Fundraising Fox
The RealReal
San Francisco, US · Founded 2011 · 2,664 employees on LinkedIn · 20 known investors
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The RealReal is an online marketplace for authenticated luxury consignment, allowing consumers to buy and sell pre-owned designer clothing, accessories, jewelry, watches, and home goods.
Founders & leadership
The RealReal was founded in 2011 by Julie Wainwright.
Board
Investors · 20
How we know: Acrew Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Aspect Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Bright Pixel Capital's portfolio page · Not right? Tell us
How we know: Canaan Partners's portfolio page · board seat on SEC Form D · funding news · techcrunch.com · Not right? Tell us
How we know: DBL Partners's portfolio page · Not right? Tell us
How we know: Greycroft's portfolio page · techcrunch.com · the VCSheet dataset · Not right? Tell us
How we know: Headline's portfolio page · Not right? Tell us
How we know: Headline Growth Management, LLC's portfolio page · Not right? Tell us
How we know: NextEquity Partners's portfolio page · Not right? Tell us
How we know: One Planet Group's portfolio page · Not right? Tell us
How we know: Sandbridge Capital's portfolio page · Not right? Tell us
How we know: SHAKTI's portfolio page · Not right? Tell us
How we know: techcrunch.com · Not right? Tell us
How we know: funding news · Not right? Tell us
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$265M disclosed across 5 rounds · 2014–2018
▶$114.6MraisedAug 2018 · 20 investors · OtherRule 506(b)
- Cynthia RingoDirector
- Keval DesaiDirector
- Julie WainwrightExecutive Officer, Director
- Chip BairdDirector
- Henry V. BarryExecutive Officer
- Michael KuminDirector
- Maha IbrahimDirector
- Matt GustkeExecutive Officer
- Mark KingdonDirector
- Willis H. NewtonDirector
- Mathias SchillingDirector
- Offering amount
- $114.6M
- Amount sold
- $114.6M
- Sales commissions
- $3.4M
- Placement agents
- Citigroup Global Markets Inc.
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$50MraisedJun 2017 · 2 investors · OtherRule 506(b)
- Julie WainwrightExecutive Officer, Director
- Henry V. BarryExecutive Officer
- Maha IbrahimDirector
- Mathias SchillingDirector
- Mark KingdonDirector
- Cynthia RingoDirector
- Keval DesaiDirector
- Willis H. NewtonDirector
- Matt GustkeExecutive Officer
- Michael KuminDirector
- Offering amount
- $50M
- Amount sold
- $50M
- First sale
- May 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$40MraisedApr 2016 · 23 investors · OtherRule 506(b)
- Keval DesaiDirector
- Henry V. BarryExecutive Officer
- Julie WainwrightExecutive Officer, Director
- Matt GustkeExecutive Officer
- Maha IbrahimDirector
- Cynthia RingoDirector
- Mathias SchillingDirector
- Mark KingdonDirector
- Offering amount
- $40M
- Amount sold
- $40M
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$40MraisedApr 2015 · 7 investors · OtherRule 506(b)
- Mathias SchillingDirector
- Mark KingdonDirector
- Cynthia RingoDirector
- Keval DesaiDirector
- Matt GustkeExecutive Officer
- Julie WainwrightExecutive Officer, Director
- Henry V. BarryExecutive Officer
- Maha IbrahimDirector
- Offering amount
- $40M
- Amount sold
- $40M
- First sale
- Mar 2015
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
▶$20.4MraisedApr 2014 · 11 investors · OtherRule 506(b)
- Mark KingdonDirector
- Mathias SchillingDirector
- Maha IbrahimDirector
- Julie WainwrightExecutive Officer, Director
- Henry V BarryExecutive Officer
- Matt GustkeExecutive Officer
- Keval DesaiDirector
- Offering amount
- $31M
- Amount sold
- $20.4M
- First sale
- Apr 2014
- Incorporated
- Corporation, Delaware, 2011
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026The RealReal operates an e-commerce marketplace where consumers can buy and sell authenticated luxury items. Its website presents the business as "authenticated luxury consignment," with shopping categories spanning designer clothing, bags and shoes, and a designer directory for browsing by brand.
The company's site includes a consignment path for sellers ("Sell With Us"), an authenticity program, a paid or tiered "First Look" membership, gift cards, and a new-member sign-up incentive offering site credit in exchange for email registration, with account creation available through Apple, Facebook, or Google.
Business model
The RealReal runs a consignment marketplace: individuals consign pre-owned luxury goods that the company authenticates and lists for sale to buyers on its site. It also markets a membership tier (First Look) and sells gift cards.
▸Full profile — go-to-market
Go-to-market
Direct-to-consumer through its own website, with email sign-up promotions offering site credit, social/third-party login options, and a designer directory for brand-led discovery.
Consumers who buy pre-owned designer apparel, handbags, shoes and accessories, and individual sellers seeking to consign luxury items.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 9
Companies working in the same space as The RealReal.
In the news
▸Research sources · 5
primary sources listed
- The Real Real x-tech-roboticstherealreal.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does The RealReal do?
- The RealReal is an online marketplace for authenticated luxury consignment of pre-owned designer goods.
- Who founded The RealReal?
- The RealReal was founded by Julie Wainwright in 2011.
- Who are The RealReal's investors?
- The RealReal's investors include Acrew Capital, Aspect Ventures, Bright Pixel Capital, Canaan Partners, DBL Partners, Expansion Venture Capital, Greycroft, HDS Capital and 11 more.
- How much funding has The RealReal raised?
- The RealReal has disclosed $265M raised across 5 rounds.
- Where is The RealReal headquartered?
- The RealReal is headquartered in San Francisco, US.