True Beauty Ventures
Venture capitalPalm Beach Gardens · Seed–Series B · 14 people tracked
Also known as TRUE BEAUTY CAPITAL LLC
Investment thesis
True Beauty Ventures focuses exclusively on the beauty and wellness sector, investing in breakout consumer brands from Seed through Series B. The firm positions itself as an industry insider with deep roots across beauty, wellness, investing, and operations, leveraging early access and a specialist's perspective to identify high-potential companies and build a curated portfolio designed to outperform. Beyond capital, the team offers founders insight, access, and hands-on partnership to help scale their businesses successfully.
Source: firm website, verified Aug 3, 2026.
Team · 14 people
from the firm's website & public directories
What they invest in
from 5 of 27 portfolio companiesConsumer ×5Wellness & Fitness ×4Biotech ×1FemTech ×1Healthtech ×1
HQs:United States×6Argentina×1
Investments · 27 tracked
founders shown can be your intro pathSan Francisco, US
Ayaz Ul-Haque(Director)Lori Wachs(Director)Britta Cox(Executive Officer, Director)Robert Akridge(Director)Richard Gersten(Director)Suveen Sahib(Executive Officer, Director)
Board seatRichard Gersten· per SEC Form D · $10M raise · filed May 2021
Los Angeles, US
Dianna Cohen(Executive Officer, Director)Elaine Choi(Executive Officer, Director)
Board seatCristina NunezRichard Gersten· per SEC Form D
San Francisco, US
Board seatCristina Nunez· per SEC Form D · $3M raise · filed Nov 2023
Brookline, US
Alina Roytberg(Executive Officer, Director)Lev Glazman(Executive Officer, Director)Shana B. Gradie(Executive Officer)
BoardLilli Gordon(Director)
Board seatRichard Gersten· per SEC Form D · $6.6M raise · filed Sep 2024
Biologica produces stage-specific effervescent multivitamin drinks formulated for women's hormonal health at different life stages.
ConsumerFemTechHealthtechWellness & Fitness
Radhi Kakarla(Founder, Chief Medical Advisor)
San Francisco, US
Michele Gough-Baril(Executive Officer, Director)Andrew Black(Director)Cristina Nunez(Director)Tara Desai(Executive Officer, Director)
Jupiter manufactures and sells direct-to-consumer dandruff shampoos, conditioners, and scalp care products formulated with clinically-proven ingredients.
ConsumerWellness & Fitness
K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.
BiotechConsumerWellness & FitnessBuenos Aires, AR
A hotel or hospitality venue offering rooms, dining, and retail experiences.
Consumer
Vacation is a sunscreen brand that emphasizes fragrance and leisure, offering dermatologist-tested formulations compliant with Hawaii Act 104.
ConsumerWellness & Fitness
Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.
Frequently asked questions
- What stage does True Beauty Ventures invest at?
- True Beauty Ventures invests at the Seed, Series A, Series B stages.
- What is True Beauty Ventures's typical check size?
- True Beauty Ventures typically writes checks of $1M – $10M.
- What sectors does True Beauty Ventures focus on?
- True Beauty Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.
- Where is True Beauty Ventures located?
- True Beauty Ventures is headquartered in Palm Beach Gardens, US.
- Does True Beauty Ventures lead rounds?
- True Beauty Ventures typically participates in rounds rather than leading them.
Media · Podcasts & interviews
featuring the team5 Red Flags That Make Investors Walk Away with Cristina Nuñez of True Beauty Ventures
Nancy Twine · Cristina Nuñez
Cristina Nuñez (True Beauty Ventures) - How to invest in beauty and personal care brands
The Consumer VC · Cristina Nuñez
True Beauty Ventures Co-founder Rich Gersten on Accelerating Growth for Up-and-Coming Beauty Brands
CreatorIQ · Rich Gersten
Rich Gersten of True Beauty Ventures — Investing in Growth
MouthMedia Network · Rich Gersten
Co-investors · 3
Greycroft is a venture capital firm that partners with founders across multiple industries and geographies, investing in software, sustainability, and consumer brands.
Female Founders Fund is a venture capital firm that invests in female-founded companies building category-defining businesses across sectors, backed by a strong founder community.
Willow Growth Partners is an emerging growth fund that provides early institutional capital to entrepreneurs building next-generation, values-led consumer brands.
Firms observed investing alongside True Beauty Ventures, from public investor directories. Shared companies are the overlap with True Beauty Ventures's recorded portfolio.
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