/Investor DB

Mercato Partners

Growth equity

Salt Lake City · Growth–Late Stage · 23 people tracked

Also known as MERCATO MANAGEMENT LEGACY, LLC · Mercato Management, Llc · Mercato Partners Savory QP

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Investment thesis

Mercato Partners is a founder-friendly growth equity firm focused on backing entrepreneurs building category-leading companies outside of traditional venture-rich technology hubs. Since 2022 it has pursued a nationwide strategy targeting undercapitalized and underrepresented geographies across the United States, believing startups should not have to be based on the coasts. The firm supports portfolio companies through a curated network of service advisors, independent board members, and corporate development leaders, aiming to be a founder's first call. It backs businesses across sectors including energy storage, digital health, fintech, and AI infrastructure.

Source: firm website, verified Oct 13, 2026.

Stage
Growth–Late Stage
HQ
Salt Lake City, US
Leads rounds
Leads
Instruments
Equity
Founded
2007
Last 12 months
1 investment
AUM
$400M
VC funds
6
Tracked investments
56
Unicorns
2
IPOs
2
Acquisitions
6

Team · 23 people

from the firm's website & public directories
Alan Hall· Co-Founder Emeritusin𝕏

Co-founder emeritus of Mercato Partners and a longtime Utah angel investor. Founder and former CEO/chairman of MarketStar and founder of Grow Utah Ventures.

Greg Warnock· Co-Founder & Managing Directorin𝕏

Co-founded Mercato Partners in 2007 with Alan Hall. Previously co-founded vSpring Capital (now Signal Peak Ventures) and founded Junto Partners; holds a Ph.D. in Entrepreneurship and Venture Finance from the University of Utah.

Andrew K Smith· General Partner
Davis Warnock· General Partner
Ryan Sanders· Managing Directorin𝕏

Managing Director of Mercato's growth fund Traverse and a Kauffman Fellow. Former co-founder of Calixus and a mezzanine investor at Escalate Capital; invests in the South, Southeast, and Pacific Northwest.

Ben Davis· Directorin𝕏

Director and Investment Committee member focused on growth-stage go-to-market scaling. Previously President and CRO of Lendio, a Mercato Fund III portfolio company.

Dave Boyce· Directorin𝕏

Serial SaaS entrepreneur who helped build and sell seven companies to acquirers including Oracle, Amazon, and Experian. Former Executive Chairman of Winning by Design and author of FREEMIUM; previously advised Mercato's growth portfolio on product-led growth.

Josh Christensen· Directorin𝕏

Director at Mercato's growth fund leading sourcing and investing in Southern California. Joined in 2016 after serving as VP of Private Equity Investing at Cicero Group; sits on the boards of Vasion and Sphero.

Amy Cooper· Executive Assistantin𝕏

Executive Assistant to Managing Director Ryan Sanders and Director Dave Boyce, also supporting investor relations. Previously worked in financial services at Morgan Stanley.

Austin Lignell· Associatein𝕏

Associate for Mercato's growth equity fund with experience in operating and valuation roles. Holds an MBA from Carnegie Mellon's Tepper School focused on AI and entrepreneurship.

Brian Lanier· Chief Financial Officerin𝕏

CFO responsible for financial reporting, portfolio valuation, compliance, and fund management. Former operator and public/private company CFO who began his career at E.Y.; CPA.

Casey Nixon· Sr. Associatein𝕏

Senior Associate supporting diligence in Southern California, the Pacific Northwest, and the South/Southeast. Former strategic finance manager at Homie; holds an MBA from Kellogg.

Easter Niko· Controllerin𝕏

Fund Controller managing accounting and capital operations. Former senior fund associate at Alter Domus with prior roles at BDO, Goldman Sachs, and Avi Networks.

Giovanni Calo· Investment Analystin𝕏

Investment Analyst at Mercato's growth fund supporting diligence, sourcing, and AI workflows. Previously held roles at Deloitte, Perplexity, Guggenheim, and Leland.

Jensen Warnock· COOin𝕏

COO leading Mercato's technology adoption and platform strategy. Co-founded the Lumen Group secondaries fund and UA2 angel network; holds an MBA from Carnegie Mellon's Tepper School.

