Tapcart

Tapcart provides a mobile commerce platform used by Shopify merchants to launch and operate branded iOS and Android shopping apps. The product covers app design and content management, a marketing suite, and merchandising automation, positioning the mobile storefront as a direct channel to a brand's existing customers alongside its website.

The platform's feature set includes an app studio for building and updating storefronts, global components, conditional app content, expanded font and icon libraries, a command-line interface and developer documentation, one-time-password login, custom onboarding flows, and loyalty features. A bundled marketing suite offers push notifications, in-app pop-overs, a personalized customer inbox, personalized offers, segmentation, personalization tokens, and A/B testing. Tapcart also markets AI capabilities: automatically generated and behavior-triggered push notifications, a personalized "For You" product feed ranked on shopper searches, taps and cart adds, AI-generated product scenes and video for imagery without photoshoots, and "Autopilot" agentic workflows that sync website content, detect campaigns and assemble app content blocks.

The company publishes customer case studies across fashion and apparel, beauty and cosmetics, food and beverage, and health and wellness verticals, citing app-versus-web performance differences such as higher revenue per session, higher conversion rates, higher average order value and app orders from new customers. Its most recent major release is described as Tapcart v20, framed as a "customer HQ" for brands.

Business model

Tapcart sells its mobile app platform to Shopify merchants; the website lists published pricing, requests for demos, and a marketing suite offered at no added cost on top of the platform. A partner program supports agencies and service partners that refer or implement Tapcart apps.

Traction

The company reports more than 100 million orders processed by its merchants and 98.4% in-app user retention. Named customer references include BÉIS and Credo Beauty, with case studies citing metrics such as 218% higher revenue per session than web, 67% higher conversion rate on app versus mobile web, 56% higher sales per session versus website, and 23% higher average order value in app versus website.

Latest developments

Tapcart has released version 20 of its platform, adding loyalty features, conditional app content, one-time-password authentication, custom onboarding, expanded fonts and icons, global components, a CLI and new developer documentation, alongside an AI-powered marketing suite and AI features including push notification generation, a personalized For You feed, AI scenes and video, and App Studio Autopilot. The company is also promoting a 2026 BFCM data report.