Greycroft — 2021 Investments

HealthVerity operates a healthcare and consumer data ecosystem that enables HIPAA-compliant synchronization and exchange of real-world data across pharma, payers, and government agencies.

Data & InfrastructureEnterprise SoftwareHealthtechPhiladelphia, US

AKAndrew Kress(Co-Founder and CEO)inAGAndrew Goldberg(Co-Founder and COO)

BoardMGMichael Greeley(Director)inRachel Winokur(Director)

Board seatISIan Sigalow· per SEC Form D

Co-investorsFLFlare Capital PartnersFOForesite CapitalNENew Enterprise Associates (NEA)

Botkeeper provides an AI-driven bookkeeping platform that automates manual accounting tasks and layers in dedicated accountant services, for accounting firms and their business clients.

AI & Machine LearningFintechSaaSBoston, US

EPEnrico Palmerino(Founder)inAPAngelina Palmerino(Co-Founder & Chief Product Officer)inSHSallie Halsey(Chief Operations Officer)inJVJessica Veiga(Chief Revenue Officer)inTCTravis Cherry(Chief Technology Officer)inECErica Cramer(Senior Vice President, Client Services)in

Board seatMTMark Terbeek· per SEC Form D · $42M raise · filed Nov 2021

Co-investorsPIPillar VCPOPoint72 VenturesCOCorrelation VenturesGRGradient VenturesHIHigh AlphaPEPeak State Ventures

Closedloop.ai is a team-based platform for agentic software development that enables teams to define requirements, create implementation plans, and ship code collaboratively with AI agents, with full visibility and review gates before execution.

AI & Machine LearningDeveloper ToolsEnterprise SoftwareAustin, US

David DeCaprio(Executive Officer, Director)AEAndrew Eye(Founder)inDave DeCaprio(Founder)

BoardMBMarcus Bartram(Director)inGBGraham Brooks(Director)in

Board seatISIan Sigalow· per SEC Form D

Co-investors.4.406 VenturesBRBreyer CapitalCECentral Texas Angel NetworkJOJoyance PartnersMEMeridian Street CapitalOSOssian Capital+2 more

A direct-to-consumer brand selling tree-free toilet paper made from bamboo, offered via one-time purchase or subscription with a customer portal and gift cards.

Circular EconomyClimate TechConsumerDirect to ConsumerE-commerceSeattle, US

Austin Watkins(Executive Officer, Director)RFRyan Fritsch(Executive Officer, Director)in

Board seatDSDana Settle· per SEC Form D

Co-investorsMUMuse CapitalFOFootPrint Coalition

Mercato is an online grocery marketplace that connects shoppers with locally-owned, independent grocers, butchers, and bakeries for delivery or in-store pickup.

E-commerceFoodTechMarketplacesNew York, US

RJRobert J. Brannigan, Jr.(Executive Officer, Director, Promoter)BBBobby Brannigan(Founder)in

Board seatISIan Sigalow· per SEC Form D

Co-investorsBRBrighter CapitalFLFlucas VenturesINInterlock CapitalKEKeshif VenturesLOLoeb.nycOSOssian Capital+1 more

ZenBusiness provides an all-in-one platform combining AI-powered guidance (Velo) with customer support to help entrepreneurs start, protect, and grow their businesses through business formations and compliance services.

Enterprise SoftwareFuture of WorkLegalTechSaaSAustin, US

RBRoss Buhrdorf(Founder)inSHShanaz Hemmati(Founder)inRafael Lopez(Executive Officer)inKhadijeh Hemmati(Executive Officer)

BoardJGJC Glancy(Executive Officer, Director)in

Board seatPBPaul Bricault· per SEC Form D

Co-investorsALAlpha PartnersALAlumni VenturesATATX Venture PartnersBRBreyer CapitalCACathay InnovationCLCleveland Avenue+14 more

1build offers an API that provides access to live construction cost data — covering 68 million materials, labor, equipment, and pre-built assemblies across every county in the United States.

Construction TechData & InfrastructureDeveloper Tools

Co-investorsEAEarl Grey Capital

Addi is a buy-now-pay-later platform that provides installment credit to consumers in Colombia, enabling purchases at physical stores and online merchants without traditional credit requirements.

