Swiftline
Founded 2020 · 20 employees on LinkedIn · 10 known investors
Charm provides data on DTC and TikTok Shop brands, tracking over 5 million brands with proprietary growth and success scores to help consumer investors source and conduct due diligence on investment opportunities. The platform delivers metrics such as TikTok Shop sales, social and demographic data, revenue, funding activity, and verified founder contact information via CRM integrations, an API, and data feeds.
Also known as Charm · Charm.io
Founders & leadership
Investors · 10
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Also in the syndicate · 5
Funding
SEC filings, press & company announcements- Undisclosed amountSeries AMar 2022
Cloverhill Ventures (lead), Raptor Group (lead), Atalaya Capital Management LP, Corner Capital Management, Evolution VC Partners, Gaingels, The Benvolio Group (The Frankfort Family Office), Thrasio, Ulysses Ventures
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Swiftline, operating the Charm.io platform, provides ecommerce data intelligence covering direct-to-consumer (DTC) brands and TikTok Shop activity. The platform aggregates in-depth brand metrics alongside daily sales data for categories, shops, products, creators, hashtags and videos on TikTok Shop, positioning itself as a source for discovering, analyzing and benchmarking ecommerce sellers.
Tracked data points include revenue, ad spend, sales growth, video views, trending hashtags, creator content, category analysis and market share. Coverage spans TikTok Shop in the United States, the United Kingdom, France, Italy, Germany, Spain, Mexico, Brazil and Southeast Asia. Alongside data access, customers are assigned a dedicated Customer Success Manager who builds customized dashboards and produces tailored reports and analyses.
Business model
The company sells access to its ecommerce data intelligence platform to business customers, with sales conducted through booked demos and calls, and service delivery supported by dedicated Customer Success Managers who provide custom dashboards and reporting.
▸Full profile — market position, technology, go-to-market, geography
Market position
The company presents itself as a comprehensive data intelligence platform for DTC brand metrics and global TikTok Shop sales data, with its data cited in media and a 4.5 user rating displayed on its site.
Positioning centers on breadth of coverage — daily, granular TikTok Shop sales visibility across multiple markets combined with DTC brand metrics — paired with dedicated customer success support and custom analyses rather than self-serve data alone.
Technology
The platform is described as AI-powered, tracking metrics across DTC brands and ingesting daily TikTok Shop sales data across categories, shops, products, creators, hashtags and videos, with reporting delivered via customizable dashboards.
Go-to-market
Prospective customers are directed to book a call or demo through the company website; existing accounts are supported by an assigned Customer Success Manager who acts as an extension of the customer's team.
Retailers seeking brand and product discovery for merchandising, investors conducting sourcing and diligence on consumer brands, and brands and TikTok Shop sellers looking for competitive intelligence.
Geography
TikTok Shop sales tracking covers the United States, United Kingdom, France, Italy, Germany, Spain, Mexico, Brazil and all of Southeast Asia.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
In the news
▸Research sources · 1
primary sources listed
- Swiftlineswiftline.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Swiftline do?
- Charm.io is an ecommerce data intelligence platform tracking DTC brand metrics and daily TikTok Shop sales.
- Who are Swiftline's investors?
- Swiftline's investors include Raptor Group, Greycroft, Evolution VC Partners, Atalaya Capital, Gaingels.