Fundraising Fox
Mercato Partners
Growth equitySalt Lake City · Growth–Late Stage · 22 people tracked
Also known as MERCATO MANAGEMENT LEGACY, LLC · Mercato Management, Llc · Mercato Partners Savory QP
Find your way into Mercato Partners
2,997 people in our graph share verified history with the Mercato Partners team — schools, employers, funds. One of them is your warm intro.
Investment thesis
Mercato Partners is a founder-friendly growth equity firm focused on backing entrepreneurs building category-leading companies outside of traditional venture-rich technology hubs. Since 2022 it has pursued a nationwide strategy targeting undercapitalized and underrepresented geographies across the United States, believing startups should not have to be based on the coasts. The firm supports portfolio companies through a curated network of service advisors, independent board members, and corporate development leaders, aiming to be a founder's first call. It backs businesses across sectors including energy storage, digital health, fintech, and AI infrastructure.
Source: firm website, verified Sep 29, 2026.
Team · 22 people
from the firm's website & public directories
Founder mafia
2 people who came through Mercato Partners went on to found or lead other companies.
What they invest in
from 41 of 52 portfolio companiesSaaS ×17Enterprise Software ×15AI & Machine Learning ×12Data & Infrastructure ×7Fintech ×7Healthtech ×7Consumer ×6Digital Health ×6
HQs:United States×34
Who they back
founder profiles across 19 portfolio companiesFounding team size:solo founder×92 founders×43 founders×44+ founders×2
Where their founders studiedfrom 23 founders with education data
Brigham Young University ×5University of Louisville ×3University of California, Berkeley ×2University of Missouri-Columbia ×2
What their founders studiedfrom 24 founders with field-of-study data
Business & Management ×8Computer Science ×7Engineering ×5Finance & Accounting ×3Mathematics & Statistics ×2
Where their founders worked beforefrom 27 founders with career history
Mingle Health ×2Oliver IQ ×2Pluralsight ×2
2 founders hold a PhD · 5 hold an MBA (of 25 with degree data)
Investments · 52 tracked
founders shown can be your intro pathBy year:2026 · 12025 · 12024 · 22023 · 32022 · 32021 · 22020 · 22019 · 12017 · 12016 · 22015 · 119 dated
Domo offers a cloud-based platform that integrates data integration, analytics, automation, and artificial intelligence capabilities to help organizations connect data sources, prepare and analyze information, and automate business processes and workflows.
Enterprise SoftwareSaaSAmerican Fork, US
Josh James(Founder, Chairman & CEO)inShane Atchison(Executive Officer)inMatt Belkin(Executive Officer)inBruce Felt(Executive Officer)inDaren Thayne(Chief Technology Officer & Executive Vice President of Product)inTod Crane(Chief Financial Officer)in
Co-investors3Spoke CapitalAndreessen HorowitzBlackRockBlue Ivy VenturesCapital GroupCastor Ventures+13 more
MNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits.
AdTechMarketing TechNew York, US
Mark Douglas(President & CEO)inPatrick A. Pohlen(Chief Financial Officer)inChristopher Innes(Chief Operating Officer)
Co-investorsBaroda VenturesBonfire VenturesGreycroftQualcomm VenturesSecond Alpha PartnersBlackRock
Beam Benefits is a digitally-native employee benefits company offering dental, vision, life, and supplemental health insurance through an online platform with personalized rewards and AI-powered underwriting.
FintechHealthtechHR TechInsurTechMadison, US
Alex Frommeyer(CEO)inAlex CurryinDan Dykesin
Co-investorsDrive CapitalKleiner PerkinsBlue Ivy VenturesLewis & Clark VenturesGeorgian
Phin provides a security awareness training and simulated phishing platform built for managed service providers (MSPs) to train and test their clients' end-users.
CybersecurityEdTechSaaSWilmington, US
CONNOR SWALM(Executive Officer, Director)inJOSHUA SIMMONS(Executive Officer, Director)
BoardJustin Label(Director)inMargaret Roth(Director)in
Co-investorsInner Loop CapitalSQUADRA VENTURES
A healthcare software company that provides patient transfer, admission, discharge planning, and post-acute care placement solutions for hospitals and health systems.
