Mercato Partners
Cottonwood Heights Β· Growth Β· 20 people tracked
Investment thesis
Mercato believes in partnering with founders building category-leading companies in undercapitalized and underrepresented geographies across the United States. The firm is founder-friendly and provides strategic guidance, operational support, and access to networks of experienced advisors and board members. Since 2022, the firm has deployed 80% of investments outside Utah, prioritizing a geographic approach that supports startups that do not need to be located on the coasts.
Source: firm website, verified Jul 20, 2026.
Team Β· 20 people
from the firm's websiteA technologist and entrepreneur with experience building and growing market-leading companies, Warnock co-founded Mercato Partners in 2007 and brings deep expertise in venture capital, management team development, and entrepreneurship financing from his doctoral studies.
A former founder and Kauffman Fellow, Sanders brings operational experience and five years of mezzanine investing in growth-stage software and SaaS companies before joining Mercato to lead the Traverse growth fund's investment activities in the South, Southeast, and Pacific Northwest.
With nearly three decades of experience building revenue organizations and leading enterprise sales, Davis serves on Mercato's Investment Committee and focuses on identifying growth-stage companies scaling go-to-market engines, drawing from his background in C-suite roles at private equity-backed firms.
A serial entrepreneur who built and sold seven companies to acquirers including Oracle and Amazon, Boyce brings deep SaaS expertise and has authored a book on growth patterns; he joined Mercato as an investor after years advising the growth portfolio on product-led growth.
A former VP of Private Equity Investing at Cicero Group, Christensen joined Mercato in 2016 and now leads sourcing and investing efforts in Southern California, leveraging expertise in organizational design, corporate strategy, and change management.
An experienced operator with investment banking and private equity background, Kaiser advocates for overlooked entrepreneurs in the Midwest and currently serves on numerous portfolio company boards while investing in the region.
With over 20 years of customer service and leadership experience including a decade at Morgan Stanley supporting financial advisors, Cooper serves as executive assistant to Managing Director Ryan Sanders and Director Dave Boyce.
An associate supporting early and growth-stage ventures, Lignell transitioned from valuation work to pursue an MBA at Carnegie Mellon's Tepper School, where he focused on AI and entrepreneurship while working with early-stage VC firms.
A seasoned CFO with deep SaaS and healthcare expertise from both public and private companies, Lanier manages Mercato's financial reporting, portfolio valuation, compliance, and fund operations.
A former strategic finance manager at Homie, a tech-enabled real estate brokerage that grew 40x in revenue during his tenure, Nixon completed his MBA at Kellogg and now supports Mercato's diligence and portfolio governance efforts across Southern California, the Pacific Northwest, and the Southeast.
A former senior fund associate at Alter Domus, Niko brings specialized expertise in financial reporting and fund accounting, managing Mercato's accounting and capital operations.
A Michigander with a finance degree from Michigan State University, Calo supports diligence efforts, sourcing, and AI workflow construction for Mercato's growth fund, believing in extending venture capital access to overlooked regions.
A technologist with a passion for data analytics, Warnock oversees Mercato's technology adoption and platform direction to advance the growth-stage investment process. Prior to this role, he co-founded a direct secondaries fund and a prominent angel network.
With eight years of experience at Lendio, a Mercato Fund III portfolio company, across roles spanning marketing and executive operations, Harper brings firsthand knowledge of Mercato investments to her work managing investor relationships and communications.
A Boston College graduate with experience at University Growth Fund, a $100M student-run venture fund where she conducted due diligence and evaluated investments including Anthropic and Sardine AI.
A long-serving administrator to Co-Founder Greg Warnock, Walred manages professional communications, calendar coordination, travel arrangements, and internal project management for over 15 years.
An administrative specialist supporting firm-wide operations, communications, and events, Rodriguez joined Mercato in 2021 after serving as a communications specialist for a large organization.
With experience in strategic partnerships and business development across scaling startups and corporate enterprises including VTS (which grew from Series A to unicorn status), Mohammadi oversees expansion and operationalization of Mercato's network and community engagement.