Joe Kaiser· Senior Investment Advisorin𝕏

Senior Investment Advisor for the Traverse growth fund investing in the Midwest. Previously worked at Blackstone and served as Director of Capital Markets at Vivint Solar; sits on multiple portfolio boards.

Kari Harper· Investor Relations𝕏

Investor relations professional who previously spent eight years at Lendio, a Mercato Fund III portfolio company. Earlier ran two small businesses in Missouri.

Kiki Stoker· Analyst𝕏

Analyst who developed her investing passion at the $100M student-run University Growth Fund. Holds finance degrees from Boston College.

Melissa Walred· Administrative Assistantin𝕏

For over 15 years has served as personal administrator to co-founder Greg Warnock, handling communications, scheduling, and project management.

Nicky Rodriguez· Office Manager & Executive Assistantin𝕏

Office manager and executive assistant supporting firm-wide operations, communications, and events. Joined in 2021 after working at The Church of Jesus Christ of Latter-day Saints.

Tannaz Mohammadi· VP of Networksin𝕏

VP of Networks responsible for expanding and operationalizing Mercato's network and community engagement. Previously an early employee at VTS and held roles at JLL and Tishman Speyer.

Tiffani Lindsey· Executive Assistantin𝕏

Executive Assistant to Director Ben Davis. Previously spent 15 years as an EA at Franklin Covey.

Ryan Parkerin

Ryan Parker is Managing Director and Head of Marketing at Brinkmere Capital Partners, LLC, where his work spans marketing operations, brand identity, corporate development, and technology integration. His experience includes real estate, private equity, sponsorship consulting, and sports marketing, along with skills in campaign development, marketing automation, graphic design, and web design. He is also an architectural photographer and a contributor to Unsplash, where his images have accumulated more than 29 million views and over 200,000 downloads.

Founder mafia

3 people who came through Mercato Partners went on to found or lead other companies.

What they invest in

from 42 of 56 portfolio companies

SaaS ×18Enterprise Software ×17AI & Machine Learning ×13Fintech ×7Healthtech ×7Consumer ×6Data & Infrastructure ×6Digital Health ×6

HQs:United States×35

Who they back

founder profiles across 27 portfolio companies
48%
solo founders
13 of 27 mapped founding teams
33%
repeat founders
of 30 founders with career history
~7 yrs
old at investment
median across 11 dated deals

Founding team size:solo founder×132 founders×63 founders×54+ founders×3

Where their founders studiedfrom 28 founders with education data

Brigham Young University ×5University of Louisville ×3Harvard Law School ×2University of California, Berkeley ×2University of Missouri-Columbia ×2

What their founders studiedfrom 29 founders with field-of-study data

Computer Science ×9Business & Management ×8Engineering ×7Finance & Accounting ×3Mathematics & Statistics ×2

Where their founders worked beforefrom 30 founders with career history

Microsoft ×2Mingle Health ×2NVIDIA ×2Oliver IQ ×2Pluralsight ×2

4 founders hold a PhD · 5 hold an MBA (of 30 with degree data)

Investments · 56 tracked

founders shown can be your intro path

By year:2026 · 12025 · 12024 · 22023 · 32022 · 32021 · 22020 · 22019 · 12017 · 12016 · 22015 · 119 dated

Domodomo.comin𝕏NASDAQ: DOMO

Domo offers a cloud-based platform that integrates data integration, analytics, automation, and artificial intelligence capabilities to help organizations connect data sources, prepare and analyze information, and automate business processes and workflows.

Enterprise SoftwareSaaSAmerican Fork, US

Josh James(Founder)inShane Atchison(Executive Officer)inMatt Belkin(Executive Officer)inBruce Felt(Executive Officer)inDaren Thayne(Chief Technology Officer & Executive Vice President of Product)inTod Crane(Chief Financial Officer)in

Co-investors3Spoke CapitalAlumni VenturesAndreessen HorowitzBlackRockBlue Ivy VenturesCapital Group+14 more

MNTNmountain.comin𝕏NYSE: MNTN

MNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits.

AdTechMarketing TechNew York, US

Mark Douglas(President & CEO)inPatrick A. Pohlen(Chief Financial Officer)inChristopher Innes(Chief Operating Officer)

Co-investorsBaroda VenturesBonfire VenturesGreycroftQualcomm VenturesSaints CapitalSecond Alpha Partners+1 more

Beam Benefitsbeambenefits.comin𝕏✓ verified

Beam Benefits is a digitally-native employee benefits company offering dental, vision, life, and supplemental health insurance through an online platform with personalized rewards and AI-powered underwriting.

