How many investments has True Beauty Ventures made?

True Beauty Ventures has 29 tracked investments, including 3 dated in the last 24 months.

What stage does True Beauty Ventures invest at?

True Beauty Ventures invests at the Seed, Series A, Series B stages.

What is True Beauty Ventures's typical check size?

True Beauty Ventures typically writes checks of $1M – $10M.

What sectors does True Beauty Ventures focus on?

True Beauty Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.

Where is True Beauty Ventures located?

True Beauty Ventures is headquartered in Palm Beach Gardens, US.

Does True Beauty Ventures lead rounds?

True Beauty Ventures typically participates in rounds rather than leading them.

Who does True Beauty Ventures co-invest with?

True Beauty Ventures most often shares deals with Able Partners, REDO Ventures, Selva Ventures, among 22 tracked co-investors.

True Beauty Ventures

Venture capital

Palm Beach Gardens · Seed–Series B · 13 people tracked

Also known as TRUE BEAUTY CAPITAL LLC

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3,875 people in our graph share verified history with the True Beauty Ventures team — schools, employers, funds. One of them is your warm intro.

Jen Wangunlockedknows Maclean Liotta · together at UBS (overlapped)

knows the team · via Menlo College

×4knows the team · via Goldman Sachs

knows the team · via Chief

×2knows the team · via Stanford University

×2knows the team · via University of California, Berkeley

✨ Fox Verdict

Investment thesis

True Beauty Ventures focuses exclusively on the beauty and wellness sector, investing in breakout consumer brands from Seed through Series B. The firm positions itself as an industry insider with deep roots across beauty, wellness, investing, and operations, leveraging early access and a specialist's perspective to identify high-potential companies and build a curated portfolio designed to outperform. Beyond capital, the team offers founders insight, access, and hands-on partnership to help scale their businesses successfully.

Invests inConsumer Direct to Consumer Wellness & Fitness Palm Beach Gardens United States

Source: firm website, verified Sep 15, 2026.

Stage

Seed–Series B

Check

$1M – $10M

Palm Beach Gardens, New York, US

Leads rounds

Follows

Instruments

Equity

Founded

2020

Last 12 months

2 investments

AUM

$15M

VC funds

Tracked investments

Team · 13 people

from the firm's website & public directories

Cristina Nunez· Co-Founder and General Partner· Miami, Florida, United Statesin 𝕏

Cristina Nunez pairs investment-banking and private-equity rigor with hands-on roles at indie beauty brands, conducting deep innerviews into founders' mentors, motivations and goals, selecting roughly 1% by self-awareness and coachability.

Cristina· Miami, Florida, United States

Partner with a background in investment banking, private equity, and brand leadership, combining financial rigor with founder empathy.

Cristina Nuñez· General Partner· Miami, Floridain

Cristina is a consumer investor and operator with 18+ years of experience, having worked at Tengram Capital Partners, L Catterton, and UBS before senior operating roles at Clark's Botanicals and Laura Geller Beauty. She graduated magna cum laude from Duke University.

c•••@truebeautyventures.comreveal

Rich Gersten· Managing Partner· New York Cityin

Rich Gersten is a multi-decade beauty and personal-care specialist who backs category-defining brands, runs a concentrated, high-conviction portfolio, and advises founders on exits, M&A, and company building.

r•••@truebeautyventures.comreveal

Aaron Mizrahi· Amazon Partner· Austin, Texas Metropolitan Areain

Aaron is an Amazon growth leader with over a decade of experience, having led Amazon Sales & Marketing at Hero Cosmetics before its $660M sale to Church & Dwight, and founder of the agency Amiz. He advises TBV brands on Amazon strategy.

Caroline Phipps· Senior Associate· New York, New York, United Statesin

Caroline supports sourcing, evaluation, and execution of investments with a focus on market research, financial analysis, and diligence. She previously worked at Perella Weinberg Partners in the Consumer & Retail group.

Caroline Weintraub· Senior Associate· New York, New York, United Statesin

Caroline Weintraub is a Senior Associate at True Beauty Ventures, an early stage VC firm. Before joining the firm, she spent four years as a management consultant at Accenture, where she worked with prestige beauty brands on strategy and operations engagements spanning product launches, risk management, and sales and operations planning; she also interned in consumer venture capital and at high-growth beauty startups while earning her MBA. She holds a journalism degree from Northwestern University (2015) and an MBA from Columbia Business School (2021), where she co-led the venture capital club.

c•••@truebeautyventures.comreveal

Cassie Cowman· Retail Strategy Partner· Brooklyn, New York, United Statesin

Cassie has an 18-year beauty career spanning luxury fragrance, Sephora, and Tarte Cosmetics, and co-founded View from 32. She advises TBV on retail strategy.