FintechBogotá, CO

SSSantiago Suárez(Founder)inDVDaniel Vallejo(Founder)inElmer Ortega(Founder)

Co-investorsALAlleyCorpANAndreessen HorowitzENEndeavor CatalystMOMONASHEESNONotable CapitalQUQuona Capital+12 more

Boost offers an API-driven policy administration system that automates the end-to-end management of insurance policies, including underwriting, pricing, document generation, and compliance across jurisdictions.

FintechInsurTechSaaS

Alex Maffeo(Founder)

Co-investorsCOCoatue ManagementCOConversion CapitalFIFIN VCGAGaingelsHAHack VCRRRRE Ventures

Ditto is a content management system that centralizes product language standards, terminology, and content patterns, then enforces consistency across design, development, and code tools.

Developer ToolsEnterprise SoftwareMarketing TechSaaSSan Francisco, US

JMJo Ma(Founder)inJOJessica Ouyang(Founder)inAdam Fish(Founder)AWAllen Wang(Founder)inELEric Liu(Founder)inJolena Ma(Founder)

Co-investorsRURubio Impact VenturesSOSoma CapitalY Y CombinatorACAcrew CapitalAJAJGAMAmity Ventures+17 more

Elevate is a software platform for managing flexible spending accounts (FSAs) and health savings accounts (HSAs) in the consumer-directed benefits industry.

AI & Machine LearningEnterprise SoftwareFintechHealthtechSaaS

BCBrian Cosgray(Founder & CEO)inBrian Strom(Co-founder & CTO)in

Co-investorsBOBowery CapitalANAnthemis VentureNONorwest Venture Partners

Expel provides managed detection and response (MDR) services for cybersecurity threats, helping organizations detect and respond to security incidents.

CybersecurityEnterprise SoftwareSaaSMclean, US

YKYanek Korff(Founder)inJBJustin Bajko(Founder)inDMDave Merkel(Founder)in

BoardMYMourad Yesayan(Director)in

Co-investorsBABattery VenturesBUBurda Principal InvestmentsCACapitalGCICisco InvestmentsINIndex VenturesLILightbank+4 more

fabric is a commerce platform for retailers, and this page presents its technology and solution partner ecosystem.

AI & Machine LearningE-commerceRetail TechSaaS

ARAniq Rahman(Founder)inArun Vijayvergiya(Founder)inAvi Jacoby(Founder)Curt Avallone(Founder)Eeshita Pande(Founder)Elram Goren(Founder)

Co-investorsASAscend Venture CapitalB B CapitalB B Capital GroupB4B4 CapitalEXExpaFOForerunner Ventures+19 more

Guidewheel builds a FactoryOps platform that helps factory teams reduce downtime, improve output, and optimize performance through a simple, scalable solution.

Advanced ManufacturingAI & Machine LearningEnterprise SoftwareIoT

LDLauren Dunford(Founder)inWeston McBride(Founder)in

Co-investorsBRBreakthrough Energy VenturesENEnza CapitalJAJanuary VenturesLOLocalGlobeMEMerus CapitalRERethink Impact+5 more

Handoff is an AI-native construction management and estimating platform for residential contractors including remodelers, home builders, and trade contractors.

AI & Machine LearningConstruction TechEnterprise SoftwarePropTechSaaSAustin, US

DADmitry Alexin(Founder)in

Co-investorsCECerity Partners VenturesEAEarl Grey CapitalFOFoundamentalINInitialized CapitalMEMetaPropMEMetaProp Ventures+10 more

Hummin Homes offers a digital home manager service for homeowners, providing 24/7 home emergency support, tele-maintenance, access to vetted service professionals, and personalized home maintenance and improvement plans.

ConsumerMarketplacesPropTech

Co-investorsALAlumni VenturesHAHarlem Capital PartnersPRPrimetime Partners

Iru provides an AI-powered unified platform for endpoint management, identity, threat detection, and compliance automation serving IT and security teams.

AI & Machine LearningCybersecurityDeveloper ToolsEnterprise SoftwareSan Diego, US

APAdam Pettit(Founder & CEO)Wesley Pettit(Executive Officer, Director, Promoter)Daughters Mark(Director, Promoter)

Co-investorsB B Capital GroupMAMango CapitalDEDefinitionFEFelicis VenturesFIFirst Round CapitalFRFrontline Ventures+4 more

Laudable extracts customer testimonials and case studies from recorded calls via integrations with Gong, Chorus, or other call recorders, then produces edited videos and marketing materials for demand generation.