FintechHealthtechHR TechInsurTechMadison, US

Alex Frommeyer(Founder)inAlex Curry(Founder)inDan Dykes(Founder)in

Co-investorsDrive CapitalKleiner PerkinsAlumni VenturesBlue Ivy VenturesLewis & Clark VenturesGeorgian

PHIN SECURITY, INC.phinsecurity.comin𝕏✓ verified

Phin provides a security awareness training and simulated phishing platform built for managed service providers (MSPs) to train and test their clients' end-users.

CybersecurityEdTechSaaSWilmington, US

CONNOR SWALM(Executive Officer, Director)inJOSHUA SIMMONS(Executive Officer, Director)

BoardJustin Label(Director)inMargaret Roth(Director)in

Co-investorsInner Loop CapitalSQUADRA VENTURESEarly Light Ventures

Aboutabouthealthcare.comin𝕏

A healthcare software company that provides patient transfer, admission, discharge planning, and post-acute care placement solutions for hospitals and health systems.

AI & Machine LearningDigital HealthEnterprise SoftwareHealthtechSaaS

Jonathan Shoemaker(Chief Executive Officer)inJustin Falk(Chief Technology Officer)in

academia eduacademia.eduFeb 2022

Academia.edu is a commercial San Francisco platform where researchers share, discover and publish academic papers.

San Francisco, US

Richard Price(Founder)in

BoardBijan Sibet(Director)Ben Ling(Director)inAnthony Duffy(Director)

Co-investorsLocalGlobeSDVTeamworthy VenturesTrue Ventures20VCAlumni Ventures+25 more

Atomicatomic.financialinMar 2022 · $40M

Atomic builds financial infrastructure and open finance solutions used by financial institutions.

Data & InfrastructureDeveloper ToolsFintechSaaSSalt Lake City, US

Jordan Wright(Co-founder)inScott Weinert(Co-founder)inAndrea Martone(Co-founder)inLindsay Davis(Head of Markets (as of 2021-2022))in

BoardJosh McFarland(Greylock Partner (investor contact / board involvement implied))in

Co-investorsAquiline Technology GrowthATX Venture PartnersCore Venture CapitalGreylock PartnersPortage VenturesSharf Ventures+5 more

Attainattainoutcomes.comin𝕏Nov 2022 · $25M

Attain is a consumer-data platform built on direct, permissioned relationships that turns live purchase activity into audience targeting, measurement, and market insights.

AdTechData & InfrastructureMarketing TechChicago, US

Co-investorsCore Venture CapitalLightbankStarting LineMotivate Venture Capital

Attainjoinattain.comin

Attain provides a digital ordering and inventory management platform for convenience stores to purchase stock from food-service distributors, replacing traditional paper invoices and phone orders.

E-commerceEnterprise SoftwareMarketplacesRetail TechSaaSSan Francisco, US

Aamir Hudda(Founder)inJoseph Yeh(Founder)inJoseph Yehin

Co-investorsSoma CapitalY CombinatorKhosla Ventures

Central Logiccentrallogic.comAug 2016

South Jordan, US

Darin M. Vercillo(Executive Officer, Director)Chad Latimer(Executive Officer)

BoardJan Newman(Director)Alan Hall(Director)inScott Frazier(Director)Angela Franks(Director)

Co-investorsMultiplier CapitalRubicon Technology PartnersIron Gate Capital

Cloud Elementscloudelements.cominacquired by UiPath · Mar 2021

Cloud Elements was a Denver-based API integration platform that let SaaS providers and enterprises publish, integrate, and manage APIs through prebuilt one-to-many connectors, linking entire categories of cloud applications through a single unified API.

Enterprise SoftwareSaaSDenver, US

Mark Geene(Founder & CEO)

BoardJoseph R. Zell(Director)Jeffrey Hinck(Director)inJim Franklin(Director)

Co-investorsAccess Venture PartnersFirstMile VenturesRally Ventures Management, LlcUpslope VenturesGrotech VenturesHarbert Growth Partners

Control4control4.comin𝕏

Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems.

