How many investments has True Beauty Ventures made?

True Beauty Ventures has 28 tracked investments, including 2 dated in the last 24 months.

What stage does True Beauty Ventures invest at?

True Beauty Ventures invests at the Seed, Series A, Series B stages.

What is True Beauty Ventures's typical check size?

True Beauty Ventures typically writes checks of $1M – $10M.

What sectors does True Beauty Ventures focus on?

True Beauty Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.

Where is True Beauty Ventures located?

True Beauty Ventures is headquartered in Palm Beach Gardens, US.

Does True Beauty Ventures lead rounds?

Yes, True Beauty Ventures leads investment rounds.

Who does True Beauty Ventures co-invest with?

True Beauty Ventures most often shares deals with Selva Ventures, Able Partners, REDO Ventures, among 28 tracked co-investors.

True Beauty Ventures

Venture capital

Palm Beach Gardens · Seed–Series B · 12 people tracked

Also known as TRUE BEAUTY CAPITAL LLC

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Colleen Walsh360 people can intro you
Cristina Nuñez307 people can intro you

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Investment thesis

True Beauty Ventures focuses exclusively on the beauty and wellness sector, investing in emerging brands from Seed to Series B. The firm positions itself as a specialist insider, using early access and category expertise to identify high-potential companies and build a curated portfolio designed to outperform. Its team draws on deep experience across beauty, wellness, investing, and operations, aiming to bring founders more than capital — including strategic guidance, industry relationships, and hands-on partnership to help brands scale with intention. The firm emphasizes purpose-led businesses and close, founder-friendly collaboration.

Invests inConsumer Direct to Consumer Wellness & Fitness Canada Palm Beach Gardens United States

Source: firm website, verified Sep 29, 2026.

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Stage

Seed–Series B

Check

$1M – $10M

Palm Beach Gardens, New York, US

Leads rounds

Leads

Instruments

Equity

Founded

2020

Last 12 months

2 investments

AUM

$15M

VC funds

Tracked investments

Team · 12 people

from the firm's website

Cristina· Miami, Florida, United States

Partner with a background in investment banking, private equity, and brand leadership, combining financial rigor with founder empathy.

Cristina Nuñez· General Partner· Miami, Floridain 𝕏

Cristina is a consumer investor and operator with 18+ years of experience, having worked at Tengram Capital Partners, L Catterton, and UBS before senior operating roles at Clark's Botanicals and Laura Geller Beauty. She graduated magna cum laude from Duke University.

cristina@truebeautyventures.com

Rich Gersten· Managing Partner· New York Cityin

Rich Gersten is a multi-decade beauty and personal-care specialist who backs category-defining brands, runs a concentrated, high-conviction portfolio, and advises founders on exits, M&A, and company building.

rich@truebeautyventures.com

Aaron Mizrahi· Amazon Partner· Austin, Texas Metropolitan Areain

Aaron is an Amazon growth leader with over a decade of experience, having led Amazon Sales & Marketing at Hero Cosmetics before its $660M sale to Church & Dwight, and founder of the agency Amiz. He advises TBV brands on Amazon strategy.

Caroline Phipps· Senior Associate· New York, New York, United Statesin

Caroline supports sourcing, evaluation, and execution of investments with a focus on market research, financial analysis, and diligence. She previously worked at Perella Weinberg Partners in the Consumer & Retail group.

Caroline Weintraub· Senior Associate· New York, New York, United Statesin

Caroline Weintraub is a Senior Associate at True Beauty Ventures, an early stage VC firm. Before joining the firm, she spent four years as a management consultant at Accenture, where she worked with prestige beauty brands on strategy and operations engagements spanning product launches, risk management, and sales and operations planning; she also interned in consumer venture capital and at high-growth beauty startups while earning her MBA. She holds a journalism degree from Northwestern University (2015) and an MBA from Columbia Business School (2021), where she co-led the venture capital club.

caroline@truebeautyventures.com

Cassie Cowman· Retail Strategy Partner· Brooklyn, New York, United Statesin

Cassie has an 18-year beauty career spanning luxury fragrance, Sephora, and Tarte Cosmetics, and co-founded View from 32. She advises TBV on retail strategy.

Colleen Walsh· Human Resources and Talent Partner· New York City Metropolitan Areain

Colleen is an HR executive with 15+ years across global CPG and founder-led beauty brands. She supports TBV portfolio brands with talent planning, succession, and organizational strategy.