Colleen Walsh· Human Resources and Talent Partner· New York City Metropolitan Areain

Colleen is an HR executive with 15+ years across global CPG and founder-led beauty brands. She supports TBV portfolio brands with talent planning, succession, and organizational strategy.

Gabriella Giron· Retail Strategy Partnerin

Gaby has 15+ years in beauty, rising to skincare buyer at Sephora and later serving as Digital Lead for Estée Lauder Companies in Paris. Her expertise spans buying, e-commerce, and brand development.

Lindsay Ullman· Retail Strategy Partner· Santa Monica, California, United Statesin

Lindsay began as a buyer at Bloomingdale's and later served as Senior E-Commerce Merchant at Sephora, holding senior positions at MAC and The INKEY List. She supports retail and e-commerce strategy for TBV.

Maclean Liotta· Senior Associate· New York, New York, United Statesin

Maclean supports the investment lifecycle from sourcing to diligence and financial analysis. She previously worked at CHANEL in Fragrance & Beauty and began her career at UBS Investment Bank.

Marcel Lopez· Supply Chain and Ops Partner· Los Angeles Metropolitan Areain

Marcel is a beauty supply chain executive with 20+ years of experience, having held senior roles at Josie Maran and Rare Beauty and founded the consultancy Propel Beauty. He advises TBV portfolio on supply chain and operations.

What they invest in

from 23 of 29 portfolio companies

Consumer ×23Direct to Consumer ×20Wellness & Fitness ×12E-commerce ×9Healthtech ×2Biotech ×1FemTech ×1Hardware ×1

HQs:United States×12Argentina×1

Who they back

founder profiles across 13 portfolio companies

85%

solo founders

11 of 13 mapped founding teams

90%

repeat founders

of 10 founders with career history

Founding team size:solo founder×112 founders×13 founders×1

Investments · 29 tracked

founders shown can be your intro path

By year:2026 · 1 2025 · 1 2024 · 1 2023 · 3 2022 · 2 2021 · 2 2020 · 2 2019 · 1 2017 · 114 dated

Aquisaquis.com 𝕏Series B · May 2021

Aquis makes hair-drying tools built with technical fabrics and its proprietary AQUITEX hairtech, aimed at consumers seeking gentler hair care.

ConsumerDirect to ConsumerHardwareSan Francisco, US

Suveen Sahib(Executive Officer, Director)Britta Cox(Founder)in

BoardAyaz Ul-Haque(Director)Lori Wachs(Director)Robert Akridge(Director)

Board seatRichard Gersten· per SEC Form D

Co-investorsMadison Parker Capital Springboard Growth Capital

Crown Affaircrownaffair.comSeries A · May 2026 · $5M

Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Dianna Cohen(Executive Officer, Director)inElaine Choi(Executive Officer, Director)in

Board seatCristina NunezRichard Gersten· per SEC Form D

Co-investorsAMBERSTONE Palm Tree Crew Investments Point King Capital Selva Ventures Stride Consumer Partners Montage Ventures +1 more

Iris & Romeoirisandromeo.com inSeries A · Dec 2017 · $3M

Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.

ConsumerDirect to ConsumerE-commerceSan Francisco, US

Michele Gough Baril(Founder)Tara Desai(Executive Officer, Director)

Board Andrew Black(Director)in

Board seatCristina Nunez· per SEC Form D

Co-investorsBrandProject Capital

BeautyStat Websitebeautystat.com

BeautyStat is a skincare brand founded by a cosmetic chemist, offering products such as a stabilized 20% Vitamin C serum and Vitamin C + peptide eye treatments using its patented Chem-C technology.

ConsumerDirect to ConsumerE-commerce

Ron Robinson(Founder)in

Biologicabiologica.com inSeed · Dec 2025 · $7M

Biologica produces stage-specific effervescent multivitamin drinks formulated for women's hormonal health at different life stages.

