/Investor DB

Greycroft — 2017 Investments

11 investments dated 2017 · listed companies and verified rows first · show all

Anine Binganinebing.comDec 2017

ANINE BING is a fashion house that designs and retails modern wardrobe essentials for women, blending Scandinavian minimalism with American aesthetics.

ConsumerDirect to ConsumerE-commerceRetail TechLos Angeles, US

Anine Bing(Founder)inNicolai Bing(Founder)Nicolai Nielsen(Executive Officer, Director)Nico Stampe Bing(Founder)inAnnika Meller(Executive Officer)inPaul Courell(Executive Officer)

Board seatDana Settle· per SEC Form D

Co-investorsFELIX CAPITALIndex VenturesGreycroft Partners

Candid Carecandidpro.comNov 2017SEC filingmedium confidence

CandidPro provides doctor-directed clear aligner treatment to correct misaligned bites and straighten teeth, aiming to improve oral and overall health.

Digital HealthHealthtechMedical DevicesNew York, US

Nicholas Greenfield(Executive Officer, Director)Jacob Goldfield(Director)Don Kingsborough(Director)Zachary Frankel(Executive Officer, Director)

Board seatJohn Elton· per SEC Form D · $50M raise · filed Mar 2019

Co-investorsAverin Capital

LEX Marketslex-markets.comNov 2017SEC filingmedium confidence

Commercial real estate securities marketplace via single-asset IPOs.

New York, US

Drew Sterrett(Vice President)inDean S. Sterrett(President)Richard Clark(Director)Craig Hatkoff(Director)Martin Edelman(Director)Alicia Glen(Director)

Board seatAlan E. Patricof· per SEC Form D · $20M raise · filed Jul 2021

Co-investorsAlumni VenturesChaos VenturesKesha VenturesSand Hill AngelsKhosla VenturesMUFG Innovation Partners+2 more

Resonateresonate.comin𝕏Oct 2017Acquired

Resonate provides consumer data intelligence and marketing technology solutions that enable businesses to identify and optimize engagement with target customers.

AdTechAI & Machine LearningData & InfrastructureMarketing TechReston, US

Bryan Gernert(Chief Executive Officer)inGeorge Stewart(Executive Officer)inDavid Wheatley(Executive Officer)inSara T. Fagen(Executive Officer, Director)inJohn D Brady(Director)Scott Hilleboe(Director)

Board seatIan Sigalow· per SEC Form D

Co-investorsThe Argentum GroupZmcGreycroft PartnersInovia Capital

Comparablycomparably.comJan 2017acquired by ZoomInfo

Crew32 maintains a database of compensation and workplace culture information that companies can compare against industry benchmarks.

HR TechSanta Monica, US

George Ishii(Founder)Jason Nazar(Founder)Mike SheridanYadid Ramot

BoardEric Chin(Director, Promoter)in

Co-investors500 GlobalAccelerator VenturesAlpha EdisonB Capital GroupB4 CapitalBAM Ventures+7 more

Overtimeovertime.tv𝕏Feb 2017

Overtime creates and operates new sports leagues and media IP — including OTE and OT Select in basketball and OT7 and OT Nationals in football — while producing over 150 weekly pieces of original sports content for its global audience of next-generation fans and athletes.

ConsumerCreator EconomyMedia & EntertainmentSports TechBrooklyn, US

Zachary Weiner(Founder)inZack Weiner(Founder)inDan Porter(Founder)

Co-investors359 CapitalAndreessen HorowitzBezos ExpeditionsBlack CapitalSpark CapitalWinslow Capital+30 more

Segmentsegment.com𝕏Nov 2017acquired by Twilio

Segment is a customer data platform that collects, unifies, and activates first-party customer data from multiple touchpoints, enabling businesses to create unified customer profiles and orchestrate personalized experiences across 750+ integrations and destinations.

Data & InfrastructureEnterprise SoftwareMarketing TechSaaSSan Francisco, US

Ilya Volodarsky(Founder)inCalvin French-Owen(Founder)Peter Reinhardt(Founder)inIan Taylor(Cofounder)inJenn Garrett(Executive Officer)Andrew Beaird(Executive Officer)

Co-investorsAccelConvergeFounders Circle CapitalGV (Google Ventures)HeadlineHeadline Growth Management, LLC+13 more

Skurtskurt.comApr 2017 · $10MAcquired

Los Angeles on-demand car rental startup that delivered rental vehicles to users' locations; acquired by Fair in 2018.

Co-investorsExpansion Venture CapitalUpfront Ventures137 VenturesCross Culture VenturesExpansion VCG Squared+1 more

Thrive Globalthriveglobal.comin𝕏Nov 2017

Thrive Global provides a Microsoft Teams integration that embeds wellbeing tools, stress-reduction features, and science-backed habit-building microsteps directly into employee workflows.

Digital HealthEnterprise SoftwareHealthtechHR TechSaaSWellness & FitnessNew York, US

Arianna Huffington(Founder)inDan Katz(Executive Officer)in

BoardFred Harman(Director)Taylor Greene(Director)Mark Bertolini(Director)Abigail Levy(Director)

Co-investorsAdvancit CapitalAurumBlack Jays VenturesBuiltUp VenturesCanvas VenturesFemale Founders+9 more

Wonderbly exitedwonderbly.com𝕏Jul 2017 · $8.5M

Wonderbly creates personalized children's books, with each story custom-tailored to individual readers through an illustrated narrative format.

ConsumerDirect to ConsumerMarketplacesMedia & EntertainmentLondon, GB

Asi Sharabi(Founder)David Cadji-Newby(Founder)Pedro Serapicos(Founder)Tal Oron(Founder)

Co-investorsGV (Google Ventures)Project A VenturesThe Chernin Group (TCG Crypto)Project Ventures

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Amplero

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.