How many investments has True Beauty Ventures made?

True Beauty Ventures has 21 tracked investments, including 1 dated in the last 24 months.

What stage does True Beauty Ventures invest at?

True Beauty Ventures invests at the Seed, Series A, Series B stages.

What is True Beauty Ventures's typical check size?

True Beauty Ventures typically writes checks of $1M – $10M.

What sectors does True Beauty Ventures focus on?

True Beauty Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.

Where is True Beauty Ventures located?

True Beauty Ventures is headquartered in Palm Beach Gardens, US.

Does True Beauty Ventures lead rounds?

True Beauty Ventures typically participates in rounds rather than leading them.

Who does True Beauty Ventures co-invest with?

True Beauty Ventures most often shares deals with Able Partners, REDO Ventures, Selva Ventures, among 20 tracked co-investors.

True Beauty Ventures

Venture capital

Palm Beach Gardens · Seed–Series B · 13 people tracked

Also known as TRUE BEAUTY CAPITAL LLC

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Investment thesis

True Beauty Ventures focuses exclusively on the beauty and wellness sector, investing in breakout consumer brands from Seed through Series B. The firm positions itself as an industry insider with deep roots across beauty, wellness, investing, and operations, leveraging early access and a specialist's perspective to identify high-potential companies and build a curated portfolio designed to outperform. Beyond capital, the team offers founders insight, access, and hands-on partnership to help scale their businesses successfully.

Invests inConsumer Direct to Consumer Wellness & Fitness Palm Beach Gardens United States

Source: firm website, verified Aug 25, 2026.

Stage

Seed–Series B

Check

$1M – $10M

Palm Beach Gardens, New York, US

Leads rounds

Follows

Instruments

Equity

Founded

2020

Last 12 months

1 investment

AUM

$15M

VC funds

Tracked investments

Team · 13 people

from the firm's website & public directories

Cristina Nunez· Co-Founder and General Partnerin 𝕏

Cristina Nunez pairs investment-banking and private-equity rigor with hands-on roles at indie beauty brands, conducting deep innerviews into founders' mentors, motivations and goals, selecting roughly 1% by self-awareness and coachability.

Cristina

Partner with a background in investment banking, private equity, and brand leadership, combining financial rigor with founder empathy.

Cristina Nuñez· General Partner· Miami, Floridain

Cristina is a consumer investor and operator with 18+ years of experience, having worked at Tengram Capital Partners, L Catterton, and UBS before senior operating roles at Clark's Botanicals and Laura Geller Beauty. She graduated magna cum laude from Duke University.

c•••@truebeautyventures.comreveal

Rich Gersten· Managing Partner· New York Cityin

Rich Gersten is a multi-decade beauty and personal-care specialist who backs category-defining brands, runs a concentrated, high-conviction portfolio, and advises founders on exits, M&A, and company building.

r•••@truebeautyventures.comreveal

Aaron Mizrahi· Amazon Partner· Austin, Texas Metropolitan Areain

Aaron is an Amazon growth leader with over a decade of experience, having led Amazon Sales & Marketing at Hero Cosmetics before its $660M sale to Church & Dwight, and founder of the agency Amiz. He advises TBV brands on Amazon strategy.

Caroline Phipps· Senior Associate· New York, New York, United Statesin

Caroline supports sourcing, evaluation, and execution of investments with a focus on market research, financial analysis, and diligence. She previously worked at Perella Weinberg Partners in the Consumer & Retail group.

Caroline Weintraub· Senior Associate· New York, New York, United Statesin

Caroline Weintraub is a Senior Associate at True Beauty Ventures, an early stage VC firm. Before joining the firm, she spent four years as a management consultant at Accenture, where she worked with prestige beauty brands on strategy and operations engagements spanning product launches, risk management, and sales and operations planning; she also interned in consumer venture capital and at high-growth beauty startups while earning her MBA. She holds a journalism degree from Northwestern University (2015) and an MBA from Columbia Business School (2021), where she co-led the venture capital club.

c•••@truebeautyventures.comreveal

Cassie Cowman· Retail Strategy Partner· Brooklyn, New York, United Statesin

Cassie has an 18-year beauty career spanning luxury fragrance, Sephora, and Tarte Cosmetics, and co-founded View from 32. She advises TBV on retail strategy.