ConsumerFemTechHealthtechWellness & Fitness

Radhi Kakarla(Founder, Chief Medical Advisor)Elizabeth Zwillinger(Founder)in

Co-investorsGood Friends Greycroft HAWKTAIL

Caliraycaliraybeauty.com inSeries A · Feb 2023

Cali Ray Beauty is a direct-to-consumer cosmetics brand offering long-wear makeup products such as tubing mascara, illuminators, lip gloss, primers, serum bronzer, setting spray, and setting powder.

ConsumerDirect to ConsumerE-commerce

Cay Skin Websitecayskin.com

Cayskin sells skincare and cosmetic products such as lip gloss and daily sunscreen directly to consumers.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsFemale Founders

Dieuxdieuxskin.com

Dieux Skin is a skincare brand that formulates products using clinically vetted active ingredients with a focus on ingredient safety, sustainable packaging, and price transparency.

ConsumerDirect to ConsumerWellness & Fitness

Charlotte Palermino(Founder)in

Co-investorsREDO Ventures

Evolvetogether Websiteevolvetogether.com

EVOLVEtogether is a consumer brand offering daily personal care essentials such as cleansing, moisturizing, and protective products, including custom-built sets and fragrances.

ConsumerDirect to ConsumerE-commerce

Jean David BOUJNAH(Founder)in

Feals in 𝕏Series A · May 2019 · $7M

Denver, US

Andrew Puchalski(Executive Officer, Director)Eric Scheibling(Executive Officer, Director)Alex Iwanchuk(Executive Officer, Director)

Co-investorsRecharge Thematic Ventures Management Llc

Hung Vanngo Beauty Websitehungvanngobeauty.com

Hung Vanngo Beauty is a cosmetics brand offering a lightweight longwear serum foundation with shades customized by skin tone.

ConsumerDirect to ConsumerE-commerce

Hung Vanngo(Founder)

Jupiterhellojupiter.com

Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsMelitas Ventures Llc SWAT Equity Partners Sugar Capital

K18k18hair.com.ar

K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.

BiotechConsumerWellness & FitnessBuenos Aires, AR

Britta Cox(Founder)in

Co-investorsFab Co-Creation Studio Ventures VMG Partners

K18 Hairk18hair.comSeries B · Aug 2020

Kinshiplovekinship.comSeed · Dec 2020

Kinship develops skincare products formulated and tested for sensitive and eczema-prone skin, including sunscreens, cleansers, moisturizers, eye creams, and body lotions.

ConsumerDirect to ConsumerE-commerce

Alison Haljun(Founder)in

Co-investorsSelva Ventures Sugar Capital

Maudegetmaude.com inJul 2021 · $5.8M

Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board.

ConsumerDirect to ConsumerWellness & FitnessBrooklyn, US

Éva Goicochea(Founder)inDakota Johnson(Investor & Co-Creative Director)Dina Epstein(Executive Officer, Director)Eva Iliana Yazmin Cantu(Executive Officer, Director)

Co-investorsCoyote Ventures New Theory Ventures Outbound Ventures Portfolia True.VU Venture Partners

Moon Juice inSeries C · Jan 2022 · $7M

Los Angeles, US

Amanda Bacon(Executive Officer, Director)inJay Sugarman(Director)Elizabeth Ashmun(Executive Officer)

Moon Juice Websitemoonjuice.com

Moon Juice makes dietary supplements formulated for women, emphasizing traceable, third-party-tested, vegan ingredients made in GMP-certified facilities.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsAble Partners

Normsgetnorms.com in

Norms sells maximum-strength hemorrhoid treatment products, including wipes, sold direct-to-consumer online alongside educational content from a medical advisor.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsPave Health Ventures

Sleep or Die Websitesleep-or-die.com

Sleep Strips is an oral dissolvable strip product containing melatonin, GABA, L-Theanine, and 5-HTP designed to help people fall asleep within 10 minutes.

ConsumerDirect to ConsumerWellness & Fitness

Sofie Pavitt Face Websitesofiepavittface.com

Sofie Pavitt Face is a skincare brand focused on acne-prone skin, selling products such as exfoliating scrubs, clearing serums, moisturizers, and sunscreen directly to consumers.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Sofie Pavitt(Founder)

Co-investorsSelva Ventures

The 7 Virtues Websitethe7virtues.com 𝕏

The 7 Virtues sells clean, hypoallergenic perfumes and fragrances, including gift sets and limited-edition scents.

