Branch
12 known investors
Branch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.
AdTechAI & Machine LearningMarketing TechSaaS
Founders & leadership
MS
Mada SegheteFounder
MM
Mike MolinetFounder
Investors · 12
Coelius CapitalSan Francisco · $200K – $1Mvia Zach Coelius · inferred
Cowboy VenturesPalo Alto · $500K – $3M
Madrona Venture GroupSeattle · $2M – $10M
New Enterprise Associates (NEA)Menlo Park · $200K – $40M
Pear VCSan Francisco · $150K – $4M
Playground GlobalPalo Alto · $1M – $20M
ZenStone Venture CapitalSan Jose
AdditionreportedNew York · $1M – $500M
Founders FundreportedSan Francisco · $500K – $5M
General AtlanticreportedNew York · $10M – $1B
Locus VenturesreportedPalo Alto
Pejman Mar Venturesreported
Funding
SEC filings, press & company announcements- Undisclosed amountSeries FMar 2026Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
5 people who came through Branch went on to found or lead other companies.
Competitors · 5
by search overlapAppsFlyer1086 shared keywordsAppsFlyer provides a marketing measurement and attribution platform that collects validated, fraud-filtered signals across app, web, CTV, PC, and console to feed AI-driven marketing decisions. It offers deep linking, real-time fraud protection, and cross-platform data infrastructure for brands running performance marketing.
Singular682 shared keywordsSingular provides a marketing analytics platform that combines cost aggregation, mobile and cross-device attribution, fraud prevention, and creative analytics for marketing teams. It serves advertisers and agencies across industries including gaming, e-commerce, finance, travel, and web3.
Unity446 shared keywordsUnity is a cross-platform real-time development engine and creation platform used by content creators and developers to build games and interactive experiences for mobile, PC, console, and extended reality (XR) devices.
Adapty426 shared keywordsAdapty provides infrastructure and analytics for mobile apps that sell in-app subscriptions. Its tools let developers and marketing teams update paywalls without shipping a new app version, deliver discount offers through push notifications, and monitor subscription events and revenue metrics.
Mobile Action336 shared keywordsMobileAction provides an app store marketing platform with tools for Apple Search Ads management, keyword and creative optimization, market intelligence, and competitor monitoring. It serves app marketing teams looking to grow downloads and user acquisition on the App Store.
Companies competing with Branch for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Branch do?
- Branch is an AI-powered mobile measurement partner (MMP) and omnichannel linking platform that helps brands measure marketing impact and guide customers across apps, web, email, paid media, social, and connected TV. The platform enables organizations to attribute user acquisitions and conversions across channels, optimize campaign performance, and preserve customer context throughout their journey.
- Who are Branch's investors?
- Branch's investors include Coelius Capital, Cowboy Ventures, Madrona Venture Group, New Enterprise Associates (NEA), Pear VC, Playground Global, ZenStone Venture Capital, Addition and 4 more.