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Data Plus Math

Boston, US · Founded 2016 · Delaware corporation · 2 known investors

Find your way into Data Plus Math

224 people in our graph share verified history with the Data Plus Math team — schools, employers, funds. One of them is your warm intro.

Wesley Chanunlockedknows John Hoctor · together at Massachusetts Institute of Technology (overlapped)
×10knows the team · via Massachusetts Institute of Technology
knows the team · via Newton Research

Data Plus Math (part of LiveRamp) provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social, publishers, and programmatic to conversion data. It serves brands, agencies, and publishers seeking unified performance measurement and media spend optimization.

AdTechData & InfrastructureMarketing Tech

Founders & leadership

Data Plus Math was founded in 2016 by John Hoctor and Matthew Emans.

JHJohn Hoctor
John HoctorinCEO/Co-founder2016–2022John Hoctor is an Executive Officer and Director at Data Plus Math, part of LiveRamp, which provides cross-media measurement and analytics connecting advertising exposure across TV, CTV, social, publishers, and programmatic channels to conversion data. His background includes work in strategy, start-ups, deal negotiation, advertising, software, and marketing.
MEMatthew Emans
Matthew EmansinCTO/co-founder2016–2019Executive Officer, Director at Newton Research
ML
Michael LaJoieNamed on SEC filing

Board

ACAndrew Cleland
Andrew ClelandinBoard directorManaging Director at Comcast Ventures
ISIan Sigalow
Ian Sigalowin𝕏Board directorGeneral Partner at Greycroft Partners

Investors · 2

Comcast VenturesNew York · $2M – $15Mvia Andrew Cleland · board
GreycroftNew York · $100K – $5Mvia Ian Sigalow · board

Reported raises · per SEC filings

Form D private placements

$7.5M disclosed across 2 rounds · 2016–2018

▶$4.5MraisedApr 2018 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Michael LaJoieDirector
  • Andrew ClelandDirector
  • John HoctorExecutive Officer, Director
  • Ian SigalowDirector
  • Matthew EmansExecutive Officer, Director
Offering amount
$4.5M
Amount sold
$4.5M
First sale
Apr 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3MraisedSep 2016 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Matthew EmansExecutive Officer, Director
  • John HoctorExecutive Officer, Director
Offering amount
$3M
Amount sold
$3M
First sale
Aug 2016
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Data Plus Math went on to found or lead other companies.

Steven BennettLead Data ScientistFounded Newton ResearchJohn HoctorExecutive Officer, DirectorFounded Newton ResearchIan SigalowDirectorFounded Greycroft

Competitors · 3

by search overlap
Brightchamps3 shared keywordsBrightCHAMPS is an education company that teaches children future-ready life skills through its learning programs. Founded in 2020, it operates in over 30 countries and has grown through acquisitions of other education businesses.
Cuemath3 shared keywordsCuemath is an online math tutoring platform offering 1-on-1 live classes with vetted tutors for children globally. The service focuses on developing mathematical reasoning and problem-solving confidence rather than rote memorization, serving 200,000+ students across 80+ countries.
Splashlearn3 shared keywordsSplashLearn provides interactive games, worksheets, lesson plans, and teaching tools for elementary students (PreK-Grade 5) in math and reading, serving both parents and teachers.

Companies competing with Data Plus Math for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Data Plus Math do?
Data Plus Math (part of LiveRamp) provides cross-media measurement and analytics that connect advertising exposure across TV, CTV, social, publishers, and programmatic to conversion data. It serves brands, agencies, and publishers seeking unified performance measurement and media spend optimization.
Who founded Data Plus Math?
Data Plus Math was founded by John Hoctor, Matthew Emans in 2016.
Who are Data Plus Math's investors?
Data Plus Math's investors include Comcast Ventures, Greycroft.
How much funding has Data Plus Math raised?
Data Plus Math has disclosed $7.5M raised across 2 rounds.
Where is Data Plus Math headquartered?
Data Plus Math is headquartered in Boston, US.