Colleen Walsh· Human Resources and Talent Partner· New York City Metropolitan Areain

Colleen is an HR executive with 15+ years across global CPG and founder-led beauty brands. She supports TBV portfolio brands with talent planning, succession, and organizational strategy.

Gabriella Giron· Retail Strategy Partnerin

Gaby has 15+ years in beauty, rising to skincare buyer at Sephora and later serving as Digital Lead for Estée Lauder Companies in Paris. Her expertise spans buying, e-commerce, and brand development.

Lindsay Ullman· Retail Strategy Partner· Santa Monica, California, United Statesin

Lindsay began as a buyer at Bloomingdale's and later served as Senior E-Commerce Merchant at Sephora, holding senior positions at MAC and The INKEY List. She supports retail and e-commerce strategy for TBV.

Maclean Liotta· Senior Associate· New York, New York, United Statesin

Maclean supports the investment lifecycle from sourcing to diligence and financial analysis. She previously worked at CHANEL in Fragrance & Beauty and began her career at UBS Investment Bank.

Marcel Lopez· Supply Chain and Ops Partner· Los Angeles Metropolitan Areain

Marcel is a beauty supply chain executive with 20+ years of experience, having held senior roles at Josie Maran and Rare Beauty and founded the consultancy Propel Beauty. He advises TBV portfolio on supply chain and operations.

What they invest in

from 22 of 26 portfolio companies

Consumer ×22Direct to Consumer ×19Wellness & Fitness ×12E-commerce ×9Biotech ×1FemTech ×1Healthtech ×1Travel & Hospitality ×1

HQs:United States×9Argentina×1

Who they back

founder profiles across 8 portfolio companies

75%

solo founders

6 of 8 mapped founding teams

Founding team size:solo founder×62 founders×13 founders×1

Investments · 26 tracked

founders shown can be your intro path

By year:2026 · 1 2024 · 1 2021 · 1 2019 · 1 2017 · 15 dated

AquisMay 2021SEC filingmedium confidence

San Francisco, US

Britta Cox(Executive Officer, Director)Suveen Sahib(Executive Officer, Director)

BoardAyaz Ul-Haque(Director)Lori Wachs(Director)Robert Akridge(Director)

Board seatRichard Gersten· per SEC Form D · $10M raise · filed May 2021

Co-investorsSpringboard Growth Capital

Crown Affaircrownaffair.comMay 2026

Crown Affair sells clean haircare products, including styling tools and hair formulas designed to restore hair hydration, softness, and shine.

ConsumerDirect to ConsumerE-commerceLos Angeles, US

Dianna Cohen(Executive Officer, Director)inElaine Choi(Executive Officer, Director)

Board seatCristina NunezRichard Gersten· per SEC Form D

Co-investorsAMBERSTONE Palm Tree Crew Investments Point King Capital Selva Ventures Stride Consumer Partners Montage Ventures +1 more

Iris & Romeoirisandromeo.com inDec 2017

Iris&Romeo is a clean beauty brand offering multi-functional, all-in-one skincare and makeup products that combine skincare actives with makeup in a single step.

ConsumerDirect to ConsumerE-commerceSan Francisco, US

Michele Gough Baril(Founder)Michele Gough-Baril(Executive Officer, Director)Tara Desai(Executive Officer, Director)

BoardAndrew Black(Director)in

Board seatCristina Nunez· per SEC Form D

Co-investorsBrandProject Capital

Orange CanvasSep 2024SEC filingmedium confidence

Brookline, US

Alina Roytberg(Executive Officer, Director)Lev Glazman(Executive Officer, Director)Shana B. Gradie(Executive Officer)

BoardLilli Gordon(Director)

Board seatRichard Gersten· per SEC Form D · $6.6M raise · filed Sep 2024

BeautyStat Websitebeautystat.com

BeautyStat is a skincare brand founded by a cosmetic chemist, offering products such as a stabilized 20% Vitamin C serum and Vitamin C + peptide eye treatments using its patented Chem-C technology.

