How many investments has Mercato Partners made?

Mercato Partners has 52 tracked investments, 8 of which have exited, including 2 dated in the last 24 months.

What stage does Mercato Partners invest at?

Mercato Partners invests at the Growth, Late Stage stages.

Where is Mercato Partners located?

Mercato Partners is headquartered in Cottonwood Heights, US.

Does Mercato Partners lead rounds?

Yes, Mercato Partners leads investment rounds.

Who does Mercato Partners co-invest with?

Mercato Partners most often shares deals with Accel, Andreessen Horowitz, August Capital, among 104 tracked co-investors.

Mercato Partners

Growth equity

Cottonwood Heights · Growth–Late Stage · 21 people tracked

Also known as MERCATO MANAGEMENT LEGACY, LLC · Mercato Management, Llc · Mercato Partners Savory · Mercato Partners Savory QP · Mercato Partners Stance · Mercato Partners Traverse

★ Follow + Add to CRM ⤳ Find an introduction

Find your way into Mercato Partners

2,287 people in our graph share verified history with the Mercato Partners team — schools, employers, funds. One of them is your warm intro.

Tobi Cokerunlockedknows Ryan Sanders · together at Kauffman Fellows (overlapped)

×3knows the team · via Harvard Business School

×2knows the team · via Ernst & Young, LLP

×4knows the team · via Kauffman Fellows

knows the team · via Northwestern University - Kellogg School of Management

knows the team · via Monitor Deloitte (ex Monitor Group)

✨ Fox Verdict

Investment thesis

Mercato Partners is a founder-friendly growth equity firm focused on backing entrepreneurs building category-leading companies outside of traditional venture-rich technology hubs. Since 2022 it has pursued a nationwide strategy targeting undercapitalized and underrepresented geographies across the United States, believing startups should not have to be based on the coasts. The firm supports portfolio companies through a curated network of service advisors, independent board members, and corporate development leaders, aiming to be a founder's first call. It backs businesses across sectors including energy storage, digital health, fintech, and AI infrastructure.

Invests inAI & Machine Learning Consumer Enterprise Software Fintech Healthtech SaaSSector AgnosticCottonwood HeightsSalt Lake City United States

Source: firm website, verified Sep 15, 2026.

Stage

Growth–Late Stage

Cottonwood Heights, US

Leads rounds

Leads

Instruments

Equity

Founded

2007

Last 12 months

1 investment

AUM

$400M

VC funds

Tracked investments

Unicorns

IPOs

Acquisitions

Team · 21 people

from the firm's website & public directories

Greg Warnock· Managing Director· Sandy, Utah, United Statesin 𝕏

Greg Warnock, Ph.D., co-founded Mercato Partners in 2007 with Alan Hall and serves as Managing Director. Before Mercato, he was an angel investor and co-founder and Managing Director of vSpring Capital (now Signal Peak Ventures), an early-stage venture fund focused on the Mountain West, and he founded Junto Partners, an entrepreneurship education initiative. He holds a B.S. in Computer Science and an M.B.A. and Ph.D. in Entrepreneurship and Venture Finance from the University of Utah's David Eccles School of Business.

Andrew K Smith· General Partner

Ryan Sanders· Managing Director· Austinin 𝕏

Managing Director at Mercato who joined from Escalate Capital as an Austin-based mezzanine investor. Named a 2024 Venture Capital Outstanding Director and one of Business Insider's most important VCs in the Rockies; led Mercato's largest fundraise and sits on multiple portfolio boards.

Ben Davis· Director· Utahin 𝕏

Ben Davis is a Director at Mercato Partners and a member of the firm's Investment Committee, focusing on growth-stage companies building and scaling go-to-market functions. He has nearly three decades of experience leading revenue organizations across franchising, educational technology, services, and financial technology, including over 20 years in C-suite roles at private equity and growth equity–backed companies. Most recently he served as President and Chief Revenue Officer of Lendio, where he helped grow annual revenue from $8 million to $125 million. He holds a BA in economics with a minor in philosophy from BYU.

Dave Boyce· Investor· Provo, Utah, United Statesin 𝕏

Dave Boyce is a serial entrepreneur who helped build and sell seven SaaS companies to acquirers including Oracle, Amazon, and Experian. He held leadership roles at ProfitLogic (acquired by Oracle), scaled an Oracle business unit, was a senior executive at InsideSales.com, and served as Executive Chairman of Winning by Design, where he wrote the book FREEMIUM (Stanford University Press, 2025). He holds a B.A. in German Literature from Brigham Young University and an M.B.A. from Harvard Business School, and joined Mercato as an investor after advising the firm's growth portfolio on Product-Led Growth.

Josh Christensen· Director, Growth Fund· Southern Californiain 𝕏

Josh Christensen is a Director at Mercato Partners' Growth Fund, where he leads sourcing and investing efforts in Southern California and advises executive teams on growth strategy and organizational change. Before joining Mercato in 2016, he was VP of Private Equity Investing and an engagement manager at Cicero Group, leading consulting and transformation engagements for Fortune 1000 clients. He holds a B.A. in Spanish and business, an M.B.A. from the David Eccles School of Business, and a J.D. from the S.J. Quinney College of Law, all from the University of Utah.