Enterprise SoftwareMarketing TechSaaSSan Francisco, US

AFangela ferrante(Founder)in

Co-investorsATAtlanta Tech VillageY Y CombinatorCRCraft VenturesGSGSD CapitalHAHarvard Management CompanyMIMissionOG+1 more

Leto is a software suite that helps companies manage GDPR compliance, data security, AI Act obligations and employee awareness, with an AI agent called Hari that maps personal data, audits subcontractors, classifies AI systems and generates required documentation.

AI & Machine LearningCybersecurityLegalTech

Co-investorsKIKima Ventures171789 Capital8V8VC9Y9Yards CapitalANAndreessen HorowitzCOCoatue Management+5 more

Leto provides an IPFS gateway that serves content to end-users while generating anonymous, open analytics on how IPFS objects are requested across the network.

Crypto & Web3Data & InfrastructureDeveloper Tools

Co-investorsCVCV VC9Y9Yards CapitalTITiger Global Management

Lightricks develops AI video generation models and a creative platform (LTX Studio) that enable creators to produce high-quality videos efficiently on consumer hardware.

AI & Machine LearningCreator EconomyEnterprise SoftwareMedia & EntertainmentJerusalem, IL

ZFZeev Farbman(Founder)inNir Pochter(Founder)inYaron Inger(Founder)inAmit Goldstein(Founder)Itai Tsiddon(Founder)

Co-investorsCLClaltechFUFusionHAHanaco Venture CapitalINInsight PartnersLELeft Lane CapitalVIViola Ventures+4 more

Made by Nacho is a pet food company that produces cat food crafted by professional chef Bobby Flay using quality proteins and ingredients designed for feline nutrition.

ConsumerDirect to ConsumerE-commerceFoodTech

BFBobby Flay(Founder)

Co-investorsCOCompanion FundSOSonoma Brands CapitalBEBeliadeCACAVU Consumer PartnersCACAVU Venture PartnersNENew Fare Partners

Santa Monica, US

Stefan Heinrich(Executive Officer, Director)Alex Bamberger(Director)

BoardRCRob Chesney(Director)in

Co-investorsCHChicago VenturesFIfirstminute capitalSLSlow Ventures

Pacaso enables fractional co-ownership of luxury second homes, allowing owners to purchase shares in vacation properties rather than owning entire homes individually.

B2B MarketplacesConsumerMarketplacesPropTechCalifornia, US

AAAustin Allison(Founder)inDJDavid J. Willbrand(CLO)inCharles Tanner(Managing Officer)Nina Tran(Chief Financial Officer)in

BoardDLDan Levitan(Director)inLara Cumberland(Director)

Co-investorsACAcrew CapitalALAlumni VenturesBEBeyond CapitalBUBuilders + BackersCRCrosscut VenturesFLFlucas Ventures+11 more

Podchaser operated a crowdsourced podcast database offering metadata, credits, ratings, reviews, and advertising/data insights for podcasts.

Oklahoma City, US

CRCole Raven(Executive Officer, Director)inMatthew Luckett(Director)Bradley Davis(Founder)

Co-investorsADAdvancit CapitalHIHigh AlphaKEKeyhorse CapitalLILightShed VenturesPOPoplar VenturesHYHyde Park Venture Partners+2 more

Procurated operates a marketplace and review platform connecting public sector buyers with suppliers, providing ratings, reviews, and insights to facilitate informed purchasing decisions for government, educational, and nonprofit organizations.

B2B MarketplacesEnterprise SoftwareGovTechSaaSWashington, US

DYDavid Yarkin(Founder)inCFCassie Fay(VP, Sales)inBSBecca Smith(VP Product & Engagement)

BoardPaul Finnegan(Director)APAlan Patricof(Director)in

Co-investorsK K Street CapitalLILightShed VenturesTRTribeca Venture PartnersPRPrimetime PartnersTDTDF Ventures

Red Balloon Security develops host-based runtime defense solutions for devices in critical infrastructure environments.