AI & Machine LearningDigital HealthEnterprise SoftwareHealthtechSaaS
Jonathan Shoemaker(Chief Executive Officer)inJustin Falk(Chief Technology Officer)in
Academia.edu is a commercial San Francisco platform where researchers share, discover and publish academic papers.
San Francisco, US
Richard Price(Executive Officer, Director)in
BoardBijan Sibet(Director)Ben Ling(Director)inAnthony Duffy(Director)
Co-investorsSDVTeamworthy Ventures20VCAlumni VenturesAlvenArrive+23 more
Atomic builds financial infrastructure and open finance solutions used by financial institutions.
Data & InfrastructureDeveloper ToolsFintechSaaSSalt Lake City, US
Jordan Wright(Co-founder)inScott Weinert(Co-founder)inAndrea Martone(Co-founder)inLindsay Davis(Head of Markets (as of 2021-2022))in
BoardJosh McFarland(Greylock Partner (investor contact / board involvement implied))in
Co-investorsAquiline Technology GrowthATX Venture PartnersGreylock PartnersCapital One VenturesCiti VenturesCore Innovation Capital+2 more
Attain is a consumer-data platform built on direct, permissioned relationships that turns live purchase activity into audience targeting, measurement, and market insights.
AdTechData & InfrastructureMarketing TechChicago, US
Co-investorsLightbankStarting LineMotivate Venture Capital
Attain provides a digital ordering and inventory management platform for convenience stores to purchase stock from food-service distributors, replacing traditional paper invoices and phone orders.
E-commerceEnterprise SoftwareMarketplacesRetail TechSaaSSan Francisco, US
Aamir Hudda(Founder)inJoseph Yeh(Founder)in
Co-investorsY CombinatorKhosla VenturesSoma Capital
South Jordan, US
Darin M. Vercillo(Executive Officer, Director)Chad Latimer(Executive Officer)
BoardJan Newman(Director)Alan Hall(Director)inScott Frazier(Director)Angela Franks(Director)
Co-investorsMultiplier CapitalRubicon Technology PartnersIron Gate Capital
Cloud Elements was a Denver-based API integration platform that let SaaS providers and enterprises publish, integrate, and manage APIs through prebuilt one-to-many connectors, linking entire categories of cloud applications through a single unified API.
Enterprise SoftwareSaaSDenver, US
Mark Geene(Founder & CEO)
BoardJoseph R. Zell(Director)Jeffrey Hinck(Director)inJim Franklin(Director)
Co-investorsAccess Venture PartnersFirstMile VenturesRally Ventures Management, LlcUpslope VenturesGrotech VenturesHarbert Growth Partners
Cradlepoint (part of Ericsson) provides wireless WAN connectivity using cellular 5G and LTE, including cellular routers/gateways, private 5G networks, and small cell neutral host solutions.
Enterprise SoftwareHardwareIoTBoise, US
Val Heusinkveld(Executive Officer)George Mulhern(Executive Officer, Director)in
BoardLeGrand Lewis(Director)Gerard Langeler(Director)Aaron DeRose(Director)Ron Mika(Director)
Co-investorsDelta-v CapitalFoundryIcon VenturesNorwest Venture PartnersSwell CollectiveTCV
Vivante Health is a digital health company focused on gastrointestinal (GI) care, developing data-driven, value-based health programs and technology for managing digestive conditions.
Digital HealthHealthtechWellness & FitnessHouston, US
Kimon Angelides(Founder)inSally Welborn(Director)William Snyder(Executive Officer, Director)Marco Veremis(Director)inShawn Ellis(Director)inSanford Duncan(Director)
Co-investors7wire VenturesCorewell Health VenturesLifeforce CapitalPeterson VenturesBig Pi VenturesDistributed Ventures+5 more
Cyware provides a cybersecurity platform that enriches, correlates, and operationalizes cyber threat intelligence across an organization's tools and teams, using AI to enable faster, automated, and collaborative threat responses.