Amy Cooper· Executive Assistant to Managing Director Ryan Sanders and Director Dave Boyce· Salt Lake City, Utah, United Statesin 𝕏

Amy Cooper serves as an Executive Assistant at Mercato Partners, supporting Managing Director Ryan Sanders and Director Dave Boyce. She manages calendars, communications, arrangements, and records, and assists with the firm's investor relations administration. She has over 20 years of experience in customer service, leadership, and support.

Austin Lignell· Associate· Salt Lake City Metropolitan Areain 𝕏

Austin Lignell is an Associate on Mercato Partners' growth equity fund. He has worked with early and growth-stage ventures in operating roles and as a valuation associate, and earned an MBA from Carnegie Mellon's Tepper School of Business with a focus on AI and entrepreneurship. During his graduate studies he supported the early-stage VC firm Illuminate Ventures and helped lead 99Tartans, an angel syndicate investing in CMU-founded companies.

Brian Lanier· Chief Financial Officer· Salt Lake City Metropolitan Areain 𝕏

Brian Lanier is the Chief Financial Officer at Mercato Partners, where he oversees financial reporting, portfolio valuation, compliance, and fund management. He began his career in public auditing at E.Y. before moving into client-side finance roles at growth-stage private-equity owned, founder-owned, and public companies across the technology and healthcare industries, gaining experience in mergers, acquisitions, and turnarounds. He earned a Master's of Accountancy from Brigham Young University and holds a CPA designation.

Casey Nixon· Senior Associate· Salt Lake City Metropolitan Areain 𝕏

Casey Nixon is a Senior Associate on Mercato Partners' growth equity fund. He previously worked as a strategic finance manager at Homie, a tech-enabled real estate brokerage, before earning an MBA from Northwestern's Kellogg School of Management, during which he invested at Sway, TXV, Listen, and Peterson Ventures. At Mercato he supports diligence in Southern California, the Pacific Northwest, and the South/Southeast, and provides strategic and governance guidance to portfolio companies. He holds a B.S. in Strategic Management from the BYU Marriott School of Business.

Easter Niko· Fund Controller· Lehi, Utah, United Statesin 𝕏

Easter Niko is Mercato's Fund Controller, helping manage the firm's accounting and capital operations with a focus on financial reporting and fund accounting. He was previously a senior fund associate at Alter Domus, an auditor at BDO, an Asset Management Associate at Goldman Sachs, and a senior financial analyst at Avi Networks (now part of VMware). He holds a B.A. in accounting and Chinese literature from Brigham Young University–Hawaii and a Master of Accountancy from the University of Utah's David Eccles School of Business.

Giovanni Calo· Investment Analyst· Michiganin 𝕏

Giovanni Calo is an Investment Analyst at Mercato Partners' growth fund, where he works on diligence, sourcing, building AI workflows, and supporting portfolio companies. He previously held roles including Equity Research at MSU's Research Foundation, Risk & Financial Advisory at Deloitte, AI Business at Perplexity, Investment Banking at Guggenheim, and Growth at Leland. He earned a B.A. in Finance from Michigan State University's Broad College of Business, started at Schoolcraft Community College, and also attended WHU Otto Beisheim School of Management.

Jensen Warnock· COO· United Statesin 𝕏

Jensen Warnock is COO at Mercato Partners, where he leads the firm's adoption of technology to advance its growth-stage investment process and platform strategy. He previously co-founded the Lumen Group, a regional direct secondaries fund where he raised and invested multiple funds across technology, SaaS, branded consumer, and healthcare, and UA2, a Utah-based angel network. He holds a B.S. in Computer Science from Brigham Young University and an MBA from Carnegie Mellon's Tepper School of Business.

Joe Kaiser· Investor· Missouriin 𝕏

Managing Director at Mercato who previously trained at Blackstone and led Vivint Solar's Capital Markets during its $1.6B IPO. Co-led Mercato's growth investments and was named one of Business Insider's most important VCs in the Rockies.

Kari Harper· Investor Relations𝕏

Kari Harper holds a B.A. in Communications with Honors and a B.A. in Art (Graphic Design) from the University of Missouri, and an M.S. in Project Management from The George Washington University. From 2006 to 2021 she lived in Missouri and ran two small businesses, including a boutique international tour operator. She later spent eight years at Lendio, a Mercato Fund III portfolio company, in roles spanning events marketing, communications, lead generation, partnerships, and executive operations supporting the President and CRO, and now works on investor relationships at Mercato Partners.

Kiki Stoker· Analyst𝕏

Kiki Stoker began investing at University Growth Fund, a $100M student-run venture fund, where she performed due diligence and led deal teams, evaluating companies including Anthropic and Sardine AI. She holds a B.S. in Management and a Master of Science in Finance from Boston College, where she competed as an NCAA Division I rower.

Melissa Walred· Administrative Assistant· Draper, Utah, United Statesin 𝕏

Melissa Walred has worked for over 15 years as the personal administrator to Mercato Partners Co-Founder and Managing Director Greg Warnock. Her responsibilities include professional communications, calendar and travel coordination, internal and external project management, and executive assistant coordination.

Nicky Rodriguez· Office Manager & Executive Assistantin 𝕏

Office manager and executive assistant supporting firm-wide operations, communications and events since joining in 2021. Previously worked for The Church of Jesus Christ of Latter-day Saints.

