Wonderbly exited
London, GB · 3 known investors
Find your way into Wonderbly exited
Wonderbly creates personalized children's books, with each story custom-tailored to individual readers through an illustrated narrative format. The company operates as a direct-to-consumer publisher based in London.
Also known as Lost My Name · Lostmy.name · Lostmy.name Ltd
Investors · 3
Company profile
researched Aug 2026Wonderbly is an online publisher of personalized books for children and adults, operating from London, United Kingdom. Customers choose a title from the company's online catalogue and customize it with the recipient's name and other details; a personal message can also be printed on the first page. The catalogue spans new-baby and gifting titles such as "When You Were Born" and "Oh, What Parents You'll Be!", search-and-find books including "I Spy You!" and "Where Are You? Save the Multiverse!", bedtime and nursery-rhyme collections such as "Goodnight You, Goodnight Everyone" and "Your Treasury of Nursery Rhymes", and family-relationship titles including "Me and My Big Brother / My Big Sister" and "We Love Grandma-O-Saurus!". Some books support personalization for more than one child.
The company states it has operated since 2013 and that its books have reached over 10 million readers internationally. Books are produced with authors, illustrators and translators, and titles are available in translated editions. The company trades as Wonderbly under the registered entity Lostmy.name Ltd (company number 08305498), with an address at 20 Vauxhall Bridge Road, London SW1V 2SA.
Business model
Wonderbly sells personalized books directly to consumers through its own online storefront. Customers select a title from the online bookshop, personalize it with a recipient's name and other details, and can add a printed message on the first page before the book is produced and shipped as a gift.
Revenue is generated from sales of individual personalized printed books ordered through the company's website.
Traction
The company reports having delivered personalized books to more than 10 million readers worldwide since 2013.
▸Full profile — go-to-market, geography
Go-to-market
Direct-to-consumer e-commerce via wonderbly.com, supported by promotional offers such as buy-one-get-one discounts on children's books and a newsletter sign-up incentive offering $5 off a first order. Customer reviews are surfaced through Trustpilot.
Consumers buying gifts for children and adults, including parents, expectant and new parents, siblings and grandparents.
Geography
Headquartered in London, United Kingdom, at 20 Vauxhall Bridge Road, SW1V 2SA, selling to customers internationally.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 6
by search overlap
Companies competing with Wonderbly exited for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 3
primary sources listed
- Wonderbly exitedwonderbly.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Wonderbly exited do?
- London-based online publisher selling personalized books for children and adults directly to consumers.
- Who are Wonderbly exited's investors?
- Wonderbly exited's investors include Greycroft, Project A Ventures, The Chernin Group (TCG Crypto).
- Where is Wonderbly exited headquartered?
- Wonderbly exited is headquartered in London, GB.