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Clozd
Lehi, US · Founded 2021 · Delaware corporation · 125 employees on LinkedIn · 3 known investors
Find your way into Clozd
101 people in our graph share verified history with the Clozd team — schools, employers, funds. One of them is your warm intro.
Jen Ardunlockedknows Spencer Dent · together at Brigham Young University (overlapped)
×2knows the team · via Clozd
×3knows the team · via Duke University - The Fuqua School of Business
×6knows the team · via Brigham Young University
Clozd provides win-loss analysis software that helps companies understand customer win/loss drivers to improve product adoption and customer retention. The platform is designed for revenue and product leaders seeking to improve customer outcomes.
Founders & leadership
Clozd was founded in 2021 by Andrew Peterson and Spencer Dent.
AP
Andrew PetersoninFounder
SD
Spencer DentinCo-Founder, Co-CEOHe previously led demand generation and marketing operations at Qualtrics, worked at Bain, and has a background in financial services; he holds an MBA from Duke University and a finance degree from Brigham Young University.
Board
JM
John MayfieldBoard director
JD
John D'AgostinoBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$35.8M disclosed across 2 rounds · 2021–2022
▶$32MraisedMay 2022 · 6 investors · Other TechnologyRule 506(b)
▶$32MraisedMay 2022 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John D'AgostinoDirector
- Andrew PetersonExecutive Officer, Director
- Mark TerbeekDirector
- Spencer DentExecutive Officer, Director, Promoter
- John MayfieldDirector
- Offering amount
- $32M
- Amount sold
- $32M
- First sale
- May 2022
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
▶$3.8MraisedJan 2021 · 2 investors · Other TechnologyRule 506(b)
▶$3.8MraisedJan 2021 · 2 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John MayfieldDirector
- Andrew PetersonExecutive Officer, Director
- Spencer DentExecutive Officer, Director
- John D'AgostinoDirector
- Offering amount
- $4M
- Amount sold
- $3.8M
- First sale
- Jan 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
2 people who came through Clozd went on to found or lead other companies.
Competitors · 4
by search overlap
Klue49 shared keywordsKlue provides competitive intelligence software that automatically collects, curates, and distributes competitive insights to sales and marketing teams, while also capturing buyer feedback and win-loss analysis through human expert interviews and AI-powered tools.
Zendesk40 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Kompyte36 shared keywordsKompyte is a competitive intelligence platform that automatically tracks competitors across hundreds of sources and uses AI to surface actionable updates, delivering sales-ready Battlecards and win/loss analysis. It serves sales and product marketing teams, integrating with CRMs and sales tools to help close more deals.
Crayon33 shared keywordsCrayon provides an AI-powered competitive intelligence platform that monitors competitors, surfaces real-time market intel, generates content, and delivers sales talk tracks and plays to enablement and sales teams. It integrates with tools like Slack, Teams, Salesforce, ChatGPT, and Copilot to help go-to-market teams win more deals.
Companies competing with Clozd for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Clozd do?
- Clozd provides win-loss analysis software that helps companies understand customer win/loss drivers to improve product adoption and customer retention. The platform is designed for revenue and product leaders seeking to improve customer outcomes.
- Who founded Clozd?
- Clozd was founded by Andrew Peterson, Spencer Dent in 2021.
- Who are Clozd's investors?
- Clozd's investors include Greycroft, Madrona Venture Group, Album VC.
- How much funding has Clozd raised?
- Clozd has disclosed $35.8M raised across 2 rounds.
- Where is Clozd headquartered?
- Clozd is headquartered in Lehi, US.