Yassir

Yassir is a consumer super app that bundles several on-demand services into a single mobile application. Its published service lines are Yassir Ride (ride-hailing), Yassir Food (restaurant meal delivery), Yassir Market and Yassir Cash. Users book rides by entering departure and destination points, or order food for delivery to a chosen location from nearby stores.

Alongside the consumer app, Yassir runs supply-side programs that recruit drivers, delivery couriers and merchandise transporters as earning partners, supported by a dedicated driver application that receives ride requests in the partner's area. The company states that driver identities are verified and rides are geolocated, and that fares vary by service tier and are displayed in advance.

Yassir also markets a business offering, Yassir Business, described as a fleet system for companies. It provides dedicated drivers for employee travel and a dashboard for monitoring and controlling fleet usage and setting a spending budget, and is positioned under B2B solutions and distribution.

Business model

Yassir operates a multi-sided platform: consumers order rides, meals and other services through the app, while drivers, couriers, transporters and merchants join as supply-side partners. A separate B2B fleet product is sold to companies for employee transport with dashboard-based budget control.

The company states that driver partners earn commissions on every ride, indicating a commission-based model on platform transactions; business customers manage services against a configured budget through the Yassir Business dashboard.