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Frog Capital

Growth equity

London · Series B–Late Stage · 9 people tracked

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Investment thesis

Frog Capital invests in purpose-led technology scale-ups, primarily software businesses entering the scale-up phase. The firm emphasizes helping companies grow their product, organisation and culture while staying true to their founding purpose and values — an approach it calls 'scaling with purpose.' Frog has codified this into a Scale-Up Methodology, a framework built on experience from over a hundred scale-up journeys and supported by a team of Operating Partners including former tech entrepreneurs, engineers, executives and VC veterans. It offers extensive resources such as toolkits, podcasts, articles and videos in its 'How to Scale' library.

Invests inData & InfrastructureE-commerceEnterprise SoftwareSaaSEuropeLondonUnited Kingdom

Source: firm website, verified Aug 3, 2026.

Stage
Series B–Late Stage
HQ
London, GB
Instruments
Equity
Founded
2009
Net assets · FY2025
$2.6M
Tracked investments
18

Team · 9 people

from the firm's website

What they invest in

from 5 of 18 portfolio companies

AI & Machine Learning ×3SaaS ×2AdTech ×1B2B Marketplaces ×1Construction Tech ×1Digital Health ×1EdTech ×1Healthtech ×1

HQs:United Kingdom×2

Investments · 18 tracked

founders shown can be your intro path
Clue Software
Dealflo
Evotix
Genasys
Germany's leading digital aftercare platform
Germany's leading digital education platform
Leading digital money transfer service
McMakler
Modulr
OMS
OpensignalMar 2018

Insights that connect you to success

London

Jason Ball(Director)Sina Khanifar(Executive Officer)Malcolm Ferguson(Director)James Robinson(Director)Mark Jacobsen(Director)Brendan Gill(Executive Officer, Director)

Oxford Medical Simulationoxfordmedicalsimulation.comin

Oxford Medical Simulation (OMS) provides immersive VR and AI-based clinical training scenarios for healthcare professionals and learners.

AI & Machine LearningDigital HealthEdTechHealthtech

Rated Peopleratedpeople.comin𝕏

Rated People is the UK's largest online marketplace connecting homeowners with local tradespeople across 30+ trades.

Construction TechMarketplacesPropTechLondon, GB

Sellics
Skimlinksskimlinks.comin

Skimlinks provides automated affiliate technology that monetizes product links for publishers and content creators, enabling them to earn commissions from commerce-related content across channels including articles, social, and newsletters.

AdTechB2B MarketplacesMarketing Tech

Spain's leading digital property platform
Vulogvulog.com

Vulog provides an AI-powered mobility technology platform that lets a single fleet deliver multiple services including carsharing, digital rental, vehicle subscription, corporate mobility, and loaner/demo vehicles.

AI & Machine LearningMobility & TransportationSaaS

Winningtempwinningtemp.comin𝕏

Winningtemp provides an AI-powered employee survey and engagement platform that offers pulse, onboarding, and engagement surveys along with heatmaps, conversational AI analysis, and science-based question libraries.

AI & Machine LearningHR TechSaaS

Principals & officers · per Companies House

what is this? ⓘ
Steven Michael Dunne

Director · British · since 2015

Robert Michael Reid

Director · British · since 2009

Ownership & control

Steven Michael Dunne25–50% of shares

Robert Michael Reid25–50% of shares

Frequently asked questions

What stage does Frog Capital invest at?
Frog Capital invests at the Series B, Series C, Growth, Late Stage stages.
What sectors does Frog Capital focus on?
Frog Capital focuses on Data & Infrastructure, E-commerce, Enterprise Software, SaaS.
Where is Frog Capital located?
Frog Capital is headquartered in London, GB.

Media · Podcasts & interviews

featuring the team

Fireside Chat: Alicia Navarro, Skimlinks & Mike Reid, Frog Capital - NOAH17 London

NOAHConference · Mike Reid

Mike Reid - Frog Capital

Capital On Stage · Mike Reid

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