Fundraising Fox
Good Friends
Venture capitalSan Francisco · Pre-Seed–Seed · 5 people tracked
Also known as GOOD FRIENDS, LLC.
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Investment thesis
Helps founders develop strong foundations for their businesses.
Source: firm website, verified Sep 29, 2026.
Team · 5 people
from public directoriesWhat they invest in
from 104 of 115 portfolio companiesSaaS ×38AI & Machine Learning ×32Consumer ×30Fintech ×26Healthtech ×21Enterprise Software ×17E-commerce ×14Direct to Consumer ×11
HQs:United States×54Netherlands×1New Zealand×1Singapore×1
Who they back
founder profiles across 58 portfolio companiesFounding team size:solo founder×232 founders×273 founders×64+ founders×2
Where their founders studiedfrom 79 founders with education data
Stanford University ×7Harvard University ×6The Wharton School ×6University of Pennsylvania ×6Columbia University ×3Massachusetts Institute of Technology ×3McGill University ×3Princeton University ×3
What their founders studiedfrom 69 founders with field-of-study data
Computer Science ×16Engineering ×15Business & Management ×12Economics ×10Finance & Accounting ×8Humanities ×5Mathematics & Statistics ×4Law ×3
Where their founders worked beforefrom 81 founders with career history
Google ×4Microsoft ×4Stanford University ×3Amazon ×2Capital One ×2Cisco ×2EduNav ×2Efi ×2
Accelerator rootsportfolio companies that came through a program
6 founders hold a PhD · 10 hold an MBA (of 78 with degree data)
Investments · 115 tracked
founders shown can be your intro pathBy year:2024 · 12023 · 22022 · 62021 · 112020 · 42019 · 125 dated
10Beauty operates robotic manicure stations using single-use pod technology and proprietary nail-strengthening polishes.
ConsumerHealthtechRoboticsWestwood, US
Willie Litvack(Founder & General Partner)inSean Tolkin(Founder & General Partner)inAlexander Shashou(Founder & CEO)in
PartnerAlexandra Cowie· solo GP
Co-investorsAlumni VenturesBasecamp FundBlue Ivy VenturesCentre Street PartnersFemHealth VenturesFormus Capital+8 more
PartnerAlexandra Cowie· solo GP
Co-investorsCrosscut VenturesSignia Venture PartnersWaverley CapitalProgression
Accrue provides digital lending, account opening, and treasury onboarding solutions built on the Salesforce platform for financial institutions.
Enterprise SoftwareFintechSaaS
Co-investorsFINTOP CapitalPatriot Financial PartnersDistributed Capital PartnersGround Up VenturesKraynos CapitalMaple VC+4 more
Accrue is a cross-border money app for sending and receiving money across Africa and the US, opening US bank accounts, making online payments via a virtual dollar card, saving, and investing.
ConsumerFintech
Clinton Mbah(Founder & CEO)
Co-investorsHoaQLattice CapitalLava Ventures Ltd.Maven 11Distributed Capital PartnersGround Up Ventures+6 more
Accrue is a fintech company providing a branded stored-value wallet platform that lets brands manage payments and refunds, reward customer loyalty, and reduce reliance on traditional payment processors.
E-commerceFintechMarketing TechSaaS
Michael Hershfield(Founder & CEO)in
PartnerAlexandra Cowie· solo GP
Co-investorsBoxGroupFour Acres CapitalHabitat PartnersMaple VCAglae VenturesGeneral Catalyst+8 more
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Aerflo sells a refillable CO2 capsule program for home sparkling water, shipping boxes of 12 capsules that customers mail back once empty for reuse.
Circular EconomyConsumerDirect to ConsumerHardware
John Thorpin
PartnerAlexandra Cowie· solo GP
Co-investorsBluestein VenturesGreen Circle Foodtech VenturesSWAT Equity PartnersTorch CapitalClosed Loop PartnersLerer Hippeau+1 more
Agua Mágica is a mezcal brand that produces two traditionally crafted mezcal expressions from agave grown in San Juan, Oaxaca, and sells them direct to consumers in the United States.
ConsumerDirect to ConsumerE-commerce
PartnerAlexandra Cowie· solo GP
Co-investorsGreat Oaks Venture CapitalVARIV
Air provides a content organization and asset management platform for creative and marketing teams.
AI & Machine LearningCreator EconomyMarketing TechSaaS
Shane Hegde(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsAdvancit CapitalAvenir Growth CapitalBlack Jays VenturesDesigner FundLerer HippeauOlima Ventures+2 more
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Alchemy is a platform layer that enables developers to build applications on blockchain networks.
Cloud ComputingCrypto & Web3Data & InfrastructureDeveloper ToolsFintech
Nikil Viswanathan(Co-Founder and CEO)inJoe Lau(Co-Founder and President)
PartnerAlexandra Cowie· solo GP
Co-investorsPantera CapitalDCVC (Data Collective)Founders FundGoodwater CapitalK5 GlobalSouth Park Commons+25 more
Arch provides a platform for administering private and alternative investments, centralizing communications, documents, and data from institutions and managers into one standardized view.
Enterprise SoftwareFintechSaaSNew York, US
Ryan Eisenman(Founder)inJason Trigg(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsCraft VenturesExpansion Venture Capitalmark vcMenlo VenturesOak HC/FTReshape+8 more
Archive provides resale strategy, technology, and operations services to brands looking to build and scale their own resale businesses.
AI & Machine LearningCircular EconomyClimate TechE-commerceRetail TechSaaSLos Altos, US
Emily Gittins(Cofounder)inRyan Rowein
PartnerAlexandra Cowie· solo GP
Co-investorsBain Capital VenturesCleo CapitalEnergize CapitalFernbrook Capital ManagementFrontline VenturesLightspeed Venture Partners+7 more
Arrived enables individuals to invest in residential rental properties by purchasing fractional shares starting at $100.