ConsumerDirect to ConsumerE-commerce

Ron Robinson(Founder)

Biologicabiologica.com in

Biologica produces stage-specific effervescent multivitamin drinks formulated for women's hormonal health at different life stages.

ConsumerFemTechHealthtechWellness & Fitness

Radhi Kakarla(Founder, Chief Medical Advisor)Elizabeth Zwillinger(Founder)in

Co-investorsGood Friends Greycroft HAWKTAIL

Caliraycaliraybeauty.com

Cali Ray Beauty is a direct-to-consumer cosmetics brand offering long-wear makeup products such as tubing mascara, illuminators, lip gloss, primers, serum bronzer, setting spray, and setting powder.

ConsumerDirect to ConsumerE-commerce

Cay Skin Websitecayskin.com

Cayskin sells skincare and cosmetic products such as lip gloss and daily sunscreen directly to consumers.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsFemale Founders

Dieuxdieuxskin.com

Dieux Skin is a skincare brand that formulates products using clinically vetted active ingredients with a focus on ingredient safety, sustainable packaging, and price transparency.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsREDO Ventures

Evolvetogether Websiteevolvetogether.com

EVOLVEtogether is a consumer brand offering daily personal care essentials such as cleansing, moisturizing, and protective products, including custom-built sets and fragrances.

ConsumerDirect to ConsumerE-commerce

Feals in 𝕏May 2019

Denver, US

Andrew Puchalski(Executive Officer, Director)Eric Scheibling(Executive Officer, Director)Alex Iwanchuk(Executive Officer, Director)

Co-investorsRecharge Thematic Ventures Management Llc

Hung Vanngo Beauty Websitehungvanngobeauty.com

Hung Vanngo Beauty is a cosmetics brand offering a lightweight longwear serum foundation with shades customized by skin tone.

ConsumerDirect to ConsumerE-commerce

Hung Vanngo(Founder)

Jupiterhellojupiter.com

Jupiter sells anti-dandruff hair care products, including shampoos, conditioners, serums, and dry shampoo formulated with ingredients like zinc pyrithione to treat dandruff and seborrheic dermatitis.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsMelitas Ventures Llc SWAT Equity Partners Sugar Capital

K18k18hair.com.ar

K18 develops biotechnology-based hair care products designed to repair and strengthen hair for consumers.

BiotechConsumerWellness & FitnessBuenos Aires, AR

Co-investorsFab Co-Creation Studio Ventures

K18Hairk18hair.com

Kinshiplovekinship.com

Kinship develops skincare products formulated and tested for sensitive and eczema-prone skin, including sunscreens, cleansers, moisturizers, eye creams, and body lotions.

ConsumerDirect to ConsumerE-commerce

Co-investorsSelva Ventures Sugar Capital

Maudegetmaude.com in

Maude is a sexual wellness company that designs and sells body-safe intimacy and personal care products, guided by a medical advisory board.

ConsumerDirect to ConsumerWellness & FitnessBrooklyn, US

Éva Goicochea(Founder)inDakota Johnson(Investor & Co-Creative Director)Dina Epstein(Executive Officer, Director)Eva Iliana Yazmin Cantu(Executive Officer, Director)

Co-investorsCoyote Ventures New Theory Ventures Outbound Ventures Portfolia True.VU Venture Partners

Moon Juice Websitemoonjuice.com

Moon Juice makes dietary supplements formulated for women, emphasizing traceable, third-party-tested, vegan ingredients made in GMP-certified facilities.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsAble Partners

Normsgetnorms.com in

Norms sells maximum-strength hemorrhoid treatment products, including wipes, sold direct-to-consumer online alongside educational content from a medical advisor.

ConsumerDirect to ConsumerWellness & Fitness

Sleep or Die Websitesleep-or-die.com

A consumer sleep brand selling sleep strips, with additional products described as in development.

ConsumerDirect to ConsumerWellness & Fitness

Sofie Pavitt Face Websitesofiepavittface.com

Sofie Pavitt Face is a skincare brand focused on acne-prone skin, selling products such as exfoliating scrubs, clearing serums, moisturizers, and sunscreen directly to consumers.

