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Plated
AcquiredTechstars '13New York City, US · Founded 2012 · 245 employees on LinkedIn · 11 known investors
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Plated operates a grocery subscription service called Schedule & Save that offers 5% discounts on eligible items delivered or picked up on a recurring schedule. The service allows customers to manage subscriptions online, add coupons for additional savings, and adjust delivery frequency and timing.
Also known as Plated (meal kits) · Plated.com
Investors · 11
How we know: Ff Venture Capital's portfolio page · research · en.wikipedia.org · Not right? Tell us
How we know: Founder Collective's portfolio page · Not right? Tell us
How we know: Greycroft's portfolio page · Not right? Tell us
How we know: lererhippeau.com · Not right? Tell us
How we know: the Techstars portfolio · research · en.wikipedia.org · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Also in the syndicate · 4
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BJul 2015
Formation 8, Greycroft Partners
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
3 people who came through Plated went on to found or lead other companies.
Timeline · 8
launches, deals, and filingsFinal delivery date November 27, 2019; the brand moved into Albertsons' Own Brands private-label division for in-store products sold via pickup and delivery.
Josh Hix remained CEO and Nick Taranto became chief strategy officer at the time of the deal; described as the largest exit for a business featured on "Shark Tank."
$300M source ↗
Kevin O'Leary made an investment in the company following the follow-up segment.
Struck an on-air deal with Mark Cuban of $500,000 for 6% of the company; the deal never closed. Four months later the founders made a deal with Kevin O'Leary for an undisclosed sum.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 6
primary sources listed
- Platedplated.com · web
- Plated (meal kits) - Wikipediaen.wikipedia.org · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Plated do?
- Plated operates a grocery subscription service called Schedule & Save that offers 5% discounts on eligible items delivered or picked up on a recurring schedule. The service allows customers to manage subscriptions online, add coupons for additional savings, and adjust delivery frequency and timing.
- Who are Plated's investors?
- Plated's investors include Ff Venture Capital, Founder Collective, Greycroft, HDS Capital, Lerer Hippeau, Techstars, Slow Ventures.
- Where is Plated headquartered?
- Plated is headquartered in New York City, US.