Enterprise SoftwareHardwareIoTLehi, US

Eric Smith(Founder)inWill West(Founder)inMark Morgan(Founder)in

Co-investorsCisco InvestmentsLobby CapitalSapphire VenturesSTARTUP IGNITION VENTURES

Cradlepointcradlepoint.comin𝕏Jan 2015

Cradlepoint (part of Ericsson) provides wireless WAN connectivity using cellular 5G and LTE, including cellular routers/gateways, private 5G networks, and small cell neutral host solutions.

Enterprise SoftwareHardwareIoTBoise, US

Val Heusinkveld(Executive Officer)George Mulhern(Founder)inPat Sewall(Founder)

BoardLeGrand Lewis(Director)Gerard Langeler(Director)Aaron DeRose(Director)

Co-investorsDelta-v CapitalFoundryIcon VenturesNorwest Venture PartnersSwell CollectiveTCV

Cylinder Healthvivantehealth.comin𝕏Sep 2023 · $31M

Vivante Health is a digital health company focused on gastrointestinal (GI) care, developing data-driven, value-based health programs and technology for managing digestive conditions.

Digital HealthHealthtechWellness & FitnessHouston, US

Kimon Angelides(Founder)inSally Welborn(Director)William Snyder(Executive Officer, Director)Marco Veremis(Director)inShawn Ellis(Director)inSanford Duncan(Director)

Co-investors7wire VenturesCorewell Health VenturesLifeforce CapitalPeterson VenturesBig Pi VenturesDistributed Ventures+5 more

Cywarecyware.comin𝕏Mar 2021

Cyware provides a cybersecurity platform that enriches, correlates, and operationalizes cyber threat intelligence across an organization's tools and teams, using AI to enable faster, automated, and collaborative threat responses.

AI & Machine LearningCybersecurityEnterprise SoftwareWest Orange, US

Anuj Goel(Co-Founder and CEO)inAkshat Jain(CTO and Co-Founder)in

Co-investorsEmerald Development ManagersTen ElevenAdvent International

Ephesoftephesoft.com𝕏Series A · Jun 2017 · $15MAcquired

Ephesoft provides an intelligent document processing (IDP) platform that uses OCR and machine learning to capture, classify, and extract data from documents to automate workflows such as accounts payable and invoice processing.

AI & Machine LearningEnterprise SoftwareSaaSLaguna Hills, US

Ilker Kavas(Chief Financial Officer & Secretary)Donald Field(President & CEO)Peter Hantman(Chief Executive Officer)inRobert Watson(Chief Financial Officer)inMike Verdeyen(Chief Technology Officer)Danielle Weinblatt(Chief Product Officer)in

Co-investorsCEI VenturesIn-Q-TelOmega Venture PartnersStructural Capital

FreightPOPfreightpop.comin𝕏Jul 2021

FreightPOP is an AI supply chain platform that combines order management, warehouse execution, and multi-carrier transportation management, connecting ERP systems, carriers, and marketplaces through 1,500+ integrations.

AI & Machine LearningLogistics & Supply ChainSaaS

Kurt Johnson(Founder)in

Co-investorsAmbassadors Impact NetworkCove FundEagle VentureNavigate VenturesScOp Venture CapitalPRELUDE

Galileogalileo-ft.comin𝕏

Galileo (SoFi Technology Solutions) provides APIs and a payments platform for banks, fintechs, and brands to build and scale financial products, including digital accounts and ledgers, ACH and card-based payments, card issuing and processing, and fraud and risk tools.

Cloud ComputingEnterprise SoftwareFintechSaaS

Kathleen Pierce-Gilmore(President of SoFi Technology Solutions)Bill Kennedy(CFO)David Rice(Chief Technology Officer)Joel Sherwin(Head of Legal)Miguel Santos(Head of Strategy)

Co-investorsAccelKickstart

GloveBoxgloveboxapp.com

GloveBox is a client-facing service portal and mobile app for independent insurance agencies that integrates with their agency management system (AMS) to handle routine policy servicing tasks, certificate management, payments, and cross-sell/referral opportunities.

FintechInsurTechSaaSEnglewood, US

Ryan 💥 Mathisen(Founder)inZach Sivertson(Director)Sean Mulhern(Executive Officer, Director)Daniel Drechsel(Director)

Co-investorsBIP VenturesNaples Technology VenturesPanoramic Ventures

Goal Zerogoalzero.com𝕏

Goal Zero designs and sells portable power products, including power stations, solar generators, power banks, home backup systems, and lights.

