/Investor DB

StarVest Partners

Growth equity

New York · Growth–Late Stage · 19 people tracked

Also known as STARVEST MANAGEMENT, INC.

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Investment thesis

StarVest Partners focuses on technology-enabled, business-to-business services companies, with particular emphasis on Software-as-a-Service, data & analytics, e-commerce infrastructure, and digital marketing services. Originally rooted in expansion-stage investing, the firm today primarily targets growth equity and late-stage opportunities. With roughly two decades of experience since 1999, it positions itself as a leading SaaS investor, having made over 50 investments and deployed approximately $500 million, backing portfolio companies that have collectively generated more than $1 billion in revenue.

Source: firm website, verified Sep 29, 2026.

Stage
Growth–Late Stage
HQ
New York, NY, US
Instruments
Equity
Founded
1999
AUM
$500M
VC funds
2
Tracked investments
16
Acquisitions
4

Team · 19 people

from the firm's website & curated
Adam Blackman· Board of Advisors

Senior Managing Director for Payments and Vertical Software at Guggenheim Investment Banking.

Annie Kleeman· Executive Assistant/Office Manager
Jai Shekhawat· Board of Advisors

Former CEO of Fieldglass, a former StarVest portfolio company acquired by SAP for $1B.

Jeanne Sullivan· Board of Advisors

Founder and Chief Inspiration Officer at Sullivan Adventures and Co-Founder of StarVest Partners.

Jim McGeever· Board of Advisors

Former President and COO of NetSuite and former board member of Cornerstone OnDemand.

Nicholas Donofrio· Board of Advisors

IBM Fellow Emeritus and retired EVP of Innovation and Technology.

Ron Daniel· Board of Advisors

Director at McKinsey & Company.

Steve Liguori· Board of Advisors

Former GE Executive Director of Global Innovation and New Models and CEO of Liguori Innovation.

Zachary Nelson· Board of Advisors

Former President and CEO of NetSuite and board member of PagerDuty.

Founder mafia

2 people who came through StarVest Partners went on to found or lead other companies.

What they invest in

from 12 of 16 portfolio companies

Enterprise Software ×8SaaS ×8AI & Machine Learning ×6Fintech ×3Marketing Tech ×3HR Tech ×2AdTech ×1B2B Marketplaces ×1

HQs:United States×10India×1

Investments · 16 tracked

founders shown can be your intro path

By year:2020 · 32019 · 12016 · 12015 · 12014 · 12013 · 22012 · 12011 · 12010 · 22009 · 12007 · 115 dated

Cerosceros.comin𝕏Jan 2019 · $14M

Ceros is a platform that enables brands to create interactive and engaging digital content experiences designed to drive higher engagement and conversion metrics.

AI & Machine LearningMarketing TechSaaSNew York, US

Brian Alvey(Director)inSimon Berg(Executive Officer, Director)

BoardJere Doyle(Director)inLawson DeVries(Director)inLiza Benson(Director)Ian Sigalow(Director)in

Board seatLaura B. Sachar· per SEC Form D

Co-investorsGreycroftGreenspring AssociatesGrotech VenturesSigma Prime Ventures, Llc

AppDirectappdirect.comin𝕏Mar 2014

AppDirect operates a B2B commerce platform for selling, buying, and managing recurring technology services, letting businesses launch white-labeled or internal IT marketplaces.

B2B MarketplacesCloud ComputingSaaSSan Francisco, US

Daniel Saks(Executive Officer, Director)inNicolas Desmarais(Executive Officer, Director)Audrey Garfield(Executive Officer)Paul Desmarais Jr.(Director)Robert Fetherstonhaugh(Director)

BoardChris Arsenault(Director)in

Co-investorsFoundryG SquaredInovia CapitalKensington Capital Partners LimitedMithril Capital ManagementJ.P. Morgan Asset Management

Host Analyticshostanalytics.comin𝕏Jun 2020 · $25M

Planful provides financial performance management software for Finance, Accounting, Human Resources, and Marketing teams to plan, close, report, and execute strategy.

AI & Machine LearningEnterprise SoftwareFintechSaaS

BoardJohn Herr(Board Member)

Co-investorsCenterview Capital TechnologyMonroe CapitalNext World CapitalVector Capital

Icrossing Incicrossing.cominFeb 2007 · $18M

iCrossing provides digital marketing and technology systems services, combining strategy, media, experience design, and engineering to help brands grow and optimize performance across digital channels.

