Pie
2 known investors
Pie is a free Chrome browser extension that blocks ads on sites including YouTube and Twitch, suppresses cookie pop-ups, and lets users choose which channels or sites to allow ads on. It also offers a rewards model in which users can earn money for viewing selected ads and support creators.
Also known as Pie Adblock
Investors · 2
Company profile
researched Aug 2026Pie is a browser-based ad blocking product distributed as a free Chrome extension under the name Pie Adblock. It filters advertising across the general web and specifically targets video and streaming platforms, blocking pre-roll and mid-video ads on YouTube and ads on Twitch livestreams. Additional functions include automatic suppression of cookie consent pop-ups, retaining only essential cookies, and bypassing anti-adblock pop-ups that would otherwise interrupt the blocker's operation.
The product combines blocking with a permissioning and rewards layer. Users can choose to allow ads on individual YouTube or Twitch channels they subscribe to, or on specific websites, so that creators and publishers can still be monetized, and users can be paid small amounts for viewing selected ads. All features are offered free of charge with no paywall or paid premium version.
The extension is listed on the Chrome Web Store, where it carries more than 31,000 reviews and is described as featured and verified by Google, and reports more than two million users. User reviews are also collected on Trustpilot. Reviewers report use on macOS as well as on Chromium-based browsers alongside or in place of built-in browser blockers.
Business model
Pie distributes its ad blocker at no cost, with features that are otherwise sold as premium tiers by other blockers offered free for life. The extension incorporates an advertising component in which users can allow ads on selected channels or sites and can be paid for viewing selected ads, positioning the product as a channel through which advertisers reach consenting users and creators can continue to earn.
Advertising-based: the extension allows ads on user-selected channels and sites and pays users for viewing selected ads, with the product itself free to install and use.
Traction
The company reports over 2 million users blocking ads and more than 31,000 Chrome Web Store reviews, with the listing stated to be featured and verified by Google. Reviews on the Chrome Web Store and Trustpilot cite blocking on YouTube, Twitch and Spotify's sidebar and cumulative per-user blocked-ad counts in the thousands.
▸Full profile — market position, technology, go-to-market, geography
Market position
Pie competes in the consumer ad-blocking extension category against established blockers and browser-native blocking; user reviews compare it favorably with uBlock and with the ad blockers built into Opera and Opera GX, particularly for YouTube and Twitch.
Pie positions itself on offering capabilities typically gated behind paid tiers, notably blocking on YouTube and Twitch where other blockers are reported by users to fail, at no cost and with no premium upsell, together with a user-facing allowlist that lets viewers direct ad revenue to chosen creators and sites and a rewards mechanism that pays users for viewing selected ads.
Technology
A Chrome browser extension that filters ad requests and video ad insertion on general websites and on YouTube and Twitch, automatically dismisses cookie consent dialogs while preserving essential cookies, and circumvents anti-adblock detection pop-ups. Users report it operates without detection by YouTube and without noticeable performance impact or site breakage.
Go-to-market
Self-serve consumer distribution via the Chrome Web Store with a free install call to action on the company website, supported by user reviews and ratings on the Chrome Web Store and Trustpilot and by Google featuring and verification of the listing.
Consumer web users, particularly viewers of YouTube videos and Twitch livestreams who want to remove advertising, avoid cookie pop-ups, and optionally allow ads to support specific creators or sites.
Geography
Distributed globally through the Chrome Web Store as a browser extension; the site does not specify office or market locations.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Piepie.org · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pie do?
- Pie is a free Chrome ad blocker for YouTube, Twitch and the wider web that pays users for viewing selected ads.
- Who are Pie's investors?
- Pie's investors include Protagonist, Ludlow Ventures.