B2B MarketplacesFintechMarketplacesPropTechSeattle, US
Ryan Frazier(Co-founder & CEO)inKenny Cason(Founder)inCameron Wu(VP of Investments)inJoel Mezistrano(Executive Officer)
PartnerAlexandra Cowie· solo GP
Co-investorsForerunner VenturesSalesforce VenturesBezos ExpeditionsCore Venture CapitalPioneer Square LabsTactile Ventures+7 more
Basis Theory provides a payment vault platform that tokenizes and routes payment data across payment service providers while maintaining PCI compliance.
Developer ToolsEnterprise SoftwareFintech
PartnerAlexandra Cowie· solo GP
Co-investorsBessemer Venture PartnersBoxGroupConversion CapitalKindred VenturesMoneta VC
Biologica produces stage-specific effervescent multivitamin drinks formulated for women's hormonal health at different life stages.
ConsumerFemTechHealthtechWellness & Fitness
Radhi Kakarla(Founder, Chief Medical Advisor)Elizabeth Zwillinger(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsGreycroftHAWKTAILTrue Beauty Ventures
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Black Crow provides AI-powered analytics and personalization software for e-commerce brands to understand customer behavior and deliver tailored shopping experiences.
AdTechAI & Machine LearningE-commerceMarketing TechNew York, US
Richard Harris(Executive Officer, Director)inJoel Goldman(Founder)inDamon Tassone(Executive Officer, Director)
BoardShehzad Khan(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsBloomberg BetaHabitat PartnersImaginary Venture CapitalInterlock PartnersLeft Lane CapitalPrimary Venture Partners+4 more
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Blank Street operates specialty coffee shops with a small-footprint model, serving high-quality specialty coffee and locally-sourced food at affordable prices.
ConsumerFoodTechRetail TechBrooklyn, US
Issam Freiha(Executive Officer, Director)inBerk Emir Ildiz(Executive Officer)Ignacio Llado Alvarez-Salas(Executive Officer, Director)
BoardJason Fiedler(Director)inHisham Elhaddad(Director)inJoel Cutler(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsBase10 PartnersCold Start VenturesFJ LabsGeneral CatalystHOF CapitalLeft Lane Capital+8 more
Bloomscape delivers healthy houseplants directly from its greenhouse to customers' homes with expert care during transit.
AgTechConsumerDirect to ConsumerE-commerce
Justin Mastin
PartnerAlexandra Cowie· solo GP
Co-investorsGeneral CatalystID VenturesInvest MichiganRevolution
Bodhium Labs builds closed-loop AI systems designed to test, verify, and refine their decisions for marketing and growth teams.
AI & Machine LearningMarketing Tech
PartnerAlexandra Cowie· solo GP
Co-investorsStreamlined Ventures
Brainiac Foods produces nutritious snacks and beverages formulated with omega-3s and choline, targeting infants, toddlers, and children.
ConsumerDirect to ConsumerFoodTechHealthtech
JonathanMark
PartnerAlexandra Cowie· solo GP
Co-investorsBloom8
Builder.io provides visual development tools that enable teams to collaborate on software development through a plug-and-play approach.
Cloud ComputingDeveloper ToolsSan Francisco, US
Brent Locks(Co-founder & COO)inSteve Sewell(Co-founder & CEO)inMisko Hevery(Chief Technology Officer)inLindsay Brunner(Head of Communications)in
BoardMike Duboe(Board Member (Venture Partner, Greylock))in
PartnerAlexandra Cowie· solo GP
Co-investorsCommerce VenturesGreylock PartnersHabitat PartnersImaginary Venture CapitalInsight PartnersM12 (Microsoft's Venture Fund)+5 more
Cabinet is a scheduling and calendar-management platform built for executive assistants and the leaders they support.
Advanced ManufacturingWellness & FitnessNew York City, US
Evan Kesten(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsParade VenturesService Provider CapitalTechstarsThe Fund
Chord provides a unified data layer and AI-powered agents for commerce brands to centralize fragmented data across tools and automate operations.
AI & Machine LearningData & InfrastructureE-commerceMarketing Tech
Bryan Mahoney(CEO & Co-Founder)inHenry Davis(President & Chairman)in
PartnerAlexandra Cowie· solo GP
Co-investorsAct One VenturesAlleyCorpBright Pixel CapitalEqual VenturesFoundation CapitalHawke Ventures+9 more
Climatic sells an inhalable respiratory product (marketed as "L Max") intended to support easier breathing, reduce mucus buildup, and improve lung function for athletes and everyday users.
ConsumerDirect to ConsumerHealthtechWellness & Fitness
Allie Melnick(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsBBG VenturesCade VenturesLerer Hippeau
Conduit builds an AI platform ("CoPilot") for B2B wholesale distributors and suppliers that integrates ERP, WMS, OMS, CRM, and pricing systems into a unified data layer.
AI & Machine LearningB2B MarketplacesSales Tech
Rohan Shah(Cofounder)
PartnerAlexandra Cowie· solo GP
Co-investorsBackwards CapitalFirst Round Capital
Crosby is an AI-powered law firm that combines custom legal agents with attorney oversight to review contracts and answer legal questions submitted via Slack, email, or CLM triggers.
AI & Machine LearningLegalTechSales Tech
Ryan Daniels(Co-founder)inJohn Sarihan(Co-founder)in
PartnerAlexandra Cowie· solo GP
Co-investors01 AdvisorsBain Capital VenturesIndex VenturesLux CapitalSequoia CapitalBCV+2 more
Daring produces plant-based chicken products made from 100% plant ingredients with a simple ingredient list, designed as a direct replacement for chicken in cooking.
