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Data Plus Math

Boston, US · Founded 2016 · Delaware corporation · 2 known investors

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Data Plus Math (part of LiveRamp) provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social, publishers, and programmatic to conversion data. It serves brands, agencies, and publishers seeking unified performance measurement and media spend optimization.

AdTechData & InfrastructureMarketing Tech

Founders & leadership

Data Plus Math was founded in 2016 by John Hoctor and Matthew Emans.

JHJohn Hoctor
John HoctorCEO/Co-founder2016–2022John Hoctor is an Executive Officer and Director at Data Plus Math, part of LiveRamp, which provides cross-media measurement and analytics connecting advertising exposure across TV, CTV, social, publishers, and programmatic channels to conversion data. His background includes work in strategy, start-ups, deal negotiation, advertising, software, and marketing.
MEMatthew Emans
Matthew EmansCTO/co-founder2016–2019Executive Officer, Director at Newton Research
ML
Michael LaJoieNamed on SEC filing

Board

ACAndrew Cleland
Andrew ClelandBoard directorManaging Director at Comcast Ventures
ISIan Sigalow
Ian SigalowBoard directorCo-Founder & Managing Partner at Greycroft

Investors · 2

Greycroftlisted by GreycroftNew York · $100K – $5Mvia Ian Sigalow · board

How we know: Greycroft's portfolio page · board seat on SEC Form D · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$7.5M disclosed across 2 rounds · 2016–2018

▶$4.5MraisedApr 2018 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael LaJoieDirector
  • Andrew ClelandDirector
  • John HoctorExecutive Officer, Director
  • Ian SigalowDirector
  • Matthew EmansExecutive Officer, Director
Offering amount
$4.5M
Amount sold
$4.5M
First sale
Apr 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3MraisedSep 2016 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Matthew EmansExecutive Officer, Director
  • John HoctorExecutive Officer, Director
Offering amount
$3M
Amount sold
$3M
First sale
Aug 2016
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

4 people who came through Data Plus Math went on to found or lead other companies.

Ian SigalowDirectorFounded GreycroftMatthew EmansExecutive Officer, DirectorFounded Newton ResearchSteven BennettLead Data ScientistFounded Newton ResearchJohn HoctorExecutive Officer, DirectorFounded Newton Research

Related companies · 3

Bright ChampsBrightCHAMPS is an education company that teaches children future-ready life skills through its learning programs. Founded in 2020, it operates in over 30 countries and has grown through acquisitions of other education businesses.
CuemathCuemath is an online math tutoring platform offering 1-on-1 live classes with vetted tutors for children globally. The service focuses on developing mathematical reasoning and problem-solving confidence rather than rote memorization, serving 200,000+ students across 80+ countries.
SplashlearnSplashLearn provides interactive games, worksheets, lesson plans, and teaching tools for elementary students (PreK-Grade 5) in math and reading, serving both parents and teachers.

Companies working in the same space as Data Plus Math.

Frequently asked questions

What does Data Plus Math do?
Data Plus Math (part of LiveRamp) provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social, publishers, and programmatic to conversion data. It serves brands, agencies, and publishers seeking unified performance measurement and media spend optimization.
Who founded Data Plus Math?
Data Plus Math was founded by John Hoctor, Matthew Emans in 2016.
Who are Data Plus Math's investors?
Data Plus Math's investors include Comcast Ventures, Greycroft.
How much funding has Data Plus Math raised?
Data Plus Math has disclosed $7.5M raised across 2 rounds.
Where is Data Plus Math headquartered?
Data Plus Math is headquartered in Boston, US.