With 15 years of administrative experience at Franklin Covey, Lindsey serves as executive assistant to Director Ben Davis, managing calendars, communications, and records with a focus on operational efficiency.
What they invest in
from 13 of 54 portfolio companiesEnterprise Software Γ6Hardware Γ4SaaS Γ4E-commerce Γ2EdTech Γ2Fintech Γ2Healthtech Γ2IoT Γ2
HQs:United StatesΓ7
Investments Β· 54 tracked
founders shown can be your intro pathBeam Benefits is a digitally-native employee benefits company offering dental, vision, life, and supplemental health insurance through an online platform with personalized rewards and AI-powered underwriting. The company serves employers and their employees across 45 states in the United States.
HealthtechHR TechInsurTechMadison, US
Alex Frommeyer(CEO)Alex CurryDan Dykes
UiPath provides enterprise automation software that uses AI agents and robots to automate business processes across departments like procurement, finance, and ERP systems. The platform helps organizations manage the full automation lifecycle from workflow design to ROI tracking.
AI & Machine LearningEnterprise SoftwareRoboticsSaaS
Mark Geene(Founder & CEO)
Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems. The platform integrates with over 25,000 third-party products and serves homeowners and businesses globally through a network of authorized integrators.
Enterprise SoftwareHardwareIoTLehi, US
Eric SmithWill WestMark Morgan
Stance designs and manufactures socks and underwear for athletes, artists, and active individuals, with particular focus on comfort and craftsmanship through products like casual socks, performance socks, and underwear. The company is based in California and holds partnerships with major sports leagues including the NBA and MLB.
ConsumerDirect to ConsumerE-commerceCalifornia, US
MNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits. The platform targets companies seeking simplified TV ad management comparable to search and social advertising.
AdTechMarketing Tech
Ownwell helps homeowners reduce their property tax bills and other real estate ownership expenses through a combination of local expert analysis and technology. The platform analyzes properties to identify savings opportunities across property taxes, home insurance, utilities, and other home-related costs.
FintechPropTechSaaS<UNKNOWN>
Colton PaceJoseph NoorChang FuCaroline Riley
Western Digital manufactures data storage and memory products, including hard drives, solid-state drives, and flash memory solutions for consumers and enterprises.
Data & InfrastructureHardwareSan Jose, US
Ericsson provides wireless connectivity solutions including 5G, LTE, and private networks for enterprises in manufacturing, warehousing, and public safety sectors where reliable connectivity is mission-critical.
Enterprise SoftwareIoT
Kuali is an ed tech company that builds software for institutions of higher education, including administrative and SaaS solutions for colleges and universities. The company originated from a consortium of universities seeking alternatives to traditional enterprise software vendors.
EdTechEnterprise SoftwareSaaS
Joel Dehlin(Chief Technology and Product Officer)Chris Coppola(CEO)
Sphero manufactures programmable robots and STEAM-based educational tools designed for students to learn coding, science, music, and the arts. The company serves educational institutions and students seeking hands-on learning in science, technology, engineering, and mathematics.
EdTechHardwareRoboticsBoulder, US
Torus Station is a full-stack energy storage platform that integrates hardware, software, security, and monitoring capabilities. The company provides unified vendor management for energy storage systems with rapid deployment and high reliability.
EnergyHardware
Paytient is a platform that removes out-of-pocket costs as a barrier to healthcare access, allowing patients to choose care without financial burden while ensuring providers receive full payment and employers control costs. The platform serves employers, health plans, and individuals seeking to improve healthcare affordability and outcomes.
Digital HealthEnterprise SoftwareFintechHealthtechColumbia, US
Brian WhorleyDaniel Lynn
Frequently asked questions
- What stage does Mercato Partners invest at?
- Mercato Partners invests at the Growth stage.
- What sectors does Mercato Partners focus on?
- Mercato Partners focuses on Sector Agnostic.
- Where is Mercato Partners located?
- Mercato Partners is headquartered in Cottonwood Heights, US.
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