CleantechConsumerHardware

Co-investorsIn-Q-Tel

Greenflygreenfly.comin𝕏Apr 2024

Greenfly offers an AI-powered platform for collecting, organizing, and distributing short-form media and digital assets, used by sports leagues, teams, and media organizations to engage fans and create sponsor and broadcast revenue.

AI & Machine LearningMarketing TechMedia & EntertainmentSaaSSports TechSanta Monica, US

Daniel Kirschner(Co-Founder + CEO)inShawn Green(Co-Founder + Chairman)inMichael Tracyin

BoardNate Redmond(Director)inMark Leschly(Director)

Co-investors4M HoldingADVANTAGEAllievo CapitalAlpha EdisonCorazon CapitalCP Ventures+7 more

Hash Kitchenhashkitchen.comin

Hash Kitchen is a brunch restaurant concept offering experiential dining in Phoenix, Arizona with plans to expand nationally, known for distinctive flavors and atmosphere.

ConsumerFoodTechPhoenix, US

Joey Maggiore(Executive Chef, Founder)Cristina Maggiore(Co-founder)Flora Tersigni(Co-founder)

Co-investorsSavory

Kalderoskalderos.comin𝕏Jun 2020 · $28MAcquired

Kalderos describes its company culture, values, and diversity and inclusion initiatives, including a women-in-tech program.

AI & Machine LearningDigital HealthHealthtechSaaSChicago, US

Jeremy Docken(Chief Executive Officer of Issuer)Jim Sparks(Executive Officer)inRusty Hensley(Executive Officer)inAngie Franks(Executive Officer, Director)inMicah Litow(Director)in

BoardClint Stone(Director)

Co-investorsAlumni VenturesBain Capital VenturesBascom VenturesSavano Capital PartnersValspring Capital

Kualikuali.coin𝕏

Kuali is an ed tech company that builds software for institutions of higher education, including administrative and SaaS solutions for colleges and universities.

EdTechEnterprise SoftwareSaaS

Joel Dehlin(Chief Technology and Product Officer)inChris Coppola(CEO)in

Co-investorsOwl Ventures

Lambda Labslambda.aiin𝕏Apr 2024 · $320M

Lambda operates cloud infrastructure and supercomputers purpose-built for AI training and inference, serving hyperscalers, enterprises, and frontier AI labs.

AI & Machine LearningCloud ComputingData & InfrastructureSan Francisco, US

Stephen Balaban(Founder)inBenhamin Nelson(Executive Officer)Austen Allred(Executive Officer, Director)ML engineers in(Founder)Michael Balaban(Founder)

BoardJessica Verrilli(Director)

Co-investorsAccess Ventures (New York)Air Street CapitalAlpha Square GroupAlumni VenturesB Capital GroupB4 Capital+37 more

Latent AIlatentai.comin𝕏

Latent AI builds tools and services for deploying, optimizing, and updating machine learning models at the edge, including in disconnected real-world environments across varied hardware and device fleets.

AI & Machine LearningDefense TechEnterprise Software

Sek Chai(Founder)in

Co-investorsAUM VenturesBlackhorn VenturesBooz Allen VenturesDoon CapitalFirst Spark Ventures, LlcFuture Ventures+2 more

Lendiolendio.comin𝕏

Lendio operates a marketplace connecting small businesses in the US with 75+ funding partners through a single loan application, and provides embeddable and integrated lending technology for banks, credit unions, and platform partners.

FintechMarketplacesSaaSSouth Jordan, US

Brock Blake(Founder)inMark Santiago(Executive Officer)in

BoardAndre Bliznyuk(Director)inChris Gottschalk(Director)inDaniel Kittredge(Director)Brian Hirsch(Director)in

Co-investorsBlank Space VenturesBlumberg CapitalBYU Cougar CapitalComcast VenturesRuna CapitalTribeca Venture Partners+3 more

MediConnect Globalverisk.comin

Verisk provides data analytics, technology, and scientific research for the insurance industry, covering property and casualty, life and annuities, reinsurance, and specialty markets.

