Frog Capital
Growth equityLondon · Series B–Late Stage · 9 people tracked
Investment thesis
Frog Capital invests in purpose-led technology scale-ups, primarily software businesses entering the scale-up phase. The firm emphasizes helping companies grow their product, organisation and culture while staying true to their founding purpose and values — an approach it calls 'scaling with purpose.' Frog has codified this into a Scale-Up Methodology, a framework built on experience from over a hundred scale-up journeys and supported by a team of Operating Partners including former tech entrepreneurs, engineers, executives and VC veterans. It offers extensive resources such as toolkits, podcasts, articles and videos in its 'How to Scale' library.
Source: firm website, verified Aug 3, 2026.
Team · 9 people
from the firm's websiteWhat they invest in
from 5 of 18 portfolio companiesAI & Machine Learning ×3SaaS ×2AdTech ×1B2B Marketplaces ×1Construction Tech ×1Digital Health ×1EdTech ×1Healthtech ×1
HQs:United Kingdom×2
Investments · 18 tracked
founders shown can be your intro pathInsights that connect you to success
London
Jason Ball(Director)Sina Khanifar(Executive Officer)Malcolm Ferguson(Director)James Robinson(Director)Mark Jacobsen(Director)Brendan Gill(Executive Officer, Director)
Oxford Medical Simulation (OMS) provides immersive VR and AI-based clinical training scenarios for healthcare professionals and learners.
AI & Machine LearningDigital HealthEdTechHealthtech
Rated People is the UK's largest online marketplace connecting homeowners with local tradespeople across 30+ trades.
Construction TechMarketplacesPropTechLondon, GB
Skimlinks provides automated affiliate technology that monetizes product links for publishers and content creators, enabling them to earn commissions from commerce-related content across channels including articles, social, and newsletters.
AdTechB2B MarketplacesMarketing Tech
Vulog provides an AI-powered mobility technology platform that lets a single fleet deliver multiple services including carsharing, digital rental, vehicle subscription, corporate mobility, and loaner/demo vehicles.
AI & Machine LearningMobility & TransportationSaaS
Winningtemp provides an AI-powered employee survey and engagement platform that offers pulse, onboarding, and engagement surveys along with heatmaps, conversational AI analysis, and science-based question libraries.
AI & Machine LearningHR TechSaaS
Principals & officers · per Companies House
what is this? ⓘDirector · British · since 2015
Director · British · since 2009
Steven Michael Dunne — 25–50% of shares
Robert Michael Reid — 25–50% of shares
Frequently asked questions
- What stage does Frog Capital invest at?
- Frog Capital invests at the Series B, Series C, Growth, Late Stage stages.
- What sectors does Frog Capital focus on?
- Frog Capital focuses on Data & Infrastructure, E-commerce, Enterprise Software, SaaS.
- Where is Frog Capital located?
- Frog Capital is headquartered in London, GB.
Media · Podcasts & interviews
featuring the teamFireside Chat: Alicia Navarro, Skimlinks & Mike Reid, Frog Capital - NOAH17 London
NOAHConference · Mike Reid
Mike Reid - Frog Capital
Capital On Stage · Mike Reid
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