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Mercato
New York, US · Founded 2015 · Delaware corporation · 11 known investors
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Mercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup. It serves families across the US who want fresh, quality groceries while supporting neighborhood retailers.
Founders & leadership
Mercato was founded in 2015 by Robert J. Brannigan, Jr. and Bobby Brannigan.
Investors · 11
How we know: Brighter Capital's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
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How we know: Greycroft's portfolio page · board seat on SEC Form D · techcrunch.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Keshif Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: NuFund Venture Group's portfolio page · Not right? Tell us
How we know: Ossian Capital's portfolio page · Not right? Tell us
How we know: Velvet Sea Ventures's portfolio page · techcrunch.com · the VCSheet dataset · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$45.1M disclosed across 7 rounds · 2016–2026
- $2.6Mpre-Series AMar 2026Source ↗
▶$25.9MraisedMar 2021 · 16 investors · Other TechnologyRule 506(b)
- Robert J. Brannigan, Jr.Executive Officer, Director
- Ian SigalowDirector
- Neil SenturiaDirector
- Michael LoebDirector
- Michael LazerowDirector
- Offering amount
- $29.6M
- Amount sold
- $25.9M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.3MraisedJun 2020 · 5 investors · Other TechnologyRule 506(b)
- Michael LoebDirector
- Ian SigalowDirector
- Neil SenturiaDirector
- Robert J. Brannigan, Jr.Executive Officer, Director
- Offering amount
- $10M
- Amount sold
- $9.3M
- First sale
- May 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.7MraisedAug 2019 · 7 investors · Other TechnologyRule 506(b)
- Michael LoebDirector
- Robert J. Brannigan, Jr.Executive Officer, Director
- Ian SigalowDirector
- Neil SenturiaDirector
- Offering amount
- $4M
- Amount sold
- $2.7M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$420.5KraisedFeb 2019 · 4 investors · Other TechnologyRule 506(b)
- Robert J. Brannigan, Jr.Executive Officer, Director
- Neil SenturiaDirector
- Michael LoebDirector
- Offering amount
- $1.2M
- Amount sold
- $420.5K
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$3.2MraisedJul 2018 · 28 investors · Other TechnologyRule 506(b)
- Robert J. Brannigan, Jr.Executive Officer, Director
- Offering amount
- $3.9M
- Amount sold
- $3.2M
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$1.1MraisedFeb 2016 · 16 investors · Other TechnologyRule 506(b)
- Robert J. Brannigan, Jr.Executive Officer, Director, Promoter
- Offering amount
- $1.2M
- Amount sold
- $1.1M
- First sale
- Jan 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Related companies · 9
Companies working in the same space as Mercato.
Non-dilutive funding · 1 SBIR/STTR award
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| Centers for Disease Control and Prevention (CDC)Centers for Disease Control and Prevention | Phase I | 2023 | $295.7K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
Legal entities · 1
corporate structureIn the news
Frequently asked questions
- What does Mercato do?
- Mercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup. It serves families across the US who want fresh, quality groceries while supporting neighborhood retailers.
- Who founded Mercato?
- Mercato was founded by Robert J. Brannigan, Jr., Bobby Brannigan in 2015.
- Who are Mercato's investors?
- Mercato's investors include Brighter Capital, Flucas Ventures, Gaingels, Greycroft, Interlock Capital, Keshif Ventures, Loeb.nyc, NuFund Venture Group and 2 more.
- How much funding has Mercato raised?
- Mercato has disclosed $45.1M raised across 7 rounds.
- Where is Mercato headquartered?
- Mercato is headquartered in New York, US.