Greycroft — 2020 Investments

Ergatta manufactures smart rowing machines with interactive coaching, gamified workouts, and scenic content.

ConsumerHardwareHealthtechWellness & FitnessBrooklyn, US

Alessandra Gotbaum(Executive Officer, Director)inTATom Aulet(Founder)inPrasanna Swaminathan(Executive Officer, Director)

Board seatISIan Sigalow· per SEC Form D

Co-investorsADAdvance Venture PartnersFLFlucas VenturesOSOssian CapitalTETechstarsAPAperiam VenturesFIFifth Wall+2 more

Leena AI develops agentic AI colleagues for enterprise operations, automating complex workflows across HR, IT, Finance, and Procurement systems for Fortune 500 companies.

AI & Machine LearningEnterprise SoftwareFuture of WorkSaaSNew York City, US

MGMayank Goyal(Co-Founder & Chief Scientist)inAJAdit Jain(Co-Founder & CEO)inAKAnand Kumar Prajapati(Co-Founder & CTO)in

Board seatMTMark Terbeek· per SEC Form D

Co-investorsBEBessemer Venture PartnersCACathexis VenturesFUFundersClubRHRho VenturesUPUpVentures CapitalVEVentureSouq+6 more

Mapped builds a knowledge graph and world model of physical spaces, people, and things that serves as the data foundation for Physical AI applications to understand and operate in the built environment.

AI & Machine LearningData & InfrastructureDeep TechEnterprise SoftwareEl Segundo, US

Shaun Cooley(Executive Officer, Director, Promoter)inJeanne Casey(Director)

BoardZSZak Schwarzman(Director)in

Board seatBBBrentt Baltimore· per SEC Form D

Co-investorsALAllegion VenturesCECerity Partners VenturesMEMetaPropMEMetaProp VenturesNTNTT DOCOMO Ventures

Roo is a veterinary relief staffing platform that connects relief professionals with animal hospitals to address workforce shortages and burnout.

B2B MarketplacesHealthtechMarketplacesHouston, US

DLDanny Leffel(Founder)inMaximus Yaney(Executive Officer, Director, Promoter)Eric Laurent(Executive Officer, Director)

BoardJoseph McAllister(Director)Kristen Rivers(Director)Jacob Hurrell(Director)

Board seatISIan Sigalow· per SEC Form D · $10M raise · filed Jan 2020

Co-investorsFLFloodgateJAJackson Square VenturesSTStonewater VenturesGIGingerbread Capital

Tapcart is a mobile commerce platform that helps Shopify brands build custom shopping apps to strengthen customer relationships and increase sales.

AI & Machine LearningDirect to ConsumerE-commerceRetail TechSaaSSanta Monica, US

ENEric Netsch(Founder & CEO)inSMSina Mobasser(Co-founder)in

Board seatDSDana Settle· per SEC Form D

Co-investorsACAct One VenturesAMAmplify.LACOCorrelation VenturesEVEvolution VC PartnersLELeft Lane CapitalRORosecliff Ventures+1 more

Avaline produces organically farmed wines with transparent ingredient disclosure, free from undisclosed additives.

ConsumerDirect to ConsumerFoodTech

Co-investorsAVAvenir Growth CapitalH H Venture PartnersJOJoyance PartnersSOSonoma Brands Capital

Digify offers a secure document sharing platform and virtual data room with encryption, digital rights management, and access controls that persist after download.

CybersecurityEnterprise SoftwareFintechSaaS

Augustine Lim(Founder)in

Co-investorsCACaptii VenturesKEKeiretsu ForumCOCocoon CapitalEVeVentures

Fetch Rewards operates a consumer mobile rewards app where users scan receipts, shop online, play mobile games, and refer friends to earn points redeemable for gift cards and offers.

AdTechConsumerE-commerceRetail Tech

Co-investorsFLFlucas VenturesICICONIQDSDST GlobalHEHeadlineICICONIQ GrowthSOSoftBank Group

Immuta provides data access and governance solutions that enable safe, instant provisioning of data at scale for humans and AI systems.