CybersecurityDefense TechHardwareIoTNew York, US

Dr. Ang Cui(Founder)inSal Stolfo(Original founding member)Ang Cui(Founder)Salvatore Stolfo(Founder)

BoardESEnrique Salem(Director)in

Co-investorsABAbstract VenturesAMAmerican Family VenturesBABain Capital VenturesINIn-Q-Tel

Rocket.Chat is an open-source communication platform used by over 12 million users across more than 150 countries.

Cloud ComputingDefense TechEnterprise SoftwareFuture of Work

GEGabriel Engel(Founder)in

Co-investorsALAlexia VenturesMOMONASHEESNENew Enterprise Associates (NEA)ONOnevc Venture Partners LlcTOTogether FundVAValor Capital Group+3 more

Seed develops clinically studied probiotic and prebiotic formulations designed to support digestive health and overall wellness through proprietary delivery technology that protects beneficial bacteria through the digestive tract.

HealthtechWellness & FitnessVenice, US

AKAra Katz(Executive Officer, Director)inRajat Dhir(Executive Officer, Director)Andy Bradley(Executive Officer)

Co-investorsALAlumni VenturesARArtis VenturesBOBold Capital PartnersBOBoxGroupCOCollaborative FundCOColor Capital+15 more

Telgorithm is a full-service SMS/MMS API provider specializing in 10DLC high-volume messaging, with support for RCS and voice, patented smart queueing for deliverability, and automated campaign registration and phone number porting.

Cloud ComputingEnterprise SoftwareSaaSNorthridge, US

Mason Zheng(Executive Officer, Director)Aaron Alter(Executive Officer, Director)Russell Yue(Director)

BoardJAJim Andelman(Director)in

Co-investorsAMAmplify.LABOBonfire VenturesFLFlexcap Ventures

Gladly offers an AI-based customer experience (CX) platform intended to help companies improve customer service and grow customer lifetime value while reducing agent workload and costs.

AI & Machine LearningEnterprise SoftwareSaaS

JAJoseph Ansanelli(Founder)inDKDirk Kessler(Founder)inCharlie Besecker(CEO)inADAndy D'Amato(Chief Revenue Officer)inTRTodd Rakow(Chief Financial Officer)inAFAli Fazal(Chief Marketing Officer)in

Co-investorsGRGreylock PartnersINInvariantes FundNENew Enterprise Associates (NEA)ALAlpha EdisonATAtlantic Vantage PointAXAXA Venture Partners+8 more

Astoria, US

Demetrius Michael Karagas(Executive Officer, Director)SGSteven Gutentag(Founder)inDemetri Karagas(Founder)

BoardRKRebecca Kaden(Director)in

Co-investorsALAlpha PartnersALAlumni VenturesCOComcast VenturesCOConnetic VenturesCVCVS Health VenturesEVEvolution VC Partners+18 more

WhenIWork provides software for shift-based workplaces to manage scheduling, communications, and team coordination.

Future of WorkHR TechSaaSSaint Paul, US

CHChad Halvorson(Founder)inGVGarret Voight(Principal Designer & Co-Founder)inDODaniel Olfelt(Founder)inJeffrey Imm(Executive Officer)

BoardJohn Tedesco(Director)TGThomas Gieselmann(Director)in

Co-investorsBABain Capital Tech OpportunitiesCACamber PartnersDRDrive CapitalHIHigh AlphaARArthur VenturesBABain Capital+2 more

Yassir operates a super app platform with multiple services across African markets.

B2B MarketplacesConsumerLogistics & Supply ChainMarketplacesMobility & TransportationTravel & HospitalityAlgeria, DZ

NTNoureddine Tayebi(Founder)inEMel mahdi Yettou(Founder)inMahdi Yettou(Founder)

BoardLars Fjeldsoe-Nielsen(Director)

Co-investorsWNWndrCoALAlumni VenturesBABasecamp FundBOBond Capital ManagementDNDN CapitalENEndeavor Catalyst+25 more

Online platform, rebranded Willow Wealth, giving retail and accredited investors access to private market asset classes.

New York, US

MMMilind Mehere(Founder)inMWMichael Weisz(Founder)inDENNIS SHIELDS(Director)

BoardJMJOSEPH MELOHN(Director)in

Co-investorsEXExpansion Venture CapitalFJFJ LabsSASaturn PartnersEDEdison PartnersEXExpansion CapitalGAGaingels+4 more