AI & Machine LearningCybersecurityEnterprise SoftwareWest Orange, US
Anuj Goel(Co-Founder and CEO)inAkshat Jain(CTO and Co-Founder)in
Co-investorsEmerald Development ManagersTen ElevenAdvent International
Tungsten Automation (formerly Kofax) provides AI-powered automation software for document processing, workflow orchestration, AP/AR automation, print and workplace automation, and PDF/eSignature.
AI & Machine LearningEnterprise SoftwareSaaSLaguna Hills, US
Ilker Kavas(Chief Financial Officer & Secretary)Donald Field(President & CEO)Peter Hantman(Chief Executive Officer)inRobert Watson(Chief Financial Officer)inMike Verdeyen(Chief Technology Officer)Danielle Weinblatt(Chief Product Officer)in
Co-investorsCEI VenturesOmega Venture Partners
FreightPOP is an AI supply chain platform that combines order management, warehouse execution, and multi-carrier transportation management, connecting ERP systems, carriers, and marketplaces through 1,500+ integrations.
AI & Machine LearningLogistics & Supply ChainSaaS
Kurt Johnson(Founder)in
Co-investorsCove FundEagle VentureScOp Venture CapitalPRELUDE
ioMemory NAND clustering architecture for storage.
Co-investorsAccelAccess Venture PartnersAndreessen HorowitzLightspeed Venture PartnersNew Enterprise Associates (NEA)Presidio Ventures+5 more
Galileo (SoFi Technology Solutions) provides APIs and a payments platform for banks, fintechs, and brands to build and scale financial products, including digital accounts and ledgers, ACH and card-based payments, card issuing and processing, and fraud and risk tools.
Cloud ComputingEnterprise SoftwareFintechSaaS
Kathleen Pierce-Gilmore(President of SoFi Technology Solutions)Bill Kennedy(CFO)David Rice(Chief Technology Officer)Joel Sherwin(Head of Legal)Miguel Santos(Head of Strategy)
GloveBox is a client-facing service portal and mobile app for independent insurance agencies that integrates with their agency management system (AMS) to handle routine policy servicing tasks, certificate management, payments, and cross-sell/referral opportunities.
FintechInsurTechSaaSEnglewood, US
Ryan 💥 Mathisen(Founder)inZach Sivertson(Director)Sean Mulhern(Executive Officer, Director)Daniel Drechsel(Director)
Co-investorsBIP VenturesNaples Technology VenturesPanoramic Ventures
Greenfly offers an AI-powered platform for collecting, organizing, and distributing short-form media and digital assets, used by sports leagues, teams, and media organizations to engage fans and create sponsor and broadcast revenue.
AI & Machine LearningMarketing TechMedia & EntertainmentSaaSSports TechSanta Monica, US
Daniel Kirschner(Co-Founder + CEO)inShawn Green(Co-Founder + Chairman)inMichael Tracyin
BoardNate Redmond(Director)inMark Leschly(Director)
Co-investors4M HoldingADVANTAGEAllievo CapitalAlpha EdisonCorazon CapitalCP Ventures+7 more
Hash Kitchen is a brunch restaurant concept offering experiential dining in Phoenix, Arizona with plans to expand nationally, known for distinctive flavors and atmosphere.
ConsumerFoodTechPhoenix, US
Joey Maggiore(Executive Chef, Founder)Cristina Maggiore(Co-founder)Flora Tersigni(Co-founder)
Co-investorsSavory
Kalderos describes its company culture, values, and diversity and inclusion initiatives, including a women-in-tech program.
AI & Machine LearningDigital HealthHealthtechSaaSChicago, US
Jeremy Docken(Chief Executive Officer of Issuer)Jim Sparks(Executive Officer)inRusty Hensley(Executive Officer)inAngie Franks(Executive Officer, Director)inMicah Litow(Director)in
BoardClint Stone(Director)
Co-investorsBascom VenturesSavano Capital PartnersValspring CapitalBain Capital Ventures
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Kuali is an ed tech company that builds software for institutions of higher education, including administrative and SaaS solutions for colleges and universities.
EdTechEnterprise SoftwareSaaS
Joel Dehlin(Chief Technology and Product Officer)inChris Coppola(CEO)in
Co-investorsOwl Ventures
Lambda provides GPU cloud infrastructure for AI training and inference, offering single-tenant clusters, on-demand instances, and managed AI supercomputers built on NVIDIA GPUs (GB300 NVL72, HGX B300/B200, H200/H100).
