Versed
acquired by Belle Brands9 known investors
Versed creates clean skincare and makeup products using dermatologist-tested, vegan, and cruelty-free ingredients designed for sensitive skin. The brand combines skincare-leading formulations with makeup that enhances rather than masks the natural complexion.
Investors · 9
Advancit CapitalBoston · $500K – $1M
Avenir Growth CapitalNew York
BAM VenturesLos Angeles · $100K – $1M
GreycroftNew York · $100K – $5M
Sonoma Brands CapitalSonoma · $5M – $30M
Cherry VenturesreportedBerlin · $2.2M – $7.7M
Gradient VenturesreportedSan Francisco · $100K – $10M
Also in the syndicate · 2
FramerRemote
Funding
SEC filings, press & company announcements- Undisclosed amountpre-seed funding roundJun 2023
Gradient Ventures (lead), Cherry Ventures, Framer, Remote
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 5
by search overlapAllure2271 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Ulta Salon Cosmetics Fragrance2254 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Dermstore1518 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
Shopmy1091 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Womenshealthmag1070 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Companies competing with Versed for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Belle Brands Acquires Versed To Expand Beauty Platform | Beauty Independentbeautyindependent.com · Jul 2026
EXCLUSIVE: Belle Brands, Part of Windsong Global, Acquires Versedwwd.com · Jul 2026Frequently asked questions
- What does Versed do?
- Versed creates clean skincare and makeup products using dermatologist-tested, vegan, and cruelty-free ingredients designed for sensitive skin. The brand combines skincare-leading formulations with makeup that enhances rather than masks the natural complexion.
- Who are Versed's investors?
- Versed's investors include Advancit Capital, Avenir Growth Capital, BAM Ventures, Greycroft, Sonoma Brands Capital, Cherry Ventures, Gradient Ventures.
- Who acquired Versed?
- Versed was acquired by Belle Brands.