Tannaz Mohammadi· VP of Networks· New York Cityin 𝕏

Tannaz Mohammadi is VP of Networks at Mercato Partners, where she works on expanding the firm's network, making strategic introductions, and supporting brand and community engagement to help portfolio companies grow. Before Mercato she held innovation and business development roles at Jones Lang LaSalle, Tishman Speyer, and VTS, joining the commercial real estate technology company VTS as an early employee during its growth from Series A to Series D. She holds a B.S. in Economics and Spanish from Vanderbilt University and a certificate in Finance from Georgetown University.

Tiffani Lindsey· Executive Assistant to Director Ben Davis· Salt Lake City Metropolitan Areain 𝕏

Tiffani Lindsey is an Executive Assistant at Mercato Partners, supporting Managing Director Ben Davis. Before Mercato, she spent 15 years as an executive assistant at Franklin Covey. In her role she manages calendars, communications, arrangements, and records for her Managing Director.

Ryan Parker· Jacksonville, Florida, United Statesin

Ryan Parker is Managing Director and Head of Marketing at Brinkmere Capital Partners, LLC, where his work spans marketing operations, brand identity, corporate development, and technology integration. His experience includes real estate, private equity, sponsorship consulting, and sports marketing, along with skills in campaign development, marketing automation, graphic design, and web design. He is also an architectural photographer and a contributor to Unsplash, where his images have accumulated more than 29 million views and over 200,000 downloads.

What they invest in

from 41 of 52 portfolio companies

SaaS ×17Enterprise Software ×15AI & Machine Learning ×12Data & Infrastructure ×8Healthtech ×8Fintech ×7Digital Health ×6Hardware ×6

HQs:United States×32

Who they back

founder profiles across 18 portfolio companies

44%

solo founders

8 of 18 mapped founding teams

50%

repeat founders

of 26 founders with career history

Founding team size:solo founder×82 founders×43 founders×44+ founders×2

Where their founders studiedfrom 22 founders with education data

Brigham Young University ×5University of Louisville ×3University of California, Berkeley ×2University of Missouri-Columbia ×2

What their founders studiedfrom 23 founders with field-of-study data

Business & Management ×8Computer Science ×7Engineering ×4Finance & Accounting ×3Mathematics & Statistics ×2

Where their founders worked beforefrom 26 founders with career history

Mingle Health ×2Pluralsight ×2

2 founders hold a PhD · 5 hold an MBA (of 24 with degree data)

Investments · 52 tracked

founders shown can be your intro path

By year:2026 · 1 2025 · 1 2024 · 1 2023 · 3 2022 · 2 2021 · 2 2020 · 1 2017 · 1 2016 · 1 2015 · 114 dated

Domodomo.com in 𝕏NASDAQ: DOMO

Domo offers a cloud-based platform that integrates data integration, analytics, automation, and artificial intelligence capabilities to help organizations connect data sources, prepare and analyze information, and automate business processes and workflows.

Enterprise SoftwareSaaSAmerican Fork, US

Josh James(Founder, Chairman & CEO)in Shane Atchison(Executive Officer)in Matt Belkin(Executive Officer)inBruce Felt(Executive Officer)in Daren Thayne(Chief Technology Officer & Executive Vice President of Product)inTod Crane(Chief Financial Officer)in

Co-investorsAndreessen Horowitz BlackRock Capital Group Glynn Capital Management Greylock Partners IVP (Institutional Venture Partners)+6 more

MNTNmountain.com in 𝕏NYSE: MNTN

MNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits.

AdTechMarketing TechNew York, US

Mark Douglas(President & CEO)inPatrick A. Pohlen(Chief Financial Officer)inChristopher Innes(Chief Operating Officer)

Co-investorsBaroda Ventures Bonfire Ventures Greycroft Qualcomm Ventures Second Alpha Partners BlackRock +1 more

Beam Benefitsbeambenefits.com in 𝕏✓ verified

Beam Benefits is a digitally-native employee benefits company offering dental, vision, life, and supplemental health insurance through an online platform with personalized rewards and AI-powered underwriting.

FintechHealthtechHR TechInsurTechMadison, US

Alex Frommeyer(CEO)in Alex Curry in Dan Dykes in

Co-investorsDrive Capital Kleiner Perkins Blue Ivy Ventures Lewis & Clark Ventures Georgian

PHIN SECURITY, INC.phinsecurity.com in 𝕏✓ verified

Phin provides a security awareness training and simulated phishing platform built for managed service providers (MSPs) to train and test their clients' end-users.

CybersecurityEdTechSaaSWilmington, US

CONNOR SWALM(Executive Officer, Director)inJOSHUA SIMMONS(Executive Officer, Director)

Board Justin Label(Director)in Margaret Roth(Director)in

Co-investorsInner Loop Capital SQUADRA VENTURES

Aboutabouthealthcare.com in 𝕏

A healthcare software company that provides patient transfer, admission, discharge planning, and post-acute care placement solutions for hospitals and health systems.

AI & Machine LearningDigital HealthEnterprise SoftwareHealthtechSaaS

Jonathan Shoemaker(Chief Executive Officer)inJustin Falk(Chief Technology Officer)in

Atomicatomic.financial inMar 2022 · $40M

Atomic builds financial infrastructure and open finance solutions used by financial institutions.