Gabriella Giron· Retail Strategy Partnerin

Gaby has 15+ years in beauty, rising to skincare buyer at Sephora and later serving as Digital Lead for Estée Lauder Companies in Paris. Her expertise spans buying, e-commerce, and brand development.

Lindsay Ullman· Retail Strategy Partner· Santa Monica, California, United Statesin

Lindsay began as a buyer at Bloomingdale's and later served as Senior E-Commerce Merchant at Sephora, holding senior positions at MAC and The INKEY List. She supports retail and e-commerce strategy for TBV.

Maclean Liotta· Senior Associate· New York, New York, United Statesin

Maclean supports the investment lifecycle from sourcing to diligence and financial analysis. She previously worked at CHANEL in Fragrance & Beauty and began her career at UBS Investment Bank.

Marcel Lopez· Supply Chain and Ops Partner· Los Angeles Metropolitan Areain

Marcel is a beauty supply chain executive with 20+ years of experience, having held senior roles at Josie Maran and Rare Beauty and founded the consultancy Propel Beauty. He advises TBV portfolio on supply chain and operations.

What they invest in

from 23 of 28 portfolio companies

Consumer ×23Direct to Consumer ×20Wellness & Fitness ×16E-commerce ×11Healthtech ×2Biotech ×1Circular Economy ×1Digital Health ×1

HQs:United States×12Argentina×1Canada×1

Who they back

founder profiles across 17 portfolio companies

71%

solo founders

12 of 17 mapped founding teams

90%

repeat founders

of 10 founders with career history

Founding team size:solo founder×122 founders×33 founders×2

Investments · 28 tracked

founders shown can be your intro path

By year:2026 · 1 2025 · 1 2024 · 1 2023 · 3 2022 · 2 2021 · 2 2020 · 2 2019 · 1 2017 · 114 dated

Aquisaquis.com 𝕏Series B · May 2021

Aquis makes hair-drying tools built with technical fabrics and its proprietary AQUITEX hairtech, aimed at consumers seeking gentler hair care.

ConsumerDirect to ConsumerHardwareSan Francisco, US

Suveen Sahib(Executive Officer, Director)Britta Cox(Founder)in

BoardAyaz Ul-Haque(Director)Lori Wachs(Director)Robert Akridge(Director)

Board seatRichard Gersten· per SEC Form D

Co-investorsMadison Parker Capital Springboard Growth Capital

Crown Affaircrownaffair.comSeries A · May 2026 · $5M

Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Dianna Cohen(Executive Officer, Director)inElaine Choi(Executive Officer, Director)in

Board seatCristina NunezRichard Gersten· per SEC Form D

Co-investorsAlumni Ventures AMBERSTONE Palm Tree Crew Investments Point King Capital Selva Ventures Sidekick Partners +5 more

Iris & Romeoirisandromeo.com inSeries A · Dec 2017 · $3M

Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.

ConsumerDirect to ConsumerE-commerceSan Francisco, US

Michele Gough Baril(Founder)Tara Desai(Executive Officer, Director)

Board Andrew Black(Director)in

Board seatCristina Nunez· per SEC Form D

Co-investorsBrandProject Capital

BeautyStatbeautystat.com

BeautyStat is a skincare brand founded by a cosmetic chemist, offering products such as a stabilized 20% Vitamin C serum and Vitamin C + peptide eye treatments using its patented Chem-C technology.

ConsumerDirect to ConsumerE-commerce

Ron Robinson(Founder)in

Biologicabiologica.com inSeed · Dec 2025 · $7M

Biologica produces stage-specific effervescent multivitamin drinks formulated for women's hormonal health at different life stages.

ConsumerFemTechHealthtechWellness & Fitness

Radhi Kakarla(Founder, Chief Medical Advisor)Elizabeth Zwillinger(Founder)in

Co-investorsGood Friends Greycroft HAWKTAIL

Caliraycaliraybeauty.com inSeries A · Feb 2023

Caliray Beauty offers a tubing mascara formulated to resist flaking and smudging, marketed as clean cosmetics for everyday wear.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Wende Zomnir(Founder)

Cay Skincayskin.comSeed · Mar 2022 · $4M

Cay Skin sells sun-care and skincare products, including chemical and mineral SPF facial sunscreens formulated as lightweight moisturizers that double as makeup primers.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Co-investorsFemale Founders

Dieuxdieuxskin.com

Dieux Skin is a skincare brand that sells the Firm Revival HydroRetinal Firming Serum, a next-generation retinal-based facial serum.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Charlotte Palermino(Founder)in

Co-investorsREDO Ventures Sidekick Partners

evolvetogetherevolvetogether.com

EVOLVEtogether makes plant-based personal care products, including an aluminum-, baking soda-, and talc-free natural deodorant that uses pro-vitamin B5, sugarcane-derived enzymes, tapioca starch, and glycerin.

