Billie
AcquiredNew York, US · Founded 2017 · 92 employees on LinkedIn · 10 known investors
Find your way into Billie
3,304 people in our graph share verified history with the Billie team — schools, employers, funds. One of them is your warm intro.
Aydin Senkutunlockedknows Jason Bravman · together at The Wharton School
×9knows the team · via The Wharton School
knows the team · via Tufts University
knows the team · via Deutsche Bank
Acquired by Edgewell Personal Care November 2021 · $310M ($310M cash)
Billie is a direct-to-consumer body brand offering shaving products, including its award-winning razor, and bodycare essentials such as body wash, lotion, and deodorant. Its products focus on skincare and preventing skin bumps for everyday personal care routines.
Founders & leadership
Billie was founded in 2017 by Georgina Gooley, Jason Bravman, and Consumer E-commerce Georgina Gooley.
GG
Georgina GooleyinCo-FounderFormer advertising creative (Wieden+Kennedy, BBH, DDB). Stayed with the brand through the Edgewell deal.
JB
CE
Consumer E-commerce Georgina GooleyFounder
Investors · 10
Female FoundersNew York · $750K – $1M
GreycroftNew York · $100K – $5M
Hypothesis
Partners ResoluteChicago
Silverton PartnersAustin · $200K – $2M
Upslope VenturesDenver · $100K – $250K
CreandumreportedSan Francisco · $216K – $8.6M
PICUS CAPITALreportedMunich · $100K – $300M
Rocket Internet SEreportedBerlin
SpeedinvestreportedVienna · $5M – $30M
Founder mafia
2 people who came through Billie went on to found or lead other companies.
Competitors · 6
by search overlapAllure597 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.
Walgreens475 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Ulta Salon Cosmetics Fragrance456 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Athena Club Holdings, Inc.415 shared keywordsAthena Club sells personal care and body products, including body wash and fine fragrance available in multiple signature scents. The brand offers routine essentials marketed directly to consumers.
Womenshealthmag376 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.
Today348 shared keywordsTODAY is a morning news and lifestyle broadcast program and digital platform that delivers news, entertainment, wellness content, and lifestyle advice to American audiences. The company operates both a television show and TODAY.com, a digital destination offering news coverage, recipes, health tips, and product recommendations.
Companies competing with Billie for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Billie do?
- Billie is a direct-to-consumer body brand offering shaving products, including its award-winning razor, and bodycare essentials such as body wash, lotion, and deodorant. Its products focus on skincare and preventing skin bumps for everyday personal care routines.
- Who founded Billie?
- Billie was founded by Georgina Gooley, Jason Bravman, Consumer E-commerce Georgina Gooley in 2017.
- Who are Billie's investors?
- Billie's investors include Female Founders, Greycroft, Hypothesis, Partners Resolute, Silverton Partners, Upslope Ventures, Creandum, PICUS CAPITAL and 2 more.
- Where is Billie headquartered?
- Billie is headquartered in New York, US.