Data & InfrastructureDeveloper ToolsFintechSaaSSalt Lake City, US

Jordan Wright(Co-founder)inScott Weinert(Co-founder)in Andrea Martone(Co-founder)in Lindsay Davis(Head of Markets (as of 2021-2022))in

Board Josh McFarland(Greylock Partner (investor contact / board involvement implied))in

Co-investorsATX Venture Partners Greylock Partners Core Innovation Capital

Attainattainoutcomes.com in 𝕏Nov 2022 · $25M

Attain is a consumer-data platform built on direct, permissioned relationships that turns live purchase activity into audience targeting, measurement, and market insights.

AdTechData & InfrastructureMarketing Tech

Co-investorsLightbank

Attainjoinattain.com in

Attain provides a digital ordering and inventory management platform for convenience stores to purchase stock from food-service distributors, replacing traditional paper invoices and phone orders.

E-commerceEnterprise SoftwareMarketplacesRetail TechSaaSSan Francisco, US

Aamir Hudda(Founder)in Joseph Yeh(Founder)in

Co-investorsY Combinator Soma Capital

Attainattaindata.io in 𝕏

Attain operates a permissioned consumer data ecosystem that captures deterministic purchase behavior through the consumer apps it builds, and extends that data to brands, agencies, retailers and media platforms to link marketing spend to verified sales outcomes.

AdTechData & InfrastructureMarketing TechChicago, US

Co-investorsStarting Line Motivate Venture Capital

Central Logiccentrallogic.com

South Jordan, US

Darin M. Vercillo(Executive Officer, Director)Chad Latimer(Executive Officer)

BoardJan Newman(Director)Alan Hall(Director)inScott Frazier(Director)Angela Franks(Director)

Co-investorsMultiplier Capital Iron Gate Capital Rubicon Technology Partners

Cloud Elementscloudelements.com inacquired by UiPath · Mar 2021

Cloud Elements was a Denver-based API integration platform that let SaaS providers and enterprises publish, integrate, and manage APIs through prebuilt one-to-many connectors, linking entire categories of cloud applications through a single unified API.

Enterprise SoftwareSaaSDenver, US

Mark Geene(Founder & CEO)

BoardJoseph R. Zell(Director)Jeffrey Hinck(Director)inJim Franklin(Director)

Co-investorsAccess Venture Partners FirstMile Ventures Rally Ventures Management, Llc Upslope Ventures Grotech Ventures

Cradlepointcradlepoint.com in 𝕏Jan 2015

Cradlepoint (part of Ericsson) provides wireless WAN connectivity using cellular 5G and LTE, including cellular routers/gateways, private 5G networks, and small cell neutral host solutions.

Enterprise SoftwareHardwareIoTBoise, US

Val Heusinkveld(Executive Officer)George Mulhern(Executive Officer, Director)in

BoardLeGrand Lewis(Director)Gerard Langeler(Director)Aaron DeRose(Director)Ron Mika(Director)

Co-investorsDelta-v Capital Foundry Icon Ventures Norwest Venture Partners Swell Collective TCV

Cylinder Healthvivantehealth.com in 𝕏

Vivante Health offers a digital platform providing clinician-backed, personalized care for digestive and gastrointestinal health, covering issues from bloating and women's digestive health to chronic conditions like IBS and IBD.

Digital HealthHealthtechWellness & Fitness

Kimon Angelides(Founder)in

Co-investorsCorewell Health Ventures Lifeforce Capital

Cywarecyware.com in 𝕏Mar 2021

Cyware provides a cybersecurity platform that enriches, correlates, and operationalizes cyber threat intelligence across an organization's tools and teams, using AI to enable faster, automated, and collaborative threat responses.

AI & Machine LearningCybersecurityEnterprise SoftwareWest Orange, US

Anuj Goel(Co-Founder and CEO)in Akshat Jain(CTO and Co-Founder)in

Co-investorsEmerald Development Managers Ten Eleven Advent International

Ephesoft in 𝕏Series A · Jun 2017 · $15MAcquired

Tungsten Automation (formerly Kofax) provides AI-powered automation software for document processing, workflow orchestration, AP/AR automation, print and workplace automation, and PDF/eSignature.

AI & Machine LearningEnterprise SoftwareSaaSLaguna Hills, US

Ilker Kavas(Chief Financial Officer & Secretary)Donald Field(President & CEO)Peter Hantman(Chief Executive Officer)in Robert Watson(Chief Financial Officer)inMike Verdeyen(Chief Technology Officer)Danielle Weinblatt(Chief Product Officer)in

Co-investorsCEI Ventures Omega Venture Partners

FreightPOPfreightpop.com in 𝕏Jul 2021

FreightPOP is an AI supply chain platform that combines order management, warehouse execution, and multi-carrier transportation management, connecting ERP systems, carriers, and marketplaces through 1,500+ integrations.

AI & Machine LearningLogistics & Supply ChainSaaS

Kurt Johnson(Founder)in

Co-investorsCove Fund Eagle Venture ScOp Venture Capital PRELUDE

Galileogalileo-ft.com in 𝕏

Galileo (SoFi Technology Solutions) provides APIs and a payments platform for banks, fintechs, and brands to build and scale financial products, including digital accounts and ledgers, ACH and card-based payments, card issuing and processing, and fraud and risk tools.

