Branch
518 employees on LinkedIn · 20 known investors
Find your way into Branch
2,369 people in our graph share verified history with the Branch team — schools, employers, funds. One of them is your warm intro.
Deep Nisharunlockedknows Mada Seghete · together at Stanford University (overlapped)
×7knows the team · via Stanford University
knows the team · via Cornell
knows the team · via xfactor ventures
×2knows the team · via Stanford University Graduate School of Business
Branch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.
Founders & leadership
MS
Mada Seghetein𝕏Co-founder | Board MemberMada Seghete co-founded Branch.io, an AI-powered mobile measurement and attribution platform, and served as CMO during its growth to over $100M in revenue. He is now co-founder and CEO of Upside, a revenue attribution and intelligence platform for B2B companies.
MM
Investors · 20
Alate PartnersToronto
Coelius CapitalSan Francisco · $200K – $1Mvia Zach Coelius · inferred
Cowboy VenturesPalo Alto · $500K – $3M
Madrona Venture GroupSeattle · $2M – $10M
New Enterprise Associates (NEA)Menlo Park · $200K – $40M
Pear VCSan Francisco · $150K – $4M
Playground GlobalPalo Alto · $1M – $20M
ZenStone Venture CapitalSan Jose
AdditionreportedNew York · $1M – $500M
Agya VenturesreportedNew York
Founders FundreportedSan Francisco · $500K – $5M
General Atlanticreported · 2 sourcesNew York · $10M – $1B
Locus VenturesreportedPalo Alto
Maywic Select InvestmentsreportedCincinnati · $500K – $2.5M
Nine Four VenturesreportedChicago
Pejman Mar Venturesreported
Springdale VenturesreportedSanta Fe · $250K – $2M
SuperAngel.FundreportedNew York · $10K – $1M
Also in the syndicate · 2
Group RMCRRE
Funding
SEC filings, press & company announcements- Undisclosed amountSeries FMar 2026Source ↗
- Undisclosed amountSeries AApr 2022
Springdale Ventures (lead), Agya Ventures, Alate Partners, Group RMC, Maywic Select Investments, Nine Four Ventures, RRE, SuperAngel Fund
Source ↗ - Undisclosed amountSeries CMar 2022Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
The Branch mafia →7 people who came through Branch went on to found or lead other companies.
Pejman NozadInvestorFounded Pear VCMingfeng WuInvestorFounded DecorMattersAntonio Garcia-MartinezHead of Search MonetizationFounded AdGrokAdam MichalskiEnterprise Account ExecutiveFounded PartneredFarris WuInvestorFounded DecorMattersMark ValdezBoard Of DirectorsFounded Eads Bridge HoldingsMike MolinetFounderFounded Dock
Competitors · 5
by search overlapAppsFlyer1086 shared keywordsAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.
Singular682 shared keywordsSingular provides a marketing analytics platform that combines cost aggregation, mobile and cross-device attribution, fraud prevention, and creative analytics for marketing teams. It serves advertisers and agencies across industries including gaming, e-commerce, finance, travel, and web3.
Unity Software446 shared keywordsUnity is a cross-platform real-time development engine and creation platform used by content creators and developers to build games and interactive experiences for mobile, PC, console, and extended reality (XR) devices.
Adapty426 shared keywordsAdapty provides infrastructure and analytics for mobile apps that sell in-app subscriptions. Its tools let developers and marketing teams update paywalls without shipping a new app version, deliver discount offers through push notifications, and monitor subscription events and revenue metrics.
Mobile Action336 shared keywordsMobileAction provides data-driven tools for mobile app marketers to run Apple Search Ads and app store optimization, including bid automation, keyword targeting, ad creative intelligence, and market/competitor analytics across the App Store and Google Play Store. It aggregates data from 45+ ad networks, over 100M creatives, and 500K+ advertisers to support user acquisition and app store performance.
Companies competing with Branch for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Branch do?
- Branch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.
- Who founded Branch?
- Branch was founded by Mada Seghete, Mike Molinet.
- Who are Branch's investors?
- Branch's investors include Alate Partners, Coelius Capital, Cowboy Ventures, Madrona Venture Group, New Enterprise Associates (NEA), Pear VC, Playground Global, ZenStone Venture Capital and 10 more.