Iru
11 known investors
Iru is an AI-powered unified platform for IT and security teams that consolidates endpoint management, identity, threat detection, vulnerability management, and compliance automation. It serves enterprise organizations seeking to replace fragmented point solutions with a single cohesive security stack.
Also known as Kandji
Investors Β· 11
Also in the syndicate Β· 5
Valuation Β· disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed β follow each entry's link for the claim.
Company profile
researched Aug 2026Iru is an American enterprise software company that develops a device management and security platform for IT and security teams. It was formerly known as Kandji and is based in San Francisco, California, according to Wikipedia [6]; a third-party startup profile lists its headquarters as Miami, Florida [7]. The platform spans three product areas: identity (passwordless workforce identity and access management with single sign-on, device-bound passkeys, conditional access policies, and SCIM-based user lifecycle management), endpoint (endpoint management, endpoint detection and response, and vulnerability management delivered through a single agent across Apple, Windows, and Android devices), and compliance (compliance automation with AI-generated controls, an "Adaptive Evidence Map," and a public Trust Center) [0][2][5].
The company positions these products as a replacement for stitched-together point solutions, arguing that fragmented tooling multiplies work and obscures visibility for IT and security teams [2][4]. Underlying the suite is the "Iru Context Model," described as a live map of an organization's users, apps, and devices, and "Iru AI," an agentic layer that generates insights, orchestrates actions, and maintains audit-ready evidence across identity, endpoint, and compliance [0][2]. Configuration can be handled through a visual interface or through configuration-as-code with GitOps-style versioning, pull-request review, and rollback [0][5]. The site also markets solutions by device type (Mac, Windows, Android, iPhone and iPad, Apple TV, Vision Pro), use cases such as zero-touch deployment and automated patching, an MCP integration offering, and a program for MSPs [0].
Founding story
The company began as Kandji, founded in 2018 by Adam Pettit, Wesley Pettit, and Mark Daughters to build an Apple MDM platform [6]; a secondary profile credits Adam Pettit as founder [7]. Company materials describe the origin as building an Apple endpoint product that used abstraction to remove complexity and automation as a force multiplier, then applying the same approach to collapse the wider IT and security tool stack for the AI era [4].
Business model
Iru sells subscription-based enterprise SaaS to IT departments, with a sales-led motion built around demo bookings and quote requests [0][7]. A third-party profile describes the business model as a subscription software platform for enterprise IT management and notes AWS Marketplace availability [7].
Subscription software licensing to enterprise IT and security organizations [7].
Traction
Company site claims 6,000+ companies using the platform, 800+ five-star reviews, a 4.75/5 rating from 700+ G2 reviews, roughly 50 hours saved per month per a 2025 Demandbase customer story, and 2.3x zero-day exploits stopped per a 2025 Miercom competitive assessment of macOS EDR solutions [0]. A third-party profile cites 5,000+ teams and lists headcount of 201-500 [7].
Latest developments
In October 2025 Kandji rebranded to Iru, opened its previously Apple-only MDM to Windows and Android, and unified identity, endpoint security, and compliance automation into one AI-based system [6][7]. The site currently promotes Iru MCP and the unified platform launch [0][2].
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Iru competes in enterprise device management and security, evolving from an Apple-focused MDM leader into a multi-OS unified platform; a third-party profile names NinjaOne and Scalefusion as competitors and frames Iru within an AI-driven consolidation trend in IT security [7]. Company materials claim 6,000+ teams use the platform and a 4.75/5 rating from over 700 G2 reviews [0][4].
Consolidation of identity, endpoint, and compliance into a single platform with one endpoint agent and a shared context model, rather than integrating separate point tools; passwordless device-bound authentication tied to live device posture; configuration-as-code with version control alongside a visual editor; and an agentic AI layer spanning all products [0][2][5][7].
