Experiment Beauty
New York, US · 4 known investors
Experiment Beauty creates clinically proven skincare products with barrier-first formulas designed by chemists, positioning scientific ingredients as accessible and fun rather than intimidating. The brand targets consumers seeking effective skincare that combines proven chemistry with transparent, approachable branding.
ConsumerDirect to ConsumerWellness & Fitness
Founders & leadership
LG
Lisa GuerreraCEO + Co-founder
EK
Emmy KetchamHead Chemist + Co-founder
Investors · 4
Competitors · 7
by search overlapShopmy122 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Ulta Salon Cosmetics Fragrance91 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Instacart48 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Allure45 shared keywordsAllure is a beauty media brand publishing editorial content on makeup, skincare, hair, and celebrity beauty news, along with product reviews and a subscription beauty product box. It also operates the Allure Beauty Box, a curated monthly beauty product subscription service.
Refinery2942 shared keywordsRefinery29 is a digital media publication producing lifestyle content for a primarily female audience, covering topics such as fashion, shopping, wellness, and horoscopes.
Poshmark, Inc.39 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Dermstore34 shared keywordsDermstore is an online retailer selling skincare, hair care, makeup, fragrance, sunscreen, and beauty tools from a wide range of brands directly to consumers. It offers subscription beauty boxes, HSA/FSA-eligible products, gift cards, and expert consultation services.
Companies competing with Experiment Beauty for the same Google search keywords, organic and paid, via search-intersection analysis.
Frequently asked questions
- What does Experiment Beauty do?
- Experiment Beauty creates clinically proven skincare products with barrier-first formulas designed by chemists, positioning scientific ingredients as accessible and fun rather than intimidating. The brand targets consumers seeking effective skincare that combines proven chemistry with transparent, approachable branding.
- Who founded Experiment Beauty?
- Experiment Beauty was founded by Lisa Guerrera, Emmy Ketcham.
- Who are Experiment Beauty's investors?
- Experiment Beauty's investors include Greycroft, Joyance Partners, Siddhi Capital, The Family Fund.
- Where is Experiment Beauty headquartered?
- Experiment Beauty is headquartered in New York, US.