Fundraising Fox
The Family Fund
Venture capitalActively deployingLos Angeles · Series A · 5 people tracked
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Investment thesis
The Family Fund invests in the future of consumer, backing entrepreneurs building products across beauty, personal care, food and beverage, health and wellness, supplements, pet, and technology. Positioning itself as more than a capital provider, the firm emphasizes hands-on operational support from a team with decades of consumer experience, acting as 'entrepreneurship copilots' from 0-to-1 through scale. It stresses a collaborative, community-driven model that connects founders, operators, and thought leaders, and works alongside leading co-investment partners to strengthen its founder support system. Its focus is on innovations at the intersection of culture and technology aimed at improving daily consumer lives.
Source: firm website, verified Sep 26, 2026.
Team · 5 people
from the firm's website & public directories
Josh Wand is a General Partner at The Family Fund & Founder Community and founder and CEO of ForceBrands and PINATA. ForceBrands, founded in 2007, provides executive search, board assembly, and recruiting services across beverage, food, beauty/wellness, cannabis, and pet industries. PINATA is a hiring platform that operates as a multi-sided marketplace connecting brands, agencies, and freelance workers for field marketing services.
Sean Kelly is a founder and investor who has built multiple companies in eCommerce, SaaS, media, and B2B services. He currently serves as Founding Managing Partner at The Family Fund and CEO of Significant Publications, a B2B digital media holding company, and previously co-founded SnackNation, a health-focused foodservice platform that served 20,000 businesses. Kelly holds a degree in Biomedical Engineering from Columbia University and has competed as a two-time national medalist in freestyle snowboarding.
Christine Wang is a Partner at The Family Fund & Founder Community, focusing on consumer and technology investments. Her investment interests span the intersection of consumer products, technology, and culture, with particular emphasis on beauty, artificial intelligence, and pet-related ventures.
Kurt Seidensticker is the founder of Vital Proteins and Starshot Ventures Studio, a venture studio and capital firm focused on developing consumer brands. He currently serves as founder and CEO of Be LOVE™.
What they invest in
from 30 of 32 portfolio companiesConsumer ×18Direct to Consumer ×18Wellness & Fitness ×18Healthtech ×13AI & Machine Learning ×6Digital Health ×6FoodTech ×6Hardware ×4
HQs:United States×15Japan×1Mexico×1
Who they back
founder profiles across 16 portfolio companiesFounding team size:solo founder×52 founders×53 founders×54+ founders×1
What their founders studiedfrom 14 founders with field-of-study data
Computer Science ×4Life Sciences ×4Chemistry ×2Medicine ×2Politics & Policy ×2
Where their founders worked beforefrom 16 founders with career history
McKinsey & Company ×2
Investments · 32 tracked
founders shown can be your intro pathBy year:2026 · 12024 · 23 dated
Bloom Nutrition produces Clear Protein, a protein powder formulated with whey isolate and collagen peptides designed for women seeking muscle support and beauty benefits.
ConsumerDirect to ConsumerHealthtechWellness & FitnessAustin, US
Mari Llewellyn(Founder)
Co-investorsAMBERSTONE
Bare Performance Nutrition (BPN) is a direct-to-consumer sports nutrition brand that sells supplements including protein powders, creatine, electrolytes, energy gels, bars, and greens.
Direct to ConsumerSports TechWellness & Fitness
Daybreak provides at-home diagnosis and treatment for obstructive sleep apnea through doctor-directed virtual care and custom-tailored therapy.
Digital HealthHealthtechMedical DevicesWellness & FitnessLos Angeles, US
Dr. Martin Hopp(Medical Director)Dr. Peter Balacky(Dental Director)
Smash Foods produces ready-to-eat toaster pastries made with whole food ingredients like blueberry, chia, and dates.
ConsumerDirect to ConsumerFoodTech
AnnaSteve
Elemind makes a wearable neurotech sleep headband that measures EEG brain signals and delivers phase-locked acoustic stimulation to help users fall asleep faster and return to sleep after waking.
Deep TechDigital HealthHardwareHealthtechWellness & Fitness
David Wang(Co-Founder + CTO)inMeredith Perry(Co-Founder + CEO)inEd Boyden(Co-Founder)inNir Grossman(Co-Founder)Heather Read(Co-Founder + Science Advisor)inRoshan Rajappa(COO)in
Co-investorsEvolution VC PartnersGaingelsGreen Meadow VenturesJoyance PartnersMetaplanetModi Ventures+2 more
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Experiment Beauty creates clinically proven skincare products with barrier-first formulas designed by chemists, positioning scientific ingredients as accessible and fun rather than intimidating.
ConsumerDirect to ConsumerWellness & FitnessNew York, US
Lisa Guerrera(CEO + Co-founder)inEmmy Ketcham(Founder)inLisa Guerra(Founder)
Co-investorsDivergent CapitalGreycroftJoyance PartnersSiddhi Capital
Flex Capital provides debt financing for startups and SMEs in Japan, offering unsecured, unguaranteed products including venture debt (up to ¥300M), revenue-based financing, and invoice payment financing.