AI & Machine LearningCloud ComputingData & InfrastructureSan Francisco, US
Stephen Balaban(Founder)inBenhamin Nelson(Executive Officer)Austen Allred(Executive Officer, Director)
BoardJessica Verrilli(Director)John Danner(Director)
Co-investorsAir Street CapitalAlpha Square GroupAlumni VenturesB Capital GroupB4 CapitalBasecamp Fund+19 more
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Lambda operates cloud infrastructure and supercomputers purpose-built for AI training and inference, serving hyperscalers, enterprises, and frontier AI labs.
AI & Machine LearningCloud ComputingData & InfrastructureSan Francisco, US
Stephen Balaban(Founder)in
Co-investorsAccess Ventures (New York)Alumni VenturesBasecamp FundCRESCENT COVE CAPITALDigerati Investmentsfutureland ventures+11 more
Lendio operates a marketplace connecting small businesses in the US with 75+ funding partners through a single loan application, and provides embeddable and integrated lending technology for banks, credit unions, and platform partners.
FintechMarketplacesSaaSSouth Jordan, US
Brock Blake(Executive Officer, Director, Promoter)inMark Santiago(Executive Officer)in
BoardAndre Bliznyuk(Director)inChris Gottschalk(Director)inDaniel Kittredge(Director)Brian Hirsch(Director)in
Co-investorsBlumberg CapitalBYU Cougar CapitalComcast VenturesRuna CapitalTribeca Venture PartnersAlbum VC+2 more
Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems.
Enterprise SoftwareHardwareIoTLehi, US
Eric Smith(Founder)inWill West(Founder)inMark Morgan(Founder)in
Co-investorsLobby CapitalSapphire VenturesSTARTUP IGNITION VENTURES
Verisk provides data analytics, technology, and scientific research for the insurance industry, covering property and casualty, life and annuities, reinsurance, and specialty markets.
AI & Machine LearningData & InfrastructureInsurTech
Co-investorsUtah Governor’s Office of Economic Development (GOED)
ObservePoint provides analytics validation software that detects broken, duplicate, or missing tracking tags and validates data across customer journeys for GA4, Adobe Analytics, and 94+ other platforms.
CybersecurityData & InfrastructureDeveloper ToolsEnterprise SoftwareMarketing TechSaaSProvo, US
Chris Cooper(Director)Shane Atchison(Director)John Pestana(Director, Promoter)Rob Seolas(Executive Officer, Director, Promoter)Jared Wilks(Executive Officer)
BoardJeff Burningham(Director)
Co-investorsAlbum VCBYU Cougar Capital
Ownwell helps homeowners reduce their property tax bills and other real estate ownership expenses through a combination of local expert analysis and technology.
FintechPropTechSaaS
Colton PaceinJoseph Noor(Founder)inChang FuinJamie RyaninCaroline RileyinDavid Holyoakin
Co-investorsAlpha EdisonDetroit Venture PartnersLeft Lane CapitalLong Journey VenturesPROOFWonder Ventures+3 more
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Paytient is a platform that removes out-of-pocket costs as a barrier to healthcare access, allowing patients to choose care without financial burden while ensuring providers receive full payment and employers control costs.
Digital HealthEnterprise SoftwareFintechHealthtechColumbia, US
BoardAndy Cloyd(Director)
Co-investorsFelicis VenturesInspired CapitalBertelsmann InvestmentsCultivation CapitalLachy GroomLeft Lane Capital+1 more
Skullcandy makes consumer audio hardware including earbuds, headphones, and speakers, some featuring bass enhancement, active noise canceling, and gaming headsets.
ConsumerDirect to ConsumerHardwareSports Tech
Co-investorsBattery VenturesSTARTUP IGNITION VENTURES
Sphero manufactures programmable robots and STEAM-based educational tools designed for students to learn coding, science, music, and the arts.
EdTechHardwareRoboticsBoulder, US
Adam Wilson(Founder)in
Co-investorsDisney AcceleratorFoundryGrishin RoboticsTechstars
Stance designs and manufactures socks and underwear for athletes, artists, and active individuals, with particular focus on comfort and craftsmanship through products like casual socks, performance socks, and underwear.
