Fundraising Fox

Data Plus Math

Boston, US · Founded 2016 · Delaware corporation · 2 known investors

Data Plus Math (part of LiveRamp) provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social, publishers, and programmatic to conversion data. It serves brands, agencies, and publishers seeking unified performance measurement and media spend optimization.

Founders & leadership

Data Plus Math was founded in 2016 by John Hoctor and Matthew Emans.

JH
John HoctorCo-founder
ME
Matthew EmansCo-founder
ML
Michael LaJoieNamed on SEC filing

Board

ACAndrew Cleland
Andrew ClelandinBoard directorManaging Director at Comcast Ventures
ISIan Sigalow
Ian Sigalowin𝕏Board directorCo-Founder & Managing Partner at Greycroft

Investors · 2

Reported raises · per SEC filings

Form D private placements

$7.5M disclosed across 2 rounds · 2016–2018

$4.5MraisedApr 2018 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael LaJoieDirector
  • Andrew ClelandDirector
  • John HoctorExecutive Officer, Director
  • Ian SigalowDirector
  • Matthew EmansExecutive Officer, Director
Offering amount
$4.5M
Amount sold
$4.5M
First sale
Apr 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3MraisedSep 2016 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Matthew EmansExecutive Officer, Director
  • John HoctorExecutive Officer, Director
Offering amount
$3M
Amount sold
$3M
First sale
Aug 2016
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 3

by search overlap

Companies competing with Data Plus Math for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Data Plus Math do?
Data Plus Math (part of LiveRamp) provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social, publishers, and programmatic to conversion data. It serves brands, agencies, and publishers seeking unified performance measurement and media spend optimization.
Who founded Data Plus Math?
Data Plus Math was founded by John Hoctor, Matthew Emans in 2016.
Who are Data Plus Math's investors?
Data Plus Math's investors include Comcast Ventures, Greycroft.
How much funding has Data Plus Math raised?
Data Plus Math has disclosed $7.5M raised across 2 rounds.
Where is Data Plus Math headquartered?
Data Plus Math is headquartered in Boston, US.