Fundraising Fox

Mercato Partners

Cottonwood Heights Β· Growth Β· 20 people tracked

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Investment thesis

Mercato believes in partnering with founders building category-leading companies in undercapitalized and underrepresented geographies across the United States. The firm is founder-friendly and provides strategic guidance, operational support, and access to networks of experienced advisors and board members. Since 2022, the firm has deployed 80% of investments outside Utah, prioritizing a geographic approach that supports startups that do not need to be located on the coasts.

Invests inSector Agnostic

Source: firm website, verified Jul 20, 2026.

Stage
Growth
HQ
Cottonwood Heights, US
Founded
2007
AUM
$400M
Tracked investments
54

Team Β· 20 people

from the firm's website
Alan HallΒ· Co-Founder Emeritusin𝕏

A veteran of the Utah investment community, Hall co-founded Mercato Partners and previously made over sixty early-stage investments in Utah technology companies while founding Grow Utah Ventures, a nonprofit supporting entrepreneurial development.

Greg WarnockΒ· Co-Founder & Managing Directorin𝕏

A technologist and entrepreneur with experience building and growing market-leading companies, Warnock co-founded Mercato Partners in 2007 and brings deep expertise in venture capital, management team development, and entrepreneurship financing from his doctoral studies.

Ryan SandersΒ· Managing Directorin𝕏

A former founder and Kauffman Fellow, Sanders brings operational experience and five years of mezzanine investing in growth-stage software and SaaS companies before joining Mercato to lead the Traverse growth fund's investment activities in the South, Southeast, and Pacific Northwest.

Ben DavisΒ· Directorin𝕏

With nearly three decades of experience building revenue organizations and leading enterprise sales, Davis serves on Mercato's Investment Committee and focuses on identifying growth-stage companies scaling go-to-market engines, drawing from his background in C-suite roles at private equity-backed firms.

Dave BoyceΒ· Directorin𝕏

A serial entrepreneur who built and sold seven companies to acquirers including Oracle and Amazon, Boyce brings deep SaaS expertise and has authored a book on growth patterns; he joined Mercato as an investor after years advising the growth portfolio on product-led growth.

Josh ChristensenΒ· Directorin𝕏

A former VP of Private Equity Investing at Cicero Group, Christensen joined Mercato in 2016 and now leads sourcing and investing efforts in Southern California, leveraging expertise in organizational design, corporate strategy, and change management.

Joe KaiserΒ· Senior Investment Advisorin𝕏

An experienced operator with investment banking and private equity background, Kaiser advocates for overlooked entrepreneurs in the Midwest and currently serves on numerous portfolio company boards while investing in the region.

Amy CooperΒ· Executive Assistantin𝕏

With over 20 years of customer service and leadership experience including a decade at Morgan Stanley supporting financial advisors, Cooper serves as executive assistant to Managing Director Ryan Sanders and Director Dave Boyce.

Austin LignellΒ· Associate𝕏

An associate supporting early and growth-stage ventures, Lignell transitioned from valuation work to pursue an MBA at Carnegie Mellon's Tepper School, where he focused on AI and entrepreneurship while working with early-stage VC firms.

Brian LanierΒ· Chief Financial Officerin𝕏

A seasoned CFO with deep SaaS and healthcare expertise from both public and private companies, Lanier manages Mercato's financial reporting, portfolio valuation, compliance, and fund operations.

Casey NixonΒ· Senior Associatein𝕏

A former strategic finance manager at Homie, a tech-enabled real estate brokerage that grew 40x in revenue during his tenure, Nixon completed his MBA at Kellogg and now supports Mercato's diligence and portfolio governance efforts across Southern California, the Pacific Northwest, and the Southeast.

Easter NikoΒ· Fund Controllerin𝕏

A former senior fund associate at Alter Domus, Niko brings specialized expertise in financial reporting and fund accounting, managing Mercato's accounting and capital operations.

Giovanni CaloΒ· Investment Analyst𝕏

A Michigander with a finance degree from Michigan State University, Calo supports diligence efforts, sourcing, and AI workflow construction for Mercato's growth fund, believing in extending venture capital access to overlooked regions.

Jensen WarnockΒ· COOin𝕏

A technologist with a passion for data analytics, Warnock oversees Mercato's technology adoption and platform direction to advance the growth-stage investment process. Prior to this role, he co-founded a direct secondaries fund and a prominent angel network.

Kari HarperΒ· Investor Relations𝕏

With eight years of experience at Lendio, a Mercato Fund III portfolio company, across roles spanning marketing and executive operations, Harper brings firsthand knowledge of Mercato investments to her work managing investor relationships and communications.

Kiki StokerΒ· Analyst𝕏

A Boston College graduate with experience at University Growth Fund, a $100M student-run venture fund where she conducted due diligence and evaluated investments including Anthropic and Sardine AI.

Melissa WalredΒ· Administrative Assistantin𝕏

A long-serving administrator to Co-Founder Greg Warnock, Walred manages professional communications, calendar coordination, travel arrangements, and internal project management for over 15 years.

Nicky RodriguezΒ· Office Manager & Executive Assistant𝕏

An administrative specialist supporting firm-wide operations, communications, and events, Rodriguez joined Mercato in 2021 after serving as a communications specialist for a large organization.

Tannaz MohammadiΒ· VP of Networksin𝕏

With experience in strategic partnerships and business development across scaling startups and corporate enterprises including VTS (which grew from Series A to unicorn status), Mohammadi oversees expansion and operationalization of Mercato's network and community engagement.

Tiffani LindseyΒ· Executive Assistantin𝕏

With 15 years of administrative experience at Franklin Covey, Lindsey serves as executive assistant to Director Ben Davis, managing calendars, communications, and records with a focus on operational efficiency.

