Amperity
Seattle, US · Founded 2015 · Delaware corporation · 11 known investors
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Amperity provides a customer data foundation that unifies fragmented customer data into a single source of truth, giving marketing and analytics teams and AI agents a complete view of each customer. It serves brands seeking to improve segmentation, paid media performance, and data-driven decision-making.
Founders & leadership
Amperity was founded in 2015 by Derek Slager and Kabir Shahani.
Board

Investors · 11
How we know: Declaration Partners's portfolio page · businessinsider.com · Not right? Tell us
How we know: Foundation Capital's portfolio page · Not right? Tell us
How we know: General Catalyst's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Greycroft's portfolio page · Not right? Tell us
How we know: Highsage Ventures's portfolio page · Not right? Tell us
How we know: Hyde Park Venture Partners's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Madrona Venture Group's portfolio page · a partner's Signal profile · businessinsider.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Funding
SEC filings, press & company announcements$254.8M disclosed across 4 of 5 rounds · 2017–2021
- Undisclosed amountSeries-DSep 2021Source ↗
- $100MraisedJul 2021 · 2 sourcesSource ↗
- $100MSeries DJul 2021 · 2 sources
Declaration Partners, Madrona Venture Group, Tiger Global Management
Source ↗
▶$26.8MraisedDec 2019 · 26 investors · Other TechnologyRule 506(b)
- Kelly WrightDirector
- Kabir ShahaniExecutive Officer, Director, Promoter
- Amy PellyExecutive Officer
- Derek SlagerExecutive Officer, Director, Promoter
- Matt McIlwainDirector
- Rajeev SinghDirector
- Offering amount
- $26.8M
- Amount sold
- $26.8M
- First sale
- Nov 2019
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
▶$28MraisedNov 2017 · 5 investors · Other TechnologyRule 506(b)
- Derek SlagerExecutive Officer, Director, Promoter
- Rajeev SinghDirector
- Kelly WrightDirector
- Amy PellyExecutive Officer
- Matt McIlwainDirector
- Kabir ShahaniExecutive Officer, Director, Promoter
- Offering amount
- $28M
- Amount sold
- $28M
- First sale
- Oct 2017
- Incorporated
- Corporation, Delaware, 2015
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
4 people who came through Amperity went on to found or lead other companies.
Related companies · 6
Companies working in the same space as Amperity.
Acquisitions · 1
Early investors' stakes continue via these dealsCustora provides segmentation and predictive analytics software that helps e-commerce retailers identify and market to individual customers through integrations with email, display advertising, and audience platforms like Facebook and Google.
In the news
Frequently asked questions
- What does Amperity do?
- Amperity provides a customer data foundation that unifies fragmented customer data into a single source of truth, giving marketing and analytics teams and AI agents a complete view of each customer. It serves brands seeking to improve segmentation, paid media performance, and data-driven decision-making.
- Who founded Amperity?
- Amperity was founded by Derek Slager, Kabir Shahani in 2015.
- Who are Amperity's investors?
- Amperity's investors include Declaration Partners, Foundation Capital, FUSE, General Catalyst, Greycroft, Highsage Ventures, Hyde Park Venture Partners, Madrona Venture Group and 3 more.
- How much funding has Amperity raised?
- Amperity has disclosed $254.8M raised across 4 of its 5 known rounds.
- Where is Amperity headquartered?
- Amperity is headquartered in Seattle, US.






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