Guidewheel
Founded 2018 · 99 employees on LinkedIn · 10 known investors
Guidewheel builds a FactoryOps platform that helps factory teams reduce downtime, improve output, and optimize performance through a simple, scalable solution. The company serves manufacturing facilities globally, enabling them to reach sustainable peak performance.
Founders & leadership
Guidewheel was founded in 2018 by Lauren Dunford and Weston McBride.
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Lauren DunfordinCEOCEO of Guidewheel, which builds a FactoryOps platform that helps manufacturing teams reduce downtime and improve output. She studied operations at Stanford, held a Fulbright Scholarship focused on supply chain, and previously worked at Revolution Foods' Oakland facility.
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Weston McBrideinCTO
Investors · 10
Breakthrough Energy VenturesBoston · $500K – $50M
Enza Capital$250K – $5M
GreycroftNew York · $100K – $5M
January VenturesWellesley Hills · $250K – $750K
Merus CapitalMenlo Park · $200K – $2.5M
Rethink ImpactWashington · $2M – $10M
BlackRockreportedNew York
Musha VenturesreportedSeattle · $25K – $500K
TemasekreportedSingapore
Also in the syndicate · 1
Temasek Decarbonization Fundlead
Funding
SEC filings, press & company announcements$31M disclosed across 1 round · 2024
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 4
by search overlapMachineMetrics307 shared keywordsMachineMetrics provides a manufacturing execution system (MES) with AI-powered machine monitoring for discrete manufacturers. The platform integrates machine data, ERP systems, and production workflows to optimize scheduling, reduce downtime, and improve shop floor efficiency.
Tulip197 shared keywordsTulip offers a no-code way to connect IIoT devices, sensors, smart tools, scales, cameras, and machines to its apps, letting manufacturers use device inputs and outputs to build triggers and workflows. It targets industrial and manufacturing operations that want to digitize processes and automate data collection.
Matics167 shared keywordsMatics offers a cloud-based real-time operational intelligence (RtOI) platform, a new generation of manufacturing execution system (MES) that centralizes production floor control and delivers real-time data analytics. It serves factories and manufacturing teams to support data-driven production decisions.
Tractian112 shared keywordsTractian provides IoT sensors and AI-powered software for industrial asset condition monitoring and predictive maintenance, helping manufacturers identify equipment failures before they disrupt production.
Companies competing with Guidewheel for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Guidewheel do?
- Guidewheel builds a FactoryOps platform that helps factory teams reduce downtime, improve output, and optimize performance through a simple, scalable solution. The company serves manufacturing facilities globally, enabling them to reach sustainable peak performance.
- Who founded Guidewheel?
- Guidewheel was founded by Lauren Dunford, Weston McBride in 2018.
- Who are Guidewheel's investors?
- Guidewheel's investors include Breakthrough Energy Ventures, Enza Capital, Greycroft, January Ventures, Merus Capital, Rethink Impact, BlackRock, Musha Ventures and 1 more.
- How much funding has Guidewheel raised?
- Guidewheel has disclosed $31M raised across 1 round.