Cloud ComputingEnterprise SoftwareFintechSaaS

Kathleen Pierce-Gilmore(President of SoFi Technology Solutions)Bill Kennedy(CFO)David Rice(Chief Technology Officer)Joel Sherwin(Head of Legal)Miguel Santos(Head of Strategy)

Co-investorsAccel Kickstart

GloveBoxgloveboxapp.com

GloveBox is a client-facing service portal and mobile app for independent insurance agencies that integrates with their agency management system (AMS) to handle routine policy servicing tasks, certificate management, payments, and cross-sell/referral opportunities.

FintechInsurTechSaaSEnglewood, US

Ryan 💥 Mathisen(Founder)inZach Sivertson(Director)Sean Mulhern(Executive Officer, Director)Daniel Drechsel(Director)

Co-investorsBIP Ventures Naples Technology Ventures Panoramic Ventures

Goal Zerogoalzero.com 𝕏

Goal Zero designs and sells portable power products, including power stations, solar generators, power banks, home backup systems, and lights.

CleantechConsumerHardware

Greenflygreenfly.com in 𝕏

Greenfly offers an AI-powered platform for collecting, organizing, and distributing short-form media and digital assets, used by sports leagues, teams, and media organizations to engage fans and create sponsor and broadcast revenue.

AI & Machine LearningMarketing TechMedia & EntertainmentSaaSSports TechSanta Monica, US

Daniel Kirschner(CEO & Co-Founder)in Shawn Green(Co-Founder)in Michael Tracy in

Board Nate Redmond(Director)inMark Leschly(Director)

Co-investors4M Holding Allievo Capital Alpha Edison Corazon Capital CP Ventures Iconica Partners +5 more

Kalderoskalderos.com in 𝕏Jun 2020 · $28MAcquired

Kalderos describes its company culture, values, and diversity and inclusion initiatives, including a women-in-tech program.

AI & Machine LearningDigital HealthHealthtechSaaSChicago, US

Jeremy Docken(Chief Executive Officer of Issuer)Jim Sparks(Executive Officer)in Rusty Hensley(Executive Officer)in Angie Franks(Executive Officer, Director)inMicah Litow(Director)in

BoardClint Stone(Director)

Co-investorsBascom Ventures Savano Capital Partners Valspring Capital Bain Capital Ventures

Kualikuali.co in 𝕏

Kuali is an ed tech company that builds software for institutions of higher education, including administrative and SaaS solutions for colleges and universities.

EdTechEnterprise SoftwareSaaS

Joel Dehlin(Chief Technology and Product Officer)in Chris Coppola(CEO)in

Co-investorsOwl Ventures

Lambdalambdalabs.com in 𝕏

Lambda provides GPU cloud infrastructure for AI training and inference, offering single-tenant clusters, on-demand instances, and managed AI supercomputers built on NVIDIA GPUs (GB300 NVL72, HGX B300/B200, H200/H100).

AI & Machine LearningCloud ComputingData & InfrastructureSan Francisco, US

Benhamin Nelson(Executive Officer)Austen Allred(Executive Officer, Director)

BoardJessica Verrilli(Director)John Danner(Director)

Co-investorsAir Street Capital Alpha Square Group Alumni Ventures B Capital Group B4 Capital Basecamp Fund +17 more

Lambda Labslambda.ai in 𝕏Apr 2024 · $320M

Lambda operates cloud infrastructure and supercomputers purpose-built for AI training and inference, serving hyperscalers, enterprises, and frontier AI labs.

AI & Machine LearningCloud ComputingData & InfrastructureSan Francisco, US

Stephen Balaban(Founder)in

Co-investorsAccess Ventures (New York)Digerati Investments futureland ventures Invariantes Fund Link Ventures Riverbend Capital +7 more

Lendiolendio.com in 𝕏

Lendio operates a marketplace connecting small businesses in the US with 75+ funding partners through a single loan application, and provides embeddable and integrated lending technology for banks, credit unions, and platform partners.

FintechMarketplacesSaaSSouth Jordan, US

Brock Blake(Executive Officer, Director, Promoter)in Mark Santiago(Executive Officer)in

Board Andre Bliznyuk(Director)in Chris Gottschalk(Director)inDaniel Kittredge(Director)Brian Hirsch(Director)in

Co-investorsBlumberg Capital BYU Cougar Capital Comcast Ventures Runa Capital Tribeca Venture Partners Album VC +1 more

lobby-pastinv-control4@2xcontrol4.com in 𝕏

Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems.

Enterprise SoftwareHardwareIoTLehi, US

Eric SmithinWill Westin Mark Morgan in

Co-investorsLobby Capital Sapphire Ventures STARTUP IGNITION VENTURES

MediConnect Globalverisk.com in

Verisk provides data analytics, technology, and scientific research for the insurance industry, covering property and casualty, life and annuities, reinsurance, and specialty markets.

AI & Machine LearningData & InfrastructureInsurTech

Co-investorsUtah Governor’s Office of Economic Development (GOED)

ObservePointobservepoint.com in 𝕏

ObservePoint provides analytics validation software that detects broken, duplicate, or missing tracking tags and validates data across customer journeys for GA4, Adobe Analytics, and 94+ other platforms.

