Whatnot
YC W20YC Top CompanyLos Angeles, US · Founded 2019 · Delaware corporation · 731 employees · Hiring · 18 known investors
Whatnot is a live commerce marketplace that enables creators and entrepreneurs to build businesses by connecting with audiences through real-time streaming and shopping. The platform combines social interaction with commerce, allowing content creators to monetize their passion.
ConsumerCreator EconomyE-commerceMarketplacesSocialMarketplaceUnited States of AmericaAmerica / CanadaFully Remote
Founders & leadership· Y Combinator alumni (W20)
Whatnot was founded in 2019 by Grant LaFontaine and Logan Head.
Board
DC
CC
LS
AH
Anu HariharanBoard director
Investors · 18
Alkeon InnovationNew York
Andreessen HorowitzMenlo Park · $500K – $50Mvia Connie Chan · board
Backwards CapitalNew York
CapitalGSan Francisco · $50M – $100Mvia Laela Sturdy · board
Firebolt Ventures Management Company, LlcPalo Alto
GreycroftNew York · $100K – $5M
ICONIQSan Francisco
Lightspeed Venture PartnersMenlo Park · $1.7M – $87M
Scribble VenturesPortola Valley · $750K – $1.5M
Sequoia CapitalMenlo Park · $4.4M – $214M
Standard CapitalSan Franciscovia Dalton Caldwell · board
Summit Peak InvestmentsFort Worth
Tq Ventures LlcNew York
Wonder VenturesLos Angeles · $100K – $1.5M
Y CombinatorSan Francisco · $500K
avrareportedHillsborough
Operator PartnersreportedNew York
Twenty Two VenturesreportedPalo Alto · $50K – $250K
Reported raises · per SEC filings
Form D private placements$1.5B disclosed across 6 rounds · 2021–2026
▶$547MraisedAug 2026 · 17 investors · Other TechnologyRule 506(b)
▶$547MraisedAug 2026 · 17 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Grant LaFontaineExecutive Officer, Director, Promoter
- Logan HeadExecutive Officer, Director, Promoter
- Connie ChanDirector
- Laela SturdyDirector
- Dalton CaldwellDirector
- Offering amount
- $547M
- Amount sold
- $547M
- First sale
- Aug 2026
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$225MraisedOct 2025 · 8 investors · Other TechnologyRule 506(b)
▶$225MraisedOct 2025 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Grant LaFontaineExecutive Officer, Director, Promoter
- Dalton CaldwellDirector
- Logan HeadExecutive Officer, Director, Promoter
- Connie ChanDirector
- Laela SturdyDirector
- Offering amount
- $225M
- Amount sold
- $225M
- First sale
- Oct 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$262MraisedJan 2025 · 11 investors · Other TechnologyRule 506(b)
▶$262MraisedJan 2025 · 11 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Dalton CaldwellDirector
- Connie ChanDirector
- Grant LaFontaineExecutive Officer, Director, Promoter
- Logan HeadExecutive Officer, Director, Promoter
- Laela SturdyDirector
- Offering amount
- $265M
- Amount sold
- $262M
- First sale
- Dec 2024
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$260MraisedJul 2022 · 5 investors · Other TechnologyRule 506(b)
▶$260MraisedJul 2022 · 5 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Grant LaFontaineExecutive Officer, Director
- Logan HeadExecutive Officer, Director
- Connie ChanDirector
- Anu HariharanDirector
- Laela SturdyDirector
- Offering amount
- $260M
- Amount sold
- $260M
- First sale
- Jul 2022
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$141.1MraisedSep 2021 · 7 investors · Other TechnologyRule 506(b)
▶$141.1MraisedSep 2021 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Grant LaFontaineExecutive Officer, Director
- Connie ChanDirector
- Anu HariharanDirector
- Logan HeadExecutive Officer, Director
- Offering amount
- $150M
- Amount sold
- $141.1M
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
▶$47MraisedMay 2021 · 2 investors · Other TechnologyRule 506(b)
▶$47MraisedMay 2021 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
- Logan HeadDirector
- Grant LaFontaineExecutive Officer, Director
- Anu HariharanDirector
- Connie ChanDirector
- Offering amount
- $47.5M
- Amount sold
- $47M
- First sale
- May 2021
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Founder mafia
The Whatnot mafia →7 people who came through Whatnot went on to found or lead other companies.
Dalton CaldwellDirectorFounded StandardcapElizabeth WeilSeed InvestorFounded Scribble VenturesMark LevinGeneral ManagerFounded SeatedArnav SahuInvestorFounded WolfiaPaul GutEngineeringFounded Loop SupportTullie MurrellDirector of Engineering, Applied AI ResearchFounded ShapedSaarth ShahSoftware EngineerFounded Sixtyfour
Competitors · 3
by search overlapメルカリ36473 shared keywordsMercari is a marketplace platform that enables users to buy and sell used and secondhand items, offering a wide selection of products across various categories.
Poshmark, Inc.23506 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Instacart8355 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Companies competing with Whatnot for the same Google search keywords, organic and paid, via search-intersection analysis.
Acquisitions · 1
Early investors' stakes continue via these dealsShaped
Shaped is a relevance engine that powers personalized content feeds, hybrid search, and AI agent memory retrieval for real-time personalization applications. It serves product teams, developers, and AI applications requiring behavioral-based recommendations and contextual retrieval.
In the news
LA’s New Defense Startup Comes Out Swinging - dot.LAdot.la · Jul 2026
Whatnot acquires Madrona-backed AI startup Shaped to boost live shopping recommendations – GeekWiregeekwire.com · Jul 2026
Whatnot acquires Shaped to power real-time live shopping recommendations | TechCrunchtechcrunch.com · Jul 2026Frequently asked questions
- What does Whatnot do?
- Whatnot is a live commerce marketplace that enables creators and entrepreneurs to build businesses by connecting with audiences through real-time streaming and shopping. The platform combines social interaction with commerce, allowing content creators to monetize their passion.
- Who founded Whatnot?
- Whatnot was founded by Grant LaFontaine, Logan Head in 2019.
- Who are Whatnot's investors?
- Whatnot's investors include Alkeon Innovation, Andreessen Horowitz, Backwards Capital, CapitalG, Firebolt Ventures Management Company, Llc, Greycroft, ICONIQ, Lightspeed Venture Partners and 10 more.
- How much funding has Whatnot raised?
- Whatnot has disclosed $1.5B raised across 6 rounds.
- Where is Whatnot headquartered?
- Whatnot is headquartered in Los Angeles, US.