Fintech
Co-investorsAngel Bridge Co.,Ltd.Eniac VenturesFlex Capital PartnersMaveronPear VCTown Hall Ventures+1 more
Flossy builds AI agents that handle conversations, scheduling, and performance coaching for dental practice front offices.
AI & Machine LearningHealthtechSaaS
Miles Beckett(Founder)inSteve Seigel(Founder)in
BoardStevein
Co-investorsAct One VenturesB Capital GroupB4 CapitalClocktower VenturesEverywhere VenturesGreen Meadow Ventures+14 more
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Ghost Lifestyle is a consumer brand that sells sports nutrition supplements and branded apparel directly to consumers.
ConsumerDirect to ConsumerWellness & Fitness
Co-investorsGeneral Mills
GODMODE is a beauty brand offering collectible, high-performance cosmetics, with its Genesis Collection including highlighters, lip glosses, eyeliners, and eyeshadow palettes.
ConsumerCreator EconomyDirect to ConsumerE-commerce
BoardChloë Grace Moretz(Copiloт)Rina Sawayama(Copilot)
Co-investorsBreak Trail Ventures
Happy Dad is an alcoholic beverage company that produces hard seltzers, hard teas, and related drinks with an emphasis on taste and quality ingredients.
ConsumerDirect to ConsumerFoodTech
John ShahidiKyle ForgeardSam Shahidi(CEO)
Co-investorsAntiEntrepreneur VenturesHumble GrowthLakeside CapitalMidnightTerpsi Capital
Hop WTR is a beverage company that sells flavored water and tea-based drinks in bundled packages for direct consumer purchase.
ConsumerDirect to ConsumerFoodTechWellness & Fitness
JordanNickNick Taranto Jordan Bass(Founder)
Co-investorsBtomorrow VenturesEastward Capital PartnersLakehouse Venture Partners
Ketone manufactures exogenous ketone supplements designed to raise blood ketone levels for enhanced cognitive and physical performance.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Michael Brandt(Founder)in
Co-investorsAndreessen HorowitzAntiGaingelsSeaside VenturesLiquid VenturesPareto Holdings
Kin builds a tool that gives patients a clear record of every medical visit, capturing medications, instructions, follow-ups, and next steps so they can understand their care and know what to do afterward.
AI & Machine LearningConsumerDigital HealthHealthtech
Co-investorsEniac Ventures
KinderFarms makes children's OTC medicine and hydration products, such as electrolyte solutions, formulated with cleaner ingredients like zinc, dextrose, and electrolytes and without artificial dyes.
Advanced ManufacturingConsumerDirect to ConsumerHealthtechWellness & FitnessRedondo Beach, US
Kristin Recchiutti(Executive Officer)Logan Schwartz(Director)Jeremiah Adams(Executive Officer, Director)Gregory Thomas Willsey(Director)Julianne Kur(Director)
BoardMark Rampolla(Director)
Co-investorsBreak Trail VenturesEvolution VC PartnersGroundForce CapitalHabitat PartnersPowerplant Ventures
LALO produces a premium unaged tequila blanco made from three ingredients — Jalisco Highland agave, deep well water, and Champagne yeast — using a traditional Mexican production process.
ConsumerDirect to Consumer
A digital health platform that combines personalized longevity science with medical expertise to help users optimize their health through data-driven insights and clinical guidance.
Digital HealthHealthtechLongevityWellness & Fitness
Co-investorsCorazon CapitalPHD VenturesRosecliff VenturesRidgeline Ventures
Momentous makes science-backed nutritional supplements for performance and wellness, including sleep support formulas designed for athletes and high performers.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Co-investorsBreak Trail VenturesMuse CapitalNext Ventures
Lumia builds smart earring wearables (Lumia 2) that continuously track over 20 health metrics — including blood flow, sleep stages, readiness, hormonal cycle, and activity — via sensors placed in the ear, paired with a companion app.
Digital HealthHardwareHealthtechWellness & FitnessAllston, US
DANIEL LEE(Executive Officer, Director)inPaul Jin(Executive Officer, Director)in
BoardJONATHAN BRONSON(Director)in
Co-investorsJ2 VenturesStartX
Masa Chips makes tortilla chips fried without seed oils, using three natural ingredients.
ConsumerDirect to ConsumerFoodTech
Steven Rofrano(Founder)
Co-investorsAngel group
Nectar provides AI-powered workflows for social commerce, helping businesses respond faster, sell smarter, and scale their social presence by converting community into a growth engine.
AI & Machine LearningMarketing TechSaaSSocialPalo Alto, US
Farah U(Founder)Farah Uraizee(Founder)Misbah Uraizee(Founder)
Co-investorsBAM VenturesCharge VCDash VCGV (Google Ventures)Menlo VenturesMercury Fund+3 more
Orion Sleep develops smart sleep technology, including sensors and covers, to make world-class sleep science accessible and affordable for consumers.
HardwareHealthtechIoTWellness & FitnessSan Francisco, US
Dr. Michael Breus(Chief Sleep Officer)
Co-investorsBoot64 VenturesBreak Trail VenturesCriticalityMucker CapitalNZVCSHOR+2 more
Direct-to-consumer cookware and dinnerware brand known for its multipurpose Always Pan.