CybersecurityData & InfrastructureDeveloper ToolsEnterprise SoftwareMarketing TechSaaSProvo, US

Chris Cooper(Director)Shane Atchison(Director)John Pestana(Director, Promoter)Rob Seolas(Executive Officer, Director, Promoter)Jared Wilks(Executive Officer)

BoardJeff Burningham(Director)

Co-investorsAlbum VC BYU Cougar Capital

Ownwellownwell.com in 𝕏Feb 2026 · $50M

Ownwell helps homeowners reduce their property tax bills and other real estate ownership expenses through a combination of local expert analysis and technology.

FintechPropTechSaaS

Colton Pace inJoseph Noor(Founder)in Chang Fu inJamie Ryanin Caroline Riley in David Holyoak in

Co-investorsAlpha Edison Left Lane Capital Long Journey Ventures PROOF Wonder Ventures First Round Capital +1 more

Paytientpaytient.comSeries B · Jan 2023 · $63M

Paytient is a platform that removes out-of-pocket costs as a barrier to healthcare access, allowing patients to choose care without financial burden while ensuring providers receive full payment and employers control costs.

Digital HealthEnterprise SoftwareFintechHealthtechColumbia, US

Brian WhorleyinDaniel Lynnin

BoardAndy Cloyd(Director)

Co-investorsFelicis Ventures Inspired Capital Bertelsmann Investments Cultivation Capital Left Lane Capital Lightbank

Skullcandy IPOskullcandy.com 𝕏

Skullcandy makes consumer audio hardware including earbuds, headphones, and speakers, some featuring bass enhancement, active noise canceling, and gaming headsets.

ConsumerDirect to ConsumerHardwareSports Tech

Co-investorsBattery Ventures STARTUP IGNITION VENTURES

Spherosphero.com in

Sphero manufactures programmable robots and STEAM-based educational tools designed for students to learn coding, science, music, and the arts.

EdTechHardwareRoboticsBoulder, US

Adam Wilson(Founder)in

Co-investorsFoundry Grishin Robotics Techstars

Stancestance.com 𝕏Apr 2016

Stance designs and manufactures socks and underwear for athletes, artists, and active individuals, with particular focus on comfort and craftsmanship through products like casual socks, performance socks, and underwear.

ConsumerDirect to ConsumerE-commerceCalifornia, US

Jeff Kearl(Executive Officer, Director)John Wilson(Executive Officer)

BoardJosh James(Director)David Gatto(Director)Pravin Vazirani(Director)Jay Brown(Director)

Co-investorsACME Capital August Capital Founders Circle Capital Lobby Capital Parade Ventures Shasta Ventures

Summersaltsummersalt.com

Summersalt is a direct-to-consumer apparel brand selling women's swimwear, including its Sidestroke one-piece style.

ConsumerDirect to ConsumerE-commerceSt. Louis, US

Lori Coulter(Executive Officer, Director)in Reshma Chattaram Chamberlin(Executive Officer, Director)in

Co-investorsBread And Butter Ventures, Llc Dundee Venture Capital Lewis & Clark Ventures Service Provider Capital Cultivation Capital Rise of the Rest Seed +1 more

Tegiletegile.com in 𝕏acquired by DDN (DataDirect Networks)

Tegile (part of DDN) offers IntelliFlash, a flash storage platform for midrange AI and enterprise workloads that supports block, file, and object protocols with NVMe performance, deduplication, compression, and automated tiering.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSan Jose, US

Rohit Kshetrapal(Executive Officer, Director)Ian Edmundson(Executive Officer)

Board Vivek Mehra(Director)inDipender Saluja(Director)Aravinth Babu(Director)Paul Madera(Director)in

Co-investorsAugust Capital Cross Creek Advisors FirstMile Ventures Meritech Capital Partners Technology Impact

Torustorus.co in 𝕏

Torus Station is a full-stack energy storage platform that integrates hardware, software, security, and monitoring capabilities.

EnergyHardware

Nate Walkingshaw(Founder)inAnthony Woo(Founder)in Gilbert Lee(Founder)in

Co-investorsEPIC VENTURES Greycroft Origin Ventures Service Provider Capital Magnetar Magnetar AI Ventures

Untanglearista.comacquired by Arista Networks

Untangle developed network security software for small and mid-sized businesses, offering firewall, content filtering, and network management through its NG Firewall platform.

CybersecuritySanta Clara, US

Michael Callahan(Co-Founder & CEO)Keith Amidon(Co-Founder)Debabrata Dash(Co-Founder)Gary Golomb(Co-Founder; Head of Threat Intelligence, Research & Detection)Rahul Kashyap(President & CEO)Rudolph Araujo(VP, Security Product Strategy, Marketing & Business Development)

Co-investorsAccel Bain Capital Ventures Energize Capital Evolution Equity Partners Greylock Partners Dell Technologies Capital

Vasion is Intelligent Print Automationvasion.com in 𝕏

Vasion Automate is a document automation platform that integrates with PrinterLogic to intercept print jobs and route them into workflows for tasks like e-signature, archiving, and document processing.

AI & Machine LearningCloud ComputingEnterprise SoftwareSaaS

Venafivenafi.com in 𝕏

Venafi, now part of CyberArk as CyberArk Machine Identity Security, provides machine identity security including certificate lifecycle management, enterprise PKI, workload identity management, secure code signing, and SSH security.

