Mercato
New York, US · Founded 2015 · Delaware corporation · 7 known investors
Mercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup. It supports thousands of independent grocers across the United States, with orders handpicked and packed by store employees.
E-commerceFoodTechMarketplaces
Founders & leadership
Mercato was founded in 2015 by Robert J. Brannigan, Jr. and Bobby Brannigan.
RJ
Robert J. Brannigan, Jr.Co-founder
BB
Bobby BranniganFounder
Investors · 7
Funding
SEC filings, press & company announcements$42.5M disclosed across 6 of 7 rounds · 2016–2026
- Undisclosed amountpre-Series AMar 2026Source ↗
▶$25.9MraisedMar 2021 · 16 investors · Other TechnologyRule 506(b)
▶$25.9MraisedMar 2021 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robert J. Brannigan, Jr.Executive Officer, Director
- Ian SigalowDirector
- Neil SenturiaDirector
- Michael LoebDirector
- Michael LazerowDirector
- Offering amount
- $29.6M
- Amount sold
- $25.9M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.3MraisedJun 2020 · 5 investors · Other TechnologyRule 506(b)
▶$9.3MraisedJun 2020 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael LoebDirector
- Ian SigalowDirector
- Neil SenturiaDirector
- Robert J. Brannigan, Jr.Executive Officer, Director
- Offering amount
- $10M
- Amount sold
- $9.3M
- First sale
- May 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.7MraisedAug 2019 · 7 investors · Other TechnologyRule 506(b)
▶$2.7MraisedAug 2019 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael LoebDirector
- Robert J. Brannigan, Jr.Executive Officer, Director
- Ian SigalowDirector
- Neil SenturiaDirector
- Offering amount
- $4M
- Amount sold
- $2.7M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$420.5KraisedFeb 2019 · 4 investors · Other TechnologyRule 506(b)
▶$420.5KraisedFeb 2019 · 4 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robert J. Brannigan, Jr.Executive Officer, Director
- Neil SenturiaDirector
- Michael LoebDirector
- Offering amount
- $1.2M
- Amount sold
- $420.5K
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$3.2MraisedJul 2018 · 28 investors · Other TechnologyRule 506(b)
▶$3.2MraisedJul 2018 · 28 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robert J. Brannigan, Jr.Executive Officer, Director
- Offering amount
- $3.9M
- Amount sold
- $3.2M
- First sale
- Jun 2018
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$1.1MraisedFeb 2016 · 16 investors · Other TechnologyRule 506(b)
▶$1.1MraisedFeb 2016 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Robert J. Brannigan, Jr.Executive Officer, Director, Promoter
- Offering amount
- $1.2M
- Amount sold
- $1.1M
- First sale
- Jan 2016
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 8
by search overlap
Instacart38615 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
DoorDash31166 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Uber Eats22228 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Atly12433 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
Nextdoor (NYSE: 2021)9528 shared keywordsNeighborhood social network; IPO 2021
Whole Foods9443 shared keywordsWhole Foods Market is a grocery retailer offering fresh produce, prepared foods, and groceries for home delivery and in-store purchase in the United Kingdom.
Grubhub7048 shared keywordsChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
Postmates6942 shared keywords<UNKNOWN>
Companies competing with Mercato for the same Google search keywords, organic and paid, via search-intersection analysis.
Non-dilutive funding · 1 SBIR/STTR award
Federal grants — no equity taken| Agency | Phase | Year | Amount |
|---|---|---|---|
| Centers for Disease Control and Prevention (CDC)Centers for Disease Control and Prevention | Phase I | 2023 | $295.7K |
Source: SBIR.gov award data (U.S. Small Business Administration). SBIR/STTR awards are competitive federal R&D grants and contracts — non-dilutive capital alongside any venture rounds above.
In the news
Frequently asked questions
- What does Mercato do?
- Mercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup. It supports thousands of independent grocers across the United States, with orders handpicked and packed by store employees.
- Who founded Mercato?
- Mercato was founded by Robert J. Brannigan, Jr., Bobby Brannigan in 2015.
- Who are Mercato's investors?
- Mercato's investors include Brighter Capital, Flucas Ventures, Greycroft, Interlock Capital, Loeb.nyc, Ossian Capital, Velvet Sea Ventures.
- How much funding has Mercato raised?
- Mercato has disclosed $42.5M raised across 6 of its 7 known rounds.
- Where is Mercato headquartered?
- Mercato is headquartered in New York, US.