AdTechAI & Machine LearningEnterprise SoftwareMarketing Tech

Co-investorsBaleon CapitalOak Investment Partners

Persadopersado.comin𝕏Series B · Jan 2015 · $21M

Persado offers an AI platform that combines marketing technology and regulatory compliance, using AI agents to generate and optimize marketing content and measure emotional response and customer action.

AI & Machine LearningEnterprise SoftwareMarketing TechSaaSNew York, US

Co-investorsBain Capital VenturesCota CapitalEastward Capital PartnersOmega Venture PartnersAmerican Express Ventures (Amex)Citi Ventures+2 more

Planfulplanful.comin𝕏Jun 2020acquired by Vector Capital · Jan 2019

Planful provides planning, closing, and reporting software for finance and accounting teams, as well as human resources and marketing functions across enterprises.

AI & Machine LearningEnterprise SoftwareFintechSaaSHyderabad, IN

John Herr(Chief Executive Officer)inMelissa Dreuth(Chief People Officer and Chief of Staff to the CEO)inDan Fletcher(Chief Financial Officer)inRowan Tonkin(Chief Marketing Officer)inRichard Parke(Chief Customer Officer)inSanjay Vyas(Chief Technology Officer)in

Co-investorsGlasswing VenturesGolub GrowthKhosla VenturesMonroe CapitalVector Capital

retail nextretailnext.netinSeries C · Apr 2013 · $15M

RetailNext offers a retail analytics platform combining foot traffic analytics, asset protection, and in-store shopper journey insights, with a conversational AI layer (Pulse AI) for querying store data in plain language.

AI & Machine LearningIoTRetail TechSaaSSan Jose, US

Alexei Agratchev(Chief Executive Officer & Co-Founder)inMarlie Liu(Chief Operating Officer & Co-Founder)inSergio Gutierrez(Chief Revenue Officer)inAndrew Golden(Chief Experience Officer)inMatt Ouska(Chief Financial Officer)in

BoardVivek Mehra(Director)in

Co-investorsActivant CapitalAugust CapitalBattery VenturesCommerce VenturesNGP CapitalPereg Ventures+2 more

Switchflyswitchfly.comin𝕏Series C · Mar 2012 · $15M

Switchfly provides travel loyalty technology that enables airlines, loyalty programs, and HR tech platforms to offer travel experiences and rewards.

HR TechSaaSTravel & HospitalitySan Francisco, US

Tina Fitch(Founder)inDaniel Farrar(Executive Officer, Director)inChris Boyd(Executive Officer)inElizabeth Santos(Executive Officer)Deren Baker(Executive Officer)inKaren Vergura(Executive Officer)in

Co-investorsCanaan PartnersGolub GrowthThayer Ventures

Transactistransactis.comDec 2010 · $11MAcquired

Transactis provides electronic bill presentment and payment software for banks, billers and their business customers.

New York, US

ALEX REZNIK(Executive Officer)ANNAMARIE MALARA(Executive Officer)JAMES FORNARI(Executive Officer, Director)SCOTT DICKEY(Executive Officer)JOHN DICKEY(Executive Officer)

BoardJOE PROTO(Executive Officer, Director)

Co-investorsAlpine MeridianFf Venture CapitalRunway Venture PartnersMetamorphic VenturesWindham Capital Partners

UrbanBoundurbanbound.comin𝕏Aug 2013 · $5M

UrbanBound provides relocation management software that helps employers coordinate and manage employee, candidate, and intern moves while reducing relocation program costs and administrative work.

Enterprise SoftwareHR TechSaaSChicago, US

Michael Krasman(Chief Executive Officer, Treasurer, Secretary and Director.)inJeffrey Ellman(President, Assistant Secretary and Director.)

BoardLawson DeVries(Director)in

Co-investorsChartline Capital PartnersGrotech VenturesModerne Ventures

Vector Capitalvectorcapital.comin𝕏Jun 2020

Vector Capital is a private equity firm specializing in technology sector buyouts, recapitalizations, and growth equity investments since 1997.

Enterprise SoftwareSan Francisco, US

Co-investorsGrowth Street PartnersMonroe Capital

Veracode, Inc.veracode.comin𝕏Feb 2010 · $12Macquired by CA Technologies

Veracode provides an application security platform for scanning, identifying, and remediating software flaws across the software development lifecycle and supply chain.

