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Clozd

Lehi, US · Founded 2021 · Delaware corporation · 125 employees on LinkedIn · 3 known investors

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Clozd provides win-loss analysis software that helps companies understand customer win/loss drivers to improve product adoption and customer retention. The platform is designed for revenue and product leaders seeking to improve customer outcomes.

AI & Machine LearningEnterprise SoftwareMarketing TechSaaSSales Tech

Founders & leadership

Clozd was founded in 2021 by Andrew Peterson and Spencer Dent.

APAndrew Peterson
Andrew PetersonFounderFounder at Array Labs
SDSpencer Dent
Spencer DentCo-Founder, Co-CEOHe previously led demand generation and marketing operations at Qualtrics, worked at Bain, and has a background in financial services; he holds an MBA from Duke University and a finance degree from Brigham Young University.

Board

JMJohn Mayfield
John MayfieldBoard MemberPartner at Album VC
JD
John D'AgostinoBoard director

Investors · 3

Greycroftlisted by GreycroftNew York · $100K – $5M

How we know: Greycroft's portfolio page · a partner's Signal profile · board seat on SEC Form D · funding news · press coverage · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Madrona Venture Grouplisted by Madrona Venture GroupSeattle · $2M – $10M

How we know: Madrona Venture Group's portfolio page · funding news · press coverage · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Album VCreportedLehi · $500K – $3M

How we know: press coverage · the VCSheet dataset · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$35.8M disclosed across 2 rounds · 2021–2022

▶$32MraisedMay 2022 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John D'AgostinoDirector
  • Andrew PetersonExecutive Officer, Director
  • Mark TerbeekDirector
  • Spencer DentExecutive Officer, Director, Promoter
  • John MayfieldDirector
Offering amount
$32M
Amount sold
$32M
First sale
May 2022
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.8MraisedJan 2021 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John MayfieldDirector
  • Andrew PetersonExecutive Officer, Director
  • Spencer DentExecutive Officer, Director
  • John D'AgostinoDirector
Offering amount
$4M
Amount sold
$3.8M
First sale
Jan 2021
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Clozd went on to found or lead other companies.

Andrew PetersonFounderFounded Array LabsBrice DouglasAssociate ConsultantFounded ZaymoClint SavageProduct DesignFounded Parallel

Related companies · 5

KlueKlue provides competitive intelligence software that automatically collects, curates, and distributes competitive insights to sales and marketing teams, while also capturing buyer feedback and win-loss analysis through human expert interviews and AI-powered tools.
Zendesk New YorkThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
KompyteKompyte is a competitive intelligence platform that automatically tracks competitors across hundreds of sources and uses AI to surface actionable updates, delivering sales-ready Battlecards and win/loss analysis. It serves sales and product marketing teams, integrating with CRMs and sales tools to help close more deals.
CrayonCrayon provides an AI-powered competitive intelligence platform that monitors competitors, surfaces real-time market intel, generates content, and delivers sales talk tracks and plays to enablement and sales teams. It integrates with tools like Slack, Teams, Salesforce, ChatGPT, and Copilot to help go-to-market teams win more deals.
QualtricsQualtrics is an experience management platform that lets organizations collect, analyze, and manage survey, ticket, and contact data with built-in security and compliance controls. It offers features such as sensitive data redaction, GDPR erasure handling, single sign-on and multi-factor authentication, project approval workflows, and admin reporting for enterprise customers.

Companies working in the same space as Clozd.

In the news

Clozd Raises $52M in Series A Funding - FinSMEsfinsmes.com · May 2022Clozd, A Pioneer and Market Leader in Win-Loss Analysis Technology, Raises $52M in Series A Funding Led by Greycroftprnewswire.com · May 2022

Frequently asked questions

What does Clozd do?
Clozd provides win-loss analysis software that helps companies understand customer win/loss drivers to improve product adoption and customer retention. The platform is designed for revenue and product leaders seeking to improve customer outcomes.
Who founded Clozd?
Clozd was founded by Andrew Peterson, Spencer Dent in 2021.
Who are Clozd's investors?
Clozd's investors include Greycroft, Madrona Venture Group, Album VC.
How much funding has Clozd raised?
Clozd has disclosed $35.8M raised across 2 rounds.
Where is Clozd headquartered?
Clozd is headquartered in Lehi, US.