Nativo
El Segundo, US · Founded 2010 · Delaware corporation · 7 known investors
Nativo is an advertising technology provider that offers campaign planning, buying, management, delivery, optimization, measurement, and analytics tools for advertisers and agencies, while enabling publishers to build and serve campaigns across web and mobile properties.
Founders & leadership
Nativo was founded in 2010 by Justin Choi.
JC
Justin ChoiFounder
Board
MT

EM
Edward M. Cluss, Jr.Board director
DI

SM
Serge MattaBoard director
Investors · 7
Advance Venture PartnersSan Francisco · $10M – $25Mvia David ibnAle · board
GreycroftNew York · $100K – $5Mvia Mark Terbeek · board
RezVen PartnersIrvine
Greycroft PartnersreportedNew York
HeadlinereportedSan Francisco · $661K – $103M
Signia Venture PartnersreportedMenlo Park · $500K – $2M
Ventures.eureportedLisbon
Reported raises · per SEC filings
Form D private placements$29.7M disclosed across 3 rounds · 2014–2019
▶$4.7MraisedFeb 2019 · 9 investors · TelecommunicationsRule 506(b)
▶$4.7MraisedFeb 2019 · 9 investors · Telecommunications
Rule 506(b)Officers, directors & promoters on the filing
- Jason KalinExecutive Officer
- Chris LoRussoExecutive Officer
- David ibnAleDirector
- Jay FreedmanExecutive Officer
- Oded CohenExecutive Officer
- Christopher RookeExecutive Officer
- Mark TerbeekDirector
- Edward M. Cluss, Jr.Director
- Woo KimExecutive Officer
- Justin ChoiExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $4.7M
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$20MraisedJul 2015 · 9 investors · TelecommunicationsRule 506(b)
▶$20MraisedJul 2015 · 9 investors · Telecommunications
Rule 506(b)Officers, directors & promoters on the filing
- Serge MattaDirector
- Mark TerbeekDirector
- Edward M. Cluss, Jr.Director
- David ibnAleDirector
- Justin ChoiExecutive Officer, Director
- Offering amount
- $20M
- Amount sold
- $20M
- First sale
- Jun 2015
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
▶$5MraisedJun 2014 · 8 investors · TelecommunicationsRule 506(b)
▶$5MraisedJun 2014 · 8 investors · Telecommunications
Rule 506(b)Officers, directors & promoters on the filing
- Mark TerbeekDirector
- Edward M. Cluss, Jr.Executive Officer, Director
- Justin ChoiExecutive Officer, Director
- Offering amount
- $5.3M
- Amount sold
- $5M
- First sale
- Jun 2014
- Incorporated
- Corporation, Delaware, 2010
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 5
by search overlapLready27 shared keywordsLife360 is a family safety mobile application that enables families and friends to share real-time location information, receive driving safety alerts, and check in with loved ones to maintain peace of mind about their whereabouts and well-being.
Stackadapt24 shared keywordsStackAdapt is a programmatic advertising and marketing platform that lets agencies and brands plan, execute, and analyze campaigns across channels including native, display, connected TV, video, audio, in-game, digital out-of-home, and email. The platform uses machine learning for audience targeting, optimization, and creative selection.
AdRoll22 shared keywordsAdRoll is a multichannel digital advertising platform that runs cross-channel ad campaigns, social advertising, and attribution for ecommerce and other marketers, using proprietary machine learning engines. It also offers AdRoll ABM (formerly RollWorks), an account-based marketing product for generating B2B pipeline through multi-channel advertising and go-to-market orchestration.
AdPushup16 shared keywordsAdPushup provides ad revenue optimization technology for web publishers, offering tools to test and optimize ad layouts, run header bidding auctions across demand partners, and recover revenue lost to ad blockers. It serves growing and independent online publishers with managed ad operations support, and is a Google Certified Publishing Partner.
Taboola (NYSE: 2021)13 shared keywordsTaboola provides performance advertising technology that places ads on publisher media properties beyond search and social, using AI trained on publisher data and first-party audience targeting to drive conversions. It serves advertisers seeking measurable outcomes such as leads, sales, and return on ad spend.
Companies competing with Nativo for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Nativo do?
- Nativo is an advertising technology provider that offers campaign planning, buying, management, delivery, optimization, measurement, and analytics tools for advertisers and agencies, while enabling publishers to build and serve campaigns across web and mobile properties.
- Who founded Nativo?
- Nativo was founded by Justin Choi in 2010.
- Who are Nativo's investors?
- Nativo's investors include Advance Venture Partners, Greycroft, RezVen Partners, Greycroft Partners, Headline, Signia Venture Partners, Ventures.eu.
- How much funding has Nativo raised?
- Nativo has disclosed $29.7M raised across 3 rounds.
- Where is Nativo headquartered?
- Nativo is headquartered in El Segundo, US.




