Billie was founded by Georgina Gooley, Jason Bravman, Consumer E-commerce Georgina Gooley in 2017.

Who are Billie's investors?

Billie's investors include Align Ventures, Female Founders, Greycroft, Hypothesis, Partners Resolute, PICUS CAPITAL, Silverton Partners, Upslope Ventures and 4 more.

Where is Billie headquartered?

Billie is headquartered in New York, US.

Billie

Acquired

New York, US · Founded 2017 · 92 employees on LinkedIn · 12 known investors

Find your way into Billie

834 people in our graph share verified history with the Billie team — schools, employers, funds. One of them is your warm intro.

Mike Doddunlockedknows Jason Bravman · together at Billie (overlapped)

×3knows the team · via Wieden+Kennedy

×7knows the team · via Deutsche Bank

knows the team · via Billie

Acquired by Edgewell Personal Care November 2021 · $310M ($310 million in cash) · source ↗

Billie is a direct-to-consumer body brand offering shaving products, including its award-winning razor, and bodycare essentials such as body wash, lotion, and deodorant. Its products focus on skincare and preventing skin bumps for everyday personal care routines.

Consumer Direct to Consumer E-commerce

Founders & leadership

Billie was founded in 2017 by Georgina Gooley, Jason Bravman, and Consumer E-commerce Georgina Gooley.

Georgina Gooley Co-FounderFormer advertising creative (Wieden+Kennedy, BBH, DDB). Stayed with the brand through the Edgewell deal.

Jason Bravman Co-FounderCo-CEO with Gooley through the $310M Edgewell sale in 2021.

Consumer E-commerce Georgina GooleyFounder

Investors · 12

Align Ventureslisted by Align VenturesMiami

How we know: Align Ventures's portfolio page · Not right? Tell us

Female Founderslisted by Female FoundersNew York · $750K – $1M

How we know: Female Founders's portfolio page · retaildive.com · the VCSheet dataset · Not right? Tell us

Greycroftlisted by GreycroftNew York · $100K – $5M

How we know: Greycroft's portfolio page · the VCSheet dataset · Not right? Tell us

Hypothesislisted by Hypothesis

How we know: Hypothesis's portfolio page · Not right? Tell us

Partners Resolutelisted by Partners ResoluteChicago

How we know: Partners Resolute's portfolio page · Not right? Tell us

PICUS CAPITALlisted by PICUS CAPITALMunich · $100K – $300M

How we know: PICUS CAPITAL's portfolio page · funding news · Not right? Tell us

Silverton Partnerslisted by Silverton PartnersAustin · $200K – $2M

How we know: Silverton Partners's portfolio page · retaildive.com · the VCSheet dataset · Not right? Tell us

Upslope Ventureslisted by Upslope VenturesDenver · $100K – $250K

How we know: the VCSheet dataset · Not right? Tell us

CreandumreportedSan Francisco · $216K – $8.6M

How we know: funding news · Not right? Tell us

Lakehouse Venture PartnersreportedNew York · $100K – $1M

How we know: retaildive.com · Not right? Tell us

Rocket Internet SEreportedBerlin

How we know: funding news · Not right? Tell us

SpeedinvestreportedVienna · $5M – $30M

How we know: funding news · Not right? Tell us

Funding

SEC filings, press & company announcements

Undisclosed amountseed roundApr 2018
Silverton Partners (lead), Female Founders Fund, Lakehouse Ventures
Source ↗
Undisclosed amountSeries ADec 2017
Source ↗

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Billie went on to found or lead other companies.

Georgina GooleyFounderFounded Billie Jason BravmanFounderFounded Billie

Competitors · 6

by search overlap

Allure597 shared keywordsAllure is a beauty journalism publication that provides product reviews, trend reporting, and expert guidance on makeup, hair, skincare, and wellness. The publication serves beauty consumers and industry professionals through its website, social channels, and subscription service.

Walgreens475 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.

Ulta Salon Cosmetics Fragrance456 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.

Athena Club Holdings, Inc.415 shared keywordsAthena Club sells personal care and body products, including body wash and fine fragrance available in multiple signature scents. The brand offers routine essentials marketed directly to consumers.

Womenshealthmag376 shared keywordsWomen's Health is a media brand publishing articles, guides, podcasts, and video series on fitness, nutrition, beauty, and health topics aimed at women. It also offers subscription-based (WH+) workout and nutrition plans covering strength training, muscle building, and longevity.

Today348 shared keywordsTODAY is a morning news and lifestyle broadcast program and digital platform that delivers news, entertainment, wellness content, and lifestyle advice to American audiences. The company operates both a television show and TODAY.com, a digital destination offering news coverage, recipes, health tips, and product recommendations.

Companies competing with Billie for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does Billie do?: Billie is a direct-to-consumer body brand offering shaving products, including its award-winning razor, and bodycare essentials such as body wash, lotion, and deodorant. Its products focus on skincare and preventing skin bumps for everyday personal care routines.
Who founded Billie?: Billie was founded by Georgina Gooley, Jason Bravman, Consumer E-commerce Georgina Gooley in 2017.
Who are Billie's investors?: Billie's investors include Align Ventures, Female Founders, Greycroft, Hypothesis, Partners Resolute, PICUS CAPITAL, Silverton Partners, Upslope Ventures and 4 more.
Where is Billie headquartered?: Billie is headquartered in New York, US.