PebblePost
New York, US · Founded 2014 · Delaware corporation · 105 employees on LinkedIn · 12 known investors
PebblePost provides performance marketing technology that combines online and offline data to reach households through connected TV and direct mail campaigns. The platform serves major brands seeking measurable marketing outcomes at scale.
Also known as PebblePost
Founders & leadership
PebblePost was founded in 2014 by Lewis Gersh.
Board
Investors · 12
Reported raises · per SEC filings
Form D private placements$47.6M disclosed across 5 rounds · 2014–2021
▶$2.3MraisedMay 2021 · 20 investors · OtherRule 506(b)
- Greg ColemanDirector
- Jon BurleighExecutive Officer, Promoter
- Jason BlackDirector
- Lewis GershDirector, Promoter
- Lynn WundermanDirector
- David BellDirector
- Jacob RossExecutive Officer, Director, Promoter
- David ibnAleDirector
- Offering amount
- $4M
- Amount sold
- $2.3M
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$24.8MraisedAug 2018 · 9 investors · OtherRule 506(b)
- Marita ScarfiExecutive Officer
- Greg ColemanDirector
- Lynn WundermanDirector
- David BellDirector
- David ibnAleDirector
- Lewis GershExecutive Officer, Director
- Chip MeakemDirector
- Jason BlackDirector
- Offering amount
- $35M
- Amount sold
- $24.8M
- First sale
- Aug 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$14MraisedMar 2017 · 27 investors · OtherRule 506(b)
- Chip MeakemDirector
- John EltonDirector
- David BellDirector
- James D. RobinsonDirector
- Lewis GershExecutive Officer, Director
- Marita ScarfiExecutive Officer
- Robert VictorExecutive Officer
- Lynn WundermanDirector
- Offering amount
- $15M
- Amount sold
- $14M
- First sale
- Feb 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$5.1MraisedMay 2016 · 26 investors · OtherRule 506(b)
- Lewis GershExecutive Officer, Director
- John FrankelDirector
- John EltonDirector
- Offering amount
- $5.2M
- Amount sold
- $5.1M
- Minimum investment
- $1
- Proceeds to insiders
- $400K
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$1.3MraisedNov 2014 · 14 investors · OtherRule 506(b)
- Robert VictorExecutive Officer, Director
- Lewis GershExecutive Officer, Director
- Offering amount
- $1.4M
- Amount sold
- $1.3M
- Minimum investment
- $1
- Proceeds to insiders
- $125K
- First sale
- Oct 2014
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026PebblePost is a marketing technology company that delivers connected TV (CTV) and programmatic direct mail media aimed at driving incremental revenue for brands. Its offering is built around a proprietary "Commerce Graph" that aggregates first-party transaction data contributed by hundreds of brands and uses it for identity resolution, audience targeting, campaign optimization, and closed-loop measurement tied to actual purchase behavior rather than modeled intent.
The company positions its products around measurable performance outcomes, citing incremental return on ad spend (iROAS) for retention campaigns and conversion-rate lift for both its CTV and programmatic direct mail channels. It also markets a self-serve ROI estimate tool that produces an estimate from a prospect's own numbers without requiring a sales conversation, and publishes content across topics including acquisition, retention, measurement, data science, direct mail, and CTV.
Business model
PebblePost sells media and targeting technology to consumer brands, running CTV and programmatic direct mail campaigns against audiences derived from its Commerce Graph and reporting performance via closed-loop measurement of purchases.
Traction
The company states that hundreds of brands use its platform and that, on average, brands using PebblePost exceed their KPIs by 4x.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positions itself as a performance media provider for brands, combining CTV and programmatic direct mail channels under a single transaction-data-driven platform.
The company frames its edge as targeting and measurement grounded in actual transaction data contributed by hundreds of brands, rather than assumptions or modeled signals, with closed-loop attribution to purchases.
Technology
The core technology is the Commerce Graph, which turns first-party online and offline transaction data pooled from hundreds of brands into identity resolution, intent signals, targeting, measurement, and campaign optimization across addressable U.S. households.
Go-to-market
Direct enterprise sales supported by a "Let's Talk" contact motion, customer testimonials, and a self-service ROI calculator that provides an estimate without a sales call; content marketing spans guides, webinars, infographics, and success stories.
Consumer and retail brands running acquisition and retention marketing, including named customers such as Mejuri, Bonafide Health, AAA Northeast, Tumi, FIGS, and BOXED.
Geography
Targets addressable households in the United States.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlap
Companies competing with PebblePost for the same Google search keywords, organic and paid, via search-intersection analysis.
Legal entities · 1
corporate structureIn the news
▸Research sources · 1
primary sources listed
- PebblePostpebblepost.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does PebblePost do?
- PebblePost runs CTV and programmatic direct mail campaigns for brands using a transaction-based Commerce Graph.
- Who founded PebblePost?
- PebblePost was founded by Lewis Gersh in 2014.
- Who are PebblePost's investors?
- PebblePost's investors include RRE Ventures, Advance Venture Partners, Alpine Meridian, Escalate Capital Partners, Ff Venture Capital, Greycroft, Kickstart, Mantella Venture Partners and 4 more.
- How much funding has PebblePost raised?
- PebblePost has disclosed $47.6M raised across 5 rounds.
- Where is PebblePost headquartered?
- PebblePost is headquartered in New York, US.