ConsumerDirect to ConsumerFoodTechCulver City, US
Andrew Ross Mackay(Executive Officer, Director)Eliott Kessas(Executive Officer, Director)in
BoardJeff Learman(Director)Dan Levitan(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsDarco CapitalMaveronPalm Tree Crew InvestmentsStray Dog CapitalTiger Global Management
Drivepoint is an FP&A platform that connects finance, sales, ecommerce, and marketing data and uses AI-assisted modeling to build financial models, forecasts, and reports.
AI & Machine LearningFintechSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsBling CapitalLas Olas Venture CapitalVocap Partners
DubClub operates a platform where sports betting content creators ("cappers") can monetize their picks and betting advice, while bettors access reliable predictions and tips from multiple creators.
B2B MarketplacesConsumerMarketplacesSports TechChicago, US
Lewis Burik(Co-Founder)inAndrew Daschbach(Co-Founder)inRyan Gaertner(Director, CEO, and President)inEd Silva(CEO)in
PartnerAlexandra Cowie· solo GP
Co-investorsRenegade PartnersThe 23 FundUncork Capital
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EdSights develops a chatbot that helps higher education students navigate college life by providing timely support and collecting student feedback to inform institutional decision-making.
AI & Machine LearningData & InfrastructureEdTechSaaSNew York City, US
Claudia Recchi(Co-founder)inCarolina Recchi(Co-founder)in
BoardSid Krommenhoek(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsDivergent CapitalEverywhere VenturesJMI EquityLakehouse Venture PartnersPHX VenturesTechstars+2 more
Emanate offers a configurable sales automation engine designed for industrial operations that handles prospect tracking, opportunity management, customer nurturing, and inbound qualification across accounts, emails, and agents.
Advanced ManufacturingAI & Machine LearningEnterprise SoftwareSaaSSales TechSan Francisco, US
PartnerAlexandra Cowie· solo GP
Co-investorsBay Bridge Ventures ClimateM13Andreessen HorowitzFounders FundTrajectory Ventures
Engageli provides a virtual classroom platform designed for online learning that combines live and asynchronous instruction in a social, table-based environment.
AI & Machine LearningEdTechSaaSPalo Alto, US
Dan Avida(Co-founder and Chief Executive Officer)inDaphne Koller(Co-founder)inSerge Plotkin(Co-founder)inJamie Nacht Farrell(Co-founder)Gideon Avida(Founding contributor (attributed by secondary databases))inJoe Peter(Founding contributor (attributed by secondary databases))in
PartnerAlexandra Cowie· solo GP
Co-investorsBRM CapitalCorner VenturesEducapitalMaveronBenchmarkEmerge Education+1 more
Ethyca builds a "trusted data layer" for enterprises and AI, integrating privacy, data governance, and policy enforcement directly into systems to turn legal obligations into automated technical controls.
AI & Machine LearningCybersecurityData & InfrastructureEnterprise Software
PartnerAlexandra Cowie· solo GP
Co-investorsAbstract VenturesAspenwoodFounder CollectiveMiroma VenturesAtlantic Vantage PointCantos Ventures+1 more
Ezra offers advanced MRI-based full-body scans designed to screen for early signs of cancer and hundreds of other medical conditions.
Digital HealthHealthtechLongevity
PartnerAlexandra Cowie· solo GP
Co-investorsAlumni VenturesHealthier CapitalLDV CapitalA16Z SpeedrunCongruent VenturesCredo Ventures+7 more
Flamingo DAO is a member-based collector DAO that acquires and holds NFTs and digital art, including CryptoPunks and generative art.
PartnerAlexandra Cowie· solo GP
Co-investorsArca FundsBR CapitalDeepTech VenturesDivergenceExpansion Venture CapitalNarcissus Ventures+5 more
Flare provides an AI-powered legal technology platform that supports client intake, case management, attorney workflows, and legal marketing, offered in partnership with Marble Law.
AI & Machine LearningConsumerLegalTechSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsShine CapitalSocial LeverageSummit Peak InvestmentsBase10 PartnersWhite Star Capital
Natural builds financial infrastructure that lets AI agents move money autonomously, offering wallets, payments, usage-based billing, credit, and compliance with ACH, wire, RTP, and stablecoin support built in.
AI & Machine LearningConsumerCreator EconomyEnterprise SoftwareFintechMedia & Entertainment
Mikey ShulmanKahlil(Co-founder & CEO)Eric(Co-founder & CTO)Walt(CPO)
Co-investorsFoundryBezos ExpeditionsCore Innovation CapitalNeoPivotal VenturesPSL Ventures
Forta Health provides ABA (applied behavior analysis) therapy for children with autism spectrum disorder, delivered either virtually via video with board-certified BCBAs or in-home by certified RBTs with BCBA oversight.
Digital HealthHealthtechMental Health
Jonathan Roberts(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsAlumni VenturesBantam GroupBrighter CapitalEvolution VenturesFJ LabsIKJ Capital+8 more
FunCraft is a game studio that makes daily word puzzle games for mobile players, including its Wordgrams title, which it aims to grow into a franchise.
ConsumerGamingSan Francisco, US
Michael Martinez(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsFlori VenturesPlay Ventures
Fortell AI manufactures hearing aids that use artificial intelligence to improve speech comprehension in noisy environments, supported by clinical trials and fitted by audiologists.
AI & Machine LearningHardwareHealthtechMedical DevicesWellness & FitnessNew York, US
PartnerAlexandra Cowie· solo GP
Good Dog operates a marketplace connecting prospective dog owners with reputable breeders, shelters, and rescues, using veterinary and animal welfare standards to screen sources and reduce irresponsible breeding practices.
