/Companies

Veritonic

Killingworth, US · Delaware corporation · 14 known investors

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Veritonic offers an analytics platform for marketers that unifies creative testing, brand lift, and attribution to measure advertising performance across CTV, social, podcasting, and digital audio and video channels. It uses AI-driven engagement data and predictive benchmarks to help brands optimize campaigns and measure ROI.

Founders & leadership

SSScott Simonelli
Scott SimonelliFounder & CEOScott Simonelli helped launch Optimost, an early multivariate testing and digital optimization platform later acquired by Interwoven and HP, before founding Veritonic, an analytics platform that measures creative response, brand lift, and attribution across audio, podcasting, CTV, video, and social channels.
AE
Andrew EisnerNamed on SEC filing

Board

DHDaniel Hanks
Daniel HanksBoard directorManaging Partner at Lavrock Ventures
DB
Daniel BorokBoard director
MWMark Wachen
Mark WachenBoard directorFounder and Managing Director at Upstage Ventures

Investors · 14

Lavrock VenturesreportedWashington

How we know: a partner's Signal profile · funding news · veritonic.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Ligature VCreportedBoulder

How we know: a partner's Signal profile · Not right? Tell us

Funding

SEC filings, press & company announcements

$9.9M disclosed across 2 of 3 rounds · 2018–2025

▶$2.8MraisedJul 2025 · 8 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott SimonelliExecutive Officer, Director
  • Daniel HanksDirector
  • Daniel BorokDirector
Offering amount
$3.2M
Amount sold
$2.8M
First sale
Jun 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.1MraisedJun 2022 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Daniel BorokDirector
  • Daniel HanksDirector
  • Mark WachenDirector
  • Scott SimonelliExecutive Officer, Director
  • Andrew EisnerExecutive Officer
Offering amount
$7.5M
Amount sold
$7.1M
First sale
May 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Veritonic went on to found or lead other companies.

Related companies · 4

Companies working in the same space as Veritonic.

In the news

Frequently asked questions

What does Veritonic do?
Veritonic offers an analytics platform for marketers that unifies creative testing, brand lift, and attribution to measure advertising performance across CTV, social, podcasting, and digital audio and video channels. It uses AI-driven engagement data and predictive benchmarks to help brands optimize campaigns and measure ROI.
Who founded Veritonic?
Veritonic was founded by Scott Simonelli.
Who are Veritonic's investors?
Veritonic's investors include Alumni Ventures, Forefront Venture, Gaingels, Lerer Hippeau, Progress Ventures, SWaN & Legend Venture Partners, Upstage Ventures, Greycroft and 6 more.
How much funding has Veritonic raised?
Veritonic has disclosed $9.9M raised across 2 of its 3 known rounds.
Where is Veritonic headquartered?
Veritonic is headquartered in Killingworth, US.