Wonderbly exited

Wonderbly is an online publisher of personalized books for children and adults, operating from London, United Kingdom. Customers choose a title from the company's online catalogue and customize it with the recipient's name and other details; a personal message can also be printed on the first page. The catalogue spans new-baby and gifting titles such as "When You Were Born" and "Oh, What Parents You'll Be!", search-and-find books including "I Spy You!" and "Where Are You? Save the Multiverse!", bedtime and nursery-rhyme collections such as "Goodnight You, Goodnight Everyone" and "Your Treasury of Nursery Rhymes", and family-relationship titles including "Me and My Big Brother / My Big Sister" and "We Love Grandma-O-Saurus!". Some books support personalization for more than one child.

The company states it has operated since 2013 and that its books have reached over 10 million readers internationally. Books are produced with authors, illustrators and translators, and titles are available in translated editions. The company trades as Wonderbly under the registered entity Lostmy.name Ltd (company number 08305498), with an address at 20 Vauxhall Bridge Road, London SW1V 2SA.

Business model

Wonderbly sells personalized books directly to consumers through its own online storefront. Customers select a title from the online bookshop, personalize it with a recipient's name and other details, and can add a printed message on the first page before the book is produced and shipped as a gift.

Revenue is generated from sales of individual personalized printed books ordered through the company's website.

Traction

The company reports having delivered personalized books to more than 10 million readers worldwide since 2013.