ConsumerMarketplaces
Josh Wais(Founder)inLauren McDevitt(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsBoxGroupFelicis VenturesNat TurnerSlow VenturesFuel CapitalSV Angel
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GRIN is a creator marketing platform for brands, offering tools to discover influencers, manage relationships, handle payments and shipping, run affiliate programs, and track campaign performance.
AI & Machine LearningMarketing TechSaaS
Brandon Brown(Founder)inRyan Brown(Founder)inRyan Debenham(CEO)in
PartnerAlexandra Cowie· solo GP
Co-investorsBase Venture Management, Inc.Bond Capital ManagementBullpen CapitalCharge VCEscalate Capital PartnersEudemian Ventures+10 more
Hang builds an AI-based marketing platform that automates customer segmentation, personalized messaging, loyalty programs, and campaigns for marketers.
AI & Machine LearningMarketing TechSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsGraph VenturesReshapeShrug CapitalAramco VenturesRed Sea Ventures
Headgum is a Los Angeles-based comedy podcast network that produces and distributes audio comedy shows.
Creator EconomyMedia & EntertainmentLos Angeles, US
Amir BlumenfeldJake Hurwitz(Director)Marty Michael(Founder)inAmir Cohen(Executive Officer)in
BoardJoshua Abramson(Director)Andy Weissman(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsalphabet angelsBeaconsfield CapitalUnion Square Ventures (USV)Vertical Venture PartnersInsight Partners
Hyper (Hypercard) builds AI agents for corporate finance functions, offering products for travel and expense management (Expense-GPT), financial planning and analysis (FP&A-GPT), and corporate travel booking (Travel-GPT).
AI & Machine LearningEnterprise SoftwareFintech
PartnerAlexandra Cowie· solo GP
Co-investorsMute VenturesSoma Capital
Hyper builds AI agents for corporate finance teams, including a travel-and-expense agent that files and adjudicates expenses, an FP&A agent that forecasts and runs scenario analyses, and a travel agent that books and validates corporate trips.
AI & Machine LearningFintechSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsBackwards Capital
Imprint builds credit card and underwriting technology for financial institutions and brands to launch customized rewards credit cards.
FintechNew York, US
Daragh Murphy(Executive Officer, Director)in
BoardGaurav Ahuja(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsKhosla VenturesKleiner PerkinsRibbit CapitalThrive Capital137 Ventures1809 Capital+2 more
JOE provides an operating platform for independent coffee shops covering back-of-house operations, front-of-house experience, and growth tools, priced as a capped percentage of loyalty revenue.
ConsumerFoodTechMarketplacesRetail TechSaaS
Brenden Martin(CEO)in
PartnerAlexandra Cowie· solo GP
Co-investorsFlying Fish Ventures
Kallidus provides a learning and development platform that helps organizations manage employee development, training, and performance management.
EdTechEnterprise SoftwareFuture of WorkHR TechSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsTuesday CapitalWestBridge CapitalWestBridge LLP
Kangaroo offers smart home security cameras and doorbells that combine livestreaming and two-way communication with damage reimbursement coverage through its Cam Protect service.
ConsumerHardwareInsurTechIoTSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsAlumni VenturesNat TurnerNelstone VenturesContext Ventures
Kargo uses computer vision hardware ("Towers") installed at warehouse loading docks to capture freight events in real time and turn them into structured data.
AI & Machine LearningHardwareLogistics & Supply ChainSaaSSan Francisco, US
BoardSpencer Foust(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsSozo VenturesActivant CapitalAvenir Growth CapitalB3 CapitalEvolution VC PartnersGreat Oaks Venture Capital+10 more
Kinetic is a consumer app studio that builds mobile/consumer software products alongside the distribution engine around them — creative, channels, data, product patterns, and infrastructure — to help each app reach its audience.
AI & Machine LearningConsumerMarketing Tech
PartnerAlexandra Cowie· solo GP
Co-investorsAmbush Capital
Knot provides APIs that connect cardholders to hundreds of merchants, allowing card issuers and fintech apps to add features such as updating stored card information across merchants.
Developer ToolsFintechSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsFJ LabsFour Acres CapitalGiant Ventures Global LlpInterplay Ventures Early Stage Management LlcNava VenturesSamsung Next+2 more
LANDED is a mobile job matching platform that connects hourly workers in food service, hospitality, and warehouse operations with employers seeking to fill positions quickly.
AI & Machine LearningB2B MarketplacesEnterprise SoftwareHR TechMarketplacesSaaSNew York City, US
Vivian Wang(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsAlumni VenturesFamily Angel Management FundJavelin Venture PartnersPioneerY CombinatorBlockchain Capital+12 more
Learnexus is a marketplace that connects learning and development (L&D) teams with vetted independent consultants such as instructional designers, eLearning developers, and LMS architects, matching companies with experts via video proposals often within 48 hours.
EdTechFuture of WorkMarketplacesNew York, US
Peter Enestrom(Executive Officer, Director)
PartnerAlexandra Cowie· solo GP
Co-investorsRSE VenturesStage 2 Capital
Luminopia is an FDA-cleared binocular therapy for amblyopia in children aged 4-12 that uses a VR headset to stream the child's favorite TV shows as treatment, replacing traditional eye patches.
BiotechDigital HealthHealthtechMedical DevicesAspen, US
Scott Xiao(Co-Founder & CEO)inDean Travers(Co-Founder)inBrion Raymond(CBO)inDrew Mowery(VP of Commercial Strategy)inHank Wu(COO)inSunny Atwal(VP of Engineering)in
PartnerAlexandra Cowie· solo GP
Co-investorsShangBay Capital LLCBantam GroupCollaborative FundNXT VenturesSony Ventures CorporationUS Venture Partners+1 more
Maev produces raw, fresh dog food made with human-grade USDA protein and formulated by PhD veterinary nutritionists.
