Willow Growth Partners photo

Co-investors · 10

Greycroft

Greycroft is a venture capital firm that partners with founders across multiple industries and geographies, investing in software, sustainability, and consumer brands.

$500K – $10M
Upfront Ventures

Upfront Ventures is a venture capital firm positioning itself as an early investor and long-term partner to startups, with a focus on bridging the Los Angeles and Bay Area ecosystems.

$1M – $10M
BAM Ventures

BAM Ventures is an early-stage investment firm made up of experienced entrepreneurs based in Southern California, backing founders building consumer-focused technologies, products, and services that transform commerce.

$100K – $1M
Pelion Venture Partners

Pelion Venture Partners helps entrepreneurs and invests in early-stage B2B software-based companies. Since 1986, Pelion Venture Partners has been helping entrepreneurs turn early-stage concepts into tomorrow's industry-leading companies. Pelion invests in early-stage B2B software across the US. With 7 investment team members, Pelion has deepand diverse industry and investment experience. They are hands-on in their approach and work collaboratively with each portfolio company.

$1M – $20M
Tribeca Venture Partners

Tribeca Venture Partners is a New York-based venture capital firm that backs early-stage founders using emerging technologies to build category-defining companies.

$1M – $15M
TA Ventures

TA Ventures is an early-stage venture capital firm that invests in ambitious technology startups building the industries of tomorrow.

$100K – $1M
Act One Ventures

Act One Ventures is an early-stage venture capital firm based in Los Angeles and San Francisco that invests in founders building AI-native enterprise platforms.

$1M – $3M
Fabric VC

Fabric VC is a venture capital firm focused on increasing access to capital for diverse founders and funders, and works with a network of service partners to support its portfolio companies.

True Beauty Ventures

True Beauty Ventures is a specialist investment firm backing beauty and wellness brands from Seed to Series B, offering capital along with sector insight, access, and operational partnership.

$1M – $10M
Verity Venture Partners

Verity Venture Partners is an early-stage investment firm that partners with consumer brand founders once their companies reach $1-10M in sales, supporting them across strategy, execution, talent, and capitalization.

$500K – $3M

Firms observed investing alongside Willow Growth Partners, from public investor directories. Shared companies are the overlap with Willow Growth Partners's recorded portfolio.

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