ConsumerDirect to ConsumerE-commerceCalifornia, US
Jeff Kearl(Executive Officer, Director)John Wilson(Executive Officer)
BoardJosh James(Director)David Gatto(Director)Pravin Vazirani(Director)Jay Brown(Director)
Co-investorsACME CapitalAugust CapitalFounders Circle CapitalLobby CapitalParade VenturesShasta Ventures
Summersalt is a direct-to-consumer apparel brand selling women's swimwear, including its Sidestroke one-piece style.
ConsumerDirect to ConsumerE-commerceSt. Louis, US
Lori Coulter(Executive Officer, Director)inReshma Chattaram Chamberlin(Executive Officer, Director)in
Co-investorsBread And Butter Ventures, LlcDundee Venture CapitalLewis & Clark VenturesService Provider CapitalVisible VenturesCultivation Capital+4 more
Tegile (part of DDN) offers IntelliFlash, a flash storage platform for midrange AI and enterprise workloads that supports block, file, and object protocols with NVMe performance, deduplication, compression, and automated tiering.
AI & Machine LearningData & InfrastructureEnterprise SoftwareSan Jose, US
Rohit Kshetrapal(Executive Officer, Director)Ian Edmundson(Executive Officer)
BoardVivek Mehra(Director)inDipender Saluja(Director)Aravinth Babu(Director)Paul Madera(Director)in
Co-investorsATEL VenturesAugust CapitalCross Creek AdvisorsFirstMile VenturesMeritech Capital PartnersTechnology Impact
Torus Station is a full-stack energy storage platform that integrates hardware, software, security, and monitoring capabilities.
EnergyHardware
Nate Walkingshaw(Founder)inAnthony Woo(Founder)inGilbert Lee(Founder)in
Co-investorsEPIC VENTURESGreycroftOrigin VenturesService Provider CapitalMagnetarMagnetar AI Ventures
Untangle developed network security software for small and mid-sized businesses, offering firewall, content filtering, and network management through its NG Firewall platform.
CybersecuritySanta Clara, US
Michael Callahan(Co-Founder & CEO)Keith Amidon(Co-Founder)Debabrata Dash(Co-Founder)Gary Golomb(Co-Founder; Head of Threat Intelligence, Research & Detection)Rahul Kashyap(President & CEO)Rudolph Araujo(VP, Security Product Strategy, Marketing & Business Development)
Co-investorsAccelBain Capital VenturesEnergize CapitalEvolution Equity PartnersGreylock PartnersDell Technologies Capital
Vasion Automate is a document automation platform that integrates with PrinterLogic to intercept print jobs and route them into workflows for tasks like e-signature, archiving, and document processing.
AI & Machine LearningCloud ComputingEnterprise SoftwareSaaS
Venafi, now part of CyberArk as CyberArk Machine Identity Security, provides machine identity security including certificate lifecycle management, enterprise PKI, workload identity management, secure code signing, and SSH security.
Cloud ComputingCybersecurityEnterprise Software
Co-investorsDelta-v CapitalHarmonic Growth PartnersNextEquity PartnersQuestMark PartnersTop Corner CapitalIntel Capital+1 more
Via 313 is a Detroit-style pizzeria founded in 2011 that makes authentic Detroit-style pizza using carefully prepared dough, specialized steel pans, and layered cheese.
ConsumerFoodTechDetroit, US
Co-investorsSavoryBrightwood Capital Advisors
Videra provides AI-powered technology that supports behavioral health clinicians by enhancing their capabilities and patient engagement to improve care delivery and outcomes.
AI & Machine LearningBiotechDigital HealthHealthtechMental Health
Co-investorsBYU Cougar CapitalEPIC VENTURESPeterson Ventures
Wellth helps individuals with chronic diseases develop positive behavioral habits that improve health outcomes and quality of life.
Digital HealthHealthtech
Matthew Loper(CEO)in
Co-investorsComcast VenturesDistributed VenturesDreamit VenturesEsplanade VenturesFCA Venture PartnersNew York Life Ventures+4 more
Other
Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.
