Upside Partnership
Venture capitalMill Valley · Pre-Seed–Series A · 4 people tracked
Also known as UP HOLDINGS, LLC · Upside Partnership Wellness
Investment thesis
Upside Partnership invests early, emphasizing that early investing is fundamentally about backing people—specifically 'inevitable Founders' who feel compelled to build their companies. The firm aims to work for founders rather than merely transact with them, pairing founders' freedom to lead with the expertise to mentor them throughout their journey. It frames support as demonstrated behavior rather than a marketing claim. The firm typically writes an initial check of around $500K, reserves roughly 70% of its fund for follow-on support in later rounds, and has been the first institutional investor to commit in more than half of its investments.
Source: firm website, verified Aug 25, 2026.
Team · 4 people
from public directories
What they invest in
from 3 of 4 portfolio companiesSaaS ×3AI & Machine Learning ×2Fintech ×2HR Tech ×2
HQs:United States×3
Investments · 4 tracked
founders shown can be your intro pathBy year:2017 · 12014 · 12 dated
Forma provides flexible employee benefits platforms designed for distributed and diverse workforces.
Enterprise SoftwareFintechHR TechSaaS
Co-investorsAngelPadDesigner FundNewView CapitalNimble PartnersEmergence CapitalRibbit Capital
West Hollywood, US
Leura Fine(Founder)Brandon Kleinman(Executive Officer, Director)Leura Spielman(Executive Officer, Director)
Co-investorsHalogen Ventures Management Company LlcDraper AssociatesKarlin VenturesSiemer VenturesStructure Capital
Stackpack provides an AI agent for finance teams that manages vendor and AI spend, monitoring contract renewals, analyzing token usage, flagging spend increases, catching unused vendors, routing approvals, and setting budgets.
AI & Machine LearningFintechSaaSSan Francisco, US
Sara Wyman(Founder)
Co-investorsLayout VenturesMSIVElefundFreestyle CapitalNomad Venture Partners, Llc
Textio offers AI-powered recruiting and feedback tools that help managers, recruiters, and HR teams write job posts, interview documentation, and performance feedback that reduce bias and support employee growth.
AI & Machine LearningHR TechSaaSSeattle, US
Kieran Snyder(Executive Officer, Director, Promoter)inJensen Harris(Executive Officer, Director, Promoter)
Co-investorsCowboy VenturesEmergence Capital PartnersOperator CollectiveBloomberg BetaEmergence CapitalScale Venture Partners
Portfolio news
latest coverage across their companiesStackpack · pulse2.com · May 20, 2025
Frequently asked questions
- What stage does Upside Partnership invest at?
- Upside Partnership invests at the Pre-Seed, Seed, Series A stages.
- What is Upside Partnership's typical check size?
- Upside Partnership typically writes checks of $500K.
- What sectors does Upside Partnership focus on?
- Upside Partnership focuses on Sector Agnostic.
- Where is Upside Partnership located?
- Upside Partnership is headquartered in Mill Valley, US.
- Does Upside Partnership lead rounds?
- Upside Partnership typically participates in rounds rather than leading them.
Co-investors · 74
Emergence Capital is a venture capital firm that partners with founders building B2B software companies, from early-stage cloud and SaaS pioneers to AI-native innovators.
Cowboy Ventures is an early-stage venture firm focused on partnering with startups at the pre-seed and seed stages, offering hands-on support to help build enduring companies.
Operator Collective is a venture firm built around a Collective Venture Model, backed by 200+ operator limited partners who are current tech executives and provide portfolio companies with access to enterprise decision-makers, expertise, and networks.
Andreessen Horowitz (a16z) is a venture capital firm founded in 2009 by Marc Andreessen and Ben Horowitz, known for pioneering the platform model with a large team of operators supporting founders across stages.
Sequoia Capital is a venture capital firm that partners with founders to build technology companies.
.png)
General Catalyst is a venture capital firm operating as a partnership focused on company building and accelerating the growth of the businesses it backs.
GV (Google Ventures) is a venture capital firm that has invested in artificial intelligence and machine learning since its early days, building a global portfolio of more than 100 AI companies across infrastructure, life sciences, and applications.
Founders Fund is a venture capital firm that backs technology companies building transformative products.
Craft Ventures is a venture capital firm run by a team of former founders, operators, and investors who partner closely with founders to help build and scale technology companies.
Accel is a venture capital firm that partners with exceptional teams, positioning itself as a first partner to founders globally.
Khosla Ventures is a venture capital firm founded by Vinod Khosla.
Greylock Partners is an early-stage venture capital firm that partners with founders building companies from inception. Its partners make only one or two new investments per year to focus deeply on each partnership.
▶62 more co-investors
Index VenturesRedpoint VenturesLong Journey VenturesFounder CollectiveNotable CapitalUncork CapitalBenchmarkFelicis VenturesFirst Round CapitalBoxGroupCoatue ManagementSpark CapitalKrakenTrue VenturesSound VenturesBattery VenturesGradient VenturesStreamlined VenturesACME CapitalOffline VenturesMayfield FundRRE VenturesSlow VenturesBling CapitalGreycroftC2 InvestmentsForerunner VenturesPrecursor VenturesCaffeinated CapitalSoftBank Vision FundSouth Park CommonsElectric CapitalBullpen CapitalNext47Lowercase CapitalLerer HippeauGoodwater CapitalUS Venture Partners75 & SunnyHustle FundHomebrewShasta VenturesBetaworks Ventures Management, LlcWorklife VenturesMoxxie VenturesBaseline VenturesKohlberg Kravis RobertsHeavybitFikaCrosscut VenturesRelay VenturesAltimeter CapitalSignia Venture PartnersG2 Venture PartnersCyfrinKyber Knight CapitalWestern Technology InvestmentActivant CapitalHanaco Venture CapitalWestbound Equity PartnersThayer VenturesDream Machine
Firms observed investing alongside Upside Partnership, from public investor directories. Shared companies are the overlap with Upside Partnership's recorded portfolio.
Similar investors
4DI Ventures was co-founded by repeat tech operator and ESET Southern Africa founder Justin Stanford, giving it unusually deep cybersecurity and software operating experience rather than a purely financial background, and originated from Stanford's own angel-investing experiments that directly led to both the firm's creation and the launch of the Silicon Cape Initiative. The firm explicitly describes its style as "nurture capital" with intensive, hands-on engagement, and Stanford is vocal about avoiding the "unicorn at all costs" mentality in African tech, instead emphasizing sustainable market readiness and fundamentals in a more conservative, durability-focused investment approach.
8VC is a venture capital firm investing across logistics, life sciences, healthcare, IT infrastructure, and government/defense, guided by its Smart Enterprise thesis focused on data integration and platform network effects.
AirTree Ventures runs Pathfinders, a free four-week in-person program in Sydney for young builders (high-school graduates up to age 23) to work on a real product, access the AirTree team and founders, and build a peer network.
August Capital is a venture capital firm that invests in a small number of companies, providing hands-on support to entrepreneurs building their businesses.
.jpeg){kind=logo}
B Capital is a global investment firm backing early to late-stage technology innovators across technology, healthcare, and energy & resilience sectors.