ConsumerDirect to ConsumerWellness & FitnessNew York, US

Sofie Pavitt(Founder)

Co-investorsSelva Ventures

The 7 Virtues Websitethe7virtues.com 𝕏

The 7 Virtues sells clean, hypoallergenic perfumes and fragrances, including gift sets and limited-edition scents.

ConsumerDirect to ConsumerE-commerce

The Maker Websitethemaker.com in

The Maker is a lifestyle brand spanning hospitality, fragrance, and retail, centered on an 11-room award-winning boutique hotel in Hudson, NY, along with a bespoke collection of gender-inclusive perfumes and home products.

ConsumerDirect to ConsumerTravel & HospitalityHudson, US

Lev Glazman(Co-founder & Fragrance Architect)Alina Roytberg(Co-founder)Damien Janowicz(Co-founder (Hospitality))

Vacation Websitevacation.inc 𝕏

Vacation is a sunscreen brand that emphasizes fragrance and leisure, offering dermatologist-tested formulations compliant with Hawaii Act 104.

ConsumerWellness & Fitness

Co-investorsREDO Ventures Spice Capital

Wizard Websitewizardwellness.com

Wizard makes drug-free allergy care products — including a sinus rinse, daily nasal spray, oral strips, and nasal stick — built around its Nasalbiome technology to rebalance the nasal microbiome and address allergy symptoms at the source.

ConsumerDirect to ConsumerWellness & Fitness

Co-investorsAble Partners The Venture Collective

Youthforiayouthforia.co

Youthforia was a consumer beauty/cosmetics brand that sold its products direct to consumers.

ConsumerDirect to ConsumerE-commerce

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Portfolio news

latest coverage across their companies

Crown Affair Receives Series C Investment

Crown Affair · finsmes.com · May 11, 2026

Frequently asked questions

How many investments has True Beauty Ventures made?: True Beauty Ventures has 21 tracked investments, including 1 dated in the last 24 months.
What stage does True Beauty Ventures invest at?: True Beauty Ventures invests at the Seed, Series A, Series B stages.
What is True Beauty Ventures's typical check size?: True Beauty Ventures typically writes checks of $1M – $10M.
What sectors does True Beauty Ventures focus on?: True Beauty Ventures focuses on Consumer, Direct to Consumer, Wellness & Fitness.
Where is True Beauty Ventures located?: True Beauty Ventures is headquartered in Palm Beach Gardens, US.
Does True Beauty Ventures lead rounds?: True Beauty Ventures typically participates in rounds rather than leading them.
Who does True Beauty Ventures co-invest with?: True Beauty Ventures most often shares deals with Able Partners, REDO Ventures, Selva Ventures, among 20 tracked co-investors.

Media · Podcasts & interviews

featuring the team

5 Red Flags That Make Investors Walk Away with Cristina Nuñez of True Beauty Ventures

Nancy Twine · Cristina Nuñez

Cristina Nuñez (True Beauty Ventures) - How to invest in beauty and personal care brands

The Consumer VC · Cristina Nuñez

True Beauty Ventures Co-founder Rich Gersten on Accelerating Growth for Up-and-Coming Beauty Brands

CreatorIQ · Rich Gersten

Rich Gersten of True Beauty Ventures — Investing in Growth

MouthMedia Network · Rich Gersten

Falta Media: Conversations with Cristina Nuñez, Co-Founder of True Beauty Ventures

Cristina · vimeo.com

Co-investors · 3

Greycroft

Greycroft is a venture capital firm that partners with founders across multiple industries and geographies, investing in software, sustainability, and consumer brands.

Both backed · 1

Biologica

$100K – $5M

Female Founders

Female Founders Fund is a venture capital firm that invests in female-founded companies building category-defining businesses across sectors, backed by a strong founder community.

Both backed · 1

Cay Skin Website

$750K – $1M

Willow Growth Partners

Willow Growth Partners is an investor focused exclusively on consumer brands, bringing operating experience and executive networks to support its portfolio companies.

$750K – $1.3M

Firms observed investing alongside True Beauty Ventures, from public investor directories. Shared companies are the overlap with True Beauty Ventures's recorded portfolio.

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