ConsumerFoodTechHealthtech
PartnerAlexandra Cowie· solo GP
Co-investors1st Course CapitalBFG PartnersContraryDorm RoomWillow Growth PartnersSpringdale Ventures
PartnerAlexandra Cowie· solo GP
Co-investorsFirebrand VenturesOpen Core VenturesStreamlined VenturesTRAC (Third Round Analytics Capital)V1 VCMana Ventures
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PartnerAlexandra Cowie· solo GP
Mosaic Platforms builds an electronic trading platform for institutional market participants, enabling efficient execution and market infrastructure innovation.
AdTechFintech
John Cosenza(Co-founder)Joe Wald(Co-founder)
PartnerAlexandra Cowie· solo GP
NEON is a for-profit DAO focused on supporting and developing the metaverse ecosystem, including virtual worlds, avatars, events, and their associated digital economies and identities.
Crypto & Web3
PartnerAlexandra Cowie· solo GP
Co-investorsConsenSys MeshNarcissus Ventures
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Nostra delivers site speed optimization, SEO performance, personalization, and marketing data solutions to enterprise and high-growth brands.
AdTechAI & Machine LearningE-commerceMarketing TechSaaS
Arthur Root(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsHigh AlphaCrosscut VenturesGreen Meadow VenturesNOMO VenturesSignal Peak VenturesSugar Capital
Nostra is a crypto "super app" that lets users lend, borrow, swap, and bridge their cryptocurrency in a single platform.
Crypto & Web3Fintech
Co-investorsWintermuteCrosscut VenturesHigh AlphaSignal Peak VenturesSugar Capital
OneText provides SMS marketing software with text-to-buy functionality, AI-powered product recommendations, and live concierge support for ecommerce brands.
E-commerceFintechMarketing TechSaaSSan Francisco, US
Jonathan Fudem(Founder)inDaniel Brain(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsSterling RoadY CombinatorCoatue ManagementLobster CapitalPioneerCiti Ventures+2 more
Ophelia provides medication-assisted treatment for opioid addiction through a telemedicine platform, allowing patients to receive care without attending residential rehab.
Digital HealthHealthtechWellness & FitnessNew York City, US
Mattan Griffel(Founder)inZack Gray(Founder)inDr. Arthur Robin Williams(Codesigner)
BoardGreg Yap(Director)inDr. Adam Bisaga(Codesigner)
PartnerAlexandra Cowie· solo GP
Co-investorsMenlo VenturesY CombinatorFour Acres CapitalGeneral Catalyst640 OxfordInterplay Ventures Early Stage Management Llc+6 more
Pacagen develops allergen-neutralizing sprays using proprietary WhiskerBlock™ and EnviroBlock™ technologies that target pet and dust mite allergens at the molecular level.
ConsumerHealthtech
Evan Zhao(Founder)inGary Zhao(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsBantam GroupCompanion FundMARKHAM VALLEY VENTURESMaveronTaihill Venture
Parabola is a platform that enables teams to automate manual and repetitive business processes without requiring engineering resources.
AI & Machine LearningEnterprise SoftwareFuture of WorkSaaS
Alex Yassen(Founder & CEO)inAlex Yaseen(Founder & CEO)in
PartnerAlexandra Cowie· solo GP
Co-investorsMatrixMerus CapitalOpenView Venture PartnersAbstract VenturesAngelPadCraft Ventures+4 more
Pawp offers an annual membership giving pet owners 24/7 on-demand access to licensed veterinarians, nurses, and technicians for virtual consultations, follow-ups, and personalized care plans.
ConsumerDigital HealthWellness & FitnessBrooklyn, US
Drew Taylor(Director)Andrew Malek(Director, Promoter)Marc Atiyeh(Executive Officer, Director, Promoter)
BoardZack Schildhorn(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsCompanion FundDCM VenturesHOF CapitalInnovating CapitalLux CapitalProtagonist+4 more
PartnerAlexandra Cowie· solo GP
PerfectQuote provides software that consolidates insurance quoting and client management into a single platform for insurance brokers, reducing manual work and streamlining the sales process.
Enterprise SoftwareInsurTechSaaSSales Tech
Aaron Snyder(Co-Founder)Justin Sylvester(CEO)
PartnerAlexandra Cowie· solo GP
Co-investorsBeresford VenturesLiebenthal Ventures
Personal AI builds user-owned personal language models and AI personas trained on an individual's own data and memories.
San Francisco, US
Sharon Zhang(Founder)
PartnerAlexandra Cowie· solo GP
Co-investorsBBG VenturesBDev VenturesBeni Venture CapitalBig Brain HoldingsDifferential VenturesGrotech Ventures+6 more
Pioneer Pastures produces lactose-free chocolate milk made from A2 dairy cows, with enhanced protein and reduced sugar through ultra-filtration technology.
ConsumerDirect to ConsumerFoodTechHealthtechWellness & Fitness
PartnerAlexandra Cowie· solo GP
Plantible Foods redesigns the food supply chain to advance health for people and the planet.
AgTechBiotechFoodTechImpact & Social GoodSan Marcos, US
Tony Martens(Founder & CEO)inMaurits Van de Ven(Founder)in
BoardAlan Chen(Director)
PartnerAlexandra Cowie· solo GP
Co-investorsAstanor VenturesCerity Partners VenturesDoon CapitalFTW VenturesLerer HippeauNourish Ventures+7 more
PortexPro provides a freight procurement platform that lets shippers request quotes and bids from carriers, brokers, and forwarders.
B2B MarketplacesLogistics & Supply ChainSaaSRotterdam, NL
Brittany Ennix(Founder)
PartnerAlexandra Cowie· solo GP
Co-investorsThe CouncilREFASHIOND Ventures
Preemptive builds smartphone-based physiological sensing technology that turns a 30-second fingertip camera scan into measurements of a person's circulatory and autonomic state, using a foundation model trained on paired optical waveforms.
