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Branch

Founded 2014 · 518 employees on LinkedIn · 37 known investors

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Branch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.

AdTechAI & Machine LearningMarketing TechSaaS

Founders & leadership

Branch was founded in 2014 by Mada Seghete and Mike Molinet.

MSMada Seghete
Mada SegheteCo-founder | Board MemberMada Seghete co-founded Branch.io, an AI-powered mobile measurement and attribution platform, and served as CMO during its growth to over $100M in revenue. He is now co-founder and CEO of Upside, a revenue attribution and intelligence platform for B2B companies.
MMMike Molinet
Mike MolinetCo-Founder, COO & President2014–2023Founder of Branch, an AI-powered mobile measurement and omnichannel linking platform, which he grew to 500 employees and $100M ARR. He currently runs a company alongside Govind and publishes AI education resources including AiDropDaily, The Builder Weekly, and Agent University.
AA
Alex AustinFounder
CV
Charles VienFounder
CH
Connor HollaschFounder
DM
Dayton MillsFounder
DG
Dmitri GaskinFounder
GH
Greg HayesFounder
JE
Joe EmisonFounder
SM
Sibjeet MahapatraFounder
SL
Steve LekasFounder
VS
Verity SylvesterFounder

Investors · 37

American Family Ventureslisted by American Family VenturesBoston · $250K – $10M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Coelius Capitallisted by Coelius CapitalSan Francisco · $200K – $1Mvia Zach Coelius · inferred

How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Cowboy Ventureslisted by Cowboy VenturesPalo Alto · $500K – $3M

How we know: Cowboy Ventures's portfolio page · funding news · open dataset · 5k.vc investor directory · Not right? Tell us

Madrona Venture Grouplisted by Madrona Venture GroupSeattle · $2M – $10M

How we know: Madrona Venture Group's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

New Enterprise Associates (NEA)listed by New Enterprise Associates (NEA)Menlo Park · $200K – $40M

How we know: New Enterprise Associates (NEA)'s portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Pear VClisted by Pear VCSan Francisco · $150K – $4M

How we know: Pear VC's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Playground Globallisted by Playground GlobalPalo Alto · $1M – $20M

How we know: Playground Global's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Samsung Nextlisted by Samsung NextMountain View · $100K – $5M

How we know: samsungnext.com · Not right? Tell us

ZenStone Venture Capitallisted by ZenStone Venture CapitalSan Jose
8VCreportedAustin · $500K – $50M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Acrew CapitalreportedSan Francisco · $1M – $15M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Act One VenturesreportedLos Angeles · $1M – $3M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

AdditionreportedNew York

How we know: funding news · Not right? Tell us

Andreessen HorowitzreportedMenlo Park · $500K – $50M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Anthemis VenturereportedNew York · $500K – $7M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

BoxGroupreportedNew York · $250K – $1M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Camford CapitalreportedMenlo Park

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Crosscut VenturesreportedLos Angeles · $250K – $750K

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Flucas VenturesreportedJupiter · $100K – $5M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Founders FundreportedSan Francisco · $500K – $5M

How we know: funding news · Not right? Tell us

General AtlanticreportedNew York · $10M – $1B

How we know: funding news · generalatlantic.com · Not right? Tell us

Great North VenturesreportedMaple Grove

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Great Wave VenturesreportedNew York · $250K – $1M

How we know: newswire.com · open dataset · 5k.vc investor directory · Not right? Tell us

GreycroftreportedNew York · $100K – $5M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

HomebrewreportedBurlingame · $100K – $500K

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Hyde Park AngelsreportedChicago

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Locus VenturesreportedPalo Alto

How we know: the VCSheet dataset · Not right? Tell us

Maywic Select InvestmentsreportedCincinnati · $500K – $2.5M

How we know: newswire.com · Not right? Tell us

Narya CapitalreportedColumbus

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Nine Four VenturesreportedChicago

How we know: newswire.com · Not right? Tell us

Springdale VenturesreportedSanta Fe · $250K – $2M

How we know: newswire.com · Not right? Tell us

SuperAngel.FundreportedNew York · $25K – $250K

How we know: newswire.com · open dataset · 5k.vc investor directory · Not right? Tell us

TechstarsreportedBoulder · $220K

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Trinity VenturesreportedMenlo Park · $500K – $6M

How we know: open dataset · 5k.vc investor directory · Not right? Tell us

Also in the syndicate · 2

Group RMCRRE

Funding

SEC filings, press & company announcements

$300M disclosed across 1 of 4 rounds · 2022–2026

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

9 people who came through Branch went on to found or lead other companies.

Mike MolinetFounderFounded Thena +1Pejman NozadInvestorFounded Pear VCMada SegheteFounderFounded UpsideMingfeng WuInvestorFounded DecorMattersMatt HarrisAmbassador- NYCFounded Bloom CreditAntonio Garcia-MartinezHead of Search MonetizationFounded AdGrokAdam MichalskiEnterprise Account ExecutiveFounded PartneredFarris WuInvestorFounded DecorMattersMark ValdezBoard Of DirectorsFounded Eads Bridge Holdings

Related companies · 5

AppsFlyerAppsFlyer's Measurement Suite provides marketing attribution, incrementality, revenue, and optimization measurement across mobile, web, CTV, and PC & console channels. It serves marketers who need unified cross-platform visibility into campaign performance and return on ad spend.
SingularSingular provides a marketing analytics platform that combines cost aggregation, mobile and cross-device attribution, fraud prevention, and creative analytics for marketing teams. It serves advertisers and agencies across industries including gaming, e-commerce, finance, travel, and web3.
Unity TechnologiesUnity is a cross-platform real-time development engine and creation platform used by content creators and developers to build games and interactive experiences for mobile, PC, console, and extended reality (XR) devices.
AdaptyAdapty provides infrastructure and analytics for mobile apps that sell in-app subscriptions. Its tools let developers and marketing teams update paywalls without shipping a new app version, deliver discount offers through push notifications, and monitor subscription events and revenue metrics.
Mobile ActionMobileAction provides data-driven tools for mobile app marketers to run Apple Search Ads and app store optimization, including bid automation, keyword targeting, ad creative intelligence, and market/competitor analytics across the App Store and Google Play Store. It aggregates data from 45+ ad networks, over 100M creatives, and 500K+ advertisers to support user acquisition and app store performance.

Companies working in the same space as Branch.

In the news

Branch Raises $300M Series F Funding | Signalbasetrysignalbase.com · Mar 2026Branch Raises $300M at $4B to Break Walled Gardens | Branchbranch.io · Feb 2022

Frequently asked questions

What does Branch do?
Branch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.
Who founded Branch?
Branch was founded by Mada Seghete, Mike Molinet in 2014.
Who are Branch's investors?
Branch's investors include Alate Partners, American Family Ventures, Coelius Capital, Cowboy Ventures, Madrona Venture Group, New Enterprise Associates (NEA), Pear VC, Playground Global and 27 more.
How much funding has Branch raised?
Branch has disclosed $300M raised across 1 of its 4 known rounds.