Cloud ComputingCybersecurityEnterprise Software

Co-investorsDelta-v Capital Harmonic Growth Partners NextEquity Partners QuestMark Partners Top Corner Capital Intel Capital +1 more

Videra Healthviderahealth.com in 𝕏

Videra provides AI-powered technology that supports behavioral health clinicians by enhancing their capabilities and patient engagement to improve care delivery and outcomes.

AI & Machine LearningBiotechDigital HealthHealthtechMental Health

Co-investorsBYU Cougar Capital EPIC VENTURES Peterson Ventures

Vivante Health inSep 2023 · $31M

Digital health company advancing digestive care.

HealthtechHouston, US

Sally Welborn(Director)William Snyder(Executive Officer, Director)Marco Veremis(Director)in Shawn Ellis(Director)inSanford Duncan(Director)Andrew Bouldin(Director)in

Co-investors7wire Ventures Big Pi Ventures FCA Venture Partners Health Catalyst Capital Human Capital Leaps by Bayer +1 more

Wellthwellthapp.com in 𝕏Sep 2025 · $36M

Wellth helps individuals with chronic diseases develop positive behavioral habits that improve health outcomes and quality of life.

Digital HealthHealthtech

Matthew Loper(CEO)in

Co-investorsComcast Ventures Distributed Ventures FCA Venture Partners New York Life Ventures Portfolia SignalFire +2 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

About HealthcareAtomic FIAtomic FinancialCylinderFusion I/OGalileo Financial TechnologyNicira NetworksSaltStackSkullcandyVasion

Exits · 8

2 IPOs · 6 acquisitions · showing 6

DomoNASDAQ: DOMOMNTNNYSE: MNTNCloud Elementsacq. by UiPathNicira Networksacq. by VMwareTegileacq. by DDN (DataDirect Networks)Untangleacq. by Arista Networks

Portfolio news

latest coverage across their companies

Job Application for Solutions Architect (REMOTE) at Cyware

Cyware · job-boards.greenhouse.io · Aug 19, 2026

Lambda Raises $926M Senior Secured Loan to Fund GPU Cloud Expansion

Lambda · idcnova.com · Aug 14, 2026

Chatham Police to Lead State-Wide Campaign ‘Goal Zero’ in Honor of Chatham Mom Killed by Auto While Walking on Fairmount Ave. | Chatham, NJ News TAPinto | TAPinto

Goal Zero · tapinto.net · Aug 12, 2026

What 279,000 Small Businesses Have Taught Lendio About Why Companies Stall - Startup Fortune

Lendio · startupfortune.com · Aug 12, 2026

Domo’s sale to Progress Software marks the end of a Silicon Slopes era

Domo · utahbusiness.com · Aug 11, 2026

Atomic One Raises €5.6M in Funding

Atomic · thesaasnews.com · Aug 7, 2026

Hinge Health to acquire Cylinder Health in a $105M deal to expand into gastrointestinal care | Fierce Healthcare

Cylinder Health · fiercehealthcare.com · Aug 5, 2026

Lambda Labs - DCD

Lambda Labs · datacenterdynamics.com · Jul 27, 2026

Fund performance · per public LP disclosures · 2

as of Dec 2025

Fund	Vintage	Committed	Net IRR	TVPI	DPI
Mercato Partners Growth III, L.P.LPs: Texas Municipal Retirement System	2015	—	9.5%	1.84x	0.18x
Mercato Co-InvestmentLPs: San Diego City Employees' Retirement System	2013	—	-92.9%	0.08x	0.08x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

IPO stake values · per SEC filings

Value of this firm's stake in each portfolio company at its IPO price, from the prospectus principal-stockholder table.

Company	Owned	IPO price	At IPO	Stake value
MNTN	13.1%	$16.00	May 2025	$98.7M

Source: SEC S-1 / 424B prospectus filings. Stake value = shares beneficially owned × the initial public offering price, as disclosed — a market value at IPO, not a return multiple (the firm's original cost is not disclosed).

Public market activity · per SEC filings

what is this? ⓘ

2 insider ownership filings (Forms 3/4/5)

at MNTN, Inc. (MNTN)

From the firm's own SEC EDGAR filings — stakes and insider roles in public companies, typically portfolio companies after an IPO. Not a portfolio list published by the firm.

Frequently asked questions

How many investments has Mercato Partners made?: Mercato Partners has 52 tracked investments, 8 of which have exited, including 2 dated in the last 24 months.
What stage does Mercato Partners invest at?: Mercato Partners invests at the Growth, Late Stage stages.
What sectors does Mercato Partners focus on?: Mercato Partners focuses on AI & Machine Learning, Consumer, Enterprise Software, Fintech, Healthtech, SaaS, Sector Agnostic.
Where is Mercato Partners located?: Mercato Partners is headquartered in Cottonwood Heights, US.
Does Mercato Partners lead rounds?: Yes, Mercato Partners leads investment rounds.
Who does Mercato Partners co-invest with?: Mercato Partners most often shares deals with Accel, Andreessen Horowitz, August Capital, among 104 tracked co-investors.

Media · Podcasts & interviews

featuring the team

Venture Capital | Ryan Sanders | Managing Director | Mercato Partners

Utah Business · Ryan Sanders

#132 - Greg Warnock - Founder of Mercato Partners & One of the Top Utah VC's

The Jimmy Rex Show · Greg Warnock

Greg Warnock (Mercato Partners) at Startup Grind Salt Lake City

Startup Grind Local · Greg Warnock

Greg Warnock, Mercato Partners - Rough Cut

Diversified Insurance Group · Greg Warnock

Co-investors · 3

Lightbank

Lightbank is a Chicago-based venture capital firm that invests in early-stage technology companies and provides operational support to portfolio companies. The firm was founded by Eric Lefkofsky and Brad Keywell, entrepreneurs behind Groupon, Mediaocean, InnerWorkings, Echo Global Logistics, and Uptake.