AI & Machine LearningDigital HealthHealthtech
Matt Whitehill(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsAllen Institute for AI (AI2) IncubatorInspired CapitalMeridian Street CapitalVoyager CapitalAI2 Incubator
Quit with Jones is a nicotine replacement therapy brand offering science-backed mints and digital support to help people quit smoking and vaping.
HealthtechWellness & Fitness
PartnerAlexandra Cowie· solo GP
Co-investorsDivergent CapitalDorm RoomFELIX CAPITALFounder CollectiveFoundryNextView Ventures+2 more
Rails is a finance operating system for third-party logistics (3PL) providers that automates end-to-end billing, calculates charges with configurable pricing rules, and reconciles carrier spend by extracting unstructured billing data.
FintechLogistics & Supply ChainSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsDorm RoomLorimer VenturesCMCC GlobalKrakenSlow Ventures
Ramp offers a finance platform that combines corporate cards, expense management, and AI-driven automation for receipt capture, transaction coding, and reimbursements.
AI & Machine LearningFintechSaaSNew York, US
Karim Atiyeh(Co-Founder & Co-CEO (formerly CTO))inEric Glyman(CEO)inGene Lee(Co-Founder)inScott Bulua(Executive Officer)inRahul Sengottuvelu(Chief Technology Officer)inWilliam (Will) Petrie(Chief Financial Officer)in
PartnerAlexandra Cowie· solo GP
Co-investors1/1 Capital137 Ventures8VCA*Alpha Wave GlobalAnti+58 more
PartnerAlexandra Cowie· solo GP
Co-investorsArrington CapitalConsenSys MeshNarcissus VenturesNxGenArrington XRP CapitalHashed
Recast provides payment infrastructure for digital content, letting audiences buy or receive brand-funded instant access to premium content wherever it is discovered online.
Creator EconomyFintechMarketing TechMedia & Entertainment
Andy Meikle(Founder)in
Co-investorsMorpheus VenturesLerer HippeauVibe Capital
Recast Systems develops sensing, modeling, and operational infrastructure for precise weather, working across atmospheric science, software, hardware, and field operations.
Climate TechDeep TechHardwareSan Francisco, US
Co-investorsAsylum VenturesFabric VCLerer HippeauMorpheus VenturesVibe Capital
Rembrand provides virtual placement technology for advertisers to integrate non-intrusive, contextually relevant ads into content and media, scaling programmatically across digital channels.
AdTechAI & Machine LearningPalo Alto, US
Omar Tawakol(Chief Executive Officer and Chief Financial Officer)inAhmed Saad(Founder)inRishav Jalan(Founder)inSameh Khamis(Founder)inAbdelrahman Mohamed(Founder)
PartnerAlexandra Cowie· solo GP
Co-investors2.12 AngelsFPVGreycroftNaver D2SFOmega Venture Partnerssuper{set}+3 more
RevenueBase builds B2B data infrastructure for go-to-market teams and AI agents, offering verified, current, and traceable contact and company data with flat-rate pricing instead of per-credit models.
Data & InfrastructureEnterprise SoftwareSaaSSales TechWaltham, US
Mark Feldman(Executive Officer, Director)inJude McColgan(Director)
BoardBob MasonBob DavoliinTom Axbey(Director)
PartnerAlexandra Cowie· solo GP
Co-investorsArgon VenturesBantam GroupBessemer Venture PartnersConvergeGutbrain VenturesLaunchpad Venture Group+4 more
Routable provides business payment infrastructure and automation for accounts payable teams, enabling instant payments through FedNow and Real-Time Payments to US bank accounts, and automating invoice processing with features like PO-matching and AI-powered bill coding.
AI & Machine LearningEnterprise SoftwareFintechSaaSSan Francisco, US
Omri Mor(Founder/CEO)inTom Harel(Founder)in
BoardCHRIS DEVORE(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsBoxGroupNat TurnerUnion Bay PartnesY Combinator1984 Ventures Management, LlcAddition+16 more
Seneca develops autonomous drone systems that use AI and computer vision to detect and suppress fires, deploying aerial foam suppression from portable, modular electric copters.
AI & Machine LearningClimate TechDeep TechHardwareRobotics
Stu
PartnerAlexandra Cowie· solo GP
Co-investorsConvective CapitalDCVC (Data Collective)First Round CapitalNextView VenturesTransitionTransition Global+1 more
New York City, US
Ben Howard(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsDivergent CapitalFour Acres CapitalHDS CapitalInspired CapitalPrimetime PartnersStory Ventures
ShiftSmart connects workers with flexible employment opportunities and helps businesses manage labor on demand.
Enterprise SoftwareFoodTechFuture of WorkHR TechImpact & Social GoodMarketplacesSocialMenlo Park, US
Aakashdeep Kumar(Executive Officer, Director)C. Patrick Brandt(Executive Officer, Director)inAakash K(Founder)
PartnerAlexandra Cowie· solo GP
Co-investorsImaginary Venture CapitalPerot Jain
Shipium provides an AI-powered shipping platform for modern supply chains, letting retailers and shippers automate carrier selection, optimize shipping decisions, and manage execution and billing across the shipment lifecycle.
AI & Machine LearningE-commerceLogistics & Supply ChainSaaSSeattle, US
Jason Murray(Executive Officer, Director)inDavid McCormick Brown(Executive Officer, Director)
BoardJulie Sandler(Director)inChuck Stonecipher(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsInsight PartnersPioneer Square LabsTrilogy Equity Partners
Simplist operates an online mortgage marketplace that searches over 50,000 loan options from 25+ top lenders to match homebuyers with suitable mortgages and handles the application process.