Amir Tehrani(Founder)Shiza Shahid(Founder)Zach Rosner(Founder)
Co-investors8VCAngel Capital ManagementBlack Jays VenturesDreamers VCFlybridge Capital PartnersGaingels+5 more
Sincerely Yours sells dermatologist-approved skincare products formulated for sensitive skin, described as non-irritating and barrier-friendly.
ConsumerDirect to ConsumerE-commerce
Co-investorsCoefficient CapitalHabitat Partners
STAND+ manufactures specialized footwear designed for professionals and athletes who spend extended periods standing, using proprietary energy-dissipation technology and heat-moldable custom-fit materials.
ConsumerDirect to ConsumerE-commerceHardwareHealthtechSports TechWellness & FitnessNew York, US
Rob Gregg
Co-investorsBreak Trail VenturesCake VenturesCosmic Venture PartnersHannah Grey VenturesMidnight
SteadyIQ is an AI-powered income verification platform that helps government agencies determine eligibility for benefits by converting unstructured income data from gig workers, self-employed individuals, and non-traditional earners into structured reports.
AI & Machine LearningFintechGovTechSaaS
Adam Rosemanin
BoardShaquille O'Neal
Co-investorsGaingels
Supergut makes fiber-based food and supplement products aimed at supporting gut microbiome health for consumers.
Direct to ConsumerFoodTechWellness & Fitness
Marc Washington(Founder)in
Co-investorsAcre Venture PartnersAlpha EdisonAOKI LABSAssembled BrandsGreat Circle VenturesAccess Capital+3 more
Superpower offers personalized health testing and monitoring for consumers, analyzing 100+ biomarkers across multiple body systems.
AI & Machine LearningDigital HealthWellness & Fitness
Jacob Peters(Founder)inDr Anant VinjamooriKevin Unkrich(Founder)inMax Marchione(Founder)in
Co-investorsAirTree VenturesAOKI LABSARA NEA Ventures (Brand: Dmz.Xyz)AurumBackwards CapitalBlack Flag+21 more
Supp.co is a platform for building, optimizing, and tracking personalized supplement stacks aligned with individual health goals and lifestyles.
AI & Machine LearningConsumerHealthtechWellness & Fitness
Steve Martocci(Founder)inNick Michlewicz(Founder)in
Co-investorsAble PartnersBoxGroupCompoundTrue VenturesUnion Square Ventures (USV)Draft Ventures Llc
The Absorption Company makes pharmaceutical-grade dietary supplements formulated with a proprietary technology aimed at improving how the body absorbs nutrients.
ConsumerDirect to ConsumerWellness & Fitness
Ezekiel Bronfman(Cofounder)inNathan Medow(Cofounder)
Co-investorsAlign VenturesEntrepreneur Ventures
WILDE makes high-protein snack crackers made with antibiotic-free chicken, chicken bone broth, and real cheddar cheese, offering 12g of protein per serving.
ConsumerDirect to ConsumerFoodTech
Jason Wright(Founder)in
Co-investorsFounders Factory NYKarpReillyMiroma VenturesCRV (Charles River Ventures)
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
Eatriff
Exits · 1
1 acquisitionsSuppCoacq. by Function
Portfolio news
latest coverage across their companiesSuperpower · startupintros.com · Jul 13, 2026
Nectar Social · finsmes.com · May 15, 2026
Frequently asked questions
- How many investments has The Family Fund made?
- The Family Fund has 32 tracked investments, 1 of which have exited, including 1 dated in the last 24 months.
- What stage does The Family Fund invest at?
- The Family Fund invests at the Series A stage.
- What sectors does The Family Fund focus on?
- The Family Fund focuses on Consumer, Direct to Consumer, FoodTech, Healthtech, Wellness & Fitness.
- Where is The Family Fund located?
- The Family Fund is headquartered in Los Angeles, US.
- Who does The Family Fund co-invest with?
- The Family Fund most often shares deals with Break Trail Ventures, Gaingels, Anti, among 99 tracked co-investors.
Co-investors · 4
Anti Fund is an early-stage-to-growth venture firm that backs technical, anti-consensus founders and pairs technical judgment with distribution and attention to help companies define new market categories.
Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.
Liquid 2 Ventures is a seed-stage venture capital firm founded in 2015 by Joe Montana and based in San Francisco.
Positive Sum Capital is a venture capital firm that backs founders pursuing their life's work.
Firms observed investing alongside The Family Fund, from public investor directories. Shared companies are the overlap with The Family Fund's recorded portfolio.
Similar investors
Channel 4 Ventures is the media-for-equity investment arm of Channel 4, the UK public service broadcaster, providing consumer brands with TV advertising budgets in exchange for equity rather than cash.
Maveron is an early-stage venture capital firm founded in 1998 that partners with entrepreneurs building consumer brands.
Spiral Sun Ventures is an early-stage investment firm backing better-for-you consumer brands, aiming to build healthier alternatives within the CPG market.
Redrice Ventures is a UK-based venture capital firm that backs founders building premium consumer brands, platforms, marketplaces, and related B2B/retail tech solutions.