Fundraising Fox

Plated

AcquiredTechstars '13

New York City, US · Founded 2012 · 245 employees on LinkedIn · 10 known investors

Plated operates a grocery subscription service called Schedule & Save that offers 5% discounts on eligible items delivered or picked up on a recurring schedule. The service allows customers to manage subscriptions online, add coupons for additional savings, and adjust delivery frequency and timing.

Also known as Plated (meal kits) · Plated.com

E-commerceFoodTechRetail Tech

Investors · 10

Ff Venture CapitalNew York · $300K – $700K
Founder CollectiveCambridge
GreycroftNew York · $100K – $5M
HDS CapitalNew York City
TechstarsBoulder · $220K
Greycroft PartnersreportedNew York
Slow VenturesreportedSan Francisco · $50K – $1M

Also in the syndicate · 3

Alain BankierAndrew McCollumPaige Craig

Key figures

latest reported
Acquisition priceSep 2017$300M
EmployeesJan 20171,000 people
Expected annual revenueJan 2015$100M
Fulfillment center relocations in first three yearsJan 201514 moves
HeadcountAug 2026245
Meals delivered (cumulative)Jul 2013100,000 meals

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 8

launches, deals, and filings
Nov 2019
Albertsons ends Plated subscription service

Final delivery date November 27, 2019; the brand moved into Albertsons' Own Brands private-label division for in-store products sold via pickup and delivery.

source ↗

Jan 2019
Co-founder and CEO Josh Hix leaves the company

source ↗

Oct 2018
Co-founder Nick Taranto departs

source ↗

Apr 2018
Plated meal kits begin selling in Albertsons stores

source ↗

Sep 2017
Acquired by Albertsons Companies for $300 million

Josh Hix remained CEO and Nick Taranto became chief strategy officer at the time of the deal; described as the largest exit for a business featured on "Shark Tank."

$300M source ↗

May 2015
Featured on "Beyond the Tank" season 1, episode 2

Kevin O'Leary made an investment in the company following the follow-up segment.

source ↗

Apr 2014
Appeared on ABC's "Shark Tank" (season 5, episode 22)

Struck an on-air deal with Mark Cuban of $500,000 for 6% of the company; the deal never closed. Four months later the founders made a deal with Kevin O'Leary for an undisclosed sum.

source ↗

Jan 2013
Selected for Techstars NY Spring 2013 class

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

How 'Shark Tank' business Plated sold to Albertsons for $300 millioncnbc.com · Sep 2017Meal delivery service Plated raises $35M to replace supermarket experience with meal ingredient delivery - New York Business Journalbizjournals.com · Jul 2015Plated Announces $35 Million in Series B Funding to Extend Leadership Position in Food Sustainabilityprnewswire.com · Jul 2015Plated Raises $35M in Series B Funding - FinSMEsfinsmes.com · Jul 2015Food startups gorge on funding: Plated raises $15M, FoodPanda reels in $60M – GeekWiregeekwire.com · Aug 2014

▸Research sources · 6

primary sources listed

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Plated do?
Plated operates a grocery subscription service called Schedule & Save that offers 5% discounts on eligible items delivered or picked up on a recurring schedule. The service allows customers to manage subscriptions online, add coupons for additional savings, and adjust delivery frequency and timing.
Who are Plated's investors?
Plated's investors include Ff Venture Capital, Founder Collective, Greycroft, HDS Capital, Techstars, Greycroft Partners, Slow Ventures.
Where is Plated headquartered?
Plated is headquartered in New York City, US.