FintechMarketplacesPropTechNew York, US
Anthony Paul Sherman(Executive Officer, Director, Promoter)Christofer de la Motte(Executive Officer, Director, Promoter)Elizabeth Ferreira(Director)
PartnerAlexandra Cowie· solo GP
Co-investorsClocktower VenturesTemerity Capital Partners
SLAPSNACKS makes high-protein snacks with clean ingredients, positioned as an alternative to processed snack foods.
ConsumerDirect to ConsumerFoodTech
Sparrow provides financial software that enables equitable lending by helping borrowers find affordable student loans and allowing businesses to offer loan access to their users through its platform.
ConsumerEdTechFintech
PartnerAlexandra Cowie· solo GP
Co-investorsDorm Room
PartnerAlexandra Cowie· solo GP
Stillers Soda makes carbonated soft drinks marketed as all-natural, low-calorie versions of classic soda flavors.
ConsumerDirect to ConsumerFoodTech
PartnerAlexandra Cowie· solo GP
Co-investorsCollaborative FundCosmic Venture PartnersLerer HippeauRed Swan VenturesMax Ventures
Stord operates a connected platform for supply chain orchestration, letting brands manage, scale, and optimize logistics and warehousing from a single system rather than stitching together separate 3PLs and software.
AI & Machine LearningE-commerceLogistics & Supply ChainSaaSAtlanta, US
Sean Henry(Co-founder & CEO)inJacob Boudreau(Co-founder & CTO)inJacob Boudrea(Executive Officer, Director)in
BoardJohn Lagomarsino(Director)Ilya Fushman(Director)inScott Dorfman(Director)
PartnerAlexandra Cowie· solo GP
Co-investorsKleiner Perkins137 VenturesArcher Capital GroupArcher Venture CapitalB Capital GroupB4 Capital+14 more
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Stuf converts underutilized spaces in existing buildings into neighborhood self-storage units, offering month-to-month leases with digital key entry and online reservation management.
ConsumerMarketplacesPropTech
Katharine Lau(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsAllegion VenturesCerity Partners VenturesChartline Capital PartnersWilshire Lane CapitalAltos VenturesHarlem Capital Partners
Sway operates a tech-enabled delivery and returns network for consumer brands, offering premium same-day and next-day delivery, box-less at-home return pickups, and doorstep exchanges.
E-commerceLogistics & Supply ChainRetail Tech
PartnerAlexandra Cowie· solo GP
Co-investors7GC & CoEvolution VenturesGraph VenturesHawke VenturesLightShed VenturesV1 VC+2 more
Supplier.io (Tealbook) provides a supplier diversity and intelligence platform that helps procurement teams discover, vet, and source from new, local, small, and diverse suppliers using a database of over 20 million suppliers.
Data & InfrastructureEnterprise SoftwareSaaS
Stephany Lapierre(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsGrand VenturesReciprocal VenturesRTP GlobalStand Up VenturesBDC Capital CorporationRefinery Venture+1 more
Tend operates a chain of dental studios offering general and preventive dental care, using digital X-rays and 3D scanning technology in patient-focused, spa-like clinical spaces.
ConsumerDigital HealthHealthtech
PartnerAlexandra Cowie· solo GP
Co-investorsAtomicGV (Google Ventures)JUXTAPOSE VENTURESRedpoint VenturesZigg CapitalAddition
Tend is a primary care network in New Zealand offering in-person medical centres and 24/7 online GP consultations, with an app that handles booking, consultations, results and family health records.
Digital HealthHealthtechAuckland, NZ
James Robinson(Founder)in
Co-investorsPencarrow Private EquityAdditionGV (Google Ventures)JUXTAPOSE VENTURESRedpoint VenturesTiger Global Management+1 more
Tend develops therapeutic solutions and diagnostic tools focused on the gut microbiome to treat chronic intestinal and digestive health conditions.
BiotechHealthtechMedical DevicesSeattle, US
Thomas Lendvay(Co-founder & CEO)inKathleen Lendvay(Co-founder & COO)in
Co-investorsSeaChangeAdditionGV (Google Ventures)JUXTAPOSE VENTURESRedpoint VenturesTiger Global Management+1 more
Page is a news article listing executive moves and leadership changes across multiple companies (Salesforce, Microsoft, xAI, Workday, Washington Post, DOJ, Kroger, Target, Zendesk, Boston Dynamics), not a company website.
Enterprise SoftwareSaaS
Christian Wylonis(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsBalderton CapitalNat TurnerSequoia CapitalThursday VenturesTRAC (Third Round Analytics Capital)Founders Fund+1 more
A luxury watch retailer operating multiple locations across the United States and internationally, offering new watches, pre-owned watches, and trading services as an official Rolex jeweler and authorized Patek Philippe retailer.
ConsumerE-commerceRetail Tech
PartnerAlexandra Cowie· solo GP
Tongo provides financial products for 1099 professionals in the commission economy, offering commission advances and tailored financial solutions to help independent contractors grow their businesses.
FintechPropTechSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsElizabeth Street VenturesLAB VenturesLaunchpad CapitalMetaPropMetaProp VenturesMS&AD Ventures+3 more
Topicals develops skincare products formulated with particular attention to efficacy on deeper skin tones, using clinically-backed ingredients in concentrated formulas.
ConsumerDirect to ConsumerHealthtechSanta Monica, US
Olamide Olowe(Executive Officer, Director)in
BoardJenna Jackson(Director)Caitlin Strandberg(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsDivergent CapitalDorm RoomDream VCHabitat PartnersLerer HippeauNew Voices+2 more
Trisk Bio develops scalable preclinical manufacturing processes for AAV (adeno-associated virus) gene therapies, offering bespoke production, purification, and process optimization services.
