Ergatta
Techstars '19Brooklyn, US · Founded 2019 · Delaware corporation · 18 employees on LinkedIn · 8 known investors
Ergatta manufactures smart rowing machines with interactive coaching, gamified workouts, and scenic content. The company serves fitness enthusiasts seeking home workout equipment combining hardware with digital training features.
Also known as Ergatta
Founders & leadership
Ergatta was founded in 2019 by Thomas Barclay Aulet, Alessandra Gotbaum, and Tom Aulet.
Board
Investors · 8
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Reported raises · per SEC filings
Form D private placements$4.8M disclosed across 1 round · 2020
▶$4.8MraisedJul 2020 · 9 investors · Other TechnologyRule 506(b)
- Thomas Barclay AuletExecutive Officer, Director
- Alessandra GotbaumExecutive Officer, Director
- Ian SigalowDirector
- Prasanna SwaminathanExecutive Officer, Director
- Amount sold
- $4.8M
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Ergatta sells connected, water-resistance rowing machines paired with a software membership built around game-based workouts. Its hardware line consists of the Ergatta Luxe, starting at $1,999, and the Ergatta Lite, starting at $1,399, both handcrafted in Rhode Island using Appalachian hardwoods and produced in partnership with WaterRower, a maker of water-based rowing machines. The machines are positioned as furniture-like and storable for home use, with self-powered resistance that produces a water sound with each stroke.
The software experience centers on interactive game modes rather than only instructor-led video. Modes include Endeavor (progression through worlds against one-on-one opponents), Races (live and on-demand multiplayer), Vortex (multiplayer with calibrated competition to equalize ability levels), Meteor, Wavelength, Echo and Pulse (single-player interval games), Scenic Row (waterway environments), coached Classes, Push Programs, and custom workouts. The platform also provides personalized form feedback, tutorials, adaptive workouts that adjust to a user's fitness level, goal-based recommendations, team competitions, challenges and personal-record tracking. Owners of existing WaterRower or Concept2 machines can access the Ergatta software through a WaterRower upgrade package or a Concept2 Connection Kit.
Ergatta is described on its site as World Rowing's official gaming partner and reports a member community of more than 100,000 with a 4.9/5.0 review rating.
Business model
Ergatta combines one-time hardware sales of rowing machines, accessories and apparel with a recurring membership for access to its game-based workout content; connection kits extend the subscription software to third-party rowers already owned by customers.
Revenue comes from rower purchases (Luxe from $1,999, Lite from $1,399), accessories and apparel, upgrade/connection kits for WaterRower and Concept2 machines, and a paid membership for the workout platform. Purchases can be financed over 3, 12, 18, 24 or 36 months, with 0% APR options.
Traction
The company reports a community of over 100,000 members and an average review rating of 4.9 out of 5.0, with customer testimonials referencing ownership periods of three to four years and ongoing software updates.
Latest developments
Recent product activity includes the introduction of the Endeavor game mode, continued expansion of game and class content, availability of Concept2 and WaterRower connection options, HSA/FSA payment support through Truemed, and a Labor Day promotion offering up to $650 in savings.
▸Full profile — market position, technology, go-to-market, geography
Market position
Ergatta presents itself as a connected home rowing brand and World Rowing's official gaming partner, citing a community of more than 100,000 members and press commentary from Business Insider describing its combination of video-game-style racing with full-body exercise.
Positioning rests on game-based, competitive workouts instead of solely instructor-led classes, calibrated multiplayer competition, adaptive personalized programming, water-resistance rowing with a quiet stroke, wood construction manufactured in the United States, and compatibility with existing WaterRower and Concept2 hardware.
Technology
The platform delivers interactive single- and multiplayer workout games, 3D environments, scenic rowing content, adaptive workout recommendations that update as users improve, and personalized rowing form feedback, with connection kits enabling the software to read data from third-party rowing machines.
Go-to-market
Ergatta sells directly to consumers through its own website, supported by promotional discounts (e.g., a Labor Day sale with savings up to $650), a 30-day risk-free home trial, monthly financing, HSA/FSA eligibility via Truemed, scheduled sales calls, member testimonials and press coverage.
Home fitness consumers, including beginners learning to row and more experienced rowers, as well as existing WaterRower and Concept2 owners seeking interactive software; gifting and bulk orders are also offered.
Geography
Rowing machines are manufactured in Rhode Island, United States, and sold direct-to-consumer online.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlap
Companies competing with Ergatta for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsErgatta is identified on its website as World Rowing's official gaming partner for its game-based indoor rowing training platform.
Ergatta's rowers are produced in partnership with WaterRower, a water-based rowing machine maker, and are manufactured in Rhode Island using Appalachian hardwoods.
Ergatta sells hardware kits that add its games, races and training programs to existing WaterRower or Concept2 rowing machines.
Ergatta introduced Endeavor, a workout game in which members progress through worlds and compete against one-on-one opponents within a time limit.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- Ergattaergatta.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ergatta do?
- Ergatta makes water-resistance connected rowing machines with game-based workouts and a subscription training membership.
- Who founded Ergatta?
- Ergatta was founded by Thomas Barclay Aulet, Alessandra Gotbaum, Tom Aulet in 2019.
- Who are Ergatta's investors?
- Ergatta's investors include Advance Venture Partners, Flucas Ventures, Greycroft, Ossian Capital, Techstars, Fifth Wall, Gaingels, Harris Blitzer Sports & Entertainment.
- How much funding has Ergatta raised?
- Ergatta has disclosed $4.8M raised across 1 round.
- Where is Ergatta headquartered?
- Ergatta is headquartered in Brooklyn, US.