Biologica

Biologica is a women's health supplement brand selling drinkable, sugar-free multivitamin beverages formulated for specific female hormonal life stages. Its line consists of four 30-day-supply products: Prenatal Essentials (for pregnancy, trying to conceive or breastfeeding), Primary Essentials (ages 18-45, cycling years), Midlife Essentials (ages 40-55, perimenopause) and Postmenopause Essentials (ages 50+). Each formula combines vitamins, minerals, electrolytes, probiotics and targeted botanicals in a single daily serving, positioned as a replacement for taking multiple separate pills and powders, and marketed against greens powders, conventional multivitamins and standalone probiotics.

The products are positioned around clinically studied dosages and stated benefit areas including mood balance, energy and metabolism, digestive support and restful sleep, alongside broader support for gut health and essential micronutrient needs. Biologica states its formulas are manufactured at facilities certified under the FDA's cGMP standards and Australia's TGA, and that products are third-party tested through Eurofins. Flavors offered include Passion Fruit & Blackcurrant, Cranberry Lemonade, Elderflower Lemonade, and Blackcurrant & Elderflower.

The company supports its direct-to-consumer site with educational and conversion tools, including a health quiz to match customers to a formula, a "Hormones 101" section, an ingredients glossary, a women's health research section and a product comparison page.

Founding story

Biologica describes being built by women who found the existing market limited to one-size-fits-all products or complex arrays of individual supplements. The company states it spent more than a year in research and development with OB/GYNs and naturopathic doctors, prioritizing clinical integrity, in order to create a supplement matched to a woman's specific hormonal stage. Stated motivations include creating a brand for women in midlife that was neither masculine nor youthful in presentation, and building around the premise that hormones drive women's overall health, a factor the company argues supplements and the broader women's health field tend to overlook.

Business model

Direct-to-consumer sale of consumable supplement beverages through the company's own online store, with both one-time purchases and recurring subscriptions.

Product sales of 30-day supplies at listed prices of $59 for Prenatal Essentials and $79 for Primary, Midlife and Postmenopause Essentials, with subscription discounts of 25% on Prenatal ($44.25) and 20% on the other three formulas ($63.20). A trial offer is also promoted. Gift purchases are supported at checkout.

Traction

The company's site features testimonials it labels as from early customers across the Primary, Midlife and Postmenopause formulas, indicating products are commercially available; no quantitative traction figures are stated.

Latest developments

All four lifestage formulas are listed for sale with subscription options and a promoted trial offer.