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Pie Insurance
United States, US · Founded 2017 · Delaware corporation · 379 employees on LinkedIn · 13 known investors
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Pie Insurance is an insurtech company providing property and casualty insurance solutions. The company serves small to mid-sized businesses in the United States.
Also known as Pie Insurance
Founders & leadership
Pie Insurance was founded in 2017 by John Swigart and Dax Craig.
Board
Investors · 13
How we know: the company's own site · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Greycroft's portfolio page · the company's own site · board seat on SEC Form D · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Acrew Capital's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Aspect Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Elefund's portfolio page · a partner's Signal profile · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Evolution VC Partners's portfolio page · Not right? Tell us
How we know: Khosla Ventures's portfolio page · Not right? Tell us
How we know: Manta Ray Ventures's portfolio page · Not right? Tell us
How we know: Nimble Partners's portfolio page · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$375.4M disclosed across 4 rounds · 2017–2022
▶$314.3MraisedOct 2022 · 29 investors · InsuranceRule 506(b)
- Kristina JohnsonDirector
- John SwigartExecutive Officer, Director
- Westley ThompsonDirector
- Dr. Nazim CetinDirector
- Teresa LeonExecutive Officer
- Ian SigalowDirector
- Thomas GrossiExecutive Officer
- Kirsten WolbergDirector
- Justin BrendenDirector
- Laura BishopDirector
- Eric HoffmanDirector
- Dax CraigExecutive Officer, Director
- Offering amount
- $400M
- Amount sold
- $314.3M
- First sale
- Sep 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$45MraisedMar 2019 · 17 investors · InsuranceRule 506(b)
- Kip ObertingDirector
- Dax CraigDirector
- Joel MoxleyDirector
- Ian SigalowDirector
- John C. SwigartExecutive Officer, Director
- Offering amount
- $45M
- Amount sold
- $45M
- First sale
- Feb 2019
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$11MraisedAug 2018 · 15 investors · InsuranceRule 506(b)
- Joel MoxleyDirector
- Ian SigalowDirector
- Kip ObertingDirector
- John C. SwigartExecutive Officer, Director
- Dax CraigDirector
- Offering amount
- $11M
- Amount sold
- $11M
- First sale
- Jul 2018
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
▶$5MraisedAug 2018 · 8 investors · InsuranceRule 506(b)
- John C. SwigartExecutive Officer, Director
- Joel MoxleyDirector
- Dax CraigDirector
- Kip ObertingDirector
- Offering amount
- $5M
- Amount sold
- $5M
- First sale
- Oct 2017
- Incorporated
- Corporation, Delaware, 2017
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Pie Insurance is an insurance technology company focused on property and casualty coverage for small and mid-sized businesses in the United States. Its principal advertised product is workers' compensation insurance, which small business owners can quote and purchase online, with policy management handled through an online customer account.
The company states that its workers' compensation coverage is available in 39 states and Washington, D.C., with additional states planned. It markets a quoting flow that produces a price in about three minutes and advertises potential savings of up to 30% on workers' compensation premiums, positioning its data-driven underwriting technology as the basis for pricing and coverage.
Business model
Pie Insurance provides property and casualty insurance products, primarily workers' compensation, to small business customers. It sells directly to business owners online and also operates a partner program for insurance agents who place coverage with Pie.
▸Full profile — market position, technology, go-to-market, geography
Market position
Pie positions itself on speed and price for small commercial insurance buyers, citing a three-minute online quote, self-service policy monitoring, and advertised savings of up to 30% on workers' compensation relative to alternatives.
Technology
The company describes data-driven insurance technology used to price and structure coverage, supporting an online quoting experience that it says returns a quote in roughly three minutes, alongside a self-service online account for monitoring policies.
Go-to-market
Two channels are presented on the company's site: a direct digital channel where small business owners obtain an online quote and manage coverage through an account, and an agent channel inviting brokers and agencies to become Pie partners.
Small and mid-sized businesses in the United States that need workers' compensation and related property and casualty coverage, plus the insurance agents who serve them.
Geography
United States only, with workers' compensation coverage available in 39 states and Washington, D.C. and stated plans to add more states.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
5 people who came through Pie Insurance went on to found or lead other companies.
Related companies · 4
Companies working in the same space as Pie Insurance.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Pie Insurancepieinsurance.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Pie Insurance do?
- Pie Insurance is a U.S. insurtech offering data-driven workers' compensation and property and casualty coverage to small businesses.
- Who founded Pie Insurance?
- Pie Insurance was founded by John Swigart, Dax Craig in 2017.
- Who are Pie Insurance's investors?
- Pie Insurance's investors include Allianz X, Greycroft, Acrew Capital, Aspect Ventures, Elefund, Evolution VC Partners, Gallatin Point Capital, Khosla Ventures and 5 more.
- How much funding has Pie Insurance raised?
- Pie Insurance has disclosed $375.4M raised across 4 rounds.
- Where is Pie Insurance headquartered?
- Pie Insurance is headquartered in United States, US.