AI & Machine LearningData & InfrastructureInsurTech

Co-investorsUtah Governor’s Office of Economic Development (GOED)

Nicira Networksvmware.comAcquired

Application and serverless security startup, acquired by VMware in 2019, that restricted what code could do at runtime.

Palo Alto, US

Mukul Gupta(Founder)Rohit Toshniwal(Founder)Shiv Agarwal(Founder)Craig McLuckie(Founder)Diane Greene(Founder)Edouard Bugnion(Founder)

Co-investors83NorthAccompliceAllegisCyber CapitalAndreessen HorowitzAristos VenturesAugust Capital+18 more

ObservePointobservepoint.comin𝕏

ObservePoint provides analytics validation software that detects broken, duplicate, or missing tracking tags and validates data across customer journeys for GA4, Adobe Analytics, and 94+ other platforms.

CybersecurityData & InfrastructureDeveloper ToolsEnterprise SoftwareMarketing TechSaaSProvo, US

Chris Cooper(Director)Shane Atchison(Director)John Pestana(Director, Promoter)Rob Seolas(Executive Officer, Director, Promoter)Jared Wilks(Executive Officer)

BoardJeff Burningham(Director)

Co-investorsAlbum VCBYU Cougar Capital

Ownwellownwell.comin𝕏Feb 2026 · $50M

Ownwell helps homeowners reduce their property tax bills and other real estate ownership expenses through a combination of local expert analysis and technology.

FintechPropTechSaaS

Colton Pace(Founder)inJoseph Noor(Founder)inChang FuinJamie RyaninCaroline RileyinDavid Holyoakin

Co-investorsAlpha EdisonDetroit Venture PartnersFirst Round CapitalFounder CollectiveLeft Lane CapitalLong Journey Ventures+3 more

Paytientpaytient.comSeries B · Jan 2023 · $63M

Paytient is a platform that removes out-of-pocket costs as a barrier to healthcare access, allowing patients to choose care without financial burden while ensuring providers receive full payment and employers control costs.

Digital HealthEnterprise SoftwareFintechHealthtechHR TechInsurTechColumbia, US

Brian Whorley(Founder)inDaniel Lynn(Founder)in

BoardAndy Cloyd(Director)

Co-investorsBoxGroupFelicis VenturesInspired CapitalBertelsmann InvestmentsCultivation CapitalLachy Groom+2 more

Skullcandyskullcandy.com𝕏

Skullcandy makes consumer audio hardware including earbuds, headphones, and speakers, some featuring bass enhancement, active noise canceling, and gaming headsets.

ConsumerDirect to ConsumerHardwareSports Tech

Rick Alden(Founder)

Co-investorsBattery VenturesMill RoadSTARTUP IGNITION VENTURESTactile Ventures

Spherosphero.comin

Sphero manufactures programmable robots and STEAM-based educational tools designed for students to learn coding, science, music, and the arts.

EdTechHardwareRoboticsBoulder, US

Adam Wilson(Founder)inIan Bernstein(Founder)

Co-investorsDisney AcceleratorFoundryGrishin RoboticsTechstarsSK VenturesSway Ventures

Stancestance.com𝕏Apr 2016

Stance designs and manufactures socks and underwear for athletes, artists, and active individuals, with particular focus on comfort and craftsmanship through products like casual socks, performance socks, and underwear.

ConsumerDirect to ConsumerE-commerceCalifornia, US

Jeff Kearl(Executive Officer, Director)John Wilson(Executive Officer)

BoardJosh James(Director)David Gatto(Director)Pravin Vazirani(Director)Jay Brown(Director)

Co-investorsACME CapitalAugust CapitalFounders Circle CapitalKickstartLobby CapitalParade Ventures+1 more

Summersaltsummersalt.comDec 2019 · $17.3M

Summersalt is a direct-to-consumer apparel brand selling women's swimwear, including its Sidestroke one-piece style.

ConsumerDirect to ConsumerE-commerceSt. Louis, US

Lori Coulter(Executive Officer, Director)inReshma Chattaram Chamberlin(Executive Officer, Director)in

Co-investorsBread And Butter Ventures, LlcDundee Venture CapitalLewis & Clark VenturesRevolutionService Provider CapitalVisible Ventures+5 more

Summersaltgosummersalt.com

Lori Coulter(Founder)Reshma Chattaram Chamberlin(Founder)

Co-investorsBread And Butter Ventures, LlcDundee Venture CapitalM25

Tegiletegile.comin𝕏acquired by DDN (DataDirect Networks)

Tegile (part of DDN) offers IntelliFlash, a flash storage platform for midrange AI and enterprise workloads that supports block, file, and object protocols with NVMe performance, deduplication, compression, and automated tiering.