Technology
A single lightweight endpoint agent handles management, detection and response, and vulnerability management across Apple, Windows, and Android [0][2]. Identity uses device-bound passkeys via the Iru Access authenticator, phishing-resistant passwordless MFA, cryptographically signed authenticator lineage with physical-presence checks, real-time device posture evaluation at sign-in, SAML/OIDC app support, and SCIM provisioning [5]. Administration supports a visual editor, Iru Query Language (IQL), Auto Groups, and GitOps-style draft/diff/rollback version control [5]. The Iru Context Model underpins Iru AI, an agentic layer spanning identity, endpoint, and compliance, and the company offers an MCP integration [0][2][5].
Go-to-market
Direct sales supported by demo requests, quotes, and dedicated migration assistance for teams switching from legacy vendors, alongside content marketing (blog, podcast "Patch Me If You Can", events, learning hub, customer stories) and marketplace distribution via AWS Marketplace [0][5][7].
Enterprise and fast-growing organizations' IT and security teams, plus managed service providers via an MSP offering [0][7]. Named customers and referenced users include Hunters, Varo Bank, Rackspace Technology, Demandbase, GoCardless, Forward Finance, Belkin, Crunchbase, and Notion [0][4][7].
Geography
Headquartered in San Francisco, California per Wikipedia [6], with an East Coast headquarters established in Coral Gables, Florida in February 2025 while maintaining California operations [6]; a third-party profile lists HQ as Miami, Florida [7]. Earlier coverage referenced San Diego operations [6].
History
Kandji was founded in 2018 in California by Adam Pettit, Wesley Pettit, and Mark Daughters to build an Apple mobile device management platform, and launched its product in 2019 covering macOS, iPhone, iPad, and Apple TV [6]. Adoption grew as remote work during the COVID-19 pandemic expanded corporate Mac deployments [6]. The company raised a $3.375M seed (2019), $21M Series A (2020), $60M Series B (2021), and a $100M Series C led by Tiger Global in late 2021 [6]. It launched the Device Harmony platform in 2022, an EDR agent for Macs in 2023, and the Kai AI chatbot working with its Prism device reporting service in 2024 [6]. A $100M Series D led by General Catalyst followed in July 2024 at a reported $850M valuation [6][7]. In February 2025 the company opened an East Coast headquarters in Coral Gables, Florida, while retaining California operations, and in July 2025 introduced a Vulnerability Response feature [6]. In October 2025 Kandji was renamed Iru, extended device management beyond Apple to Windows and Android, and combined identity, endpoint security, and compliance automation into one AI-based system [6][7].
Risks & controversies
Sources report conflicting headquarters information (San Francisco in [6] versus Miami in [7]) and differing customer counts (6,000+ on the company site [0] versus 5,000+ in a third-party profile [7]); several traction figures originate from the company's own marketing materials [0]. No controversies are reported in the supplied sources.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 5
by search overlapCompanies competing with Iru for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 13
launches, deals, and filingsCompany renamed Iru, opened MDM to Windows and Android, and united identity, endpoint security, and compliance automation into one AI-based platform.
Feature to detect and resolve vulnerabilities on Apple devices.
New East Coast HQ established while maintaining existing California operations.
$100M source β
AI chatbot Kai works with Prism, a managed device reporting service, to provide device fleet insights.
Platform integrating device management with vulnerability monitoring and compliance tools.
$100M source β
$60M source β
$21M source β
$3.4M source β
Initial platform launch specializing in management of macOS, iPhone, iPad, and Apple TV devices.
Kandji founded by Adam Pettit, Wesley Pettit, and Mark Daughters to build an Apple mobile device management platform.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Iruiru.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Iru do?
- Iru, formerly Kandji, sells an AI-powered platform unifying endpoint management, identity, and compliance for IT and security teams.
- Who are Iru's investors?
- Iru's investors include B Capital Group, B4 Capital, Felicis Ventures, Frontline Ventures, SV Angel, Webb Investment Network.
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