Tapcart
Santa Monica, US · Founded 2017 · 68 employees on LinkedIn · 8 known investors
Tapcart is a mobile commerce platform that helps Shopify brands build custom shopping apps to strengthen customer relationships and increase sales. The platform serves fast-growing ecommerce merchants seeking to deliver a differentiated mobile shopping experience.
Also known as Tapcart Inc.
Founders & leadership
Tapcart was founded in 2017 by Eric Netsch and Sina Mobasser.
Investors · 8
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Company profile
researched Aug 2026Tapcart provides a mobile commerce platform used by Shopify merchants to launch and operate branded iOS and Android shopping apps. The product covers app design and content management, a marketing suite, and merchandising automation, positioning the mobile storefront as a direct channel to a brand's existing customers alongside its website.
The platform's feature set includes an app studio for building and updating storefronts, global components, conditional app content, expanded font and icon libraries, a command-line interface and developer documentation, one-time-password login, custom onboarding flows, and loyalty features. A bundled marketing suite offers push notifications, in-app pop-overs, a personalized customer inbox, personalized offers, segmentation, personalization tokens, and A/B testing. Tapcart also markets AI capabilities: automatically generated and behavior-triggered push notifications, a personalized "For You" product feed ranked on shopper searches, taps and cart adds, AI-generated product scenes and video for imagery without photoshoots, and "Autopilot" agentic workflows that sync website content, detect campaigns and assemble app content blocks.
The company publishes customer case studies across fashion and apparel, beauty and cosmetics, food and beverage, and health and wellness verticals, citing app-versus-web performance differences such as higher revenue per session, higher conversion rates, higher average order value and app orders from new customers. Its most recent major release is described as Tapcart v20, framed as a "customer HQ" for brands.
Business model
Tapcart sells its mobile app platform to Shopify merchants; the website lists published pricing, requests for demos, and a marketing suite offered at no added cost on top of the platform. A partner program supports agencies and service partners that refer or implement Tapcart apps.
Traction
The company reports more than 100 million orders processed by its merchants and 98.4% in-app user retention. Named customer references include BÉIS and Credo Beauty, with case studies citing metrics such as 218% higher revenue per session than web, 67% higher conversion rate on app versus mobile web, 56% higher sales per session versus website, and 23% higher average order value in app versus website.
Latest developments
Tapcart has released version 20 of its platform, adding loyalty features, conditional app content, one-time-password authentication, custom onboarding, expanded fonts and icons, global components, a CLI and new developer documentation, alongside an AI-powered marketing suite and AI features including push notification generation, a personalized For You feed, AI scenes and video, and App Studio Autopilot. The company is also promoting a 2026 BFCM data report.
▸Full profile — market position, technology, go-to-market, geography
Market position
Tapcart states that it processes 30% of revenue for the fastest-growing Shopify brands and reports 98.4% in-app user retention, positioning itself as a mobile app channel provider within the Shopify ecommerce ecosystem.
Technology
A hosted mobile storefront platform integrated with Shopify, combining a no-code/low-code app studio with a CLI, developer documentation and reusable global components. Personalization and automation draw on shopper behavior signals and user attributes together with data from more than 100 million orders processed by Tapcart merchants, powering AI-generated push notifications, real-time ranked product feeds, generative product imagery and video, and agentic workflows that sync website content and build app content automatically.
Go-to-market
Direct sales via demo requests and walkthroughs on the company website, supported by customer case studies, published research such as a Black Friday/Cyber Monday data report, a blog, podcast, the Tapcart Academy education program, the UnTapped community, and a two-sided partner program for finding and becoming implementation partners.
Shopify brands and direct-to-consumer ecommerce merchants, with industry pages for fashion and apparel, beauty and cosmetics, food and beverage, and health and wellness.
Geography
Headquartered in Santa Monica, California, at 1417 6th St, Floor 2.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 3
by search overlap
Companies competing with Tapcart for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
▸Research sources · 1
primary sources listed
- Tapcarttapcart.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Tapcart do?
- Tapcart is a mobile commerce platform that lets Shopify brands build and run AI-powered branded shopping apps.
- Who founded Tapcart?
- Tapcart was founded by Eric Netsch, Sina Mobasser in 2017.
- Who are Tapcart's investors?
- Tapcart's investors include Act One Ventures, Correlation Ventures, Evolution VC Partners, Left Lane Capital, Rosecliff Ventures, Amplify.LA, Greycroft, SignalFire.
- Where is Tapcart headquartered?
- Tapcart is headquartered in Santa Monica, US.