AI & Machine LearningData & InfrastructureEnterprise SoftwareSan Jose, US

Rohit Kshetrapal(Executive Officer, Director)Ian Edmundson(Executive Officer)

BoardVivek Mehra(Director)inDipender Saluja(Director)Aravinth Babu(Director)Paul Madera(Director)in

Co-investorsATEL VenturesAugust CapitalCross Creek AdvisorsFirstMile VenturesCapricorn Investment GroupMeritech Capital Partners+2 more

Torustorus.coin𝕏

Torus Station is a full-stack energy storage platform that integrates hardware, software, security, and monitoring capabilities.

EnergyHardware

Nate Walkingshaw(Founder)inAnthony Woo(Founder)inGilbert Lee(Founder)in

Co-investorsAlumni VenturesEPIC VENTURESGreycroftOrigin VenturesService Provider CapitalMagnetar+1 more

Torususetorus.comin

Torus is an AI system that analyzes engineering documents such as P&IDs, datasheets, and specifications to identify cross-document inconsistencies and automate engineering workflows.

Advanced ManufacturingAI & Machine LearningEnterprise SoftwareSaaSSan Francisco, US

Marcus Lima(CEO)inRahul Thayil(CTO)inGilbert Lee(Founder)Nate Walkingshaw(Founder)Emily Hunter(Operations Manager)

Co-investorsScribble VenturesService Provider CapitalTranspose Platform ManagementY CombinatorAct One VenturesActia Partners+24 more

Untanglearista.comacquired by Arista Networks

Untangle developed network security software for small and mid-sized businesses, offering firewall, content filtering, and network management through its NG Firewall platform.

CybersecuritySanta Clara, US

Michael Callahan(Founder)Keith Amidon(Founder)Debabrata Dash(Founder)Gary Golomb(Founder)Rahul Kashyap(President & CEO)Rudolph Araujo(VP, Security Product Strategy, Marketing & Business Development)

Co-investorsAccelBain Capital VenturesDell Technologies CapitalEnergize CapitalEvolution Equity PartnersGreylock Partners+1 more

Vasion is Intelligent Print Automationvasion.comin𝕏

Vasion Automate is a document automation platform that integrates with PrinterLogic to intercept print jobs and route them into workflows for tasks like e-signature, archiving, and document processing.

AI & Machine LearningCloud ComputingEnterprise SoftwareSaaS

Venafivenafi.comin𝕏

Venafi, now part of CyberArk as CyberArk Machine Identity Security, provides machine identity security including certificate lifecycle management, enterprise PKI, workload identity management, secure code signing, and SSH security.

Cloud ComputingCybersecurityEnterprise Software

Ben Hodson(Founder)Russell Thornton(Founder)

Co-investorsDelta-v CapitalHarmonic Growth PartnersNextEquity PartnersQuestMark PartnersTop Corner CapitalWestern Technology Investment+3 more

Via 313 Pizzeriavia313.com𝕏Oct 2020

Via 313 is a Detroit-style pizzeria founded in 2011 that makes authentic Detroit-style pizza using carefully prepared dough, specialized steel pans, and layered cheese.

ConsumerFoodTechDetroit, US

Brandon HuntinZane Huntin

Co-investorsSavoryBrightwood Capital Advisors

Videra Healthviderahealth.comin𝕏

Videra provides AI-powered technology that supports behavioral health clinicians by enhancing their capabilities and patient engagement to improve care delivery and outcomes.

AI & Machine LearningBiotechDigital HealthHealthtechMental Health

Co-investorsBYU Cougar CapitalEPIC VENTURESPeterson Ventures

Wellthwellthapp.comin𝕏Sep 2025 · $36M

Wellth helps individuals with chronic diseases develop positive behavioral habits that improve health outcomes and quality of life.

Digital HealthHealthtech

Matthew Loper(CEO)in

Co-investorsComcast VenturesDistributed VenturesDreamit VenturesEsplanade VenturesFCA Venture PartnersNew York Life Ventures+5 more

Other

Tracked investments with no reachable website or further public details — typically companies that wound down, renamed, or were absorbed.