Circular EconomyConsumerDirect to ConsumerE-commerceWellness & Fitness

Jean David BOUJNAH(Founder)inCynthia K. Sakai(Founder)in

Feals in 𝕏Series A · May 2019 · $7M

Modern plant wellness company using CBD to support healthier lives.

Denver, US

Andrew Puchalski(Executive Officer, Director)Eric Scheibling(Executive Officer, Director)Alex Iwanchuk(Executive Officer, Director)

Co-investorsRecharge Thematic Ventures Management Llc

Hung Vanngo Beautyhungvanngobeauty.com

Hung Vanngo Beauty is a cosmetics brand offering a lightweight longwear serum foundation with shades customized by skin tone.

ConsumerDirect to ConsumerE-commerce

Hung Vanngo(Founder)

Co-investorsUnilever Ventures

Jupiterhellojupiter.com

Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsMelitas Ventures Llc SWAT Equity Partners Sugar Capital

K18k18hair.com.ar

K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.

BiotechConsumerWellness & FitnessBuenos Aires, AR

Britta Cox(Founder)in

Co-investorsFab Co-Creation Studio Ventures VMG Partners

K18 Hairk18hair.comSeries B · Aug 2020

Kinshiplovekinship.comSeed · Dec 2020

Kinship is a skincare brand that makes vegan, cruelty-free products, including facial serums, moisturizers, and sunscreens formulated with its plant-based pre-probiotic technology.

ConsumerDirect to ConsumerE-commerceWellness & Fitness

Alison Haljun(Founder)in

Co-investorsH Venture Partners Selva Ventures Sugar Capital

Maudegetmaude.com inJul 2021 · $5.8M

Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board.

ConsumerDirect to ConsumerWellness & FitnessBrooklyn, US

Éva Goicochea(Founder)inDakota Johnson(Investor & Co-Creative Director)Dina Epstein(Executive Officer, Director)Eva Iliana Yazmin Cantu(Executive Officer, Director)

Co-investorsCoyote Ventures New Theory Ventures Outbound Ventures Portfolia True.VU Venture Partners

Moon Juicemoonjuice.com inSeries C · Jan 2022 · $7M

Moon Juice sells wellness and dietary supplements direct to consumers, including Magnesi-Om, a powdered magnesium supplement marketed for sleep, mood, focus, and relaxation.

ConsumerDirect to ConsumerWellness & FitnessLos Angeles, US

Amanda Bacon(Executive Officer, Director)inAmanda Chantal Bacon(Founder & CEO)Jay Sugarman(Director)Elizabeth Ashmun(Executive Officer)

Co-investorsAble Partners

Normsgetnorms.com in

Norms is a direct-to-consumer personal care brand offering clinically proven, discreet hemorrhoid relief products—including medicated wipes, spray, and cream—paired with educational content to destigmatize embarrassing health issues.

ConsumerDigital HealthDirect to ConsumerWellness & Fitness

Joshua Katz(Founder & Co-Founder)inCarli(Co-Founder)Dr. Wendi LeBrett(Founding Partner and Medical Advisor)

Co-investorsPave Health Ventures

Sleep or Diesleep-or-die.com

Sleep Strips is an oral dissolvable strip product containing melatonin, GABA, L-Theanine, and 5-HTP designed to help people fall asleep within 10 minutes.

ConsumerDirect to ConsumerWellness & Fitness

Sofie Pavitt Face Websitesofiepavittface.com

Sofie Pavitt Face is a skincare brand focused on acne-prone skin, selling products such as exfoliating scrubs, clearing serums, moisturizers, and sunscreen directly to consumers.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Sofie Pavitt(Founder)

Co-investorsSelva Ventures

The 7 Virtuesthe7virtues.com 𝕏

The 7 Virtues is a social-enterprise perfume brand making aromatherapy clean fragrances from sustainable and upcycled essential oils, sourcing crops from conflict-affected and developing regions to support local farmers.