Both backed · 2

Attain Paytient

$500K – $5M

Cultivation Capital

Cultivation Capital is a venture capital firm that invests in early-stage companies with the potential to transform how people live and work, backing them from Series Seed through Series B.

Both backed · 2

Paytient Summersalt

$100K – $3.5M

7wire Ventures

7wire Ventures builds and invests in early-stage digital health companies focused on empowering informed, connected health consumers.

Both backed · 1

Vivante Health

$100K – $5M

Firms observed investing alongside Mercato Partners, from public investor directories. Shared companies are the overlap with Mercato Partners's recorded portfolio.

Similar investors

Khosla Ventures

Khosla Ventures is a venture capital firm founded by Vinod Khosla.

$5K – $50M

Partech Ventures

Partech is a global investment firm that backs founders across multiple continents and at every stage through dedicated teams and funds.

$200K – $50M

Chiratae Ventures

Chiratae Ventures is an India-focused venture capital firm managing seven funds, with a portfolio of 136 companies and a track record of 56 exits and 5 IPOs.

$500K – $2M

Alibaba Entrepreneurs Fund

The Alibaba Entrepreneurs Fund is a not-for-profit initiative of Alibaba Group that provides investment capital and strategic guidance to entrepreneurs and young people, focusing on Hong Kong and Taiwan-nexus startups.

$1.2M – $150M

FFG Venture Business Partners

$1M – $50M

Featured in lists

Investors & VC Firms in North America Investors & VC Firms in United States Growth Investors & VC Firms SaaS Investors & VC Firms AI & Machine Learning Investors & VC Firms Fintech Investors & VC Firms Healthtech Investors & VC Firms Enterprise Software Investors & VC Firms Late Stage Investors & VC Firms Consumer Investors & VC Firms SaaS Investors & VC Firms in North America AI & Machine Learning Investors & VC Firms in North America

Website & social

mercatopartners.com

/mercato-partners @mercatopartners

signal ↗crunchbase ↗

As published on the firm's website.

Contact

2750 E Cottonwood Pwky
Suite 500
Cottonwood Heights 84121
United States

FoxScore

Combines investment activity, responsiveness, founder feedback, closing rate and follow-through reported by founders on Fox. Sign up to see it.

Your history

Mercato Partners isn't in your CRM yet.

+ Add to CRM

Track outreach, deck opens, and next steps across your whole raise.

✨ Smart outreach

✨ Best warm path

Funds

Mercato Partners Traverse Affiliates IV, L.P.vintage 2022 · 506(b)$40Mtarget

Mercato Partners Savory II QP, LPvintage 2021 · 506(c)$100Mtarget

Mercato Partners Savory IV QP, L.P.vintage 2019 · 506(c)$89.5Mraised

Mercato Partners Savory IV, L.P.vintage 2018 · 506(b)$250Mtarget

MERCATO PARTNERS TRAVERSE IV QP, L.P.May 2026 · 112 LPs$526.6MAUM

MERCATO PARTNERS TRAVERSE IV, L.P.May 2026 · 44 LPs$41.7MAUM

MERCATO PARTNERS TRAVERSE IIIE, L.P.May 2026 · 23 LPs$37MAUM

MERCATO PARTNERS TRAVERSE IV AFFILIATES, L.P.May 2026 · 40 LPs$14.7MAUM

MERCATO PARTNERS GROWTH AI III, L.P.May 2026 · 30 LPs$13.4MAUM

MERCATO PARTNERS GROWTH II, L.P.Apr 2026 · 55 LPs$3.5MAUM

MERCATO PARTNERS GROWTH AI II, L.P.Apr 2026 · 25 LPs$280.7KAUM

MERCATO PARTNERS GROWTH AFFILIATES II, L.P.Apr 2026 · 15 LPs$160.4KAUM

+1 more funds · also operates 1 SPV

Source: SEC Form ADV Schedule D and EDGAR Form D filings. AUM is gross asset value as reported by the adviser.

Latest on 𝕏

Mercato Partners @mercatopartners

We're in search of warmer weather this week! Find us in and around L.A. Wed– Fri as we make our way across the valley meeting with founders and fellow funders. If you want to catch us on our last SoCal trip before yearend, comment below to schedule time to meet up. https://t.co/8Kt2JbeDMC

Dec 2, 2024

Mercato Partners @mercatopartners

Alongside prospect experience and targeting, building feedback loops is 1 of the 3 keys to successful paid media. It is critical to the paid team understanding market dynamics and campaign success, and helps define targeting strategies. https://t.co/I7mmHz97r9

Nov 20, 2024

Mercato Partners @mercatopartners

And just like that ... the final days of November travel are here! Tomorrow the team is off to Washington D.C. to host the 'Secret Agents of Innovation' founder event with @SiliconVlyBank, and to St. George, UT to meet with the @VasionSoftware team. https://t.co/wJp1H3nm2p

Nov 18, 2024