RightMove

RightMove Health is a musculoskeletal (MSK) care company offering specialist-led evaluation, physical therapy and care coordination for back, neck, joint and muscle pain. Its clinical model was developed with Hospital for Special Surgery (HSS), whose proprietary care pathways cover 90+ (described as 95+ in later material) MSK conditions; RightMove therapists are certified through training programs developed with HSS. Members receive virtual visits with MSK-focused physicians, nurse practitioners and advanced practice providers, typically on a same- or next-day basis and without a referral requirement, followed by a care plan that may include virtual or in-person physical therapy, imaging referrals, or scheduling with orthopedic or pain specialists.

Each member is assigned a Care Advocate who handles coordination and paperwork with health plans and treating physicians and remains reachable by phone, messaging or email. The company markets a branded diagnostic triage product, FirstMove, alongside physical therapy and navigation to in-network providers, and it positions the service as available at no cost to members of partner health plans, including Medicare; downstream services such as imaging or surgery are billed to the member's insurance benefits. A purpose-built, AI-driven technology platform is used to connect primary care providers, specialists, PT clinics and health plan partners.

Founding story

RightMove was created by a group of clinicians, technologists and operators motivated by experiences with family members, friends and patients living with chronic pain or limited mobility, and by the contrasting outcomes seen when patients reach the right specialists. Hospital for Special Surgery helped create the company to deliver the right care at the right time, noting that for more than 60% of HSS patients surgery is not the appropriate answer.

Business model

RightMove contracts with health plans and employers rather than charging patients, operating a value-based care model that aligns incentives around avoiding unnecessary imaging and surgery. Evaluation and navigation services are provided at no cost to members of partner health plans, while services RightMove schedules, such as imaging or surgery, are covered by the member's insurance benefits. Leadership has described the goal of becoming an MSK risk partner for health plans, indicating risk-bearing arrangements.

Revenue is derived from partnerships with health plans and employers under value-based arrangements intended to reduce cost of care and improve outcomes, with services delivered at no direct cost to members.

Traction

Company-reported outcomes include an 85% reduction in patient pain levels, 96% of patients achieving meaningful functional gains, 98% patient satisfaction (CSAT/NPS) and an 80% reduction in the need for surgical intervention. A forthcoming study with a national health system is cited as showing engagement of more than 70% of targeted patients, and prior HSS research is cited as showing patients completing RightMove's evaluation are 60% less likely to require advanced imaging and 80% less likely to proceed to surgery. As of November 2025 the company was launching multi-state value-based partnerships with national and regional payers and scaling a collaboration with a very large employer.

Latest developments

On November 4, 2025, RightMove Health announced Joe Leinbach as CEO. Leinbach previously served as President & COO of Synapticure, General Manager of New Markets at Cityblock Health, and held leadership roles at Evolent Health. The announcement coincided with the launch of multi-state value-based partnerships with national and regional payers and the scaling of a collaboration with one of the world's largest employers.