What they invest in

from 13 of 54 portfolio companies

Enterprise Software Γ—6Hardware Γ—4SaaS Γ—4E-commerce Γ—2EdTech Γ—2Fintech Γ—2Healthtech Γ—2IoT Γ—2

HQs:United StatesΓ—7

Investments Β· 54 tracked

founders shown can be your intro path
Beam Benefitsbeambenefits.cominπ•βœ“ verified

Beam Benefits is a digitally-native employee benefits company offering dental, vision, life, and supplemental health insurance through an online platform with personalized rewards and AI-powered underwriting. The company serves employers and their employees across 45 states in the United States.

HealthtechHR TechInsurTechMadison, US

Alex Frommeyer(CEO)Alex CurryDan Dykes

Aboutabouthealthcare.comin𝕏
About Healthcare
Atomic Financial
Attainjoinattain.comin𝕏

Attain provides a digital ordering and inventory management platform for convenience stores to purchase stock from food-service distributors, replacing traditional paper invoices and phone orders.

E-commerceEnterprise SoftwareMarketplacesRetail TechSaaSSan Francisco, US

Aamir Hudda(Founder)inJoseph Yeh(Founder)in

Attainattaindata.ioin𝕏
Cloud Elementsuipath.comin𝕏

UiPath provides enterprise automation software that uses AI agents and robots to automate business processes across departments like procurement, finance, and ERP systems. The platform helps organizations manage the full automation lifecycle from workflow design to ROI tracking.

AI & Machine LearningEnterprise SoftwareRoboticsSaaS

Mark Geene(Founder & CEO)

Control4
Cradlepoint
Cylinder
Cylinder Healthvivantehealth.comin𝕏
Domo
Fusion Io
Galileogalileo-ft.com
Goal Zerogoalzero.com
Kalderos
Kuali
Lambdalambdalabs.comin𝕏
Lendio
lobby-pastinv-control4@2xcontrol4.comin𝕏

Control4 develops a smart home and business automation platform that centralizes control of connected devices including lighting, audio, video, climate, security, and intercom systems. The platform integrates with over 25,000 third-party products and serves homeowners and businesses globally through a network of authorized integrators.

Enterprise SoftwareHardwareIoTLehi, US

Eric SmithWill WestMark Morgan

lobby-pastinv-stance@2xstance.com

Stance designs and manufactures socks and underwear for athletes, artists, and active individuals, with particular focus on comfort and craftsmanship through products like casual socks, performance socks, and underwear. The company is based in California and holds partnerships with major sports leagues including the NBA and MLB.

ConsumerDirect to ConsumerE-commerceCalifornia, US

MNTNmountain.com

MNTN provides self-serve software for connected TV advertising that enables brands to run television ads and measure performance across conversions, revenue, and site visits. The platform targets companies seeking simplified TV ad management comparable to search and social advertising.

AdTechMarketing Tech

Nicira Networksvmware.com
Observepoint
Ownwellownwell.comin𝕏

Ownwell helps homeowners reduce their property tax bills and other real estate ownership expenses through a combination of local expert analysis and technology. The platform analyzes properties to identify savings opportunities across property taxes, home insurance, utilities, and other home-related costs.

FintechPropTechSaaS<UNKNOWN>

Colton PaceJoseph NoorChang FuCaroline Riley

Ownwell
Paytient
Saltstack
Skullcandy
Skullcandy IPOskullcandy.com
Sphero
Stance
Summersalt
Tegilewesterndigital.com

Western Digital manufactures data storage and memory products, including hard drives, solid-state drives, and flash memory solutions for consumers and enterprises.

Data & InfrastructureHardwareSan Jose, US

Text Linkatomic.financialin
Text Linkcradlepoint.com

Ericsson provides wireless connectivity solutions including 5G, LTE, and private networks for enterprises in manufacturing, warehousing, and public safety sectors where reliable connectivity is mission-critical.

Enterprise SoftwareIoT

Text Linkdomo.com
Text Linksummersalt.com
Text Linkobservepoint.comin𝕏
Text Linkvasion.com
Text Linkkuali.co

Kuali is an ed tech company that builds software for institutions of higher education, including administrative and SaaS solutions for colleges and universities. The company originated from a consortium of universities seeking alternatives to traditional enterprise software vendors.

EdTechEnterprise SoftwareSaaS

Joel Dehlin(Chief Technology and Product Officer)Chris Coppola(CEO)

Text Linksphero.comin

Sphero manufactures programmable robots and STEAM-based educational tools designed for students to learn coding, science, music, and the arts. The company serves educational institutions and students seeking hands-on learning in science, technology, engineering, and mathematics.

EdTechHardwareRoboticsBoulder, US

Text Linklendio.com
Text Linktorus.co

Torus Station is a full-stack energy storage platform that integrates hardware, software, security, and monitoring capabilities. The company provides unified vendor management for energy storage systems with rapid deployment and high reliability.

EnergyHardware

Text Linkpaytient.com

Paytient is a platform that removes out-of-pocket costs as a barrier to healthcare access, allowing patients to choose care without financial burden while ensuring providers receive full payment and employers control costs. The platform serves employers, health plans, and individuals seeking to improve healthcare affordability and outcomes.

Digital HealthEnterprise SoftwareFintechHealthtechColumbia, US

Brian WhorleyDaniel Lynn

Torus
Untanglearista.com
Vasion
Venafi
Wellth

Frequently asked questions

What stage does Mercato Partners invest at?
Mercato Partners invests at the Growth stage.
What sectors does Mercato Partners focus on?
Mercato Partners focuses on Sector Agnostic.
Where is Mercato Partners located?
Mercato Partners is headquartered in Cottonwood Heights, US.

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