ConsumerDirect to ConsumerE-commerce

The Maker Websitethemaker.com in

The Maker is a lifestyle brand spanning hospitality, fragrance, and retail, centered on an 11-room award-winning boutique hotel in Hudson, NY, along with a bespoke collection of gender-inclusive perfumes and home products.

ConsumerDirect to ConsumerTravel & HospitalityHudson, US

Lev Glazman(Co-founder & Fragrance Architect)Alina Roytberg(Co-founder)inDamien Janowicz(Co-founder (Hospitality))in

Vacation Websitevacation.inc 𝕏

Vacation is a luxury sunscreen brand that combines modern dermatological science with a premium sensory experience, featuring fragrances developed with renowned parfumeurs.

ConsumerWellness & FitnessMiami, US

BoardDr. Elizabeth Hale(Chief Medical Advisor)

Co-investorsREDO Ventures Spice Capital

Wizard Websitewizardwellness.com

Wizard Wellness makes Advanced Sinus Rinse, a ready-to-use nasal rinse kit that combines saline with botanicals and postbiotics to clear congestion and support nasal microbiome health.

ConsumerDirect to ConsumerHealthtechWellness & Fitness

Lorne Lucree(Founder)

Co-investorsAble Partners The Venture Collective

Youthforiayouthforia.coSeed · Mar 2023 · $400K

Youthforia was a consumer beauty/cosmetics brand that sold its products direct to consumers.

ConsumerDirect to ConsumerE-commerce

Co-investorsWillow Growth Partners

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Orange CanvasCay SkinThe 7 Virtues Beauty

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

(UPDATED) BUILDING BLOCKS: Kinship Community Food Center | The Daily Reporter - WI Construction News & Bids

Kinship · dailyreporter.com · Aug 10, 2026

Crown Affair Receives Series C Investment

Crown Affair · finsmes.com · May 11, 2026

Skincare brand Dieux donates profits to immigrant defence funds | Dazed

Dieux · dazeddigital.com · Jan 30, 2026

How VMG Partners Helped K18 Score an Exit to Unilever

K18 · inc.com · Oct 28, 2025

Frequently asked questions

How many investments has True Beauty Ventures made?: True Beauty Ventures has 29 tracked investments, including 3 dated in the last 24 months.
What stage does True Beauty Ventures invest at?: True Beauty Ventures invests at the Seed, Series A, Series B stages.
What is True Beauty Ventures's typical check size?: True Beauty Ventures typically writes checks of $1M – $10M.
What sectors does True Beauty Ventures focus on?: True Beauty Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.
Where is True Beauty Ventures located?: True Beauty Ventures is headquartered in Palm Beach Gardens, US.
Does True Beauty Ventures lead rounds?: True Beauty Ventures typically participates in rounds rather than leading them.
Who does True Beauty Ventures co-invest with?: True Beauty Ventures most often shares deals with Able Partners, REDO Ventures, Selva Ventures, among 22 tracked co-investors.

Media · Podcasts & interviews

featuring the team

5 Red Flags That Make Investors Walk Away with Cristina Nuñez of True Beauty Ventures

Nancy Twine · Cristina Nuñez

Cristina Nuñez (True Beauty Ventures) - How to invest in beauty and personal care brands

The Consumer VC · Cristina Nuñez

True Beauty Ventures Co-founder Rich Gersten on Accelerating Growth for Up-and-Coming Beauty Brands

CreatorIQ · Rich Gersten

Rich Gersten of True Beauty Ventures — Investing in Growth

MouthMedia Network · Rich Gersten

Falta Media: Conversations with Cristina Nuñez, Co-Founder of True Beauty Ventures

Cristina · vimeo.com

Co-investors · 3

Female Founders

Female Founders Fund is a venture capital firm that invests in female-founded companies building category-defining businesses across sectors, backed by a strong founder community.

Both backed · 2

Cay Skin WebsiteCay Skin

$750K – $1M

Greycroft

Greycroft is a venture capital firm that partners with founders across multiple industries and geographies, investing in software, sustainability, and consumer brands.

Both backed · 1

Biologica

$100K – $5M

Willow Growth Partners

Willow Growth Partners is an investor focused exclusively on consumer brands, bringing operating experience and executive networks to support its portfolio companies.

Both backed · 1

Youthforia

$750K – $1.3M

Firms observed investing alongside True Beauty Ventures, from public investor directories. Shared companies are the overlap with True Beauty Ventures's recorded portfolio.

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