ConsumerDirect to ConsumerE-commerceImpact & Social GoodWellness & Fitness

Barb Stegemann(Founder & CEO)Mike Stegemann(Head of Operations)

Co-investorsUnilever Ventures

The Makerthemaker.com in

The Maker is a lifestyle brand spanning hospitality, fragrance, and retail, centered on an 11-room award-winning boutique hotel in Hudson, NY, along with a bespoke collection of gender-inclusive perfumes and home products.

ConsumerDirect to ConsumerTravel & HospitalityHudson, US

Lev Glazman(Co-founder & Fragrance Architect)Alina Roytberg(Co-founder)inDamien Janowicz(Co-founder (Hospitality))in

Vacationvacation.inc 𝕏

Vacation is a luxury sunscreen brand that combines modern dermatological science with a premium sensory experience, featuring fragrances developed with renowned parfumeurs.

ConsumerWellness & FitnessMiami, US

BoardDr. Elizabeth Hale(Chief Medical Advisor)

Co-investorsBFG Partners REDO Ventures Sonoma Brands Capital Spice Capital

Wizardwizardwellness.com

Wizard Wellness makes Advanced Sinus Rinse, a ready-to-use nasal rinse kit that combines saline with botanicals and postbiotics to clear congestion and support nasal microbiome health.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

Lorne Lucree(Founder)

Co-investorsAble Partners The Venture Collective

Youthforiayouthforia.coSeed · Mar 2023 · $400K

Youthforia was a consumer beauty/cosmetics brand that sold its products direct to consumers.

ConsumerDirect to ConsumerE-commerce

Co-investorsWillow Growth Partners

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Orange CanvasSofie Pavitt FaceThe 7 Virtues Beauty

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Crown Affair Secures Series C Investment Led by Stride Consumer Partners | citybiz

Crown Affair · citybiz.co · May 8, 2026

Biologica Secures $7M Seed Funding

Biologica · leadsontrees.com · Dec 9, 2025

Frequently asked questions

How many investments has True Beauty Ventures made?: True Beauty Ventures has 28 tracked investments, including 2 dated in the last 24 months.
What stage does True Beauty Ventures invest at?: True Beauty Ventures invests at the Seed, Series A, Series B stages.
What is True Beauty Ventures's typical check size?: True Beauty Ventures typically writes checks of $1M – $10M.
What sectors does True Beauty Ventures focus on?: True Beauty Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.
Where is True Beauty Ventures located?: True Beauty Ventures is headquartered in Palm Beach Gardens, US.
Does True Beauty Ventures lead rounds?: Yes, True Beauty Ventures leads investment rounds.
Who does True Beauty Ventures co-invest with?: True Beauty Ventures most often shares deals with Selva Ventures, Able Partners, REDO Ventures, among 28 tracked co-investors.

Media · Podcasts & interviews

featuring the team

5 Red Flags That Make Investors Walk Away with Cristina Nuñez of True Beauty Ventures

Nancy Twine · Cristina Nuñez

Cristina Nuñez (True Beauty Ventures) - How to invest in beauty and personal care brands

The Consumer VC · Cristina Nuñez

True Beauty Ventures Co-founder Rich Gersten on Accelerating Growth for Up-and-Coming Beauty Brands

CreatorIQ · Rich Gersten

Rich Gersten of True Beauty Ventures — Investing in Growth

MouthMedia Network · Rich Gersten

Falta Media: Conversations with Cristina Nuñez, Co-Founder of True Beauty Ventures

Cristina · vimeo.com

Co-investors · 3

Greycroft

Greycroft is a venture capital firm that partners with founders across multiple industries and geographies, investing in software, sustainability, and consumer brands.

Both backed · 1

Biologica

$100K – $5M

Female Founders

Female Founders Fund is a venture capital firm that invests in female-founded companies building category-defining businesses across sectors, backed by a strong founder community.

Both backed · 1

Cay Skin

$750K – $1M

Willow Growth Partners

Willow Growth Partners is an early-stage venture capital firm that invests in founders building consumer wellness brands, leading the first institutional round of financing.

Both backed · 1

Youthforia

$750K – $1.3M

Firms observed investing alongside True Beauty Ventures, from public investor directories. Shared companies are the overlap with True Beauty Ventures's recorded portfolio.

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