BiotechDeep TechHealthtech
PartnerAlexandra Cowie· solo GP
Co-investorsMatrix
TrueFootage delivers home valuations powered by appraisal expertise amplified through data and technology for the real estate and lending industries.
Data & InfrastructureFintechPropTechSaaS
PartnerAlexandra Cowie· solo GP
Co-investorsFour Acres CapitalNava VenturesRSE VenturesStory VenturesSupernode Ventures
ULTRA manufactures nicotine-free, tobacco-free oral pouches containing nootropic ingredients (including Enfinity® Paraxanthine, L-Theanine, and Alpha GPC) designed to support focus, energy, and mental clarity for consumers seeking cognitive enhancement without caffeine or nicotine.
ConsumerWellness & Fitness
PartnerAlexandra Cowie· solo GP
Co-investorsBarrel VenturesBling CapitalLeft Lane Capital
Veho operates an end-to-end logistics platform for e-commerce, providing fast and reliable shipping services through a network of warehouses and crowdsourced driver partners.
Advanced ManufacturingE-commerceLogistics & Supply ChainBoulder, US
Itamar Zur(Chief Executive Officer, and Co-founder)inFred Cook(Chief Technology Officer, and Co-founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsBling CapitalConstruct CapitalDorm RoomFontinalis PartnersFundamental VenturesHumba Ventures+19 more
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Vori Health is a nationwide specialty medical practice that treats back, neck, and joint pain using board-certified orthopedic specialists and integrated care teams.
Digital HealthHealthtechWellness & FitnessNashville, US
Ryan Grant(Executive Officer, Director)Mary O'Connor(Executive Officer, Director)inRyan A. Grant, MD, MS, MBA, FAANS(Founder)in
BoardHui Cheng(Director)inMohamad Makhzoumi(Director)inJane Suh(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsAlleyCorpAscension VenturesBrightstone Venture CapitalEcho Health VenturesNew Enterprise Associates (NEA)Alley Robotics Ventures
WellSaid Labs offers an AI text-to-speech platform that generates human-sounding voiceovers from 120+ voices modeled on licensed recordings by real voice actors.
AI & Machine LearningEnterprise SoftwareMedia & EntertainmentSaaSSeattle, US
MATTHEW PAUL HOCKING(Chief Executive Officer, President)MICHAEL PETROCHUK(Secretary)
BoardJAMES NEWELL(Director)inCAMERON BORUMAND(Director)
PartnerAlexandra Cowie· solo GP
Co-investorsQualcomm VenturesVoyager CapitalFUSEFuse Venture PartnersMultiplier Capital
Wingspan provides a platform for businesses to automate the full lifecycle of managing flexible workforces, including onboarding, invoicing, payments, compliance, and benefits.
FintechFuture of WorkHR TechSaaSNew York, US
Anthony Mironov(Co-founder)inGreg Franczyk(Co-founder)in
BoardShawn Ellis(Director)inDavid Ulevitch(Director)inPriya Saiprasad(Director)in
PartnerAlexandra Cowie· solo GP
Co-investorsAndreessen HorowitzSwift Ventures186 VenturesAsymmetric Capital PartnersDistributed VenturesLong Journey Ventures+3 more
Workflow builds software for creative and design teams to manage projects from initial brief through to final client approval, handling project admin, feedback, and team organisation.
Creator EconomyDeveloper ToolsFuture of WorkSaaS
Co-investorsCircle & Co.Combination VCForm VenturesOctopus Ventures8VCAbstract Ventures+7 more
YUMI makes science-backed nutrition meals and snacks for babies and toddlers using organic ingredients, with educational content tied to developmental milestones.
Direct to ConsumerFoodTechHealthtechWellness & Fitness
Angela Sutherland(Co-Founder, CEO)Evelyn Rusli(Co-Founder)inAmy LattimoreJay Leon
PartnerAlexandra Cowie· solo GP
Co-investors500 GlobalAglae VenturesAllerfund Ventures, LlcAlumni VenturesARA NEA Ventures (Brand: Dmz.Xyz)August Capital+15 more
Zamp provides a sales tax compliance platform combined with a managed service of tax professionals that handles registrations, filings, notices, and support for businesses.
E-commerceFintechSaaS
Rohit Bhadange(Founder)in
PartnerAlexandra Cowie· solo GP
Co-investorsSoma CapitalValor Equity PartnersAcrew CapitalFriends Family CapitalThomson Reuters Ventures
Exits · 1
1 acquisitionsTealbookacq. by Supplier.io
Portfolio news
latest coverage across their companiesArch · fintech.global · Jul 29, 2026
10Beauty · finsmes.com · Jul 2, 2026
Chord Commerce · thesaasnews.com · Jun 8, 2026
Ramp · TechCrunch · Jun 4, 2026
Stord · techcrunch.com · May 26, 2026
Zamp · fintech.global · Apr 30, 2026
Topicals · finance.yahoo.com · Jan 9, 2026
Kargo · finance.yahoo.com · Dec 22, 2025
Frequently asked questions
- How many investments has Good Friends made?
- Good Friends has 115 tracked investments, 1 of which have exited.
- What stage does Good Friends invest at?
- Good Friends invests at the Pre-Seed, Seed stages.
- What is Good Friends's typical check size?
- Good Friends typically writes checks of $250K – $1M.
- What sectors does Good Friends focus on?
- Good Friends focuses on Consumer, Direct to Consumer, E-commerce, Fintech, Healthtech.
- Where is Good Friends located?
- Good Friends is headquartered in San Francisco, US.
- Does Good Friends lead rounds?
- Good Friends typically participates in rounds rather than leading them.
- Who does Good Friends co-invest with?
- Good Friends most often shares deals with Lerer Hippeau, Alumni Ventures, BoxGroup, among 380 tracked co-investors.
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