About HealthcareAtomic FinancialCylinderGalileo Financial TechnologyNicira NetworksSaltStackSkullcandyVasion
Exits · 8
2 IPOs · 6 acquisitions · showing 6DomoNASDAQ: DOMOMNTNNYSE: MNTNCloud Elementsacq. by UiPathNicira Networksacq. by VMwareTegileacq. by DDN (DataDirect Networks)Untangleacq. by Arista Networks
Portfolio news
latest coverage across their companiesOwnwell · prnewswire.com · Feb 19, 2026
Torus · finsmes.com · Sep 10, 2025
Wellth · finsmes.com · Aug 21, 2025
Fund performance · per public LP disclosures · 2
as of Dec 2025| Fund | Vintage | Committed | Net IRR | TVPI | DPI |
|---|---|---|---|---|---|
| Mercato Partners Growth III, L.P.LPs: Texas Municipal Retirement System | 2015 | — | 9.5% | 1.84x | 0.18x |
| Mercato Co-InvestmentLPs: San Diego City Employees' Retirement System | 2013 | — | -92.9% | 0.08x | 0.08x |
Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).
IPO stake values · per SEC filings
Value of this firm's stake in each portfolio company at its IPO price, from the prospectus principal-stockholder table.
| Company | Owned | IPO price | At IPO | Stake value |
|---|---|---|---|---|
| MNTN | 13.1% | $16.00 | May 2025 | $98.7M |
Source: SEC S-1 / 424B prospectus filings. Stake value = shares beneficially owned × the initial public offering price, as disclosed — a market value at IPO, not a return multiple (the firm's original cost is not disclosed).
Public market activity · per SEC filings
what is this? ⓘ2 insider ownership filings (Forms 3/4/5)
at MNTN, Inc. (MNTN)
From the firm's own SEC EDGAR filings — stakes and insider roles in public companies, typically portfolio companies after an IPO. Not a portfolio list published by the firm.
Frequently asked questions
- How many investments has Mercato Partners made?
- Mercato Partners has 52 tracked investments, 8 of which have exited, including 2 dated in the last 24 months.
- What stage does Mercato Partners invest at?
- Mercato Partners invests at the Growth, Late Stage stages.
- What sectors does Mercato Partners focus on?
- Mercato Partners focuses on AI & Machine Learning, Consumer, Enterprise Software, Fintech, Healthtech, SaaS, Sector Agnostic.
- Where is Mercato Partners located?
- Mercato Partners is headquartered in Salt Lake City, US.
- Does Mercato Partners lead rounds?
- Yes, Mercato Partners leads investment rounds.
- Who does Mercato Partners co-invest with?
- Mercato Partners most often shares deals with Accel, Andreessen Horowitz, August Capital, among 114 tracked co-investors.
- What size deals does Mercato Partners back?
- Across 9 deals with disclosed amounts, Mercato Partners has joined rounds of $15M – $63M (median $31M).
Media · Podcasts & interviews
featuring the teamVenture Capital | Ryan Sanders | Managing Director | Mercato Partners
Utah Business · Ryan Sanders
#132 - Greg Warnock - Founder of Mercato Partners & One of the Top Utah VC's
The Jimmy Rex Show · Greg Warnock
Greg Warnock (Mercato Partners) at Startup Grind Salt Lake City
Startup Grind Local · Greg Warnock
Greg Warnock, Mercato Partners - Rough Cut
Diversified Insurance Group · Greg Warnock
Co-investors · 3
Lightbank is a Chicago-based venture capital firm that invests in early-stage technology companies and provides operational support to portfolio companies. The firm was founded by Eric Lefkofsky and Brad Keywell, entrepreneurs behind Groupon, Mediaocean, InnerWorkings, Echo Global Logistics, and Uptake.
Cultivation Capital is a venture capital firm that invests in early-stage companies with the potential to transform how people live and work, backing them from Series Seed through Series B.
7wire Ventures builds and invests in early-stage digital health companies focused on empowering informed, connected health consumers.
Firms observed investing alongside Mercato Partners, from public investor directories. Shared companies are the overlap with Mercato Partners's recorded portfolio.
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