About HealthcareArtisightAtomic FinancialCylinderGalileo Financial TechnologyMappedProtopiaSaltStackVasion

Exits · 8

2 IPOs · 6 acquisitions · showing 5

DomoNASDAQ: DOMOMNTNNYSE: MNTNCloud Elementsacq. by UiPathTegileacq. by DDN (DataDirect Networks)Untangleacq. by Arista Networks

Portfolio news

latest coverage across their companies

Fund performance · per public LP disclosures · 2

as of Dec 2025
FundVintageCommittedNet IRRTVPIDPI
Mercato Partners Growth III, L.P.LPs: Texas Municipal Retirement System2015—9.5%1.84x0.18x
Mercato Co-InvestmentLPs: San Diego City Employees' Retirement System2013—-92.9%0.08x0.08x

Source: public limited-partner disclosures (CalPERS, CalSTRS). Net IRR / TVPI / DPI as reported by the limited partner; a fund's early-year IRR is an interim estimate (J-curve).

IPO stake values · per SEC filings

Value of this firm's stake in each portfolio company at its IPO price, from the prospectus principal-stockholder table.

CompanyOwnedIPO priceAt IPOStake value
MNTN13.1%$16.00May 2025$98.7M

Source: SEC S-1 / 424B prospectus filings. Stake value = shares beneficially owned × the initial public offering price, as disclosed — a market value at IPO, not a return multiple (the firm's original cost is not disclosed).

Public market activity · per SEC filings

what is this? ⓘ

4 insider ownership filings (Forms 3/4/5)

at MNTN, Inc. (MNTN)

From the firm's own SEC EDGAR filings — stakes and insider roles in public companies, typically portfolio companies after an IPO. Not a portfolio list published by the firm.

Frequently asked questions

How many investments has Mercato Partners made?
Mercato Partners has 56 tracked investments, 8 of which have exited, including 2 dated in the last 24 months.
What stage does Mercato Partners invest at?
Mercato Partners invests at the Growth, Late Stage stages.
What sectors does Mercato Partners focus on?
Mercato Partners focuses on AI & Machine Learning, Consumer, Enterprise Software, Fintech, Healthtech, SaaS, Sector Agnostic.
Where is Mercato Partners located?
Mercato Partners is headquartered in Salt Lake City, US.
Does Mercato Partners lead rounds?
Yes, Mercato Partners leads investment rounds.
Who does Mercato Partners co-invest with?
Mercato Partners most often shares deals with Alumni Ventures, Accel, Andreessen Horowitz, among 191 tracked co-investors.
What size deals does Mercato Partners back?
Across 11 deals with disclosed amounts, Mercato Partners has joined rounds of $15M – $320M (median $31M).

Media · Podcasts & interviews

featuring the team

Venture Capital | Ryan Sanders | Managing Director | Mercato Partners

Utah Business · Ryan Sanders

#132 - Greg Warnock - Founder of Mercato Partners & One of the Top Utah VC's

The Jimmy Rex Show · Greg Warnock

Greg Warnock (Mercato Partners) at Startup Grind Salt Lake City

Startup Grind Local · Greg Warnock

Greg Warnock, Mercato Partners - Rough Cut

Diversified Insurance Group · Greg Warnock

Co-investors · 4

Lightbank

Lightbank is a Chicago-based venture capital firm that invests in early-stage technology companies and provides operational support to portfolio companies. The firm was founded by Eric Lefkofsky and Brad Keywell, entrepreneurs behind Groupon, Mediaocean, InnerWorkings, Echo Global Logistics, and Uptake.

Both backed · 2
$500K – $5M
Cultivation Capital

Cultivation Capital is a venture capital firm that invests in early-stage companies with the potential to transform how people live and work, backing them from Series Seed through Series B.

Both backed · 2
$100K – $3.5M
7wire Ventures

7wire Ventures is a venture firm focused on digital health, investing in consumer-centric healthcare technology solutions that empower individuals to take control of their health decisions.

Both backed · 1
$100K – $5M

Firms observed investing alongside Mercato Partners, from public investor directories. Shared companies are the overlap with Mercato Partners's recorded portfolio.

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