Veritonic
Killingworth, US · Delaware corporation · 8 known investors
Find your way into Veritonic
117 people in our graph share verified history with the Veritonic team — schools, employers, funds. One of them is your warm intro.
Paul Meloneunlockedknows Scott Simonelli · together at The Catholic University of America (overlapped)
×4knows the team · via Dreamit Ventures
knows the team · via Ordergroove
×3knows the team · via The Catholic University of America
knows the team · via Autonomy
×2knows the team · via Delbarton School
Veritonic offers an analytics platform for marketers that unifies creative testing, brand lift, and attribution to measure advertising performance across CTV, social, podcasting, and digital audio and video channels. It uses AI-driven engagement data and predictive benchmarks to help brands optimize campaigns and measure ROI.
Founders & leadership
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Scott SimonelliinFounder & CEOScott Simonelli helped launch Optimost, an early multivariate testing and digital optimization platform later acquired by Interwoven and HP, before founding Veritonic, an analytics platform that measures creative response, brand lift, and attribution across audio, podcasting, CTV, video, and social channels.
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Andrew EisnerNamed on SEC filing
Board
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DB
Daniel BorokBoard director
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Investors · 8
Forefront VentureSeattlevia Phil Nadel · inferred
Progress VenturesBoston
SWaN & Legend Venture PartnersLeesburg
Upstage Ventures
Greycroftreported · 2 sourcesNew York · $100K – $5M
Lavrock Venturesreported · 3 sourcesWashington
Lerer Hippeaureported · 2 sourcesNew York · $500K – $2M
Newark Venture Partnersreported · 2 sourcesNewark · $100K – $2M
Reported raises · per SEC filings
Form D private placements$9.9M disclosed across 2 rounds · 2022–2025
▶$2.8MraisedJul 2025 · 8 investors · Other TechnologyRule 506(b)
▶$2.8MraisedJul 2025 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott SimonelliExecutive Officer, Director
- Daniel HanksDirector
- Daniel BorokDirector
- Offering amount
- $3.2M
- Amount sold
- $2.8M
- First sale
- Jun 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$7.1MraisedJun 2022 · 7 investors · Other TechnologyRule 506(b)
▶$7.1MraisedJun 2022 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Daniel BorokDirector
- Daniel HanksDirector
- Mark WachenDirector
- Scott SimonelliExecutive Officer, Director
- Andrew EisnerExecutive Officer
- Offering amount
- $7.5M
- Amount sold
- $7.1M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlap
SoundCloud6 shared keywordsAudio distribution and music-sharing platform for artists and creators.
Tektonic4 shared keywordsTektonic AI provides a service layer combining neural and symbolic AI to rethink business processes. The company serves enterprises and draws expertise from industry veterans in AI, cloud automation, and software.
Revionics4 shared keywordsRevionics provides AI-powered lifecycle price optimization software for retailers, covering pricing, promotions, and markdown optimization. It serves retail businesses globally.
Ad Results Media4 shared keywordsAdResults Media is an advertising agency that uses data, AI, and machine learning to match brands with creators and media channels, with a focus on audio advertising such as radio and podcasts. It helps brands plan and measure ad campaigns across audio and digital channels.
Companies competing with Veritonic for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Veritonic do?
- Veritonic offers an analytics platform for marketers that unifies creative testing, brand lift, and attribution to measure advertising performance across CTV, social, podcasting, and digital audio and video channels. It uses AI-driven engagement data and predictive benchmarks to help brands optimize campaigns and measure ROI.
- Who founded Veritonic?
- Veritonic was founded by Scott Simonelli.
- Who are Veritonic's investors?
- Veritonic's investors include Forefront Venture, Progress Ventures, SWaN & Legend Venture Partners, Upstage Ventures, Greycroft, Lavrock Ventures, Lerer Hippeau, Newark Venture Partners.
- How much funding has Veritonic raised?
- Veritonic has disclosed $9.9M raised across 2 rounds.
- Where is Veritonic headquartered?
- Veritonic is headquartered in Killingworth, US.