Data & InfrastructureEnterprise SoftwareAnnapolis, US

STSteven Touw(Director)inMCMatthew Carroll(Executive Officer, Director)inMichael Schiller(Executive Officer, Director)

BoardSapan Shah(Director)

Co-investorsCOConversion CapitalDEDell Technologies CapitalDRDrive CapitalINIntel CapitalMAMarch Capital PartnersNANat Turner+11 more

Lightico provides an AI-powered platform that automates complex customer journey processes for banks and telecom companies, handling regulated workflows across sales, onboarding, service and retention with digital compliance and minimal IT integration.

AI & Machine LearningEnterprise SoftwareFintechSaaS

ZBZviki Ben Ishay(CEO & Co-Founder)inJJJustin Josh(CTO & Co-Founder)inOmri Braun(COO & Co-Founder)in

Co-investorsALAlexander Geza Marcus PejacsevichCRCrescendo Venture PartnersLILiquidity CapitalLOLool VenturesMAMangrove Capital PartnersMAMars Growth Capital+3 more

Loyal Guru is a SaaS platform that helps retailers create and manage personalized loyalty programs using AI-driven personalization and gamification.

Enterprise SoftwareMarketing TechRetail TechSaaS

Co-investorsNANauta Capital

Chirag Kulkarni(Cofounder)

Co-investorsSASand Hill Angels

Blue Bell, US

Steve C Sterling(Chief Operating Officer and Manager)Jed K Corenthal(Chief Executive Officer and Manager)

BoardJohn Thompson(Manager)William Thompson(Chairman/Manager)John Bradley(Manager)

Co-investorsMOMONASHEESTWTwin VenturesGRGreycroft PartnersSISierra Ventures

Metadata builds a Marketing OS (operating system) for B2B marketers to automate manual and repetitive marketing tasks.

AdTechAI & Machine LearningData & InfrastructureEnterprise SoftwareMarketing TechSaaSSan Francisco, US

GAGil Allouche(Executive Officer, Director)inYan Manevich(Executive Officer, Director)

BoardBLBobby Lent(Director)in

Co-investors50500 GlobalACAcorn Pacific VenturesBEBeyond CapitalEMEmery CapitalGFGFT VenturesGRGraph Ventures+11 more

Provides access control solutions, including on-premise key card/fob systems and cloud-based platforms with mobile credential access.

Cloud ComputingCybersecurityIoTIrvine, US

JSJames Segil(Founder)inJason Martin(Executive Officer, Director)Scott Dorey(Executive Officer, Director)Matthew Joseph Richard Watkins(Executive Officer, Director)

Co-investorsALAllegion VenturesBOBonfire VenturesCECerity Partners VenturesEMEmergence Capital PartnersFIFikaUPUpfront Ventures+1 more

Podsights (now Spotify Ad Analytics) provides advertisers with measurement and analytics tools to track the performance of audio ad campaigns across Spotify's music and podcasts as well as off-platform digital audio, offering real-time insights and lift reporting in a centralized dashboard.

AdTechMarketing TechMedia & Entertainment

Co-investorsNVNVP CapitalSUSupernode GlobalBDBDMIBEBetaworksBEBetaworks Ventures Management, LlcNENewark Venture Partners

Public is a trading platform that allows users to buy and sell cryptocurrencies including Bitcoin, Ethereum, and memecoins through accounts managed by Zero Hash LLC, a New York State-licensed virtual currency business.

AI & Machine LearningCrypto & Web3FintechSaaSNew York, US

Jannick Malling(Founder & CEO)inLALeif Abraham(Founder & CEO)in

Co-investorsABAbbhi CapitalACAccelADAdvancit CapitalAGAglae VenturesALAltra VentureCOCommonweal Ventures+17 more

Sisu is a founder-friendly incubation fund that partners with aspiring entrepreneurs from the earliest stages ("day minus one"), helping with cofounder pairing, fundraising, and company formation over an initial two-year period before moving into an advisory role.

Enterprise Software

AMAri Mir(Founder)in

Co-investorsBUBullpen CapitalSASandwich CapitalWOWonder VenturesANAndreessen Horowitz

Whip Media provides a SaaS platform for the media and entertainment industry, handling content operations, rights and royalties management, and financial workflows.

AI & Machine LearningMedia & EntertainmentSaaS

Co-investorsADAdvance Venture PartnersHDHDS CapitalIVIVP (Institutional Venture Partners)WMWME