Earnest Analytics

Earnest Analytics is an alternative data company that measures the consumer and healthcare economies using near real-time transaction and healthcare data. It sources data from third-party partners, applies a proprietary machine learning normalization methodology it calls Earnest AI to remove outliers and churn, and layers analyst classification and validation on top, benchmarking datasets against companies' reported results. Outputs are delivered through Dash, the company's analytics platform, alongside row-level data that clients can use to build custom consumer cohorts.

The company positions its data for three customer groups: investors (long/short, long only, quantitative, venture capital, private equity, and healthcare-focused), corporates (strategy, consumer insights, marketing, finance, investor relations, data teams, and corporate development functions), and management, strategy, and marketing consultants. Published use cases include quantifying customer trends, revenue growth, market share shifts, customer retention, and competitive benchmarking. The company describes its datasets as covering more than 180 million accounts across 12 representative datasets, with a minimum transaction lag of one day and stated revenue surprise accuracy of 90%.

Earnest Analytics also publishes a stream of research notes on US consumer spending and specific sectors and companies — for example, clothing and accessories spend, restaurant traffic, general merchandise, egg prices, Shein, Temu, and MoviePass — and its data has been cited in outlets including The Wall Street Journal.

Business model

Earnest Analytics licenses structured alternative datasets and delivers analytics through its curated platform, Dash, which packages normalized and analyst-validated data for institutional and corporate users; the company also offers free trials and demo-led onboarding. It obtains underlying data through partners that it states meet standards for accuracy, trustworthiness, and compliance.

Revenue is generated from data and analytics products sold to institutional investors, companies, consultants, and government agencies, accessed via the Dash platform and underlying datasets.

Traction

The company reports coverage of more than 180 million accounts across 12 representative datasets and 90% revenue surprise accuracy. Named clients and referenced users include Rabobank, Hungryroot, Sizzling Platter, SPARC Group, and Tecovas, and its data has been cited by The Wall Street Journal.

Latest developments

In April 2025, Consumer Edge announced an agreement to acquire Earnest Analytics, with the transaction expected to close that month pending customary approvals. Consumer Edge described the combination as adding Earnest Analytics' team, technology platform, and specialized healthcare and transaction datasets to its consumer intelligence offering.