CybersecurityDeveloper ToolsEnterprise SoftwareBurlington, US

Christopher Wysopal(Director, Executive Officer)Edward Goldfinger(Executive Officer)Dean J. Breda(Executive Officer)inRobert Brennan(Executive Officer, Director)

BoardRobert D. Ward(Director)Maria Cirino(Director)in

Co-investors.406 VenturesAccompliceAgman PartnersAtlassian VenturesAviso VenturesBright Pixel Capital+6 more

Xignitexignite.comin𝕏acquired by QUODD

QUODD delivers financial market data on demand—including global pricing, reference data, and real-time streaming feeds—to financial institutions, back and middle office teams, and fintech startups.

Data & InfrastructureEnterprise SoftwareFintech

Co-investorsVlad TenevQUICKSpring Mountain Capital

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

Take THE InterviewIdeeliPrecisionDemand

Rows marked “SEC filing” are inferred from directors named on the company's SEC Form D — public regulatory data, not a portfolio list published by the firm.

Exits · 4

4 acquisitions · showing 3

Planfulacq. by Vector CapitalVeracode, Inc.acq. by CA TechnologiesXigniteacq. by QUODD

Fund performance · per public LP disclosures · 2

as of Jun 2025
FundVintageCommittedNet IRRTVPIDPI
StarVest Partners IILPs: North Carolina Retirement Systems, New York City Employees' Retirement System, Los Angeles City Employees' Retirement System +1 more2007—-7.0%1.34x1.34x
StarVest Partners II (Parallel), L.P.LPs: Pennsylvania Public School Employees' Retirement System2007—-5.5%0.64x0.60x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

Frequently asked questions

How many investments has StarVest Partners made?
StarVest Partners has 16 tracked investments, 4 of which have exited.
What stage does StarVest Partners invest at?
StarVest Partners invests at the Growth, Late Stage stages.
What sectors does StarVest Partners focus on?
StarVest Partners focuses on Data & Infrastructure, E-commerce, Enterprise Software, Marketing Tech, SaaS.
Where is StarVest Partners located?
StarVest Partners is headquartered in New York, US.

Co-investors · 15

Bain Capital Ventures

BCV Labs is the platform and hands-on support arm of Bain Capital Ventures, providing portfolio founders with go-to-market strategy, brand development, hiring assistance, and customer introductions.

Both backed · 1
$1M – $100M
Canaan Partners

Canaan Partners is a venture capital firm with over 30 years of history, backing companies across technology and healthcare sectors through close, hands-on partnerships with founders.

Both backed · 1
$500K – $20M
Accomplice

Accomplice is a venture capital firm that has backed early-stage companies across sectors, having been part of the origin stories of companies like AngelList, DraftKings, Patreon and WHOOP.

Both backed · 1
$5M – $25M
Activant Capital

Activant Capital is a research-led venture growth firm that partners with founders during their defining growth stages.

Both backed · 1
$3M – $40M
New Enterprise Associates (NEA)

New Enterprise Associates (NEA) is a venture capital firm that invests in and provides long-term support to founders building new companies.

$200K – $40M
RRE Ventures

RRE Ventures is a boutique early-stage venture capital firm that backs founders across sectors, combining decades of experience with AI-driven analysis throughout the investment lifecycle.

$5M – $15M
Meritech Capital Partners

Meritech Capital Partners is a venture capital firm, founded in 1999, that invests in market-leading technology companies, having backed 200+ investments with 60+ IPOs.

$5M – $40M
75 & Sunny

75 & Sunny operates as both a venture fund and startup studio where Zillow co-founder Spencer Rascoff directly incubates companies like Queue while leveraging his media presence as a CNBC contributor and podcast host to give portfolio companies exposure that few small funds can match. The LA-based fund concentrates heavily on proptech and "future of living" investments while co-creating companies with unconventional capital structures like SPACs and fractional home-ownership models, drawing on Rascoff's experience navigating public markets.

$100K – $5M
Qualcomm Ventures

Qualcomm Ventures is the corporate venture investment arm associated with Qualcomm, backing technology companies from early to growth stage across multiple sectors.

$5M
Fin Capital

Fin Capital is an investment firm that backs B2B technology companies serving the financial services industry across the full company lifecycle.

$250K – $15M
▶3 more co-investors

Elsewhere PartnersJefferiesFathom Capital

Firms observed investing alongside StarVest Partners, from public investor directories. Shared companies are the overlap with StarVest Partners's recorded portfolio.

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